The Sands at Grace Bay

Name

The Sands at Grace Bay

Legal name

The Sands at Grace Bay

Website

https://thesandstc.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

The Sands at Grace Bay is an all-suite, 114-suite luxury beachfront resort on Grace Bay Beach in Providenciales, Turks & Caicos, serving families, couples, wedding parties, and small corporate groups with suite accommodations, dining, spa, and watersports.

Ownership category

akta.pro rank

Product category

Luxury Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

akta.pro secondary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

Keywords

• Luxury beach resort
• Caribbean hospitality
• All-suite accommodations
• Wedding and event venues
• Family resort vacations

Headquarters

HQ city

Providenciales

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Accommodation Revenue: The Sands generates revenue primarily through suite rentals. The resort offers 114 spacious suites including Junior Suites, One Bedroom Suites, Two Bedroom Suites, Two Bedroom Suites with Den, and Three Bedroom Oceanfront Suites. Pricing varies by suite type and season, with special packages available (e.g., Grace Bay Getaway 2026 offering up to 20% off).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Sands at Grace Bay rents 114 all-suite accommodations on Grace Bay Beach in Providenciales, Turks & Caicos, ranging from Junior Suites to Three Bedroom Oceanfront Suites. Revenue is generated primarily through suite stays, complemented by on-site dining at Hemingway's, Spa Tropique treatments, beach wedding packages, and small-group meeting facilities.

Product overview

The Sands at Grace Bay is an all-suite luxury beachfront resort offering a unified accommodation portfolio across six categories: Junior Suites (2-3 guests), One Bedroom Suites (4 guests), Two Bedroom Suites (6 guests), Two Bedroom Suites with Den (8 guests), and Three Bedroom Oceanfront Suites (8 guests). The 114-suite resort provides complementary services including Hemingway's Restaurant for dining, Spa Tropique for wellness treatments, complimentary non-motorized watersports, beach wedding services, and meeting facilities for up to 60 guests. The property is part of the Hartling Group, which provides access to sister resort dining experiences at The Palms and The Shore Club via complimentary shuttle.

Differentiator

Problem solved

Functional benefit

Products and services

• Junior Suites

Quantifiable outcome

• Consistently ranked among world's best beaches
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• Caicos Dream TourscoreStrategic or Co-development PartnerCaicos Dream Tours operates the tour and excursion desk at The Sands, offering curated watersports and excursions across Providenciales and the Turks & Caicos Islands. The partnership provides guests with professionally operated tours including snorkeling cruises, private charters, and fishing trips.
• Spa TropiquecoreStrategic or Co-development PartnerSpa Tropique operates on-site spa services at The Sands with two treatment rooms offering pampering bundles including facials, massages, manicures, and pedicures. Special packages include the 'Mommy & Me Little Mermaid Package' for mothers and daughters.
• Hartling GroupflagshipStrategic or Co-development PartnerThe Sands is part of the Hartling Group's portfolio of luxury resorts in Turks & Caicos. The Group includes The Palms and The Shore Club resorts. The Sands offers complimentary shuttles to sister resorts for guests to access additional dining options including Parallel23, Sui-Ren, and Almond Tree restaurants.
• The PalmscoreStrategic or Co-development PartnerSister resort within the Hartling Group portfolio. The Sands offers complimentary shuttles for guests to access The Palms' dining venues including Parallel23 (fine dining), Sí Sí (Mexican cuisine), and L'Attitude Bar.
• The Shore ClubcoreStrategic or Co-development PartnerSister resort within the Hartling Group portfolio. The Sands offers complimentary shuttles for guests to access The Shore Club's dining venues including SUI-REN (sushi grill), Almond Tree, Sea Grapes, and Colonnade.
• Graceway IGAminorOthersLocal grocery store providing guests with access to fresh ingredients and provisions for self-catering in suite kitchens. Located within biking distance or short taxi ride from the resort.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• COMO Parrot Cay: Private-island luxury resort in Turks and Caicos offering suites and villas with a wellness focus. Competes for the same ultra-luxury traveler willing to pay premium Caribbean rates, though located on a separate island.
• Wymara Resort & Villas: Boutique luxury resort on Grace Bay with suite and villa inventory plus on-site fine dining (Pink Bar) and spa. Competes for the same high-end Caribbean luxury traveler with comparable suite-based product.
• Seven Stars Resort & Spa: Luxury suite-style resort on Grace Bay Beach with full kitchens and oceanfront layouts, serving a similar upscale family and couples segment. Direct head-to-head competitor for suite-based luxury stays in Providenciales.
• The Shore Club Turks and Caicos: Third Hartling Group property on Grace Bay, also a luxury beachfront resort with suites/villas, SUI-REN sushi grill, and Almond Tree restaurant. Operates within the same parent ecosystem with overlapping guest base and complimentary shuttle integration.
• The Palms Turks and Caicos: Sister resort within the Hartling Group portfolio, located directly on Grace Bay Beach. Offers a parallel luxury beachfront experience with comparable suite inventory, fine dining (Parallel23), and shared guest shuttle access, making it the closest direct comparable.
• Grace Bay Club: Independent luxury resort on Grace Bay Beach offering all-suite and villa accommodations with comparable family/couples positioning. Direct competitor for the same luxury Caribbean traveler in the same micro-market.
• The Ritz-Carlton, Turks and Caicos: Branded luxury resort on Grace Bay that opened in 2021, targeting the same luxury family and couples traveler with strong suite inventory and resort amenities. Represents a scaled, brand-backed competitor.
• Beaches Turks and Caicos: All-inclusive family resort in Providenciales targeting family luxury travel with comparable amenities (watersports, kids programs, multiple restaurants). Strong competitor in the family segment but operates an all-inclusive model versus The Sands' room-only pricing.

Broad incumbents

• Four Seasons Resort Anguilla: Caribbean luxury resort in a neighboring island destination with comparable beachfront suite/villa product and family/couples positioning. Represents a broader-incumbent competitor in the wider Caribbean luxury beachfront category.

Regional players

• Sailrock Resort: Luxury resort on South Caicos in Turks and Caicos offering suites and villas targeting a similar upscale traveler seeking privacy. Same country/destination, but different island and a more secluded positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-sands-at-grace-bay

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Sands at Grace Bay