The Saracens Head Inn

What The Saracens Head Inn does

The Saracen's Head Inn is a historic Tudor coaching inn established in 1530, operating continuously as a hospitality venue for nearly 500 years from 38 Whielden Street in Amersham Old Town, Buckinghamshire. The property offers an integrated hospitality proposition built around four revenue streams: an 11-room en-suite accommodation block (two doubles, seven twins, two singles) at rates from £109–£140 per night; a traditional pub and bar serving real ales, craft beers, gins, and wines; a full in-house restaurant with daily seasonal specials and British pub classics (£7.50–£22.95); and private function hosting for up to 70 guests across a marquee, courtyard, and garden. The building retains original Tudor features including exposed ship-salvage timbers, an open log fireplace, and a central coaching courtyard that historically accommodated horse-drawn carriages.

The business operates a direct-to-consumer model, taking room bookings through its own website (powered by the Eviivo property management platform), by phone with a 10% direct-booking discount, and via a Booking.com listing, while food, beverage, and walk-in trade are served in-person at the single Amersham site. Customer segments are diversified across leisure travellers, local patrons, tourists visiting regional attractions (Legoland Windsor, Harry Potter Studios, Central London), event bookers (wakes, celebrations, business events), and sports viewers (Sky Sports, TNT Sports, Prime Video). The technology stack is intentionally minimal — no proprietary platforms, no app, no disclosed digital marketing beyond organic website presence — and operations are supported by a 14-person team. The establishment is privately held with no parent company, institutional investment, or disclosed ownership structure in the source data.

Name

The Saracens Head Inn

Legal name

The Saracen's Head Inn

Website

https://thesaracensheadinn.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Saracen's Head Inn is a privately held, 14-employee Tudor coaching inn (operating since 1530) in Amersham Old Town, UK, serving leisure travellers, local patrons, tourists, and event bookers through 11 en-suite bedrooms, a traditional pub and restaurant, and private function space for up to 70 guests.

Ownership category

akta.pro rank

Product category

Hospitality Services (Pub, Restaurant & Inn Accommodation)

NAICS

Other Traveler Accommodation (72119), Drinking Places (Alcoholic Beverages) (722410)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Inn with Pub / Tavern (Gastropub Inns) (THAGAHAL)

akta.pro secondary industries

Lounge Bars & Hotel Bars (THAFAEAI), Historic Inns & Heritage B&Bs (THAGAHAC)

Keywords

• Historic pub dining
• Bed and breakfast
• Inn accommodation
• Private event venue
• Real ale pub

Headquarters

HQ city

Amersham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Room Accommodations: The inn offers 11 bedrooms (2 double, 7 twin, and single rooms) available for booking. Revenue is generated through nightly room rates starting from £109-£140 depending on room type. Breakfast is available as an add-on.
2. Food & Beverage: The pub generates revenue from food service including daily specials, full menu of classic pub fare, sandwiches, burgers, and bar beverages including real ales, craft beers, gins, and wines. Walk-ins are always welcome at the bar.
3. Private Functions & Events: The venue caters for wakes and private functions for up to 70 people, utilizing the marquee, courtyard, and garden spaces. This provides additional revenue through venue hire and event catering.
4. Menu Items: Individual menu items ranging from small plates (£7.50-£11.95), sandwiches (£11.50-£13.95), burgers (£14.50-£15.50), and pub classics (£15.00-£22.95). Sides and extras from £4.00-£6.00.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

The Saracen's Head Inn is a historic Tudor coaching inn (established 1530) located in Amersham Old Town, Buckinghamshire. It operates a traditional pub and bar serving real ales, craft beers, gins, and wines; an in-house restaurant serving freshly prepared British pub classics and daily seasonal specials; 11 en-suite bedrooms (Single, Twin, and Double categories) for overnight accommodation; and private function hosting for up to 70 guests across marquee, courtyard, and garden spaces.

Product overview

The Saracen's Head Inn is a historic Tudor coaching inn offering a single integrated hospitality experience combining a traditional pub/bar, an in-house restaurant, and accommodation. The core offerings are the pub (with real ales, craft beers, gins, and wines), the dining service (featuring British pub classics and seasonal specials), and 11 en-suite rooms (divided into Double, Twin, and Single categories). Additional offerings include private function hosting for up to 70 guests, live sport viewing, and outdoor courtyard/garden seating. All room types share common amenities (TV, WiFi, tea & coffee) and are booked via the Eviivo platform or Booking.com. The venue operates as a unified hospitality destination rather than a modular platform.

Differentiator

Problem solved

Functional benefit

Products and services

• The Saracen's Head Pub & Bar Traditional Tudor-style pub and bar serving real ales, craft beers, an extensive gin selection, and wines from around the world. Features exposed beams, open log fireplace, and walk-in availability for individual consumers seeking a historic pub experience in Amersham Old Town.
• Food & Dining In-house restaurant serving freshly prepared food using local ingredients, with daily seasonal specials, a full menu of British pub classics, small plates, sandwiches, burgers, and vegetarian and gluten-free options. Lunch served Monday to Friday 12:00-2:30. Targeted at leisure travellers, local patrons, and tourists.
• Accommodation (11 En-Suite Bedrooms) Eleven en-suite bedrooms comprising Double Rooms (with carved four-poster beds and garden view), Twin Rooms (with exposed Tudor beams, whitewashed walls, and courtyard view), and Single Rooms. All rooms include TV, tea and coffee making facilities, and free WiFi. Prices from £109 (single) to £140 (twin) per night with optional cooked breakfast add-on. Targeted at leisure travellers, tourists, and weekend break visitors.
• Private Functions & Events Event hosting services for wakes, birthday parties, celebrations, and business events accommodating up to 70 guests. Venue options include marquee, courtyard, and garden spaces. Quote-based pricing available on direct enquiry. Targeted at families, individuals, and small organizations planning private gatherings.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bel & The Dragon: Multi-site UK country pub brand combining rooms, restaurant, and bar service across historic properties. Comparable on inn-with-pub positioning, heritage-led guest experience, and similar F&B-plus-lodging revenue architecture.
• The Hand and Flowers: Tom Kerridge's Marlow pub with rooms offering Michelin-starred food alongside overnight accommodation. Comparable on pub-with-rooms model, premium ADR positioning, and Buckinghamshire/southern England regional catchment.
• The Lygon Arms: Cotswolds coaching inn in Broadway offering heritage accommodation, multiple dining outlets, and bar service. Comparable on coaching-inn positioning, heritage-led guest experience, and bundled rooms-plus-F&B revenue mix.
• The Feathers Hotel: Timber-framed heritage hotel in Ludlow, Shropshire, offering rooms, dining, and bar in a Jacobean-era building. Comparable on heritage architecture, small accommodation footprint, and bundled food/beverage/rooms offering.
• The Star Inn at Harome: Michelin-starred Yorkshire pub with rooms offering acclaimed food alongside overnight accommodation. Comparable on pub-with-rooms operating model, premium food-led positioning, and small property scale.
• The Old Bell Hotel: Heritage coaching inn in Malmesbury, Wiltshire, with rooms, restaurant, and bar in a historic building. Comparable on Tudor-era heritage, single-location lodging-plus-F&B model, and small property footprint.
• The Bell at Skenfrith: Historic Welsh coaching inn offering rooms, restaurant, and bar in a heritage riverside setting. Comparable on coaching-inn heritage, small-room-count lodging operations, and integrated food and beverage offering.
• Ye Olde Trip to Jerusalem: Historic Nottingham coaching inn claiming to be England's oldest inn, offering rooms, food, and a pub in a heritage setting. Directly comparable on coaching-inn heritage positioning, accommodation-plus-pub model, and tourist catchment strategy.

Broad incumbents

• Premier Inn: UK's largest budget hotel chain (Whitbread) operating hundreds of properties across the country. Comparable as a UK lodging incumbent competing for the same regional traveller base, though positioned at lower ADR and lacking heritage differentiation.
• Travelodge UK: Large-scale UK budget hotel chain operating across the country, including locations near regional tourist attractions. Comparable as a UK accommodation incumbent competing for cost-conscious travellers in the same catchment areas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-saracens-head-inn

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Saracens Head Inn