The Siren Hotel
The Siren Hotel is a 106-room boutique hotel inside Detroit's historic Wurlitzer Building, operated by ASH NYC Inc. (Ash Hotels) alongside four on-property food and beverage venues, event spaces, and a retail shop, serving leisure and business travelers and local patrons.
- Company typePrivate
- Founded-
- HeadquartersDetroit, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Siren Hotel does
The Siren Hotel is a 106-room boutique hotel operating within the historic Wurlitzer Building in Downtown Detroit, steps from Comerica Park, Ford Field, the Detroit Opera House, and the city's historic theater district. The property is owned and operated by ASH NYC Inc., a New York-domiciled private company that trades as Ash Hotels and runs a multi-property portfolio including Neptune (Providence), Hotel Ulysses (Baltimore), Hotel Peter & Paul (New Orleans), and the upcoming Shenandoah Mansions (Richmond).
The hotel monetizes across four revenue streams: nightly room bookings (eight room categories from The Hideout to The Penthouse), four on-property F&B venues (The Siren Cafe, Candy Bar cocktail lounge, Bar Chenin wine bar, Sid's Gold Request Room piano karaoke bar), event and meeting space rentals, and The Siren Shop curated retail. Ancillary revenue includes a $45 pet fee per stay, of which $15 is donated to the Michigan Humane Society. Distribution runs through a direct booking engine (book.thesirenhotel.com via ash.world), third-party OTAs such as TravelClick, and walk-in traffic to F&B and events. Pricing includes a 20% discount for 3+ night stays and a 15% newsletter-subscriber discount, with marketing concentrated on the ash.world digital ecosystem, Instagram (@ash.world), Facebook, email, and curated city guides.
The core customer base is leisure travelers attending concerts, sporting events, and weekend getaways, supplemented by business travelers using meeting facilities and local Detroit patrons visiting the F&B and entertainment venues. The company employs approximately 17 people based on disclosed headcount (with operational coverage also leveraged through the parent portfolio), and revenue is not publicly disclosed.
The Siren Hotel firmographics
Firmographics- Name
- The Siren Hotel
- Legal name
- ASH NYC Inc.
- Website
- https://thesirenhotel.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Siren Hotel is a 106-room boutique hotel inside Detroit's historic Wurlitzer Building, operated by ASH NYC Inc. (Ash Hotels) alongside four on-property food and beverage venues, event spaces, and a retail shop, serving leisure and business travelers and local patrons.
- Ownership category
- akta.pro rank
The Siren Hotel industry classification
Industry- Product category
- Boutique Hotels
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Hotels & Motels (7011)
- akta.pro primary industry
- Urban & Downtown Full-Service Hotels (THAGAAAA)
- akta.pro secondary industry
- Hotel Bars & Rooftop Bars (CRANACAL)
Keywords
Where The Siren Hotel is headquartered
LocationHeadquarters
- HQ city
- Detroit
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Siren Hotel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hotel Room Bookings: The primary revenue stream comes from nightly hotel stays across 106 guest rooms, with direct booking through their website and third-party platforms offering various length-of-stay discounts (up to 20% for 3+ nights).
- Food & Beverage: Four on-property dining and beverage venues generate revenue: The Siren Cafe (cafe and bar), Candy Bar (cocktail lounge), Bar Chenin (wine bar), and Sid's Gold Request Room (piano karaoke bar). These serve both overnight guests and local Detroit patrons.
- Event & Meeting Spaces: The hotel offers event spaces for celebrations, meetings, and gatherings, generating rental revenue from private events.
- Retail - The Siren Shop: Curated retail merchandise available through The Siren Shop, featuring transportive objects and souvenirs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Standard Room Rates |
| Subscription | Pay-as-you-go | Newsletter Subscriber Discount |
| Unit Pricing | One time/ perpetual license | Pet Fee |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
The Siren Hotel product offering
Product offeringCore offering
The Siren Hotel is a 106-room boutique hotel located within the historic Wurlitzer Building in Downtown Detroit. It offers guest room accommodations featuring retro-modern design and panoramic downtown views, complemented by four on-site food and beverage venues (The Siren Cafe, Candy Bar, Bar Chenin, and Sid's Gold Request Room). The property also provides event and meeting spaces, a curated retail shop, and pet-friendly accommodations as part of the Ash Hotels portfolio.
Product overview
The Siren Hotel is a 106-room boutique hotel operating as part of the Ash Hotels portfolio, located within Detroit's historic Wurlitzer Building. The property offers a unified hospitality experience combining guest room accommodations with multiple food and beverage venues: The Siren Cafe (café & bar), Candy Bar (cocktail lounge), Bar Chenin (wine bar), and Sid's Gold Request Room (piano karaoke bar). Additional offerings include event and meeting spaces, a curated retail shop, and pet-friendly accommodations. The hotel targets travelers attending concerts, sporting events, and weekend getaways, positioning itself near Comerica Park, Ford Field, and Detroit's historic theater district.
Differentiator
Problem solved
Functional benefit
Brands
- The Siren Cafe: Café and bar offering premium coffee, tea, matcha, fresh pastries, light bites and a curated selection of beer, wine and cocktails.
- Candy Bar
- Bar Chenin
- Sid's Gold Request Room
- The Siren Shop
Products and services
- The Siren Hotel - Guest Rooms & Suites
Companies that use The Siren Hotel
Customer profileSegments4 records
Ideal customer profiles4 records
The Siren Hotel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Siren Hotel partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Michigan Humane SocietyminorThe Siren Hotel partners with Michigan Humane Society through its pet policy. Of the $45 pet fee charged per stay, $15 is donated to the Michigan Humane Society to support animal care and rescue efforts across the state.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
The Siren Hotel competitors and assessment
Company assessmentBroad incumbents
- Kimpton Hotels & Restaurants: Established boutique-lifestyle hotel brand (IHG) operating restaurants and bars as core differentiators. Larger and more distributed, but competes directly for the same boutique-lodging-with-F&B customer in urban markets like Detroit.
- Moxy Hotels: Marriott's boutique lifestyle brand targeting design-conscious younger travelers with vibrant F&B and lobby concepts. Represents scaled-chain competition for The Siren's experiential positioning in downtown markets.
Direct peers
- 21c Museum Hotels: Boutique hotel brand combining curated art programming, distinctive on-site restaurants and bars, and a destination-experience positioning in secondary U.S. markets. Closely comparable on F&B-led differentiation and city-center heritage building strategies.
- The Hoxton: Urban boutique hotel brand with a strong lobby and F&B programming serving both guests and locals. Comparable on the model of blending hotel rooms with multiple on-site food and beverage concepts as destination drivers.
- The Line Hotel: Boutique hotel brand operating in adaptive-reuse urban buildings with multiple restaurants, bars, and event programming. Comparable on the heritage-building, F&B-anchored boutique hospitality model.
- Ace Hotel: Lifestyle boutique hotel brand known for design-forward properties with strong cultural programming, music/F&B venues, and a similar target customer of creative-class leisure and business travelers. Comparable on positioning, programming, and pricing strategy.
- Hotel Ulysses: Ash Hotels' Baltimore boutique property under the same parent. Operates with the same character-driven, F&B-anchored model and shared ash.world distribution, providing a directly comparable operational benchmark for The Siren.
- Hotel Peter & Paul: A sibling boutique hotel in New Orleans operated by Ash Hotels (ASH NYC Inc.), the same parent as The Siren. Shares identical brand DNA, F&B-led positioning, and distribution platform, making it the closest operating and strategic comparable.
- Graduate Hotels: Boutique hotel collection located in college towns with design-forward, locally themed properties. Comparable on heritage-building conversions, themed interiors, and event-driven leisure travel demand in secondary markets.
Emerging players
- Soho House: Members' club and boutique hotel operator with strong F&B and event programming in urban markets. Comparable on the lifestyle/experiential positioning, though its membership model creates a different customer acquisition motion than The Siren's open-stay model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Siren Hotel social profiles
Digital presenceThe Siren Hotel financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Siren Hotel leadership team
Management profileNumber of profiles
The Siren Hotel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Siren Hotel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Siren Hotel
What does The Siren Hotel do?
The Siren Hotel is a 106-room boutique hotel located within the historic Wurlitzer Building in Downtown Detroit. It offers guest room accommodations featuring retro-modern design and panoramic downtown views, complemented by four on-site food and beverage venues (The Siren Cafe, Candy Bar, Bar Chenin, and Sid's Gold Request Room). The property also provides event and meeting spaces, a curated retail shop, and pet-friendly accommodations as part of the Ash Hotels portfolio.
Is The Siren Hotel a public or private company?
The Siren Hotel is a private company. It is classified as corporate owned and is currently operating.
When was The Siren Hotel founded?
The Siren Hotel was founded in -1. It employs 11 to 50 people.
Where is The Siren Hotel based?
The Siren Hotel is headquartered in Detroit, United States, in the North America region.
How does The Siren Hotel make money?
Four revenue lines are on record. Hotel Room Bookings are the primary driver. The others are food & Beverage, event & Meeting Spaces and retail - The Siren Shop.
Who are The Siren Hotel's main competitors?
Broad incumbents on record are Kimpton Hotels & Restaurants and Moxy Hotels. Direct peers are 21c Museum Hotels, The Hoxton, The Line Hotel, Ace Hotel, Hotel Ulysses, Hotel Peter & Paul and Graduate Hotels. Soho House is listed as an emerging player.
Does The Siren Hotel have an API?
No public API is recorded for The Siren Hotel.
What industry is The Siren Hotel in?
The Siren Hotel's product category is Boutique Hotels. Its primary akta.pro industry code is THAGAAAA, Urban & Downtown Full-Service Hotels, with a secondary code of CRANACAL, Hotel Bars & Rooftop Bars. Its NAICS code is 72111 and its SIC code is 7011.