What The Shelbourne does

The Shelbourne is a five-star luxury hotel operating as a single-asset property at 27 St. Stephen's Green, Dublin, founded in 1824 and operated under Marriott International's Autograph Collection brand. The hotel offers approximately 265 guest rooms and suites, seven distinct food and beverage venues (The Saddle Room, No. 27 Bar & Lounge, The Lord Mayor's Lounge, The Horseshoe Bar, 1824 Bar, The Terrace, plus in-room dining), a seven-treatment-room spa, a health club, and event venues ranging from the 348-capacity Great Room to the 22-capacity Constitution Suite. It serves five primary customer segments: luxury leisure travellers, corporate and MICE clients, wedding couples, dining and social experience seekers, and wellness guests.

The underlying technology stack is Marriott's global reservation, property management, and loyalty infrastructure (Marriott.com, Marriott Bonvoy), supplemented by in-room key-card power systems, a Building Management System for energy efficiency, QR-code digital menus, and the SpaTime platform for spa bookings. Distribution is multi-channel: direct via theshelbourne.com and phone, through Marriott Bonvoy, and through OpenTable for restaurants, with dedicated sales teams handling MICE and weddings.

Revenue is generated across seven streams: room accommodation, food and beverage, spa and wellness, events and weddings, gift vouchers, retail (including in-house florist services and branded merchandise such as silk scarves at €180–€500), and previously health club memberships (currently suspended during renovations). Pricing is unit-based per experience (afternoon tea from €79 per person, dinner from €75 per person, whiskey tastings from €45 per person) and dynamic for accommodation via the Marriott booking platform. The hotel is currently executing a phased renovation programme from June 2026 to May 2027, during which the spa and terrace are closed and guest rooms are being refurbished.

Name

The Shelbourne

Legal name

The Shelbourne Hotel

Website

https://theshelbourne.com

Company type

Private

Founded year

1824

Operating status

Operating

Headcount range

251–500 employees

Short description

The Shelbourne is a five-star, 1824-founded luxury hotel on St. Stephen's Green, Dublin, operating as a single Marriott Autograph Collection property with 265 rooms, seven F&B venues, a spa, and event spaces, serving luxury leisure, corporate MICE, wedding, dining, and wellness guests.

Ownership category

akta.pro rank

Product category

Luxury Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Accommodation (721), Traveler Accommodation (7211), Restaurants and Other Eating Places (72251)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Gastronomy & Wine-Focused Boutique Hotels (THAGADAG), Wellness-Lifestyle Boutique Hotels (THAGADAF), Hotel & Resort Banqueting / In-House Catering (THAFAIAD)

Keywords

• Luxury hotel accommodation
• Fine dining restaurants
• Wedding venues
• Spa and wellness
• Corporate event venues

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Guest Room Accommodation: The hotel generates primary revenue from room rentals across its luxury guest rooms and suites. Rooms range from standard Heritage Parkview Rooms to premium Signature Suites and the Princess Grace Suite. Room revenue is driven by direct bookings, Marriott Bonvoy member bookings, and corporate negotiated rates.
2. Food & Beverage Outlets: Seven distinct dining and drinking venues generate substantial F&B revenue: The Saddle Room (fine dining), No. 27 Bar & Lounge (all-day), The Horseshoe Bar, 1824 Bar (residents only), The Lord Mayor's Lounge (afternoon tea), and The Terrace (seasonal). Revenue includes à la carte dining, table d'hôte menus, tasting experiences, and bar sales.
3. Spa & Wellness Services: The Spa at The Shelbourne offers treatments using Swissline, ELEMIS, and Ground Wellbeing products across seven treatment rooms. Services include facials, massages, holistic therapies, and signature rituals. The spa is currently undergoing refurbishment but remains a revenue-generating asset.
4. Events & Weddings: The hotel hosts weddings, corporate events, meetings, conferences, and private dining in venues including The Great Room (up to 348 guests), The Adams & Deirdre Suites (84), The St. Stephen's Suite (48), The Constitution Suite (22), and private dining rooms. Revenue includes venue hire, catering, bar minimums, floral services, and custom packages.
5. Gift Vouchers: The hotel sells gift vouchers for monetary value (custom €50+) and fixed-experience vouchers covering afternoon tea, dinner for two, lunch, whiskey tasting, signature menus, and overnight stays. Vouchers are available online for instant download or physical delivery. Revenue is recognised upon voucher issuance.
6. Health Club Memberships: The hotel previously offered Health Club memberships. As of the current period, new memberships are not being accepted during the renovation phase, though limited facilities remain available for in-house guests.
7. Retail (Florist, Candles, Merchandise): In-house florist services for weddings, corporate events, and office arrangements. The hotel also retails branded merchandise including The Grande Dame Candle (crafted with Cloon Keen, €45-55), Shelbourne Whiskey Glass (€45), and Grace de Monaco luxury goods (silk scarves €180-500, fragrance diffusers €330, candles €260, discovery sets €210).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

The Shelbourne is a five-star luxury hotel in Dublin offering guest accommodation (rooms and suites), seven distinct food and beverage outlets, a luxury spa, wedding and event hosting, private dining, and ancillary services (florist, gift vouchers, health club). It operates as a single landmark property on St. Stephen's Green under Marriott International's Autograph Collection brand.

Product overview

The Shelbourne is a five-star luxury hotel offering a comprehensive hospitality portfolio of rooms, suites, restaurants, bars, spa, health club, and event spaces. The property features six distinct dining and drinking venues including The Saddle Room fine dining restaurant, No. 27 Bar & Lounge, The Lord Mayor's Lounge for afternoon tea, The Horseshoe Bar, 1824 Bar for resident guests, and The Terrace. Accommodation includes various room categories and individually designed suites. The hotel provides wedding and event services, private dining in historic rooms, spa treatments using Swissline, ELEMIS, and Ground Wellbeing products, a fitness facility, and an in-house florist. The hotel participates in Marriott Bonvoy loyalty programme and offers gift vouchers for various experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Rooms Luxury guest rooms featuring 300 thread count Egyptian cotton bedding, marble bathrooms, and luxury robes. Room categories include Heritage Parkview, Heritage Premium, Deluxe King, Double Double, Balcony, and Queen Guest Rooms.
• Suites Individually designed suites with lofty ceilings, separate seating and sleeping areas, sumptuous furnishings, and marble bathrooms. Categories include Heritage Junior Suite, Heritage One Bedroom Suite, Heritage Signature Suites, and the Princess Grace Suite.
• The Saddle Room Restaurant

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Marriott International / Marriott BonvoycoreGTM or Marketing PartnerThe Shelbourne is an Autograph Collection property within Marriott International's global portfolio. This partnership provides global distribution via Marriott.com, GDS systems, and Marriott Bonvoy loyalty programme integration. The Shelbourne earns and redeems Marriott Bonvoy points across all revenue-generating outlets (rooms, F&B, spa, events). Marriott's global sales force and 180+ million Bonvoy members represent a major distribution and marketing channel for the hotel. Marriott Bonvoy members can earn points dining at the hotel without staying overnight.
• Swissline (Cellular Therapy Skincare)coreStrategic or Co-development PartnerThe Shelbourne is part of Swissline's 'Golden Circle,' an exclusive global network of elite clinics, medi-spas, and five-star hotels recognised for exceptional skincare. Swissline is a Swiss skincare brand established over 30 years ago, known for cellular therapy and award-winning formulas. Swissline treatments are exclusive to The Spa at The Shelbourne in Ireland.
• ELEMIS (Skincare & Wellness)coreStrategic or Co-development PartnerELEMIS is a global skincare brand with over 30 years of R&D focused on skin longevity and collagen health. The Shelbourne's spa offers ELEMIS Pro-Glow facials and treatments. ELEMIS is one of three brand partners (alongside Swissline and Ground Wellbeing) delivering the spa's signature treatment programme.
• Ground Wellbeing (Irish Aromatherapy)coreStrategic or Co-development PartnerIrish-owned Ground Wellbeing, handmade in Cork by Peigín Crowley, provides 100% natural aromatherapy oils and balms for face and body treatments. Ground Rituals at The Spa feature gentle breathwork, rhythmic pressures, and aromatherapy oils. The partnership positions the hotel as supporting Irish artisan producers.
• Helles Lager (Artisanal Beer)minorOthersHelles Lager founded by brothers in Dublin, brewing lagers, ales, and stouts on-site in small batches at Bow Street since 2021 using Irish malted barley, hops, water, and yeast. Their craft beer is served across The Shelbourne's bars.
• Drumshanbo Gunpowder Irish Gin (The Shed Distillery)minorOthersDrumshanbo Gunpowder Irish Gin is created by PJ Rigney at The Shed Distillery in County Leitrim, combining Irish botanicals (meadowsweet) with exotic ingredients (Chinese gunpowder green tea, star anise, citrus). Named Wine Enthusiast's 'Spirit Brand of the Year' 2022. Served at The Shelbourne's bars.
• Shellfish Ireland (Seafood Supplier)minorOthersShellfish Ireland has partnered with local fishing crews since 1987, supplying crab, prawns, scallop, and lobster from the wild Atlantic waters off West Cork. Their premium shellfish ends up on plates at The Shelbourne's restaurants.
• Lucky Saint (Alcohol-Free Beer)minorOthersLucky Saint is the #1 dedicated alcohol-free beer brand in the UK, launching their Superior Unfiltered Lager in 2018 and Superior Hazy IPA in 2024. They are served at all bars and restaurants at The Shelbourne.
• Slaney Farms (Potato Supplier)minorOthersFamily-owned business in Co. Wexford headed by John Stafford, harvesting traditionally grown potato varieties with sustainable practices to deliver optimal freshness to The Shelbourne's culinary team.
• Rye River Brewing Company (Bespoke Beer)minorOthersRye River Brewing Company created the bespoke Shelbourne Whiskey Stout for The Shelbourne — dark as midnight with notes of espresso and dark chocolate elevated by a touch of smouldered beechwood. Sold exclusively at the hotel.
• Keelings (Food Distributor)minorOthersKeelings Select, based in North County Dublin, is a trusted Irish food distributor serving the catering and hospitality sectors. Focused on quality, sustainability, and local sourcing. The Shelbourne uses Keelings as its primary food distributor for fresh produce.
• Dublin City Arts OfficeminorOthersThe Shelbourne partnered with Dublin City Arts Office to commission 'Sauntering with Joyce,' a unique self-guided audio walking tour celebrating the centenary of James Joyce's Ulysses. Created by Joyce scholar Gerry Dukes and composer Daragh Dukes, the tour immerses listeners in Joyce's Dublin and the hotel's own Constitution Room history.
• Nisea Doddy (Award-Winning Sommelier)coreOthersNisea Doddy is The Shelbourne's award-winning sommelier who curates the wine programme for private dining events. Her expertise in wine pairing and service is central to the hotel's fine dining and private dining value proposition.

Scale indicators7 records

Recent moves10 records

Expansion highlights4 records

Regional players

• Ashford Castle: Ireland's most iconic luxury castle hotel in County Mayo. Comparable five-star positioning, heritage-driven storytelling, weddings/events, and high-end F&B, though in resort format versus The Shelbourne's city format.
• Dromoland Castle: Irish five-star castle resort in County Clare. Comparable luxury positioning, events/weddings business, and Irish heritage storytelling, though operating in resort rather than city format.
• The g Hotel & Spa: Five-star design-led luxury hotel in Galway with comparable spa, dining, weddings, and corporate events business. Comparable five-star Irish luxury positioning outside Dublin.

Direct peers

• The Merrion Hotel: Leading luxury five-star hotel in Dublin city centre with heritage positioning (Georgian townhouses), comparable room count, spa, and F&B outlets. The Shelbourne's most direct Dublin competitor on the luxury leisure, corporate, and government segments.
• Conrad Dublin: Hilton-affiliated luxury hotel in Dublin city centre offering comparable five-star accommodation, dining, events, and weddings. Direct competitor across leisure, MICE, and luxury segments.
• The Westbury Hotel: Boutique luxury hotel in Dublin's Grafton Street quarter competing for luxury leisure, retail-driven tourism, and corporate business. Part of the Doyle Collection, with comparable heritage and luxury positioning.
• Anantara The Marker Dublin: Modern luxury five-star hotel in Dublin's Grand Canal Dock area. Newer build with contemporary luxury positioning, competing for the same corporate and leisure luxury traveller as The Shelbourne.
• The Westin Dublin: Five-star Dublin city centre hotel in Marriott's premium portfolio (sister-brand to Autograph), offering comparable luxury accommodation, F&B, weddings, and corporate events. Directly comparable in scale, target customer, and Marriott ecosystem access.
• The Fitzwilliam Hotel Dublin: Luxury five-star boutique hotel on St. Stephen's Green (same street as The Shelbourne), competing for luxury leisure, corporate, and wedding business in Dublin's prime city centre location.

Broad incumbents

• Marriott International: Parent brand and global distribution partner. Owns The Shelbourne's distribution channel (Marriott.com, Bonvoy, GDS) and competes more broadly in luxury accommodation worldwide through The Ritz-Carlton, St. Regis, JW Marriott, and Luxury Collection.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/theshelbourne
• YouTubeyoutube.com/channel/UCJY2NIJzCtCwOgBIw7POKZw
• Facebookfacebook.com/123342457703662
• Instagraminstagram.com/theshelbournedublin
• LinkedInlinkedin.com/company/theshelbournedublin

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Shelbourne