Bars & Clubs

What Bars & Clubs does

Bars & Clubs — operating commercially as "Bars and Cocktails" — is an Australian digital trade publication focused on the bar, cocktail, and broader liquor industry. It is owned by Food and Beverage Media, a privately held Australian media company headquartered in Glebe, New South Wales, with approximately 9 employees. The publication sits within a multi-title portfolio targeting the Australian and New Zealand liquor and hospitality sectors: The Shout (general liquor news spanning on-premise and off-premise channels), National Liquor News (retail-focused), Australian Hotelier (pub and hospitality sector), and Bars and Cocktails (spirits, bars, and cocktail content). The Shout also operates a New Zealand edition at theshout.co.nz.

Content is distributed primarily through owned websites (notably barsandcocktails.com.au and theshout.com.au), email newsletters reaching thousands of liquor industry professionals, and organic social channels on Facebook, LinkedIn, and Instagram. Editorial coverage spans industry news, product launches, venue and brand profiles, and the promotion of major industry awards including the Australian Liquor Industry Awards (ALIA), Melbourne Royal Wine Awards, and Tales of the Cocktail Spirited Awards. Editorial sections are organized into on-premise, off-premise, drinks, and "What's Hot" categories, and a recruitment job board is operated at jobs.theshout.com.au.

Bars & Clubs / Food and Beverage Media is a privately held company with no disclosed external investors, funding rounds, M&A activity, patents, or financial figures. Revenue mechanics are not publicly disclosed but, consistent with B2B trade media peers, are most likely driven by advertising, sponsorships, and awards-related commercial partnerships with liquor suppliers, distributors, and venue operators. The operation is a content and distribution media business rather than a technology company: no app, API, proprietary platform, or AI/ML capability is documented in the source material.

Name

Bars & Clubs

Legal name

Food and Beverage Media

Website

https://theshout.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Bars & Clubs (Bars and Cocktails) is an Australian digital trade publication owned by Food and Beverage Media, covering the bar and cocktail industry. Part of a multi-title portfolio serving liquor and hospitality professionals across Australia and New Zealand.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels1 record

Marketing channels4 records

Core offering

Bars & Clubs operates the "Bars and Cocktails" digital trade publication covering the Australian bar and cocktail industry. The publication delivers news, features, venue and spirits brand profiles, and coverage of industry awards including the Melbourne Royal Wine Awards, Tales of the Cocktail Spirited Awards, and the Australian Liquor Industry Awards (ALIA). Content is distributed via the barsandcocktails.com.au website and email newsletter to on-premise liquor professionals.

Product overview

Bars & Cocktails is a digital media publication focused on the Australian bar and cocktail industry. It provides news, features, and coverage of industry awards and trends across the hospitality sector.

Differentiator

Problem solved

Functional benefit

Products and services

• Bars & Cocktails (Bars & Clubs) A digital trade publication covering the Australian bar and cocktail industry, featuring news, features, awards coverage (Melbourne Royal Awards, Tales of the Cocktail Spirited Awards), and profiles of venues and spirits brands. Targeted at liquor industry professionals, bartenders, and venue operators.
• The Shout A digital news publication covering on-premise and off-premise liquor industry news for Australia, with sections for News, Off-Premise, On-Premise, Drinks, What's Hot, and Jobs. Distributed to thousands of liquor professionals via website and email newsletter.
• National Liquor News A retail-focused digital publication covering the Australian liquor retail industry, distributed to thousands of drinks retailers via newsletter. Sibling title within the Food and Beverage Media portfolio.
• Australian Hotelier A digital publication covering the Australian pub and hospitality sector, covering pub operators and on-premise hospitality businesses. Sibling title within the Food and Beverage Media portfolio.
• The Shout New Zealand The New Zealand edition of The Shout, covering the New Zealand liquor industry for on-premise and off-premise professionals.
• The Shout Jobs Board A dedicated hospitality and liquor industry jobs board at jobs.theshout.com.au, providing recruitment services to the on-premise and hospitality sectors.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Emerging players

• BrewsNews: Australian independent trade outlet focused on the brewing and craft beer industry. Comparable niche Australian B2B trade model within an adjacent beverage vertical with overlapping on-premise audience.

Direct peers

• Just-Drinks: Global drinks-industry intelligence and news service covering beverages, suppliers and retailers. Comparable B2B trade-media model targeting drinks-industry professionals with research, news and analysis.
• The Drinks Business: Long-running UK-based global trade title for the wine, spirits and bar industry with digital, print and events. Direct competitive peer in B2B liquor trade media with overlapping audience (bar operators, brand marketers, retailers).
• Drinks Trade: Australian trade publication covering the liquor industry with news, features and product coverage aimed at on- and off-premise buyers. Closely comparable scope, audience and Australian focus to The Shout / Bars & Cocktails.
• Beverage Daily: Online B2B trade publication covering the global beverage industry including alcohol and soft drinks. Comparable digital-only B2B beverage news model serving industry professionals.
• The Spirits Business: UK-based global trade title dedicated to the spirits industry, covering producers, brands and the on-trade. Direct peer in spirits/bar trade media with overlapping brand-marketer and on-premise audience.
• Imbibe: US-based trade media brand for bartenders, baristas and on-premise buyers covering cocktails, spirits and bar programs. Direct peer in bar/cocktail trade publishing with overlapping content verticals.

Broad incumbents

• Australian Restaurant and Cafe Magazine: Australian trade publication serving the foodservice and cafe sector. Comparable Australian B2B trade-media model targeting hospitality operators, but with a foodservice-led rather than liquor-led audience.
• Hospitality Magazine: Australian B2B title covering the broader hospitality industry including hotels, restaurants and bars. Comparable Australian B2B trade-media model, but with a wider vertical scope beyond just liquor.

Regional players

• Drinks Industry Ireland: Ireland-based trade publication covering the on- and off-premise drinks trade. Comparable B2B trade-media format and editorial focus, but serving a different geography (Ireland/UK) rather than Australasia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/theshoutnews
• LinkedInlinkedin.com/company/bars-clubs
• Instagraminstagram.com/the_shout_news

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bars & Clubs