The Simple
The Simple is a full-service marketing agency headquartered in Sarajevo, Bosnia and Herzegovina, offering end-to-end branding, social media management, advertising, web development, video production, and AI-assisted creative services to enterprise and mid-market clients across hospitality, retail, automotive, and consumer verticals in Southeast Europe, the Middle East, and North America.
- Company typePrivate
- Founded-
- HeadquartersSarajevo, Bosnia & Herzegovina
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Simple does
The Simple is a full-service marketing agency founded in 2019 and headquartered in Sarajevo, Bosnia and Herzegovina, with additional legal entities registered in the UAE and USA. The agency offers an integrated suite of marketing and creative services structured around seven core offerings: end-to-end marketing services, social media management, branding, advertising, web development, full business solutions, and public relations. These are complemented by specialized creative production capabilities including professional photography, video production, visual identity design, viral short-form content creation, and packaging design. The agency also developed a custom mobile loyalty application (Kapljica) for GROHE trade partners, demonstrating capability beyond pure marketing services into bespoke digital product development.
The agency's core technology comprises digital marketing platforms and creative production systems for social media management, web development, video production, and AI-assisted content creation branded as 'Creative AI Systems.' Service delivery combines direct client engagement with project-based fees and retainer agreements targeting enterprise and mid-market clients. The GTM motion is sales-led with an event-driven overlay, leveraging activations such as the Sarajevo Film Festival and brand PR events for both client work and new business generation.
The Simple serves a diversified client base of 17+ named accounts spanning hospitality (Mövenpick Hotel Sarajevo, Hotel Hills, Hotel Hollywood, Apeiro, Termag Jahorina, Termalna rivijera), automotive (Peugeot dealers), retail (M Rasvjeta, Drogerija.ba, FonTELe), food and beverage (Vimar, Evergreen, Kibe Mahala), real estate (Moj Kvart), research (Verlab Institute), and luxury bridal (Studio Hills). Geographic operations span Southeast Europe, the Middle East, and North America, with the agency positioning itself as a single full-service partner replacing the need for multiple vendors or freelancers. The firm employs approximately 21 people (with roughly 13 visible in published team photos) and operates without disclosed external funding or a parent company.
The Simple firmographics
Firmographics- Name
- The Simple
- Legal name
- The Simple
- Website
- https://thesimple.ba
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Simple is a full-service marketing agency headquartered in Sarajevo, Bosnia and Herzegovina, offering end-to-end branding, social media management, advertising, web development, video production, and AI-assisted creative services to enterprise and mid-market clients across hospitality, retail, automotive, and consumer verticals in Southeast Europe, the Middle East, and North America.
- Ownership category
- akta.pro rank
The Simple industry classification
Industry- Product category
- Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (54182)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industry
- Graphic Design & Visual Content Production (BPAFAIAC)
Keywords
Where The Simple is headquartered
LocationHeadquarters
- HQ city
- Sarajevo
- HQ country
- Bosnia & Herzegovina
- HQ region
- Europe
Offices3 records
Markets served
The Simple business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Marketing Services: Full-service marketing agency revenue through project-based fees, retainers, and service contracts covering social media management, branding, advertising, web development, PR, and full business solutions.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels9 records
The Simple product offering
Product offeringCore offering
The Simple is a full-service digital marketing agency that delivers end-to-end marketing services for businesses, including social media management, branding, advertising, web development, public relations, video production, photography, and visual identity design. The agency also produces viral short-form content and packaging design as part of its creative services portfolio. Services are delivered on a project or retainer basis to enterprise and mid-market clients across Bosnia and Herzegovina, the UAE, and the USA.
Product overview
The Simple is a full-service marketing agency offering an integrated suite of marketing and creative services. The core offering consists of End-to-End Marketing Services supported by specialized service lines: Social Media Management, Branding, Advertising, Web Development, Full Business Solutions, and Public Relations. These are complemented by creative production services including Professional Photoshoots, Video Production, Visual Identity creation, Viral Content development, and Packaging Design. The agency also developed a mobile loyalty application (Kapljica) for GROHE as a client project. All services are delivered through their team of professionals in Sarajevo, Bosnia and Herzegovina, with operations extending to UAE and USA markets.
Differentiator
Problem solved
Functional benefit
Products and services
- End-to-End Marketing Services Complete marketing support covering the entire process from market research and strategy development to campaign execution and performance analysis, designed for businesses seeking consolidated, consistent brand communication.
- Social Media Management Management of client presence across social media platforms including content creation, community engagement, scheduling posts, performance analytics, and growth strategies to increase reach and engagement.
- Branding Services Development and maintenance of consistent brand identity across all communication channels, including brand guidelines, visual identity, tone of voice, and alignment between brand values and public perception.
- Advertising Services Planning, execution, and optimization of paid marketing campaigns across digital and traditional channels, with focus on Google Search, Google Display, Facebook Ads, and eCommerce campaigns.
- Web Development Building and maintaining websites and landing pages designed to be user-friendly, responsive, and optimized for search engines (SEO) to support the marketing function.
- Full Business Solutions Comprehensive services supporting all aspects of a company's growth and operations, including strategy, marketing, sales, customer service, and business franchising to help businesses expand and operate efficiently.
- Public Relations (PR) Public relations efforts including media outreach, native articles, and collaborations focused on increasing visibility and strengthening brand reputation through strategic communication.
- Professional Photoshoots Production of stylized photoshoots for hotels, villas, restaurants and more, including model photoshoots, food photography, interior photography, and lifestyle photoshoots.
- Video Production Creation of videos for corporate clients, interior products and retail, tourism and hospitality, including campaigns promoting various ideas beyond regular client work.
- Visual Identity Crafting logos, brand guidelines, and visual identity elements for clients across multiple industries, including packaging design solutions.
- Viral Content Production of short-form content that generates millions of views, influencer campaign collaborations, and viral product launches for clients across platforms such as TikTok and Instagram Reels.
- Packaging Design Development of bold visual solutions for product packaging transformation to better reflect brand quality and identity.
- Kapljica Loyalty Mobile App A loyalty rewards mobile application developed for GROHE (LIXIL) trade partners to increase product sales through droplet collection, product recommendations, exclusive rewards, and point tracking.
Quantifiable outcome
- Fontele TikTok content achieved 1.1M views
- +4 more outcomes
Companies that use The Simple
Customer profileNamed customers17 records
Segments5 records
Ideal customer profiles4 records
The Simple technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
The Simple partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Grohe (LIXIL)coreThe Simple manages Grohe's social media adaptation for local market, event organization including Days of Architecture in Sarajevo, loyalty program development (Kapljica app), and video production highlighting product design. Grohe is part of LIXIL since 2014.
- Mövenpick Hotels & ResortscoreThe Simple serves as creative partner for Mövenpick Hotel Sarajevo, providing visual and digital marketing services including photography, video production, social media management, and print material design for the international hotel franchise.
- Peugeot (AC Blok, AC Grand AUTO, Verano Motors)coreAuthorized Peugeot dealers in Bosnia and Herzegovina engaged for comprehensive marketing including strategic campaigns, exterior branding, digital and offline promotion, outdoor advertising, video production, and market research. Dealers also offer KGM and Geely brands.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
The Simple competitors and assessment
Company assessmentBroad incumbents
- Publicis Groupe: Global marketing and communications group with regional Balkans agencies. Comparable in offering integrated advertising, digital, branding, and PR services to enterprise clients across hospitality, retail, and automotive.
- Ogilvy: Global advertising and marketing services network offering integrated creative, social, branding, and PR services. Overlaps with The Simple's end-to-end positioning but at much larger scale and broader geographic reach.
- Leo Burnett: Global creative agency network with regional offices serving enterprise clients across hospitality, retail, and automotive. Comparable full-service creative and integrated campaign positioning.
- BBDO Worldwide: Global creative advertising network with presence across Central and Southeast Europe. Competes for the same enterprise advertising, branding, and integrated campaign work that The Simple targets.
- McCann Worldgroup: Global full-service advertising network with established Balkans offices. Directly comparable as an end-to-end creative and marketing services provider for enterprise clients across multiple verticals.
- Havas Group: Global marketing and communications group with creative, media, and digital capabilities. Comparable broad-portfolio incumbent competing for integrated enterprise marketing engagements.
Direct peers
- Dept Agency: Global digital agency combining creative, technology, and marketing services. Comparable integrated offering spanning web development, branding, social media, and content production for mid-market and enterprise clients.
- Tribal Worldwide (DDB): Digital-first creative agency network focused on integrated digital, social, and brand experience work. Directly comparable as a digital and creative peer targeting enterprise clients with social-driven content and integrated campaigns.
- VaynerMedia: Social-first creative and media agency known for viral content, brand storytelling, and integrated digital services. Directly comparable to The Simple's TikTok/Reels-driven viral content capability and social media management offering.
- Bruketa&Žinić: Croatian full-service creative agency with regional profile and award-winning portfolio. The most geographically and scale-comparable independent full-service creative agency in the Western Balkans/Adriatic region.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
The Simple social profiles
Digital presenceThe Simple financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Simple leadership team
Management profileNumber of profiles
The Simple funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Simple M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Simple
What does The Simple do?
The Simple is a full-service digital marketing agency that delivers end-to-end marketing services for businesses, including social media management, branding, advertising, web development, public relations, video production, photography, and visual identity design. The agency also produces viral short-form content and packaging design as part of its creative services portfolio. Services are delivered on a project or retainer basis to enterprise and mid-market clients across Bosnia and Herzegovina, the UAE, and the USA.
Is The Simple a public or private company?
The Simple is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Simple founded?
The Simple was founded in -1. It employs 11 to 50 people.
Where is The Simple based?
The Simple is headquartered in Sarajevo, Bosnia & Herzegovina, in the Europe region.
How does The Simple make money?
One revenue line is on record: marketing Services.
Who are The Simple's main competitors?
Broad incumbents on record are Publicis Groupe, Ogilvy, Leo Burnett, BBDO Worldwide, McCann Worldgroup and Havas Group. Direct peers are Dept Agency, Tribal Worldwide (DDB), VaynerMedia and Bruketa&Žinić.
Does The Simple have an API?
No public API is recorded for The Simple.
What industry is The Simple in?
The Simple's product category is Marketing Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of BPAFAIAC, Graphic Design & Visual Content Production. Its NAICS code is 541810 and its SIC code is 7311.