What The Smart Concierge does

The Smart Concierge is a Singapore-based personal concierge and virtual assistant service operated under the legal entity The Asian Blandings Collective, Pte. Ltd., founded by Joanna Blanding in 2022. The company delivers bespoke, human-provided executive and lifestyle support covering scheduling, travel planning, research, household administration, visa applications, international relocations, and personal brand-building tasks. There is no proprietary technology platform; service delivery rests on a vetted bench of executive assistants and virtual admin experts operating remotely, accessed by clients via a custom subscription model with pricing determined through a complimentary 1-on-1 "Life Design Session." The go-to-market is consultative and sales-led, relying almost entirely on founder-driven word-of-mouth referrals rather than paid lead generation, with the website (thesmartconcierge.asia) functioning as the primary booking channel. The visible customer base is a small roster of enterprise and professional clients in Singapore and the broader Asia-Pacific region, including Google Singapore, P&G Singapore, TDCX, and EndowUs, primarily serving working professionals, executives, and expats managing cross-border responsibilities.

Name

The Smart Concierge

Legal name

The Asian Blandings Collective, Pte. Ltd.

Website

https://thesmartconcierge.asia

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

The Smart Concierge is a Singapore-based boutique concierge and virtual assistant service, founded in 2022, delivering bespoke human-delivered executive, travel, and household support on a subscription basis to busy professionals, executives, and expats across the Asia-Pacific region.

Ownership category

akta.pro rank

Product category

Personal Concierge Services

NAICS

All Other Personal Services (81299)

SIC

Services-Help Supply Services (7363)

akta.pro primary industry

General Personal Concierge Services (HSACAIAA)

akta.pro secondary industries

Errand Running & Task Assistance (HSACAIAB), Relocation & Settling-In Concierge (Personal) (HSACAIAL)

Keywords

• Virtual assistant services
• Personal concierge services
• Executive assistant support
• Lifestyle management
• Bespoke concierge

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Virtual Assistant and Concierge Services: The company provides bespoke personal concierge and virtual assistant services including scheduling, travel planning, research, personal tasks, and household management. Services are tailored to individual client needs and delivered remotely.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

The Smart Concierge provides bespoke, remote personal concierge and virtual assistant services to busy professionals and working parents. Its core deliverables include a 1-on-1 Life Design Session, a tailored Bespoke Support Plan, and ongoing execution of administrative, household, travel, research, and personal-brand tasks by vetted executive assistants. Services are priced as custom subscriptions and delivered directly without intermediaries.

Product overview

The Smart Concierge is a service-based company offering a suite of personal concierge and virtual assistant services. The core offerings include Life Design Sessions (a 1-on-1 consultation service), Personal Concierge Services (elite on-demand personal assistance), Virtual Assistant Services (remote administrative and executive support), and Executive Support Services. The company also provides Bespoke Support Plans that map out how their services can streamline client tasks. These services are delivered by human assistants rather than software products, focused on helping high-performing professionals delegate administrative tasks, navigate life abroad, and achieve work-life balance.

Differentiator

Problem solved

Functional benefit

Brands

• The Collective: Another business venture by founder Joanna Blanding, part of the same entrepreneurial ecosystem as The Smart Concierge

Products and services

• Life Design Session A 1-on-1 consultation session in which the client's lifestyle, challenges, and goals are discussed to help them create a vision for a stress-free and optimized life, and to scope the bespoke support plan.
• Personal Concierge Services Elite, on-demand personal assistant services providing curated, high-touch support for tasks including scheduling, travel planning, research, international relocations, and personal task management, delivered remotely by vetted assistants.
• Virtual Assistant Services Remote personal and executive assistant services handling administrative tasks such as scheduling, travel planning, research, household management, bill payments, visa applications, and personal errands.
• Executive Support Services High-level administrative and executive support services including scheduling, travel planning, research, and detail management to help professionals stay focused on career and personal priorities.
• Bespoke Support Plan A curated plan mapping out how the company's virtual assistant and concierge services can streamline daily tasks and free up client time, designed around each client's dynamic lifestyle after the Life Design Session.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Velocity Black: Premium on-demand concierge service for high-net-worth individuals, combining digital/app access with human assistants. Directly comparable in targeting busy, affluent professionals with bespoke task execution, though tech-enabled and globally scaled.
• Time Etc: Virtual assistant service provider offering subscription-based remote administrative support to professionals and small business owners. Comparable in targeting busy professionals with ongoing, subscription-delivered remote assistant services.
• Belay Solutions: US-based virtual assistant and executive support firm serving executives, entrepreneurs, and small businesses on subscription plans. Comparable business model and target customer, though primarily US-focused.
• Insignia Lifestyle: Asia-Pacific focused concierge and lifestyle management firm headquartered in Singapore. Closely comparable in geography, target customer (professionals, expats, HNW), and bespoke service model.
• MyConcierge Singapore: Singapore-based concierge service provider catering to residents, expats, and corporate clients with personal errand and lifestyle assistance. Closely comparable geographically and in service mix.
• One Concierge: Global concierge service provider offering personal assistance, lifestyle management, and corporate concierge solutions. Comparable business model serving executives and busy professionals with on-demand task support.
• Société Concierge: Boutique concierge and lifestyle management firm serving corporate executives and HNW clients. Directly comparable in offering bespoke, high-touch personal assistant services with subscription-based engagements.

Broad incumbents

• Quintessentially: Global luxury concierge and lifestyle management company serving HNW and corporate clients worldwide. Comparable to The Smart Concierge in offering bespoke lifestyle and executive support, but at much larger scale and broader geographic footprint.
• John Paul (Accor): Worldwide concierge and lifestyle services provider, originally acquired by Accor, serving both individual members and corporate clients. Comparable in delivering high-touch personal assistant and lifestyle services, but operates as part of a global hospitality giant.

Emerging players

• Wishup: Subscription-based virtual assistant service focused on executives and busy professionals in Asia and globally. Comparable in offering dedicated remote assistants on monthly plans, though more tech-enabled and lower-priced tier.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/thesmartconciergeasia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Smart Concierge