The Solid State
The Solid State is a privately held, Sydney-based film marketing agency founded in 2007 that produces trailers, key art, posters, TV commercials, and full marketing campaigns for film distributors, sales agents, and independent filmmakers worldwide.
- Company typePrivate
- Founded2007
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What The Solid State does
The Solid State is a privately held film marketing agency founded in 2007 and headquartered at 20 Maddox Street, Alexandria, Sydney, Australia. The firm produces movie trailers (teaser, official, redband), key art and poster design (theatrical, character, festival), full marketing campaigns, television commercials, and social media content for film distributors, international sales agents, and independent filmmakers. Its core technology is creative production tooling and workflows across trailer editing, motion graphics, title design, and poster design, executed by a small team of eight employees.
The company operates on a project-based professional services model with quote-based custom pricing that is not publicly disclosed. Go-to-market is sales-led, relying on direct engagement with enterprise clients, portfolio showcasing through its website and Vimeo/YouTube channels, and organic social presence on Instagram, Facebook, X, and LinkedIn. Disclosed enterprise clients include Universal Pictures, Prime Video, See Saw Films, Transmission, Stan, Endemol Shine Group, CBS Films, and Hoyts, with named testimonials from See Saw Films' Emile Sherman, Transmission's Andrew Mackie, and producer/actor Al Pacino.
The Solid State has delivered 300+ campaigns over approximately 15 years spanning pre-sales, theatrical, home entertainment, and web distribution. It holds 45 international Film Marketing awards and is positioned as Australia's most awarded film marketing agency. No funding rounds, ownership changes, subsidiaries, patents, or international offices are disclosed; the firm appears founder-controlled and independently operated from its single Sydney base.
The Solid State firmographics
Firmographics- Name
- The Solid State
- Legal name
- The Solid State
- Website
- https://thesolidstate.com.au
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Solid State is a privately held, Sydney-based film marketing agency founded in 2007 that produces trailers, key art, posters, TV commercials, and full marketing campaigns for film distributors, sales agents, and independent filmmakers worldwide.
- Ownership category
- akta.pro rank
The Solid State industry classification
Industry- Product category
- Film Marketing Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Allied To Motion Picture Production (7819), Services-Allied To Motion Picture Distribution (7829)
- akta.pro industry
- Stock Motion Graphics Assets & TemplatesMedia, Entertainment & Sports/Media Technology & Services (Post-Production, VFX, Animation, Streaming Infrastructure)/Animation & Motion Graphics (2D/3D)Animation Pipeline, Asset & Render Services
Keywords
Where The Solid State is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
The Solid State business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Film Marketing Services: Project-based fees for creating movie trailers, key art, posters, and marketing campaign materials for film distributors, sales agents, and filmmakers. Services cover all stages from pre-sales to theatrical, home entertainment, and web distribution.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
The Solid State product offering
Product offeringCore offering
The Solid State is a film marketing agency that produces movie trailers, designs key art and posters, and develops integrated film marketing campaigns. Its work is delivered to film distributors, sales agents, and filmmakers as contracted creative services.
Product overview
The Solid State is a film marketing agency offering an integrated suite of creative services centered on trailer production and key art design. The core offering combines trailer production (teaser, official, redband) with poster design (theatrical key art, character posters, festival posters), supported by campaign materials across all distribution stages from pre-sales through theatrical, home entertainment, and web. Additional modules include TV commercial production and social media content creation. The company has worked on over 300 campaigns over 15 years.
Differentiator
Problem solved
Functional benefit
Products and services
- Trailer Production
Companies that use The Solid State
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles1 record
The Solid State technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Solid State partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
The Solid State competitors and assessment
Company assessmentDirect peers
- MOCEAN: Long-established LA-based entertainment marketing agency specializing in trailers, posters, and theatrical/TV campaigns. Direct competitor for the same Hollywood distributor and streaming clients.
- Create Advertising: Independent film and entertainment advertising agency specializing in theatrical trailers, TV spots, and digital campaigns for studios and distributors. Directly comparable scope of services.
- Aspect (formerly Trailer Park): Hollywood's largest film and entertainment marketing agency delivering trailers, key art, TVCs, and integrated campaigns for major studios and streamers. Closest scale and capability peer to The Solid State's marquee client work.
- Wild Card Creative Group: Sydney-based film marketing and creative agency serving the Australian and international film industry. Direct geographic peer operating in the same Australian film marketing ecosystem.
- Buddha Jones: Los Angeles-based film marketing agency producing theatrical trailers, key art, TV spots, and digital campaigns for major studios and independent distributors. Directly comparable in scope and service offering to The Solid State.
- Ignition Creative: Global entertainment marketing agency delivering film trailers, key art, and integrated campaigns for studios, networks, and streamers. Comparable in end-to-end campaign capability.
- Empire Design: Boutique key art and poster design studio serving major studios and independent film distributors. Closely comparable to The Solid State's key art/poster product line.
Emerging players
- Zealot: Creative agency with strong film and entertainment marketing practice producing trailers, campaigns, and digital content for studios. Comparable in campaign creative services though broader in client base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
The Solid State social profiles
Digital presenceThe Solid State financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Solid State leadership team
Management profileNumber of profiles
The Solid State funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Solid State M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Solid State
What does The Solid State do?
The Solid State is a film marketing agency that produces movie trailers, designs key art and posters, and develops integrated film marketing campaigns. Its work is delivered to film distributors, sales agents, and filmmakers as contracted creative services.
Is The Solid State a public or private company?
The Solid State is a private company. It is classified as unknown and is currently operating.
When was The Solid State founded?
The Solid State was founded in 2007. It employs 1 to 10 people.
Where is The Solid State based?
The Solid State is headquartered in Sydney, Australia, in the Oceania region.
How does The Solid State make money?
One revenue line is on record: film Marketing Services.
Who are The Solid State's main competitors?
Direct peers on record are MOCEAN, Create Advertising, Aspect (formerly Trailer Park), Wild Card Creative Group, Buddha Jones, Ignition Creative and Empire Design. Zealot is listed as an emerging player.
Does The Solid State have an API?
No public API is recorded for The Solid State.
What industry is The Solid State in?
The Solid State's product category is Film Marketing Services. Its primary akta.pro industry code is MPAHACAO, Stock Motion Graphics Assets & Templates, with a secondary code of MPADACAM, Animation Pipeline, Asset & Render Services. Its NAICS code is 541810 and its SIC code is 7819.