The Song Company

What The Song Company does

The Song Company Pty Ltd (ABN 27 001 577 377) is an Australian nonprofit performing arts organization founded in 1984 and registered in Dawes Point, New South Wales. It operates as Australia's national professional vocal ensemble, performing live vocal concerts across Australia's east coast, with repertoire spanning from 10th-century works to contemporary compositions and an ongoing program of commissioning Australian composers, including female and Indigenous artists. The ensemble comprises eight core singers (four soprano/alto and four tenor/bass) and engages eight paid Emerging Artists as understudies for major projects.

The company's product portfolio consists of mainstage concert performances (including the 2026 Bach's Motets collaboration with Bach Akademie Australia and the Der Schwanengesang project directed by returning guest director Roland Peelman), community engagement events (Coronation Choir), and artist development programs (Emerging Artist Program and Apprentice Week, an annual intensive for roughly twenty early-career singers). Audience development is supported by the Counterpoint e-newsletter and active social media profiles. The organization is bound by Australian Privacy Principles and GDPR for data handling.

The revenue model combines ticket sales from live performances, donations across eight tiered giving levels (from Songco Friends to the Artistic Director's Circle), corporate sponsorship (including Koda Capital), and foundation grants (notably Ian Potter Foundation support for the Emerging Artist Program). Headcount is approximately 14, with performances staged at venues including Christ Church Cathedral Newcastle, St James King Street Sydney, St Paul's Church Canberra, and Wollongong Art Gallery, plus the Walsh Bay Arts Precinct. No revenue figures are publicly disclosed.

Name

The Song Company

Legal name

The Song Company Pty Ltd

Website

https://the.song.company

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

The Song Company is Australia's national professional vocal ensemble, founded in 1984, performing live choral concerts across Australian east-coast cities and operating artist development programs for early-career singers. It is a nonprofit funded by ticket sales, donations, and foundation grants.

Ownership category

akta.pro rank

Product category

Performing Arts Services

NAICS

Musical Groups and Artists (711130), Musical Groups and Artists (71113)

akta.pro primary industry

Session Musicians & Vocalists (MPAIAHAC)

akta.pro secondary industry

Group Music Classes & Ensembles (Band, Orchestra, Choir) (EDAMANAC)

Keywords

• Vocal ensemble performance
• Classical choral concerts
• Artist development programs
• Live performing arts
• Nonprofit vocal ensemble

Headquarters

HQ city

Dawes Point

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Ticket Sales: Revenue generated from sale of tickets to live concert performances across multiple Australian cities and venues.
2. Donations and Philanthropy: Individual donations from supporters at various giving levels including Artistic Director's Circle, Program Patrons, Vocal Virtuosi, Consort Connoisseurs, Ensemble Enthusiasts, Artistic Advocates, Singing Supporters, and Songco Friends. Tax-deductible donations via website or direct bank transfer.
3. Corporate Sponsorship: Support from corporate partners such as Koda Capital and others listed in donor tiers.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

The Song Company is Australia's national professional vocal ensemble, delivering live a cappella and choral concerts across Australian venues with repertoire spanning 10th-century works to contemporary Australian commissions. It complements performances with the Developing Artist Program (Emerging Artist Program for paid understudies and Apprentice Week intensive training) and community engagement through the annual Coronation Choir event. Revenue is generated through ticket sales, individual donations across multiple giving tiers, and corporate sponsorship.

Product overview

The Song Company is Australia’s national professional vocal ensemble offering a portfolio of live performance products and artist development services. Core offerings include mainstage performance events (Der Schwanengesang, Bach's Motets, Coronation Choir) where audiences attend live concerts. Supporting these are artist development modules: the Emerging Artist Program (paid understudy positions for major projects) and Apprentice Week (intensive training for students). The Counterpoint e-newsletter provides ongoing audience engagement and ticket sales support. The ensemble performs across multiple Australian cities including Sydney, Melbourne, Newcastle, Canberra, Wollongong, and Bowral.

Differentiator

Problem solved

Functional benefit

Brands

• Emerging Artist Program: A program for early-career singers providing understudy opportunities for main performance seasons, with paid professional engagement and real-world ensemble experience.
• Apprentice Week
• Coronation Choir

Products and services

• Der Schwanengesang Performance A major live vocal ensemble performance event featuring Heinrich Schütz's Der Schwanengesang, directed by guest director Roland Peelman. The production features sixteen voices (eight core singers plus eight Emerging Artists) performing in two antiphonal quartets. For Australian concert audiences across Newcastle, Sydney, Canberra, and Wollongong.
• Bach's Motets A collaborative live concert production with Bach Akademie Australia presenting J.S. Bach's seven surviving motets alongside contemporary compositions by Sandra Milliken (Herr Jesus Christus) and James MacMillan (O Radiant Dawn). For Australian concert audiences across Melbourne, Wollongong, Sydney, and Bowral.
• Coronation Choir Annual community singing event where singers of all backgrounds participate in weekend rehearsals and perform alongside The Song Company's professional artists. Open to all without audition requirements. Held at Walsh Bay Arts Precinct in Sydney. For amateur singers and community choral enthusiasts.
• Emerging Artist Program Early-career singer development program engaging approximately eight Emerging Artists (SSATBarB) as paid understudies for The Song Company's major performance projects, providing professional experience working with the core ensemble. Flights and accommodation are organized for interstate artists. Funded with major support from the Ian Potter Foundation. For early-career classical vocal performers.
• Apprentice Week An annual intensive one-week training program held in Sydney for classical voice students and recent graduates. Approximately twenty talented singers are selected to work closely with The Song Company's core artists through rehearsals, workshops, and masterclasses. For university classical voice students and recent graduates seeking ensemble training.

Quantifiable outcome

• 40 years of continuous operation as Australia's national vocal ensemble
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• Bach Akademie AustraliacoreStrategic or Co-development PartnerBach Akademie Australia collaborates with The Song Company to present Bach's seven surviving motets alongside contemporary works including Sandra Milliken's Herr Jesus Christus and James MacMillan's O Radiant Dawn. This represents a major 2026 season collaboration featuring performances in Melbourne, Wollongong, Sydney, and Bowral.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pinchgut Opera: Australia's leading early-music opera company, sharing performers (Song Company tenor Timothy Reynolds has appeared with Pinchgut). Comparable in Australian early-music audience and repertoire adjacency.
• Chanticleer: US-based Grammy-winning professional vocal ensemble performing repertoire from medieval to contemporary, with a similar ensemble size and mission to commission new works. Directly comparable business and artistic model.
• VOCES8: UK-based professional vocal ensemble with an associated education and artist-development programme analogous to The Song Company's Apprentice Week and Emerging Artist Program. Directly comparable on ensemble size, repertoire, and outreach model.
• AVÉ - Australian Vocal Ensemble: Australian professional vocal ensemble founded by Song Company principal artist Andrew O'Connor. Closely comparable in mission (contemporary vocal ensemble performance), ensemble size, and Australian classical-music market.
• The Tallis Scholars: UK-based professional vocal ensemble and global benchmark in Renaissance polyphony performance. Directly comparable on chamber vocal ensemble model, repertoire, and international touring status.
• The King's Singers: UK-based professional vocal ensemble of comparable size and a cappella repertoire spanning medieval to contemporary. The benchmark for international chamber vocal ensembles and a direct comparability on touring model and artistic positioning.
• Tenebrae: UK-based professional choir performing sacred and secular choral repertoire with international touring. Directly comparable on ensemble size, repertoire breadth, and touring model.
• Stile Antico: UK-based professional vocal ensemble of similar size focused on Renaissance polyphony and contemporary commissions. Directly comparable on repertoire focus and chamber-ensemble touring model.
• The Sixteen: UK-based professional vocal ensemble specialising in early and contemporary choral music. Directly comparable on repertoire breadth, ensemble model, and international touring activity.
• Bach Akademie Australia: Australian early-music and Bach-specialist ensemble that is actively co-presenting the 2026 Bach's Motets program with The Song Company across four cities. Directly comparable in repertoire focus, ensemble size, and Australian classical-music audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/thesongcompany
• Facebookfacebook.com/thesongcompany
• LinkedInlinkedin.com/company/the-song-company
• Instagraminstagram.com/thesongcompany

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Song Company