What The Splatter Studio does

The Splatter Studio is an experiential paint splatter entertainment company that operates three physical studios in the Atlanta metropolitan area (Virginia Highland and Sandy Springs) and Santa Monica, California. The core offering consists of immersive, hosted, no-rules creative sessions in which participants throw, drip, splash, and pour paint onto canvases or sculptural bears, with formats spanning Classic Splatter, Drip Bears, Acrylic Pour, Glow (blacklight), Date & Create (couples 18+), and Family Funday (parent-child, ages 6-13). The product surface is a single physical experience reconfigured across consumer, family, couples, party, large-group, and corporate use cases, with finished pieces taken home same-day except pour pieces requiring a 5-15 day cure.

The underlying technology stack is deliberately lightweight: a third-party FareHarbor online booking widget for reservations and gift card e-commerce, location-specific email channels for inbound, and an events inbox for corporate and large-group coordination. Studio infrastructure (protected walls/floors/ceilings, paint stations, music, lighting, tools such as syringes, blasters, drip cups, and UV-reactive neon paint for the Glow format) constitutes the operating asset. The company is privately held, led by CEO Nicole Fitzgerald, has approximately 11 employees, and shows no disclosed funding, M&A, or institutional ownership in the source data.

The business model is direct-to-consumer experiential retail with pay-as-you-go unit pricing: individual sessions at $35-$59, couples packages at $119-$139, family pairings at $75-$95, and custom-priced parties ($350-$1,500+) and corporate bookings for groups of 8-80+. Ancillary revenue comes from gift cards (digital and physical, 24-month validity), optional upgrades (Tyvek suits, photography, catering), beverage sales at the Sandy Springs location, and shipping of cured artworks. Distribution is owned retail only; marketing relies on SEO-driven editorial content, organic social, Google Reviews, and referral/word-of-mouth.

Name

The Splatter Studio

Legal name

The Splatter Studio

Website

https://thesplatterstudio.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Splatter Studio operates three physical paint splatter experience studios in Atlanta, Sandy Springs, and Santa Monica, offering hosted, no-rules immersive sessions across consumer, family, couples, party, and corporate teambuilding segments.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Session-based Experience Fees: Individual and group paint splatter sessions charged per person or per booking. Offerings include Classic Splatter, Summer Splatter Special, Drip Bears, Acrylic Pour, Glow, Date & Create, Family Funday, and party packages.
2. Gift Cards: Digital gift cards delivered via email with 24-month validity. Physical gift cards available at studio locations. Studio-specific at time of purchase.
3. Beverage Sales: Beer and wine available for purchase at Sandy Springs studio location only
4. Shipping Services: Artwork shipping services for cured pieces (Drip Bears and acrylic pours) requiring 5-15 day cure time before transport
5. Optional Upgrades: Full-body Tyvek suit upgrades, professional photography add-ons for events, and catering packages

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

The Splatter Studio operates immersive, no-rules paint splatter studios where participants throw, drip, splash, and pour acrylic paint onto canvases to create one-of-a-kind abstract art across formats including Classic Splatter, Drip Bears, Acrylic Pour, and Glow (blacklight). All materials, protective gear, and hosted guides are provided, with finished artwork taken home the same day (except pieces requiring a 5-15 day cure).

Product overview

The Splatter Studio is an experiential paint splattering entertainment company offering immersive creative experiences across three locations in Atlanta (Virginia-Highland and Sandy Springs) and Santa Monica. The core product lineup consists of hands-on paint experiences centered around throwing, dripping, splattering, and pouring acrylic paint onto canvases. The primary offerings include Classic Splatter (the signature 60-75 minute session), Drip Bears (sculptural bear creation), Acrylic Pour (fluid art), and Glow (blacklight neon experience). These core experiences are packaged across multiple channels: Individual Experiences for solo/casual visitors; Date & Create for couples (18+) with multiple format variants; Family Funday for parent-child pairs with children ages 6-13; Birthday & Private Parties and Corporate Team Building for group events; and Large Group Experiences for groups of 6-50+. Gift Cards serve as a complementary offering. Creative Inspiration provides educational content and guides. The company positions itself as an alternative to traditional paint-and-sip classes, emphasizing unstructured, no-rules creative expression for ages 6 and up, with water-based non-toxic materials, protective gear provided, and art that participants take home.

Differentiator

Problem solved

Functional benefit

Products and services

• Classic Splatter The signature 60-75 minute paint splatter experience where participants throw, drip, splash, and pour paint onto a canvas to create one-of-a-kind abstract art. All materials, protective gear, and a hosted guide are provided. Suitable for individuals and groups ages 6 and up, with no art experience needed. From $49.00 per person.
• Summer Splatter Special A 35-minute mini splatter session offered Wednesday through Friday, June through August, at promotional $35 per person pricing. Designed as a short, energetic summer experience.
• Drip Bears A sculptural paint experience in which participants pour, drip, and design layered details on a 9-inch bear figurine to create a bold, playful art piece. Includes one 9-inch bear and two pour cups. From $59.00 per person. Finished pieces require 5-15 days cure time before pickup or shipping.
• Acrylic Pour A fluid art experience in which paint flows, blends, and swirls into abstract pieces as participants tilt and pour. From $59.00 per person. Finished artwork requires 5-15 days cure time before pickup or shipping.
• Glow An immersive paint experience under blacklights where UV-reactive neon colors glow as participants splatter, drip, and create. From $59.00 per person. Available at the Sandy Springs studio.
• Date & Create An 18+ couples experience offering Classic Splatter, Drip Bear, Acrylic Pour, or Glow formats in an adults-only atmosphere with curated music and a longer creative window. Priced per pair (from $119 Classic / $129 Drip Bear or Glow / $139 Acrylic Pour).
• Family Funday A family-oriented paint splatter session designed for one adult and one child ages 6-13, where participants create side by side with their own canvases, full protective gear, and a rainbow of paint. Available in Classic Splatter ($75), Drip Bear ($95), and Glow Splatter ($85) formats.
• Birthday & Private Parties Private event hosting for birthdays, bachelorettes, showers, and family nights. Multiple party formats offered (Classic Splatter, Drip Bear, Glow Splatter, Mini Party for ages 6-8, Splatter Games, Acrylic Pour) for groups of various sizes, booked via the events team with custom quotes. Budget ranges referenced: Kids parties (8-12 guests) $350-$750; Teen parties (10-15 guests) $400-$900; Adult parties (10-20 guests) $600-$1,500+.
• Large Group Experiences Group booking service for parties of 6 to 50+ guests with direct coordination to ensure all group members are scheduled together during the same session. Accessed via the Large Groups request form and the events team email ([email protected]).
• Corporate Team Building Hands-on immersive team building for corporate groups of 8-80+ across six format options (Classic Splatter, Drip Bear, Acrylic Pour, Glow Splatter, Splatter Games, and Custom Experience). Add-ons include custom-branded canvas prompts, catered dinner, private buyout, and hosted photography. Booked via the events team with custom quotes.
• Gift Cards Digital gift cards delivered instantly via email and physical gift cards sold at studio locations. Available in any amount, valid for 24 months, and studio-specific at time of purchase. Redeemable for any Splatter Studio experience.

Quantifiable outcome

• Cortisol reduction measurable after 45 minutes of art-making regardless of skill level (referenced 2016 Art Therapy study)
• +1 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Painting with a Twist: Largest paint-and-sip franchise in the US with hundreds of studio locations. Directly competes with The Splatter Studio for experiential DIY paint discretionary spend across individuals, parties, and corporate teams; primary differentiation is instructor-led class format versus Splatter's no-rules approach.
• Pinot's Palette: Paint-and-sip franchise network offering BYOB painting classes. Comparable to The Splatter Studio in customer segmentation (individuals, couples, private parties) and price tier, though differentiated by guided-class format versus Splatter's unstructured format.
• Muse Paintbar: Paint-and-sip bar concept offering full bar service with instruction-led sessions. Competes with The Splatter Studio for date nights, group events, and corporate bookings within a similar adult-skewing AOV range.
• Color Me Mine: Paint-your-own ceramics studio chain with similar experiential DIY art model. Targets families, birthday parties, and group events through a comparable physical-retail studio footprint, though differentiated by ceramics medium versus Splatter's paint-splatter canvas format.
• Aspiring Artists: Paint-and-sip studio offering instruction-led painting sessions for adults, date nights, and private parties. Overlaps with The Splatter Studio for date-night and adult experiential occasions, differentiated by guided-class format versus Splatter's freeform approach.
• Paint Nite: Paint-and-sip event platform hosting sessions at bars and partner venues. Competes for the same experiential paint customer wallet as The Splatter Studio but operates an event-based model rather than dedicated studio locations.
• The Splatter Room: Splatter paint experience studio operating in Texas with the same no-rules, throw-and-drip concept as The Splatter Studio. Closest same-format peer and direct competitor for experiential paint-splatter customers in any overlapping geographic markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-splatter-studio-official

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Splatter Studio