The Spoke Easy
The Spoke Easy is an independent multi-brand bicycle retailer in Charlotte, NC, selling bikes, parts, accessories, apparel, and helmets. It operates a physical showroom, an e-commerce site shipping across the Continental US, mobile repair service, and proprietary branded merchandise.
- Company typePrivate
- Founded2013
- HeadquartersCharlotte, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
The Spoke Easy firmographics
Firmographics- Name
- The Spoke Easy
- Legal name
- The Spoke Easy
- Website
- https://thespokeeasyclt.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Spoke Easy is an independent multi-brand bicycle retailer in Charlotte, NC, selling bikes, parts, accessories, apparel, and helmets. It operates a physical showroom, an e-commerce site shipping across the Continental US, mobile repair service, and proprietary branded merchandise.
- Ownership category
- akta.pro rank
The Spoke Easy industry classification
Industry- Product category
- Bicycle Retail
- akta.pro primary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
- akta.pro secondary industries
- Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bike Parts & Components Retail (CRAMAHAB), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), E-Bike Retail (CRAMAHAE)
Keywords
Where The Spoke Easy is headquartered
LocationHeadquarters
- HQ city
- Charlotte
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Spoke Easy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Retail sales of bicycles, parts, accessories, clothing, helmets, shoes, and branded merchandise
- Service and Repair: Bicycle service and repair including custom wheel builds and mobile bicycle service
- Consignment Bikes: Consignment program for pre-owned bicycles
- Financing: Financing options available for bicycle purchases
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing - individual items priced for retail sale |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
The Spoke Easy product offering
Product offeringCore offering
The Spoke Easy operates a brick-and-mortar bicycle retail shop in Charlotte, NC, complemented by an e-commerce store. It sells bicycles across multiple disciplines (Road, Gravel, Mountain, Cyclocross, Commuter/Urban, Comfort, Cruiser, Fitness, Hybrid, Children's, BMX), electric bikes, parts, accessories, cycling clothing, helmets, shoes, car racks, tires, tubes, wheels, gift cards, and proprietary branded 'Spoke Easy Merch' apparel. The company also offers in-store and mobile bicycle repair services, consumer financing options for bicycle purchases, and a pre-owned consignment program.
Product overview
The Spoke Easy is a bicycle retail shop located in Charlotte, NC, offering a comprehensive range of cycling products and services. The company operates as a multi-brand bicycle retailer with a full-service e-commerce platform. Their product portfolio centers on bicycles across various disciplines (Road, Gravel, Mountain, Cyclocross, Commuter, etc.) from brands like Salsa and Surly, complemented by extensive parts & accessories, cycling clothing, helmets, shoes, and car racks. They offer proprietary branded merchandise under the 'Spoke Easy Merch' sub-brand including jerseys, apparel, gloves, and collaborative artist items. Services include in-store and mobile bicycle repair, financing options, and a consignment bike program. The business combines brick-and-mortar retail operations with online sales capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Spoke Easy Merch: Private label merchandise including t-shirts, jerseys, accessories, and apparel branded with The Spoke Easy logo and collaborative artwork.
Products and services
- Bicycles
- Electric Bikes
- Bicycle Parts
- Wheels
- Tires and Tubes
- Bicycle Accessories
- Cycling Clothing
- Helmets
- Cycling Shoes
- Car Racks
- Gift Cards
- Spoke Easy Merch
- Bicycle Service
- Mobile Bicycle Service
- Financing
- Consignment Bikes
Companies that use The Spoke Easy
Customer profileSegments1 record
Ideal customer profiles1 record
The Spoke Easy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Spoke Easy partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
The Spoke Easy competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses2 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
The Spoke Easy social profiles
Digital presenceThe Spoke Easy compliance and trust
Trust signalCompliance1 record
The Spoke Easy financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Spoke Easy leadership team
Management profileNumber of profiles
The Spoke Easy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Spoke Easy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Spoke Easy
What does The Spoke Easy do?
The Spoke Easy operates a brick-and-mortar bicycle retail shop in Charlotte, NC, complemented by an e-commerce store. It sells bicycles across multiple disciplines (Road, Gravel, Mountain, Cyclocross, Commuter/Urban, Comfort, Cruiser, Fitness, Hybrid, Children's, BMX), electric bikes, parts, accessories, cycling clothing, helmets, shoes, car racks, tires, tubes, wheels, gift cards, and proprietary branded 'Spoke Easy Merch' apparel. The company also offers in-store and mobile bicycle repair services, consumer financing options for bicycle purchases, and a pre-owned consignment program.
Is The Spoke Easy a public or private company?
The Spoke Easy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Spoke Easy founded?
The Spoke Easy was founded in 2013. It employs 1 to 10 people.
Where is The Spoke Easy based?
The Spoke Easy is headquartered in Charlotte, United States, in the North America region.
How does The Spoke Easy make money?
Four revenue lines are on record. Product Sales are the primary driver. The others are service and Repair, consignment Bikes and financing.
Does The Spoke Easy have an API?
No public API is recorded for The Spoke Easy.
What industry is The Spoke Easy in?
The Spoke Easy's product category is Bicycle Retail. Its primary akta.pro industry code is CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories), with a secondary code of CRAMAHAH, Bike Service, Repair & Maintenance Shops.