The Spoon Trade
The Spoon Trade is a privately held, single-location farm-to-table restaurant in Grover Beach, California, serving scratch-made seasonal cuisine, take-out, and ticketed winemaker dinners to the local Central Coast community since 2015.
- Company typePrivate
- Founded2015
- HeadquartersGrover Beach, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Spoon Trade does
The Spoon Trade is a privately held, single-location full-service restaurant founded in 2015 by Jacob and Brooke Town in Grover Beach, California. The restaurant operates Wednesday through Sunday from 4:00 PM to 8:00 PM (with a daily snack hour from 4:00–5:00 PM), serving a seasonally rotating à la carte menu of scratch-made American cuisine that emphasizes locally sourced produce, sustainably caught seafood, and house-made sourdough supplied by its sister bakery, Grover Beach Sourdough, located across the street at 236 West Grand Ave.
Revenue is generated through three primary streams: dine-in service (dinner entrées, snack hour small plates, and alcoholic beverages), take-out orders, and ticketed special events such as winemaker dinners (e.g., Sinor La Vallee) and release parties. Dinner reservations and event tickets are sold through the third-party platform Explore Tock. The business carries no proprietary technology beyond standard restaurant operations and event ticketing, has approximately five employees, and is bootstrapped with no disclosed external funding.
On February 9, 2025, the owners announced closure of the 295 West Grand Ave location "to prepare for departure and transition," while expressing intent to continue operating in Grover Beach. The business was still active as of August 2025, when it hosted a public 10th-anniversary community event; the eventual outcome of the transition — whether relocation, format change, or exit — has not been disclosed.
The Spoon Trade firmographics
Firmographics- Name
- The Spoon Trade
- Legal name
- The Spoon Trade
- Website
- https://thespoontrade.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Spoon Trade is a privately held, single-location farm-to-table restaurant in Grover Beach, California, serving scratch-made seasonal cuisine, take-out, and ticketed winemaker dinners to the local Central Coast community since 2015.
- Ownership category
- akta.pro rank
The Spoon Trade industry classification
Industry- Product category
- Full-Service Restaurant Dining
- NAICS
- Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Specialty & Dietary Catering (Halal, Kosher, Vegan, Allergen-Free, Medical) (THAHAKAK)
Keywords
Where The Spoon Trade is headquartered
LocationHeadquarters
- HQ city
- Grover Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Spoon Trade business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Restaurant Dining: Revenue from dine-in restaurant service offering dinner entrees, snack hour items, and alcoholic beverages. Operates Wednesday through Sunday with set service hours.
- Special Events and Wine Dinners: Revenue from ticketed special events including wine pairing dinners, release parties, and private dining experiences. Tickets sold through Explore Tock platform.
- Take-Out and Take-Home Items: Revenue from take-out orders including dinner entrees and house-made items like hot sauce.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Dinner service with full menu |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
The Spoon Trade product offering
Product offeringCore offering
The Spoon Trade is a full-service restaurant in Grover Beach, California, offering a seasonal, scratch-made American dinner menu Wednesday through Sunday, featuring locally-sourced produce, sustainably caught seafood, and house-made sourdough from sister bakery Grover Beach Sourdough. The restaurant also hosts ticketed wine pairing dinners and a daily snack hour, and provides take-out service.
Product overview
The Spoon Trade operates a single full-service restaurant location in Grover Beach, California. The core offering is its à la carte dinner service (Wednesday–Sunday evenings), featuring a seasonally rotating menu of scratch-made American cuisine that prominently incorporates locally-sourced produce, sustainably caught seafood, and house-made sourdough from a sister bakery across the street. This core Dinner Service is complemented by two additional menu programs captured in the products array: the daily Snack Hour (4:00–5:00 PM) offering discounted small plates and beverages, and periodic ticketed Wine Pairing Dinners that present multi-course tasting menus paired with curated wines from featured producers.
Differentiator
Problem solved
Functional benefit
Products and services
- Dinner Service Full-service dinner service offered Wednesday through Sunday from 4:00 PM to 8:00 PM, featuring a seasonally rotating menu of scratch-made American cuisine with locally-sourced produce, sustainably caught seafood, and house-made sourdough. Targeted at local diners and food enthusiasts on the Central Coast.
- Snack Hour
Quantifiable outcome
- Wine Spectator Award of Excellence recognition demonstrates quality standards in wine program
Companies that use The Spoon Trade
Customer profileSegments1 record
Ideal customer profiles1 record
The Spoon Trade technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Spoon Trade partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Grover Beach SourdoughcoreSister bakery located across the street at 236 West Grand Ave (Open daily 8:00am-3:00pm). Produces all sourdough for The Spoon Trade, which is wheeled over daily. Provides house-made sourdough for restaurant dishes and brioche buns.
- Bear City Social & Grinning BearminorFood trucks contracted for special events. Provided food service during The Spoon Trade's 10th anniversary celebration when the restaurant was not serving its regular menu.
- Explore TockcoreReservation and ticketing platform used for dinner reservations and special event ticket sales. Customers book through this platform for regular dining and winemaker dinners.
- Sinor La ValleecoreWinemaker Mike Sinor of Sinor La Vallee has hosted exclusive winemaker dinners at The Spoon Trade, featuring Chablis producers Domaine Barat and Domaine Richoux. Multi-course tasting menus paired with wines from this Central Coast winery.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
The Spoon Trade competitors and assessment
Company assessmentMarket position
Strengths3 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
The Spoon Trade social profiles
Digital presenceThe Spoon Trade financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Spoon Trade leadership team
Management profileNumber of profiles
Profiles2 records
The Spoon Trade funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Spoon Trade M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Spoon Trade
What does The Spoon Trade do?
The Spoon Trade is a full-service restaurant in Grover Beach, California, offering a seasonal, scratch-made American dinner menu Wednesday through Sunday, featuring locally-sourced produce, sustainably caught seafood, and house-made sourdough from sister bakery Grover Beach Sourdough. The restaurant also hosts ticketed wine pairing dinners and a daily snack hour, and provides take-out service.
Is The Spoon Trade a public or private company?
The Spoon Trade is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Spoon Trade founded?
The Spoon Trade was founded in 2015. It employs 1 to 10 people.
Where is The Spoon Trade based?
The Spoon Trade is headquartered in Grover Beach, United States, in the North America region.
How does The Spoon Trade make money?
Three revenue lines are on record. Restaurant Dining is the primary driver. The others are special Events and Wine Dinners and take-Out and Take-Home Items.
Does The Spoon Trade have an API?
No public API is recorded for The Spoon Trade.
What industry is The Spoon Trade in?
The Spoon Trade's product category is Full-Service Restaurant Dining. Its primary akta.pro industry code is THAHAKAK, Specialty & Dietary Catering (Halal, Kosher, Vegan, Allergen-Free, Medical). Its NAICS code is 72251 and its SIC code is 5812.