The Stonhouse
The Stonhouse is a single Clapham gastropub (SW4) operated within the 10-venue Three Cheers Pub Co portfolio, serving modern British pub food, cocktails, and cask ales to local residents, families, sports fans, and private event guests.
- Company typePrivate
- Founded2006
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Stonhouse does
The Stonhouse is a single-location pub dining establishment located at 165 Stonhouse Street, Clapham, London SW4 6BJ, operated as one of ten pubs within the Three Cheers Pub Co portfolio. The venue offers modern British pub dining (lunch, dinner, Sunday roasts, bar food, kids' menu, Christmas menus) alongside a full bar service covering cocktails, cask-conditioned ales, beers, spirits, and wine. Amenities include a south-facing walled summer garden, a heated covered Winter Garden (October–February), HD sports viewing, and dedicated kids' facilities, with kitchen hours of 12pm–9pm (Mon–Thu, Sun) and 12pm–10pm (Fri–Sat).\n\nThe business operates a direct-to-consumer model with three booking channels (online, phone, email) capped at six per household for standard sittings, and accepts private event bookings for full-pub hire up to 120 guests, garden hire up to 60, and funeral/wake receptions up to 200. Revenue streams consist of food and beverage sales, private event hire, and seasonal Christmas event bookings (Nov 11–Dec 24). Pricing is menu-driven with frequent promotional mechanics — Half Price Tuesday, £15 Burger & Pint Monday, £50 Steak Wednesday for two, £18 Pie & Pint Thursday, 2-for-1 drinks Mon–Fri 5–7pm — alongside a Locals' Club loyalty discount of 33% off lunch and a Blue Light 33% food discount.\n\nCustomer segments are horizontal and geographically anchored: local Clapham residents and regulars (primary), families with children (until 8pm), sports fans, private event hosts, and Blue Light workers. Distribution is entirely dine-in focused with no takeaway or delivery operations disclosed. Marketing runs through a Three Cheers Pub Co email newsletter, Instagram/Twitter/Facebook handles, pub quizzes, and cross-pub comedy programming. There is no proprietary technology, no app, no AI/ML capabilities, and no disclosed revenue, funding, or external investment; ownership remains with the three co-founders of Three Cheers Pub Co (Tom Peake, Mark Reynolds, Nick Fox), who have operated the group since 2003.
The Stonhouse firmographics
Firmographics- Name
- The Stonhouse
- Legal name
- Three Cheers Pub Co
- Website
- https://thestonhouse.co.uk
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Stonhouse is a single Clapham gastropub (SW4) operated within the 10-venue Three Cheers Pub Co portfolio, serving modern British pub food, cocktails, and cask ales to local residents, families, sports fans, and private event guests.
- Ownership category
- akta.pro rank
The Stonhouse industry classification
Industry- Product category
- Gastropub Hospitality and Dining
- NAICS
- Drinking Places (Alcoholic Beverages) (722410), Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro industry
- Pubs & GastropubsConsumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/On-Premise Alcohol Retail (Bars, Pubs & Taprooms)Family-Style RestaurantsTravel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)Neighborhood Bars & TavernsConsumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/On-Premise Alcohol Retail (Bars, Pubs & Taprooms)
Keywords
Where The Stonhouse is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Stonhouse business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Food and Beverage Sales: Core revenue from pub dining including lunch, dinner, Sunday roasts, bar food, cocktails, beers, spirits, and wine. Kitchen operates Monday-Thursday 12pm-9pm, Friday-Saturday 12pm-10pm, Sunday 12pm-9pm. Offers various menus: Lunch, Dinner, Sunday, Bar Food, Kids' Menu, Christmas menus.
- Private Event Hire: Revenue from hosting private events including birthdays, business lunches, weddings, anniversaries, and wakes. Full pub exclusive hire for up to 120 guests, rear beer garden for up to 60 standing/seated. Bespoke set menus and canapés available. Funeral receptions accommodated for up to 200 people.
- Christmas Events: Specialized revenue stream during November-December including Christmas party bookings, Christmas Day dining, and corporate events. Available November 11 - December 24, with weekday bookings (12pm-6pm) receiving 25% off.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Burger & Pint Monday |
| Unit Pricing | Pay-as-you-go | Half Price Tuesday |
| Unit Pricing | Pay-as-you-go | Steak Wednesday |
| Unit Pricing | Pay-as-you-go | Pie & Pint Thursday |
| Unit Pricing | Pay-as-you-go | 2-4-1 Drinks |
| Unit Pricing | Pay-as-you-go | Blue Light Discount |
| Subscription | Pay-as-you-go | Locals' Club |
| Unit Pricing | Pay-as-you-go | Summer 50% Off |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
The Stonhouse product offering
Product offeringCore offering
The Stonhouse is a refurbished traditional pub in Clapham, London, offering modern British pub dining (lunch, dinner, Sunday roasts, bar food, kids' menu), a full bar with cocktails, cask ales, wines and spirits, plus private event hosting for parties, weddings, wakes, and corporate bookings. It also operates loyalty programs (Locals' Club, Mystery Diners' Club) and weekly promotional offers (Half Price Tuesday, Burger & Pint Monday, Steak Wednesday, Pie & Pint Thursday).
Product overview
The Stonhouse is a pub dining establishment operated by Three Cheers Pub Co, offering a unified hospitality experience combining food service, bar offerings, and event spaces. The core offering centers on pub dining with a modern British menu featuring steaks, burgers, pies, and seasonal dishes, complemented by a full bar service (cocktails, beers, spirits, wine). Additional offerings include outdoor garden spaces (summer and winter gardens), sport viewing on HD TVs, kids' facilities, and entertainment (pub quiz). The business operates loyalty programs (Locals' Club and Mystery Diners' Club) and runs regular promotional offers (Half Price Tuesday, Burger & Pint Monday, Steak Wednesday, Pie & Pint Thursday, 2-4-1 drinks). Private event hosting for parties, weddings, and wakes is also available, with full pub hire up to 120 guests.
Differentiator
Problem solved
Functional benefit
Products and services
- Pub Dining Full-service pub dining experience offering modern British pub food, Sunday roasts, lunch, dinner, and bar food in an elegant pub setting in Clapham, SW4. Targets local residents, families, and walk-in trade.
- Bar Service Full bar offering including cocktails, beer & spirits, wine list, and non-alcoholic drinks, available across opening hours (Mon-Thu 11am-11pm, Fri-Sat 11am-midnight, Sun 11am-10.30pm).
- Cocktails Innovative cocktail menu including margaritas, espresso martinis, Aperol spritzes, and seasonal hot cocktails (Hot Gin Toddy, Damson Mulled Wine, Boozy Baileys Hot Chocolate).
- Beer & Spirits Selection of draft ales (Moretti, Amstel, Cruz Campo, house draft ale), ciders (Henry Weston's Vintage), and spirits (Absolut, Beefeater, Havana 3 Year Old, Chase Vodka).
- Wine List
Quantifiable outcome
- Supports 68 children at Gilgil Primary School, Kenya through Kivuli Trust partnership
Companies that use The Stonhouse
Customer profileSegments5 records
Ideal customer profiles3 records
The Stonhouse technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
The Stonhouse partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Kivuli TrustcoreThree Cheers Pub Co adopted Kivuli Trust as their charity in March 2009. Kivuli means 'shelter' in Swahili. From 2009-2025, Three Cheers funded running costs of two boarding houses for 68 children at Gilgil Primary School in Kenya, providing education and safe accommodation for children with physical and mental difficulties. In October 2016, owner Tom Peake visited the school. Later that year, a fundraising initiative raised £15,000 for hot water facilities and a playground.
- Just ParkminorPartnership provides guaranteed local parking space with 20% off first booking for customers using discount code THESTONHOUSE20.
- British Isles Small ProducerscoreThe Stonhouse works with 'some of the best small producers the British Isles has to offer.' Meat is sourced from highest quality suppliers, fish is responsibly sourced, and vegan/vegetarian dishes are offered. This supply chain partnership ensures quality ingredients.
Scale indicators4 records
Recent moves6 records
Expansion highlights3 records
The Stonhouse competitors and assessment
Company assessmentDirect peers
- The Princess Victoria: Shepherd's Bush sister pub under Three Cheers Pub Co. Same operating model, group sourcing, and marketing infrastructure, with comparable gastropub menu and event hosting capability.
- The Avalon: Clapham-based sister pub within Three Cheers Pub Co, offering the same full-service pub dining, cask ales, and event hosting. Directly competes for the same South London catchment customers.
- The Bedford: Balham sister pub within Three Cheers Pub Co, also hosting comedy nights that cross-promote across the group. Direct comparable on menu, pricing architecture, and event-led revenue model.
- The Bolingbroke: Three Cheers Pub Co sister pub in Battersea with comparable gastropub positioning, refurbished interiors, gardens, and event hire. Operates under identical group-level marketing, sourcing, and operating playbook as The Stonhouse.
- The Rosendale: Dulwich-based sister pub within Three Cheers Pub Co, offering the same modern-British gastropub experience, private event hosting, and gardens. Compares directly on menu structure, pricing, and target customer.
- The Tommyfield: Kennington sister pub under Three Cheers Pub Co, and a primary comedy-night venue that drives cross-pub footfall. Directly comparable on food, drink, event, and pricing model.
- The Latchmere: Battersea sister pub under Three Cheers Pub Co offering comparable food, drink, garden, and event hire. Operates under the same brand standards, central marketing, and group-level sourcing arrangements.
- The Trafalgar: Chelsea sister pub within Three Cheers Pub Co and one of the comedy-night host venues. Operates with the same Three Cheers sourcing, marketing, and operating standards as The Stonhouse.
- The Abbeville: Flagship sister pub of The Stonhouse within Three Cheers Pub Co, also in Clapham. Operates the same modern-British pub-with-food model, shared marketing channels, and loyalty programs, making it the closest direct comparable in the network.
Broad incumbents
- Young's Pubs: Long-established London-focused pub operator and brewer running 200+ premium pubs. Comparable on the gastropub-with-ales-and-events model, but operates at much larger scale and is publicly listed (Fuller, Smith & Turner subsidiary).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks7 records
Key highlights7 records
Customer concentration
The Stonhouse social profiles
Digital presenceThe Stonhouse compliance and trust
Trust signalCompliance1 record
The Stonhouse financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Stonhouse leadership team
Management profileNumber of profiles
Profiles3 records
The Stonhouse funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Stonhouse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Stonhouse
What does The Stonhouse do?
The Stonhouse is a refurbished traditional pub in Clapham, London, offering modern British pub dining (lunch, dinner, Sunday roasts, bar food, kids' menu), a full bar with cocktails, cask ales, wines and spirits, plus private event hosting for parties, weddings, wakes, and corporate bookings. It also operates loyalty programs (Locals' Club, Mystery Diners' Club) and weekly promotional offers (Half Price Tuesday, Burger & Pint Monday, Steak Wednesday, Pie & Pint Thursday).
Is The Stonhouse a public or private company?
The Stonhouse is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Stonhouse founded?
The Stonhouse was founded in 2006. It employs 1 to 10 people.
Where is The Stonhouse based?
The Stonhouse is headquartered in London, United Kingdom, in the Europe region.
How does The Stonhouse make money?
Three revenue lines are on record. Food and Beverage Sales are the primary driver. The others are private Event Hire and christmas Events.
Who are The Stonhouse's main competitors?
Direct peers on record are The Princess Victoria, The Avalon, The Bedford, The Bolingbroke, The Rosendale, The Tommyfield, The Latchmere, The Trafalgar and The Abbeville. Young's Pubs is listed as a broad incumbent.
Does The Stonhouse have an API?
No public API is recorded for The Stonhouse.
What industry is The Stonhouse in?
The Stonhouse's product category is Gastropub Hospitality and Dining. Its primary akta.pro industry code is CRANACAB, Pubs & Gastropubs, with a secondary code of THAFACAC, Family-Style Restaurants. Its NAICS code is 722410 and its SIC code is 5810.