What Tattershall Castle does

Tattershall Castle Whitehall is a single floating pub and restaurant venue operated aboard a converted 1934 paddle steamer moored on the River Thames at Victoria Embankment in Westminster, London. The venue serves a broad consumer base — local residents, office workers, families, London tourists, sports fans, and private event bookers — offering full food and drink service seven days a week (food 11:00 AM–10:00 PM, late licence to 2:00 AM on weekends), weekly comedy nights with 21 years of operating history, live sports screenings, DJ nights, and an onboard nightclub called Steamers. Distinctive features include outdoor deck seating, fully air-conditioned private rooms, and views directly opposite the London Eye between Westminster and Embankment tube stations.

The venue is operated by Stonegate Pub Company Limited, part of Stonegate Group's Pubsmiths brand portfolio, and shares the group's digital infrastructure rather than operating standalone systems. The technology stack is composed of third-party SaaS integrations: the Qikserve platform powers at-table Order & Pay, Design My Night handles table reservations, and the MiXR loyalty app (cross-venue with other Stonegate venues) drives points accrual (50 points per £1 spent), tiered redemption, and personalized recommendations. Additional digital surfaces include the company website (thetattershallcastle.co.uk), email newsletter acquisition, social media channels (Facebook, Instagram, TikTok), and digital gift cards sold through the Cashstar/Pubsmiths storefront, valid across Tattershall Castle and other participating Stonegate pubs.

Revenue is generated entirely through direct-to-consumer transactions across four streams: food and beverage sales (the core), private event hire (birthdays, hen nights, corporate functions, Christmas and New Year's Eve ticketed events), entertainment revenue from comedy nights and the Steamers Nightclub (including VIP booth bookings), and gift card sales. The MiXR loyalty program generates secondary data and repeat-visit value but is not a standalone subscription product. The business has 15 employees, no disclosed headcount growth, no funding activity, and is structurally constrained to a single physical asset.

Name

Tattershall Castle

Legal name

Stonegate Pub Company Limited

Website

https://thetattershallcastle.co.uk

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

11–50 employees

Short description

Tattershall Castle Whitehall is a single floating pub and restaurant aboard a 1934 paddle steamer moored on the Thames at Westminster, London, operated by Stonegate Group's Pubsmiths. It serves tourists, locals, families, and private event bookers with food, drinks, comedy nights, and event hire.

Ownership category

akta.pro rank

Product category

Pub and Restaurant Hospitality

NAICS

Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Pubs & Gastropubs (CRANACAB)

akta.pro secondary industries

Lounge Bars & Hotel Bars (THAFAEAI), Neighborhood Bars & Taverns (CRANACAA), Rooftop Bars & Outdoor Nightlife Venues (MPAGAIAF)

Keywords

• Riverside pub dining
• Private event hire
• Comedy nightclub venue
• Loyalty rewards app
• Historic floating restaurant

Headquarters

HQ city

Westminster, London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Food and Beverage Sales: Core revenue from serving food and drinks to dine-in customers. Food served 11:00 AM - 10:00 PM daily. Drinks available until late (2:00 AM on Fridays and Saturdays).
2. Private Event Hire: Revenue from booking private rooms and spaces for events including birthdays, hen nights, corporate functions, and New Year's Eve celebrations. Rooms are fully air-conditioned and available to book.
3. Private Hire Services: Formal seated meals, drinks receptions, and buffet services for private events. Includes dedicated events team for planning.
4. Online Ordering: Digital food and drink ordering system allowing customers to order from their table for delivery to their seat.
5. Entertainment: Revenue from comedy nights and Steamers Nightclub aboard the boat. VIP booth bookings available for celebrations.
6. New Year's Eve Events: Premium ticketed New Year's Eve events with views of London Eye fireworks, live entertainment, canapes, and drinks.
7. MiXR Loyalty Program: Customers earn 50 points per £1 spent and can redeem for rewards. Generates customer data and repeat visits.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Tattershall Castle Whitehall operates a single floating pub and restaurant venue on a converted 1934 paddle steamer moored on the River Thames at Victoria Embankment, Westminster. The venue serves food and drinks daily, runs weekly comedy nights, hosts live sports screenings, and operates Steamers Nightclub aboard the boat. It also offers private hire of air-conditioned rooms and outdoor deck space for birthdays, corporate events, hen nights, Christmas parties, and ticketed New Year's Eve celebrations, supported by online ordering, table reservations, gift cards, and the MiXR loyalty app.

Product overview

Tattershall Castle Whitehall operates as a single floating pub and restaurant venue aboard a historic converted paddle steamer on the River Thames in Westminster, London. The venue is part of the Stonegate Group (Pubsmiths) and offers an integrated customer experience combining traditional pub dining, entertainment (comedy nights, live sport, DJ events), and a nightclub. Digital products include the MiXR Rewards App for loyalty points and redemption, an Order & Pay at-table service, and digital gift cards. The venue also provides private hire spaces for events and celebrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Tattershall Castle Whitehall Pub and Restaurant
• Steamers Nightclub
• Private Hire
• Comedy Nights
• MiXR Rewards App
• Order and Pay
• Gift Cards

Quantifiable outcome

• Open 7 days a week serving food 11:00 AM - 10:00 PM and drinks until 2:00 AM on weekends

Named customers1 record

Segments5 records

Ideal customer profiles5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Stonegate Group / Stonegate Pub Company LimitedprimaryStrategic or Co-development PartnerParent company operating Tattershall Castle as part of the Pubsmiths brand. Stonegate Group is a major UK pub operator with hundreds of venues. The venue website and booking systems operate under Stonegate's digital infrastructure.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Greene King: Major UK pub operator and brewer owned by CK Asset Holdings. Compares as a large diversified pub group competing in the same London and UK-wide market, with scale advantages in procurement and digital infrastructure.
• Mitchells & Butlers: One of the UK's largest managed pub operators (All Bar One, Harvester, Toby Carvery). Comparable as a large-scale UK pub estate operator, though diversified across many brands and formats rather than a single iconic venue.
• Young's Pubs: Long-established London pub operator and brewer with a large central London estate. Comparable as a major London pub group competing for similar locations, customers, and private-hire business, though diversified across many sites.
• Fuller, Smith & Turner: Historic London brewer and pub operator (Fuller's) with a significant premium pub estate. Compares as a London pub incumbent competing for tourist and event spend with differentiated heritage branding.

Direct peers

• The Prospect of Whitby: One of London's oldest Thames-side pubs (1520), located at Wapping. Compares directly as a heritage Thames pub combining food, drink, and riverside tourist appeal in central/east London.
• The Anchor Bankside: A historic riverside pub near Borough Market and Tate Modern on the south bank of the Thames. Compares as a Thames-embankment food and drink venue competing for tourist and after-work trade in central London.
• The Mayflower Rotherhithe: A historic floating pub aboard a 1780s sailing ship moored at Rotherhithe on the Thames. Direct concept peer: heritage vessel, Thames mooring, food and drink trade, tourist draw based on the ship's history.
• The Narrow: Gordon Ramsay's riverside gastropub on the Thames at Limehouse. Direct peer in the premium Thames-riverside dining segment, competing for similar tourist and corporate-event trade.
• The Horniman at Hays: A floating bar and restaurant moored on the Thames at Hays Galleria near London Bridge. Closest direct competitor — operates the same floating-Thames-pub concept with food, drinks, and views of iconic landmarks, targeting overlapping tourist and after-work segments.

Emerging players

• The Comedy Store: Iconic London comedy venue in Soho with a 40+ year history of stand-up programming. Comparable on the entertainment programming dimension — Tattershall Castle has run its own comedy nights for 21 years — competing for similar comedy-going customers and acts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tattershall-castle

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tattershall Castle