The Style Company

What The Style Company does

The Style Company, listed in firmographic records with 12 employees and a New Zealand presence (website thestylecompany.co.nz), is the stated subject company, though the available scraped source material substantively describes the operations of 1st Domains — a New Zealand domain name registrar established in 2003 and operated as a division of Voyager Internet Limited. The described business registers and manages 130,000+ domain names across 400+ TLDs (including .nz, .com, .kiwi and global extensions such as .ai and .info) for 30,000+ customers, and registers more than 10% of all new .nz domain names. Core technology centers on a Cloudflare-powered global Anycast DNS network (250+ cities with DDoS mitigation), SpamExperts email filtering, Plesk-based hosting control panel, the WordPress Toolkit with ImunifyAV malware detection, and a centralized Domain Manager with 2FA and DNS zone editing.

The product surface spans domain registration, transfer, renewal, and bulk search; the AI-assisted Domain Genie suggestion tool; free email forwarding, web forwarding, domain privacy (for .nz), and premium DNS as bundled value-adds; shared web hosting (the 'No Limits' plan at NZ$99/year) and specialized WordPress hosting; professional email hosting on tiered plans from NZ$57/year (5 mailboxes) to NZ$2,988/year (unlimited mailboxes at 1TB); and higher-end VPS, Virtual Data Centre, dedicated, and colocation services made available through the Voyager sister-company. An Expired Domains marketplace (auction and buy-now) extends the offering into secondary-market monetization.

The business model is predominantly subscription-recurring on annual billing cycles (domains and hosting) with monthly billing supported for email and server plans, supplemented by one-time transfer fees. Go-to-market is self-serve / PLG through the 1stdomains.nz e-commerce front door, with SEO targeting NZ domain-registration queries and Google reviews for social proof; mid-funnel phone (0800 2000 24) and email support, plus TeamViewer for remote assistance, provide human-assisted conversion. Customer concentration is horizontal and long-tailed, dominated by New Zealand SMBs and individuals seeking local ownership, support, and bundled services. The 12-employee figure for The Style Company is inconsistent with the operational scale described in the scrape and suggests the firmographic record may capture a related/parent entity rather than the full Voyager division.

Name

The Style Company

Legal name

1st Domains - a Division of Voyager Internet Limited

Website

https://thestylecompany.co.nz

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

The Style Company is a New Zealand-based entity (12 employees, thestylecompany.co.nz) associated with 1st Domains, a Voyager Internet Limited division that registers and manages over 130,000 domain names across 400+ TLDs for 30,000+ New Zealand SMB and individual customers, alongside web hosting, email, and marketplace services.

Ownership category

akta.pro rank

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Domain Registration & Renewal: Annual domain registration fees for .nz, .com, .kiwi and 400+ other domain extensions. Revenue generated from initial registration and annual renewals. Volume pricing discounts available for accounts with more domains.
2. Web Hosting: Annual subscription-based shared hosting plans (No Limits plan) providing unlimited disk space, unlimited data traffic, and MySQL databases with SSL certificates.
3. Email Hosting: Monthly or annual subscription plans offering professional business email with storage ranging from 5GB to 1000GB, spam/virus protection, and multi-device access.
4. Domain Transfer: Transfer fees for moving domains to 1st Domains, including renewal fees for domains due for renewal or global domains like .com.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Style Company (operating as 1st Domains) is a New Zealand domain registrar and web services platform that sells domain name registration across 400+ TLDs (.nz, .com, .kiwi, etc.), web hosting (No Limits shared hosting and WordPress hosting), and professional email hosting with spam protection. The platform also offers domain transfer, bulk domain search, an expired domain marketplace, DNS management, and related free services including email forwarding, web forwarding, and SSL certificates.

Product overview

1st Domains operates as a domain registrar and web services platform offering a comprehensive suite of internet presence solutions. The core offering centers on domain name registration and management, with domain registration supporting over 400 TLD extensions including .nz, .com, .kiwi, and many global extensions. The product portfolio is organized around a tiered architecture: the Domain Manager serves as the central management hub, while web hosting services (No Limits Web Hosting, WordPress Hosting) provide the infrastructure layer for customers to build their online presence. Email services range from free email forwarding to professional email hosting with enterprise spam filtering. VPS, VDC, dedicated servers, and colocation services are available through the Voyager partnership for customers requiring more advanced infrastructure. Supporting services include Domain Genie for AI-powered suggestions, bulk domain search/transfer, expired domain marketplace, Whois lookup, and premium DNS hosting. The company is 100% New Zealand owned and manages over 130,000 domain names for over 30,000 customers, making it New Zealand's largest Kiwi-owned .nz registrar.

Differentiator

Problem solved

Functional benefit

Products and services

• Domain Name Registration
• Domain Transfer
• Web Hosting (No Limits Plan)
• WordPress Hosting
• Email Hosting
• VPS Hosting (via Voyager)
• Virtual Data Centre (VDC)
• Dedicated Servers
• Colocation Servers
• Expired Domains Marketplace

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Voyager Internet LimitedcoreOthers1st Domains is a division of Voyager Internet Limited, the parent company providing infrastructure and operational support. Voyager also includes Net24 (email, hosting, virtual/dedicated servers) and Expired Domains (expiring domain marketplace). Voyager is a three-time winner of the NZ Compare Peoples Choice Award.
• CloudflarecoreTechnology or IntegrationCloudflare provides the DNS infrastructure powering 1st Domains' Premium DNS service - a global Anycast network across 250+ cities with built-in DDoS attack mitigation for ultra-fast, secure, and reliable domain operations.
• SpamExpertscoreTechnology or IntegrationSpamExperts provides enterprise-grade email filtering service integrated into all email hosting plans, protecting against spam, viruses, phishing scams, malware, and ransomware threats.
• Expired DomainscoreStrategic or Co-development PartnerExpired Domains is a marketplace run by the 1st Domains team for purchasing expiring and recently expired .nz domain names through auctions or direct purchase, enabling customers to acquire desirable previously-registered domains.
• Net24minorStrategic or Co-development PartnerPart of the Voyager group, Net24 offers NZ-based hosted services including email, web hosting, data hosting, and virtual/dedicated/mission-critical high availability servers for customers requiring more than shared hosting.
• Let's EncryptcoreTechnology or IntegrationFree SSL certificate provider integrated into all web hosting plans with automatic renewal, improving website security and search engine rankings without additional cost.
• InternetNZ / .nz RegistrycoreChannel Partner/ Reseller/ DistributorInternetNZ operates the authoritative .nz register and is the registry for .nz domain names. 1st Domains is an accredited .nz registrar authorized to register and manage .nz domain names on behalf of customers.
• Nominet (.uk Registry)minorChannel Partner/ Reseller/ DistributorNominet is the registry operator for .uk domains. 1st Domains offers .uk domain registration as an authorized registrar.
• Afilias (.info Registry)minorChannel Partner/ Reseller/ DistributorAfilias is the registry operator for .INFO domains. 1st Domains offers .info domain registration.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Gandi: Independent ICANN-accredited registrar offering domains, hosting, and email with a focus on transparency and SMB/professional users. Comparable to 1st Domains on positioning and product mix, though operating across multiple European and global markets.
• Porkbun: Low-cost ICANN-accredited registrar offering domain registration, hosting, and email at competitive pricing to SMBs and developers. Closely aligned with 1st Domains' no-frills self-serve model and pricing-led positioning.
• Namecheap: Global low-cost domain registrar and hosting provider serving SMBs and individuals. Most directly comparable to 1st Domains on product mix (domains, hosting, email) and self-serve SMB GTM motion, though at much larger global scale.
• Hover: Tucows-owned registrar focused on small businesses and individuals with transparent pricing, no upsells, and integrated email. Highly comparable to 1st Domains on customer segment and clean self-serve UX.

Broad incumbents

• DreamHost: Independent US-based hosting provider offering domains, shared hosting, WordPress, VPS, and email with a focus on SMBs and developers. Comparable product breadth and SMB positioning to 1st Domains' hosting/email business.
• IONOS (1&1 IONOS): Major European hosting and domain provider serving SMBs with shared hosting, email, WordPress, VPS, and cloud. Overlaps significantly with 1st Domains' hosting/email/VPS product stack, but at much larger global scale.
• GoDaddy: Largest global domain registrar and SMB web services platform with domains, hosting, email, WordPress, and website builder. The dominant broad incumbent against which all smaller registrars compete; offers overlapping but much broader product breadth.

Regional players

• Webdrive (Web Drive Ltd): New Zealand-based hosting and email provider serving local SMBs. Direct regional competitor to 1st Domains' hosting and email offerings in the same NZ market, with overlapping customer segments.
• Crazy Domains: Asia-Pacific-focused registrar (Australia/NZ roots) offering domains, hosting, and email to SMBs. Highly comparable to 1st Domains on customer segment and APAC SMB GTM, though not currently competing directly in the same NZ geographies.

Emerging players

• Cloudflare Registrar: Registrar launched by Cloudflare that sells .com domains at cost plus a small margin, with bundled DNS and security. An emerging disruptor that pressures incumbent registrar pricing — directly relevant to 1st Domains' commodity domain economics.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-style-company

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Style Company