The Flyer

What The Flyer does

The Flyer is the official student newspaper of Salisbury University, a public university located in Salisbury, Maryland. Operating as a student-led publication founded in 1973, it produces digital coverage of campus news, sports, opinion, lifestyle content (branded as "Gull Life"), and photo galleries for the university community. Editorial operations are led by student staff under Editor-in-Chief Tessah Good and Managing Editor Sofia Arnaiz, with multiple student writers contributing articles. The publication functions as an institutional communication platform rather than a commercial media entity.

The Flyer's core product is a single digital publishing platform built on Wix, with content organized into Stories, Videos, Gallery, and Editorial sections. Distribution occurs through the main website (thesuflyer.com) and four social media channels (Instagram, Facebook, Twitter/X, and YouTube). The technology stack is lightweight, consumer-grade web publishing tooling with no proprietary components, no APIs, no SDKs, and no AI/ML capabilities disclosed. There are no integrations, patents, trademarks, or certifications documented.

The publication is free to access and does not generate commercial revenue. The source data explicitly notes "Revenue information not applicable for a student newspaper organization." Funding is implicitly through Salisbury University institutional channels (student activity fees or departmental budget). The organization has no external investors, no independent ownership structure, no partnerships, and no M&A activity. Per firmographic data, headcount is listed at 87 contributors/staff. The publication's sole customer segment is the Salisbury University student body, making it a captive institutional asset rather than a commercial enterprise.

Name

The Flyer

Legal name

The Flyer

Website

https://thesuflyer.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

51–100 employees

Short description

The Flyer is the student-run newspaper of Salisbury University in Maryland, producing digital news, sports, opinion, and lifestyle content for the campus community. Founded in 1973, it distributes free content through a Wix-based website and social media channels.

Ownership category

akta.pro rank

Product category

Student Newspaper

NAICS

Newspaper Publishers (513110)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Student Media & Publications (Newspaper, Radio, TV) (EDALAHAE)

Keywords

• Student newspaper publication
• Campus news coverage
• College journalism media
• University sports reporting
• Campus lifestyle content

Headquarters

HQ city

Salisbury

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D

Revenue model

1. Publication Operations: The Flyer operates as a student newspaper under Salisbury University. Revenue model not explicitly disclosed in available sources; likely funded through university student fees or institutional budget.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The Flyer is the student-run newspaper of Salisbury University, publishing campus news, sports coverage, opinion pieces, lifestyle features, photo galleries, and videos through its website (thesuflyer.com) and social media channels. The publication covers topics relevant to the Salisbury University community and operates as a free digital news source distributed 24/7 by students for students.

Product overview

The Flyer is Salisbury University's student-run news publication operating as a single, unified digital news platform. The offering consists of the main website delivering content across multiple formats: Stories (news articles), Videos (multimedia coverage), Gallery (photo documentation), and Editorial sections. The publication covers News, Gull Life, Sports, and Opinion categories, providing 24/7 trusted content by students for students.

Differentiator

Problem solved

Functional benefit

Products and services

• The Flyer Digital Publication Salisbury University's student-run news publication accessible at thesuflyer.com, providing trusted content delivered 24/7 by students for students across News, Gull Life, Opinion, Sports, Gallery, and Videos categories.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• The Daily Targum: Rutgers University's student newspaper publishing news, sports, opinion, and multimedia content digitally. Comparable in student-led structure, content categories, and digital distribution.
• The Harvard Crimson: Daily student newspaper at Harvard University publishing news, opinion, sports, and multimedia via website and social channels. Highly comparable in scope, structure, and distribution strategy to The Flyer.
• The Cornell Daily Sun: Cornell University's independent student newspaper, with digital-first coverage of campus news, opinion, sports, and multimedia. Comparable in operational model and content scope.
• The Stanford Daily: Student-run newspaper at Stanford University operating a digital-first newsroom covering campus news, sports, opinion, and multimedia. Directly comparable in operating model, content mix, and student-led editorial structure.
• The Daily Pennsylvanian: Independent student newspaper serving the University of Pennsylvania community, with news, sports, opinion, and multimedia coverage distributed digitally. Closely comparable as a campus-focused, student-led publication.
• The Michigan Daily: University of Michigan's student-run daily newspaper covering news, sports, arts, and opinion with digital-first distribution. Comparable in editorial breadth and student-driven operating model.

Regional players

• The Diamondback (University of Maryland): Independent student newspaper at the University of Maryland — the nearest geographically comparable peer institution in Maryland — with digital news, sports, and multimedia coverage. Comparable in operating model and regional context.

Broad incumbents

• USA Today College / Reviewed: National media outlet that historically ran college-network verticals aggregating student journalism. Broader incumbent player in the same student-media category, but at much larger scale and not anchored to a single campus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/suflyer
• YouTubeyoutube.com/channel/UCi6irp3Uh_zUPmIo1bWoMrw
• Facebookfacebook.com/suflyer
• Instagraminstagram.com/salisburyflyer
• LinkedInlinkedin.com/company/salisburyuniversityflyer

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Flyer