The Sunset Strip

What The Sunset Strip does

The Sunset Strip, formally the Sunset Strip Business Improvement District (SSBID), is a non-profit district management organization that promotes, markets, and maintains the Sunset Strip corridor in West Hollywood, California. Founded in 2001 and operating out of the West Hollywood Chamber of Commerce office at 8272 Santa Monica Boulevard, the SSBID employs roughly 19 people across management, programs and communications, membership and marketing, accounting, and administration functions, and is governed by a board composed of the corridor's principal venue operators together with city and law enforcement affiliates.

The organization's core product is the BID itself — a membership-based body that coordinates district services including security ambassadors, sanitation, and beautification, while curating marketing programs such as the Happy Hour directory (covering venues like Whisky a Go Go, Casa Madera, Eveleigh, BOA Steakhouse, Pink Taco, Tesse, and State Social House) and signature events such as the annual Spinning Sunset Vinyl Wax Fair. Its go-to-market is local and geographic: the SSBID serves businesses and visitors physically located on the Sunset Strip, with distribution channels limited to its own website (thesunsetstrip.com), an Instagram presence (@theSunsetStrip), and cross-promotion through the Visit West Hollywood tourism platform.

Revenue mechanics are those of a statutory BID: assessments levied on member properties within the defined corridor, supplemented by event-related sponsorship and program fees (disclosure not available). The SSBID does not sell a product or software service, has no public pricing model, and discloses no revenue figures; its competitive position is anchored in its statutory designation and in the cultural brand of the Sunset Strip itself, rather than in proprietary technology or scalable commercial offerings.

Name

The Sunset Strip

Legal name

Sunset Strip Business Improvement District

Website

https://thesunsetstrip.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Sunset Strip (SSBID) is a non-profit Business Improvement District that manages and promotes the Sunset Strip corridor in West Hollywood, delivering security, sanitation, marketing, and event programming to member restaurants, hotels, and nightlife venues.

Ownership category

akta.pro rank

Product category

Business Improvement District Services

NAICS

Arts, Entertainment, and Recreation (71), Other Amusement and Recreation Industries (7139)

SIC

Services-Amusement & Recreation Services (7900), Services-Facilities Support Management Services (8744)

akta.pro primary industry

City Squares, Old Towns & Landmark Districts (THAJACAJ)

akta.pro secondary industries

Rooftop Bars & Outdoor Nightlife Venues (MPAGAIAF), Nightlife & Club Guest List / Table Reservations (HSACALAG)

Keywords

• Business improvement district
• District management services
• Area marketing and promotion
• Hospitality corridor services
• Community event programming

Headquarters

HQ city

West Hollywood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Distribution channels1 record

Marketing channels3 records

Core offering

The Sunset Strip Business Improvement District is a non-profit district management organization that promotes and supports the Sunset Strip corridor in West Hollywood by connecting visitors with local businesses, events, and nightlife. It delivers collective district services including security ambassadors, sanitation and beautification coordination, marketing support, and community event programming for member restaurants, hotels, nightlife venues, and entertainment establishments.

Product overview

The Sunset Strip Business Improvement District operates as a membership-based organization that promotes the Sunset Strip corridor in West Hollywood. Its core offering is the BID itself, which connects businesses, residents, and visitors through marketing, events, and advocacy. The main programs include the Happy Hour Program (listing deals at member restaurants/bars) and the Spinning Sunset event series (annual vinyl/music celebration). The organization maintains a directory of restaurants, hotels, and nightlife venues on the Strip, and coordinates security ambassadors for the area.

Differentiator

Problem solved

Functional benefit

Products and services

• Security Ambassador Program Coordinated public safety and security ambassador coverage for the Sunset Strip corridor, with dedicated liaison sergeants from the West Hollywood Sheriff's Department and BID security ambassadors available 24/7 by text or call to member businesses and the public.
• Happy Hour Program A curated collection of happy hour specials at Sunset Strip restaurants and bars, featuring discounted drinks and bites at participating venues including Whisky a Go Go, Casa Madera, Eveleigh, BOA Steakhouse, Pink Taco, Tesse, and State Social House.
• Spinning Sunset Vinyl Wax Fair Annual community event organized by the SSBID celebrating vinyl, music, culture, and community on the Sunset Strip, featuring surprise concerts, DJ pop-ups, and live music moments.
• Sunset Strip Business Improvement District Membership Membership program for Sunset Strip establishments providing marketing support, networking, district services, security ambassador coordination, and representation on the BID board for local restaurants, hotels, nightlife venues, and entertainment businesses.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Visit West HollywoodcoreGTM or Marketing PartnerPartnership for event promotion and tourism, with the Sunset Strip listed as a distinct neighborhood on the Visit West Hollywood platform with dedicated event and business listings.
• City of West HollywoodcoreStrategic or Co-development PartnerCity government affiliation with representation on the BID board including city staff members and Sheriff's Department liaisons for public safety coordination.
• West Hollywood Sheriff's DepartmentcoreStrategic or Co-development PartnerLaw enforcement partnership for security operations, with dedicated liaison sergeants assigned to the BID and 24/7 availability via text or call.
• West Hollywood Chamber of CommercecoreStrategic or Co-development PartnerThe Sunset Strip Business Association operates out of the West Hollywood Chamber of Commerce office at 8272 Santa Monica Boulevard.
• Block by BlockminorOthersBID affiliate organization providing operational support services. Erica Leon serves as the Block by Block representative on the BID board.
• Canyon Country LAminorOthersBID affiliate organization with multiple representatives (Lia Fisher, Brittney Mead, Kelsey Purbaugh, Karley Cable) serving on the BID board.

Recent moves4 records

Expansion highlights3 records

Direct peers

• Times Square Alliance: BID for the Times Square district in NYC. Most direct analogue: a non-profit district management organization that promotes, sanitizes, and provides public safety for an iconic entertainment/tourism corridor, funded by member assessments.
• Magnificent Mile Association: Not-for-profit management organization for the Magnificent Mile in Chicago. Peer in district economics, marketing, and member-funded services for a flagship urban entertainment/retail corridor.
• Lower Broadway BID: BID for Nashville's Lower Broadway honky-tonk district. Strong peer on the entertainment-venue-heavy, nightlife-tourism-driven district model that the Sunset Strip also exemplifies.
• Gaslamp Quarter Association: Management organization for the Gaslamp Quarter in San Diego. Direct peer: a nightlife/entertainment-focused urban district with member-funded events, marketing, and safety ambassador programs.
• Hollywood Entertainment District BID: BID governing the Hollywood Walk of Fame / Hollywood Blvd corridor. Same geographic submarket (greater Hollywood area) and overlapping member profile of restaurants, hotels, and entertainment venues.
• Georgetown Business Improvement District: BID for the Georgetown commercial corridor in Washington, DC. Same institutional form — non-profit district management funded by member assessments — applied to a high-traffic retail and hospitality corridor.
• Downtown Center BID (Downtown LA): BID for Downtown Los Angeles. Direct LA-market peer operating the same district-management/safety/beautification model with member assessment funding.
• French Quarter Management District: Management district for the French Quarter in New Orleans. Comparable concept: a designated district with iconic tourism/entertainment identity, formally managed for safety, sanitation, and marketing via assessments on bars, restaurants, and hotels.

Regional players

• Visit West Hollywood: The BID's official tourism partner. Same city, complementary (not competing) role: citywide destination marketing organization that funnels visitors into the Sunset Strip among other neighborhoods.

Others

• West Hollywood Chamber of Commerce: The SSBID physically operates out of the Chamber's office at 8272 Santa Monica Blvd. Adjacent membership-based business organization serving the same West Hollywood business community.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/thesunsetstrip
• LinkedInlinkedin.com/company/the-sunset-strip

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Sunset Strip