The Taaras Beach & Spa Resort

What The Taaras Beach & Spa Resort does

The Taaras Beach & Spa Resort operates a 125-key luxury beachfront property plus a 1,440 sqm five-bedroom clifftop villa on the Pasir Panjang beach of Redang Island, off the east coast of Terengganu, Malaysia. It is the only 5-star resort on the island, with eight room categories ranging from 70 sqm Garden Suites to the master Ocean Front Suite, four F&B outlets (Asean All Day Dining buffet, MareNero modern Italian, Asean Terrace Lounge, The Cove beachfront bar), Taaras Spa, a PADI dive centre, and experiential products including a Floating Bar, SEATRU Turtle Lab, and Berjaya Belle private yacht charter. The resort is privately held by The Taaras Beach & Spa Resort (Redang) Sdn Bhd and operated under Berjaya Hotels & Resorts, a division of Berjaya Land Berhad within the publicly listed Berjaya Corporation Berhad conglomerate.

The core distribution and access moat is built on Berjaya Air's exclusive chartered flights from Subang Airport (Kuala Lumpur, since June 2018) and Seletar Airport (Singapore, since March 2024), which cut door-to-door travel time to approximately one hour and enable year-round operations in a microclimate protected by two bays, unlike competitor East Coast islands that close during the November-February monsoon. The resort operates through hybrid direct and OTA channels: own website and Berjaya call center, plus TripAdvisor, Agoda, Booking.com, Trip.com, Hotels.com and HolidayCheck, alongside a dedicated Berjaya flight booking portal.

Revenue is generated across five streams: accommodation (room nights and packaged bundles), food and beverage, experiences and activities (diving, Floating Bar at RM370-500 nett pax, yacht charter, SEATRU), spa services, and flight/transfer services with Marine Park Conservation Fees of MYR 5-30 per person. Pricing is in Malaysian Ringgit, nett, with a Tourism Tax of RM10 per room per night for non-Malaysians. Customer segments span luxury leisure travelers, couples, families, divers, eco-conscious guests, corporate/MICE, and destination weddings, supported by a portfolio of themed packages with booking validity extending into 2026-2027.

Name

The Taaras Beach & Spa Resort

Legal name

THE TAARAS BEACH & SPA RESORT (REDANG) SDN BHD 198901012201 (189508-H)

Website

https://thetaaras.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

The Taaras Beach & Spa Resort is a 125-key luxury five-star beachfront resort on Redang Island, Malaysia, operated by Berjaya Hotels & Resorts. It serves affluent leisure, couple, family, diving, and eco-conscious travelers via exclusive Berjaya Air chartered flights from Kuala Lumpur and Singapore.

Ownership category

akta.pro rank

Product category

Luxury Beach Resort

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Scenic and Sightseeing Transportation, Water (48721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

akta.pro secondary industries

Luxury Private Island Resorts (THAGACAL), Beachfront & Coastal Full-Service Hotels (THAGAAAI), Coastal & Island Eco-Resorts (THAAAHAG), Sightseeing & Scenic Boat Tours (Harbor, Sunset, Dolphin/Whale Watching) (THAJAJAA)

Keywords

• Luxury beach resort
• Island spa hospitality
• Marine park diving
• Destination wedding packages
• Private villa accommodation

Headquarters

HQ city

Redang Island

HQ country

Malaysia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Accommodation: The primary revenue stream from 125 stylish suites and rooms plus one five-bedroom private villa. Includes various room categories from Garden Suite (70 sqm) to Ocean Front Master Suite (140 sqm) and The Taaras Villa (1,440+ sqm). Revenue is generated through room nightly rates, with packages that bundle accommodation with meals, activities, and flights.
2. Food and Beverage: Four dining outlets: Asean All Day Dining (international buffet), MareNero (modern Italian), Asean Terrace Lounge (cocktails and light meals), and The Cove (beachfront bar). Also includes Experience Dinners on floating pontoon or secluded beach, in-room dining, and special occasion dining.
3. Experiences and Activities: Additional revenue from recreational activities including diving (PADI courses), snorkeling, Floating Bar packages (RM370-500 per person), yacht charters, SEATRU Turtle Lab experiences, and recreational activities like ATV, kayaking, and jungle trekking.
4. Spa Services: Taaras Spa offering signature massage using heated poultices of aromatic herbs and spices, along with specially-designed spa packages. Open 10am to 6pm.
5. Flight and Transfer Services: Revenue from Berjaya Air chartered flights including Marine Park Conservation Fees (MYR 5-30 per person). Land and sea transfer services including chartered boats and vans.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

The Taaras Beach & Spa Resort operates a luxury 5-star beachfront resort on Redang Island, Malaysia, offering accommodation in 125 suites and rooms plus a five-bedroom private clifftop villa (The Taaras Villa). Its core offering includes four F&B outlets (Asean All Day Dining, MareNero, Asean Terrace Lounge, The Cove), Taaras Spa, diving and snorkelling in a protected Marine Park, the SEATRU Turtle Lab conservation experience, a Floating Bar, and private yacht charter, with year-round accessibility provided via exclusive direct chartered Berjaya Air flights from Kuala Lumpur and Singapore.

Product overview

The Taaras Beach & Spa Resort is a luxury beachfront resort on Redang Island, Malaysia, offering a portfolio of accommodation, dining, wellness, and experiential products. The resort features 125 stylish suites and rooms across multiple categories (Garden Suite, Cliff Bay Suite, Cliff Premier Suite, Ocean Front Suite, Ocean Front Master Suite, Two-Bedroom Bayview Suite, Two-Bedroom Hillview Deluxe), plus an exclusive five-bedroom private villa. Dining offerings include four F&B outlets: Asean All Day Dining (international/Asian fusion buffet), MareNero (modern Italian), Asean Terrace Lounge (poolside bar), and The Cove (beachfront bar). The resort provides wellness services through Taaras Spa, diving and marine experiences through its Dive Center and SEATRU Turtle Lab, plus various water and land recreational activities. Transportation is facilitated via direct chartered flights operated by Berjaya Air from Kuala Lumpur and Singapore. Package products including Fly Me Away, Timeless Luxury Escape, The Lovers' Retreat, Tropical Island Indulgence, and Little Explorers Getaway bundle accommodation with activities and dining.

Differentiator

Problem solved

Functional benefit

Products and services

• Garden Suite
• Cliff Bay Suite
• Cliff Premier Suite
• Ocean Front Suite
• Two-Bedroom Bayview Suite
• Two-Bedroom Hillview Deluxe
• Ocean Front Master Suite
• The Taaras Villa
• Asean All Day Dining
• MareNero
• Asean Terrace Lounge
• The Cove
• Taaras Spa
• Dive
• Floating Bar
• SEATRU Turtle Lab
• Berjaya Belle Private Yacht
• Taaras Lounge
• Direct Flight to Redang Island
• Recreational Activities
• Fly Me Away
• Timeless Luxury Escape
• The Lovers' Retreat
• Tropical Island Indulgence
• Little Explorers Getaway

Quantifiable outcome

• Top 10% of hospitality businesses globally according to TripAdvisor (2020)
• +3 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Trash Hero MalaysiaminorStrategic or Co-development Partner · 1 January 2019NGO partner for Redang Island Conservation Day 2019. Contributed to beach clean-up initiatives and marine debris removal activities.
• Jabatan Taman Laut Malaysia (Marine Department)minorStrategic or Co-development Partner · 1 January 2019Government partner for Redang Island Conservation Day 2019, supporting marine conservation and beach clean-up initiatives.
• SEATRU (Sea Turtle Research Unit) - Universiti Malaysia TerengganucoreStrategic or Co-development Partner · 1 January 2018SEATRU Turtle Lab launched in 2018, managed by The Taaras' own marine biologist working with SEATRU scientists and trained research assistants from Universiti Malaysia Terengganu. Provides sea turtle conservation and guest education on turtle life cycle, species identification, measuring, tagging, and hatchling releases from May to September. Resort received recognition from UMT during 2019 convocation, graced by Sultan of Terengganu.
• Malaysia New Zealand Chamber of Commerce (MNZCC)coreStrategic or Co-development Partner · 1 January 2018Partner in Redang Island Conservation Day (RICD) events since 2018. Provided coral structure designs for recycled material reef restoration, organized online reef design competition for public participation in coral conservation efforts.
• Aquaria KLCCminorStrategic or Co-development Partner · 1 January 2018Collaborated on Redang Island Conservation Day 2018 press conference at Aquaria KLCC. Aquaria's role included raising awareness of ocean plight and marine conservation through educational activities.
• Reef Check MalaysiaminorStrategic or Co-development Partner · 1 January 2018Partner organization for Redang Island Conservation Day 2018, contributing to marine conservation efforts and coral reef monitoring.
• Various Corporate Sponsors (Sports Toto Malaysia, Cosway, 7-Eleven, SaSa, 100 Plus, Starbucks Malaysia, Fonterra, others)minorGTM or Marketing Partner · 1 January 2018Corporate sponsors supporting Redang Island Conservation Day 2018, including Sports Toto Malaysia, Cosway Malaysia, 7-Eleven Malaysia, SaSa Malaysia, 100 Plus Malaysia, Starbucks Malaysia, Fonterra, Alliance Group, Avis, Beribu Jaya, BoxFish Research, Champagne Carbon, Milawa, Revisia.
• Berjaya AircoreChannel Partner/ Reseller/ DistributorExclusive direct flight operator from Subang Airport (Kuala Lumpur) and Seletar Airport (Singapore) to Redang Island. Chartered flights operated by Berjaya Air featuring ATR 42-500 aircraft with airport lounge access, 30kg check-in luggage allowance, premium in-flight dining, and personalized service.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Banyan Tree Bintan: Asian luxury beach and villa resort with comparable private-pool villa, spa, and barefoot luxury positioning. Competes for the same affluent Asian leisure traveler, particularly Singapore-origin guests (relevant given Taaras's new Singapore route).

Direct peers

• Tanjong Jara Resort: Luxury beachfront resort in Terengganu, Malaysia, also competing for East Coast Malaysian luxury leisure demand. Directly comparable product category (full-service luxury beach resort) and explicitly named alongside The Taaras in the Terengganu Tourism Awards.
• Four Seasons Resort Langkawi: Ultra-luxury beachfront resort on a Malaysian island targeting affluent leisure and family travelers with comparable product (multi-room categories, F&B outlets, spa, beach experiences). Same category but stronger brand and larger scale in Langkawi.
• The Datai Langkawi: Iconic luxury rainforest-and-beach resort in Langkawi, Malaysia. Comparable barefoot luxury positioning, signature spa, nature experiences (similar eco/nature angle to SEATRU Turtle Lab). Strong overlap in target guest profile.
• The Ritz-Carlton Langkawi: Luxury island resort in Malaysia offering beachfront suites, F&B, spa, and family experiences — competing directly for premium Malaysian island leisure demand with global brand recognition.
• Pangkor Laut Resort: Private-island luxury resort in Malaysia offering villa accommodation, spa, dining, and marine experiences — comparable small-island luxury positioning and similar target segments (couples, families, celebrations).
• Perhentian Marriott Resort & Spa: Newer luxury beach resort on a Malaysian island targeting premium leisure and dive travelers with comparable F&B, spa, and marine activity offerings. Strong competitive overlap on East Coast Malaysian island demand.
• Resorts World Kijal: Beach resort in Terengganu, Malaysia, named alongside The Taaras in the Terengganu Tourism and Cultural Awards. Comparable East Coast Malaysian beach resort positioning targeting similar leisure and MICE segments.

Regional players

• Avani Sepang Goldcoast Resort: Over-water villa resort in Malaysia offering beach and sea experiences, comparable premium positioning but located on the west coast near KLIA rather than East Coast islands.
• Berjaya Langkawi Resort: Sister property under Berjaya Hotels & Resorts in Langkawi, Malaysia. Shares the same parent distribution, Berjaya Air consideration, and Berjaya brand ecosystem; comparable full-service beach resort but located on a different Malaysian island.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@thetaaras
• LinkedInlinkedin.com/company/the-taaras-beach-&-spa-resort

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Taaras Beach & Spa Resort