The Tea Lab
The Tea Lab is a privately held, single-location tea café and event venue in Rotterdam, founded in 2013, serving individual visitors and groups of 2-100 with signature High Tea packages, vegetarian brunch and lunch, specialty coffee, and private event hosting across ~450 m².
- Company typePrivate
- Founded2013
- HeadquartersRotterdam, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Tea Lab does
The Tea Lab B.V. is a privately held, single-location tea café and event venue in Rotterdam, Netherlands, founded in 2013 and operating under Dutch B.V. corporate form. The business is built around a signature High Tea offering, available in four variants — Normal (€24.95 per person), Vegan (€26.95), Gluten-free, and a weekend Brunch High Tea — each including unlimited loose-leaf tea drawn from a catalog of 40+ varieties. A Children's High Tea at €14.95 for ages 2-12 extends the menu into the family segment. The remaining product surface is a largely vegetarian, plant-based brunch and lunch menu, house-made baked goods (including a signature Red Velvet cake), and specialty coffee sourced from local Rotterdam roaster Giraffe Coffee Roasters.
The café occupies approximately 450 m² across two floors plus an entresol at Nieuwe Binnenweg 178A, near the edge of Rotterdam's city center, and is open seven days a week (weekdays 09:00-17:30, weekends 09:30-18:00). The same physical footprint is monetized a second time through event hosting — babyshowers, bachelorette parties, birthdays, and corporate meetings — with groups of 2 to approximately 100 persons supported and a €25 decoration add-on. Free WiFi and power outlets support light co-working usage by individual visitors.
Revenue is generated entirely through direct physical-channel sales: per-item F&B purchases, per-person High Tea packages (2.5-hour duration), event venue bookings, and gift cards/vouchers. There are no disclosed funding rounds, no external investors, no parent company, and no second location; the customer base is exclusively individual consumers and small-to-mid group bookings, with no enterprise or B2B contract layer. Marketing relies on organic social (Facebook, Instagram, Twitter), the company website, and word-of-mouth testimonials.
The Tea Lab firmographics
Firmographics- Name
- The Tea Lab
- Legal name
- The Tea Lab B.V.
- Website
- https://thetealab.nl
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Tea Lab is a privately held, single-location tea café and event venue in Rotterdam, founded in 2013, serving individual visitors and groups of 2-100 with signature High Tea packages, vegetarian brunch and lunch, specialty coffee, and private event hosting across ~450 m².
- Ownership category
- akta.pro rank
The Tea Lab industry classification
Industry- Product category
- Specialty Tea Café
- NAICS
- Snack and Nonalcoholic Beverage Bars (722515), Restaurants and Other Eating Places (72251), Food Services and Drinking Places (722)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Tea Rooms & Tea Cafes (THAFADAF)
- akta.pro secondary industries
- Health-Focused Cafes (Organic/Vegan/Wellness) (THAFADAL), Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG)
Keywords
Where The Tea Lab is headquartered
LocationHeadquarters
- HQ city
- Rotterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
The Tea Lab business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others
Revenue model
- Food and Beverage Sales: Direct sales of specialty coffee, loose leaf teas, brunch, lunch items, and homemade baked goods. This is the primary revenue stream, with customers paying per item consumed.
- High Tea Packages: Pre-fixed High Tea packages (normal, vegan, gluten-free, brunch variants) sold per person with inclusive unlimited tea. Minimum 2 persons per booking. Groups up to 100 persons supported.
- Event Hosting: Private event hosting for babyshowers, bachelorette parties, birthdays, and corporate meetings. Venue rental with optional decoration services (€25). Space of approximately 450 m² across two floors available for booking.
- Gift Cards: Gift certificates sold for High Tea experiences, allowing customers to purchase high tea vouchers as gifts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Normal High Tea - €24.95 per person with unlimited tea |
| Unit Pricing | Pay-as-you-go | Vegan High Tea - €26.95 per person with unlimited tea |
| Unit Pricing | Pay-as-you-go | Gluten-free High Tea |
| Unit Pricing | Pay-as-you-go | Brunch High Tea - Weekend availability |
| Unit Pricing | Pay-as-you-go | Children's High Tea - €14.95 for children aged 2-12 |
| Unit Pricing | Pay-as-you-go | Event Decoration Service - €25 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
The Tea Lab product offering
Product offeringCore offering
The Tea Lab operates a tea-focused café and event venue on Nieuwe Binnenweg in central Rotterdam, serving vegetarian brunch and lunch, four variants of High Tea (Normal €24.95, Vegan €26.95, Gluten-free €26.95, and weekend Brunch), house-made baked goods, specialty coffee from local roaster Giraffe Coffee Roasters, and more than 40 loose-leaf teas. The two-floor, 450 m² venue accommodates groups of 2 to approximately 100 persons for private events such as babyshowers, bachelorette parties (Vrijgezellenfeest), birthdays, and corporate meetings.
Product overview
The Tea Lab operates as a tea-focused café and event venue in Rotterdam, founded in 2013. The core product is the High Tea offering, available in four variants: Normal (€24.95), Vegan (€26.95), Gluten-free, and Brunch styles. These are complemented by a brunch and lunch menu featuring vegetarian and largely plant-based dishes, along with house-made baked goods including their signature Red Velvet cake. Beverage offerings include specialty coffee from local Rotterdam roaster Giraffe Coffee Roasters and over 40 loose leaf tea varieties. The venue also provides event hosting services for babyshowers, bachelorette parties, corporate meetings, and celebrations, accommodating groups of up to 100 persons across approximately 450 m² of space.
Differentiator
Problem solved
Functional benefit
Products and services
- High Tea
Quantifiable outcome
- High Tea experience duration of 2.5 hours per booking
- +2 more outcomes
Companies that use The Tea Lab
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
The Tea Lab technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Tea Lab partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Giraffe Coffee RoasterscoreLocal Rotterdam-based coffee roaster supplying specialty coffee beans to The Tea Lab. The partnership provides top-quality, locally roasted coffee that complements the café's tea-focused offering. Giraffe Coffee Roasters is a local brand, supporting the local business ecosystem in Rotterdam.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
The Tea Lab competitors and assessment
Company assessmentDirect peers
- Lot Sixty One Coffee Roasters: Amsterdam-based specialty coffee roaster and café. Comparable as an independent Dutch specialty café combining in-house roasting, single-origin coffee, and a curated food menu — the same operating model The Tea Lab uses with its Giraffe partnership.
- Back to Black: Amsterdam specialty coffee café and roaster offering single-origin coffee and a focused food menu. Comparable as an independent Dutch specialty beverage café competing for the same customer seeking curated drinks in a design-led setting.
- Scandinavian Embassy: Amsterdam specialty coffee/café focused on Nordic-style brewing, light brunch, and curated retail coffee. Comparable as an independent, design-led Dutch café with a specialized beverage-led identity similar to The Tea Lab's tea-led positioning.
- Harvest Coffee & More: Dutch café concept with plant-forward, healthy menu and specialty coffee. Comparable to The Tea Lab on dietary-inclusive positioning (largely vegetarian/plant-based) and the daytime café/lunch use case in the Dutch market.
- Two for Joy Coffee: Amsterdam specialty coffee micro-roaster and café. Comparable as an independent, beverage-specialist Dutch café with similar size, vibe, and target customer (urban professionals seeking quality coffee/tea in a relaxed setting).
Broad incumbents
- Anne & Max: Dutch café/bakery chain serving specialty coffee, loose-leaf tea, brunch, and lunch across multiple cities. Comparable to The Tea Lab on café/bakery offerings and Dutch urban market, but operates as a multi-site chain with a broader (less tea-centric) menu.
- Doppio Espresso: Dutch specialty coffee chain with neighborhood locations serving espresso-based drinks, light meals, and pastries. Comparable as a Dutch urban café operator, though it is broader and not tea-specialized like The Tea Lab.
- Bagels & Beans: Largest Dutch specialty coffee/café chain with neighborhood locations serving coffee, tea, bagels, and lunch. Comparable as a Dutch café operator with a similar F&B mix, though broader and less specialized on tea than The Tea Lab.
Others
- Giraffe Coffee Roasters: Rotterdam-based specialty coffee roaster that supplies The Tea Lab. Comparable as a partner/ecosystem participant — an independent Dutch specialty brand sharing the same local Rotterdam origin and beverage-quality ethos.
Regional players
- Thee & Zo: Dutch tea-room concept offering loose-leaf tea, pastries, and light bites. Comparable as a tea-specialist café operating in the Dutch market, though typically focused more on traditional afternoon tea than on group event hosting.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key highlights6 records
Customer concentration
The Tea Lab social profiles
Digital presenceThe Tea Lab financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Tea Lab leadership team
Management profileNumber of profiles
The Tea Lab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Tea Lab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Tea Lab
What does The Tea Lab do?
The Tea Lab operates a tea-focused café and event venue on Nieuwe Binnenweg in central Rotterdam, serving vegetarian brunch and lunch, four variants of High Tea (Normal €24.95, Vegan €26.95, Gluten-free €26.95, and weekend Brunch), house-made baked goods, specialty coffee from local roaster Giraffe Coffee Roasters, and more than 40 loose-leaf teas. The two-floor, 450 m² venue accommodates groups of 2 to approximately 100 persons for private events such as babyshowers, bachelorette parties (Vrijgezellenfeest), birthdays, and corporate meetings.
Is The Tea Lab a public or private company?
The Tea Lab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Tea Lab founded?
The Tea Lab was founded in 2013. It employs 11 to 50 people.
Where is The Tea Lab based?
The Tea Lab is headquartered in Rotterdam, Netherlands, in the Europe region.
How does The Tea Lab make money?
Four revenue lines are on record. Food and Beverage Sales are the primary driver. The others are high Tea Packages, event Hosting and gift Cards.
Who are The Tea Lab's main competitors?
Direct peers on record are Lot Sixty One Coffee Roasters, Back to Black, Scandinavian Embassy, Harvest Coffee & More and Two for Joy Coffee. Broad incumbents are Anne & Max, Doppio Espresso and Bagels & Beans. Giraffe Coffee Roasters is listed as an others. Thee & Zo is listed as a regional player.
Does The Tea Lab have an API?
No public API is recorded for The Tea Lab.
What industry is The Tea Lab in?
The Tea Lab's product category is Specialty Tea Café. Its primary akta.pro industry code is THAFADAF, Tea Rooms & Tea Cafes, with a secondary code of THAFADAL, Health-Focused Cafes (Organic/Vegan/Wellness). Its NAICS code is 722515 and its SIC code is 5810.