Teamplayers
More2Win is a Dutch B Corp impact agency, formed from the 2025 merger of More2Win and Teamplayers, that helps sports organizations, brands, government, and NGOs design purpose-led strategies, partnerships, and programmes to deliver social and environmental impact through sport.
- Company typePrivate
- Founded-
- Headquarters's-Hertogenbosch, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Teamplayers does
More2Win (legal entity More2Win B.V., operating brand formed from the 2025 merger of More2Win and Teamplayers) is a Dutch impact agency that uses sport as a platform to deliver social, environmental, and business outcomes for enterprise and public-sector clients. The company was originally founded over a decade ago by Tim van Dooren and merged in 2025 with Teamplayers, which had been founded by professional footballers Siem de Jong, Luuk de Jong, Daley Blind, Jan Vertonghen, and entrepreneur Pieter Kuijpers to advance the 17 UN Sustainable Development Goals through sport. Headquartered in 's-Hertogenbosch, Netherlands, the firm is B Corp certified and led by Managing Partner Michiel van Rijn van Alkemade with Partner Lex la Gro and Partner Pieter Kuijpers.
The company sells four professional service lines: Strategy (purpose-led positioning, impact strategy, proposition and business model design), Partnerships (partnership strategy, KPI-based impact cases, match-making), Programmes & Campaigns (programme design, execution, storytelling, activation), and Reporting (measurement strategy, programme measurement, ESG- and SDG-aligned impact reporting). Underlying technology is non-proprietary: the business is service-based, delivered by a team of roughly 25 strategists, creatives, and campaign managers, with no AI/ML, software products, or platform disclosed. Client deliverables are bespoke and project-based, supporting flagship programs such as Missie H2 (hydrogen economy awareness with TeamNL), PSV x Fe+male Tech Heroes, ASML Zomerspelen, 123inkt.nl's 42-club youth football sponsorship portfolio, the Beweegalliantie Social Exercise Plan for Heerlen-Noord, Geen Schuld, Future Leading Player, and the Refugee Team initiative.
Revenue is generated through professional services engagements quoted per project (fixed price) or on an hourly basis, with invoices payable within 14 days and multi-year contracts typical. The go-to-market is direct enterprise and institutional sales, supplemented by referrals from the founders' sports network. Customer segments span sports organizations and clubs, brands and corporations (ASML, PSV, Toyota, 123inkt.nl, Cisco), athletes, government and municipalities, and social organizations and NGOs. The merged entity is privately held with no identified external institutional investment.
Teamplayers firmographics
Firmographics- Name
- Teamplayers
- Legal name
- More2Win B.V.
- Website
- https://theteamplayers.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- More2Win is a Dutch B Corp impact agency, formed from the 2025 merger of More2Win and Teamplayers, that helps sports organizations, brands, government, and NGOs design purpose-led strategies, partnerships, and programmes to deliver social and environmental impact through sport.
- Ownership category
- akta.pro rank
Teamplayers industry classification
Industry- Product category
- Sport Impact Consulting
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Convention and Trade Show Organizers (561920), Spectator Sports (7112)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Esports & Creator Sponsorship/Brand Partnerships (Influencer Marketing for Gaming) (MPAFAEAE)
Keywords
Where Teamplayers is headquartered
LocationHeadquarters
- HQ city
- 's-Hertogenbosch
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Teamplayers business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Professional Services - Strategy & Consulting: More2Win generates revenue through professional services including strategy development, partnership consulting, program design, campaign execution, and impact measurement. Services are typically quoted per project with hourly rates or fixed pricing as mentioned in their terms and conditions (invoices paid within 14 days).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based professional services with custom pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Teamplayers product offering
Product offeringCore offering
More2Win (operating under the merged Teamplayers entity) is an impact agency that delivers social, environmental, and business impact through sport. It offers four core service lines: Strategy (purpose-led positioning, impact strategy, proposition and business model design), Partnerships (partnership strategy, KPI-based impact cases, match-making), Programmes & Campaigns (design, execution, storytelling, activation), and Reporting (measurement strategy, programme measurement, and ESG/SDG-aligned impact reporting).
Product overview
More2Win is an impact agency specialising in social, environmental, and business impact through sport. The company offers four core service lines: Strategy (positioning, impact strategy, proposition development, business model design), Partnerships (strategy, KPI-based impact cases, match-making), Programmes & Campaigns (design, execution, storytelling, activation), and Reporting (measurement strategy, programme measurement, impact reporting). The company also delivers client-specific programmes including Missie H2 (hydrogen economy awareness), 3x3 Unites Impact Strategy, PSV x Fe+male Tech Heroes, Future Leading Player, Geen Schuld (financial literacy), ASML Zomerspiele (youth sports access), 123inkt.nl Sponsorship Strategy, Beweegalliantie (Social Exercise Plan), and Refugee Team (volunteer integration programme). In 2025, Teamplayers and More2Win merged to combine social entrepreneurship experience with sport network reach.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy Services Purpose-led strategic services for sports organisations and brands, covering positioning, impact strategy development, proposition creation, and business model design for greater good.
- Partnerships Services Partnership strategy advisory, KPI-based impact measurement, and match-making for organisations seeking to activate purpose through sport.
- Programmes & Campaigns Design and execution of impact programmes and campaigns using sport as a platform, including programme design, execution, storytelling, copywriting, content strategy, and activation services.
- Reporting Services Impact measurement and reporting services including measurement strategy development, programme measurement, and visually compelling impact reporting aligned with ESG policies and the UN Sustainable Development Goals.
Quantifiable outcome
- Knowledge of hydrogen increased from 55% to 89% among Missie H2 exposed audience
- +4 more outcomes
Companies that use Teamplayers
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles4 records
Teamplayers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Teamplayers partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- TeamplayerscoreIn 2025, More2Win and Teamplayers joined forces. Teamplayers was founded by professional footballers Siem de Jong, Luuk de Jong, Daley Blind, Jan Vertonghen, and entrepreneur Pieter Kuijpers, advocating for 17 SDG goals using sport as a platform for impact. This merger combined over 10 years of social entrepreneurship experience with extensive sports network.
- PSVcorePSV and Fe+male Tech Heroes partnership (2025-2026) using women's football to inspire girls to choose technical careers. Consortium includes Cisco, Driessen Groep, Simac, Mansveld, Tibo-Veen and High Tech Campus.
- TeamNLcoreMissie H2 partnership with TeamNL to connect hydrogen economy with elite sport ahead of Paris 2024 Olympics. Ambassadors include Marit Bouwmeester and Ranomi Kromowidjojo.
- 3x3 UnitescoreStrategic partnership to develop 3x3 Unites' social impact strategy, commercial proposition, and measurement framework. More2Win helped develop impact ambition 'From the Streets to the Top' for youth aged 15-24.
- Refugee TeamcoreMore2Win was at the foundation of Refugee Team, developing the initiative from concept. Refugee Team enables stateless persons and newcomers to volunteer at sport events for language development, work experience, and social connection.
- Royal Dutch Water Sports AssociationminorMissie H2 consortium partner for hydrogen awareness campaign through water sports.
- Royal Dutch Rowing FederationminorMissie H2 consortium partner for hydrogen awareness campaign through rowing.
- Favela StreetcorePartnership with Favela Street founder Rocky Hehakaija for Future Leading Player program supporting vulnerable girls. UEFA, KNVB, BrabantSport and Eindhoven commissioned the legacy program.
- Roda JCcoreGeen Schuld (No Debt/No Guilt) program addressing financial problems among young people aged 14-27 in Parkstad region. Partners include City of Kerkrade, Gezond in Mijn Streek, Flowtraders Foundation, Hartwig Foundation.
- BeweegalliantiecoreDevelopment of Netherlands' first Social Exercise Plan for National Programme Heerlen-Noord in collaboration with local schools, sports clubs, healthcare organizations, and Roda JC.
- National Programme Heerlen-NoordcoreLong-term government program to improve quality of life, health and equal opportunities. More2Win developed the Social Exercise Plan for this vulnerable urban area.
- BrabantSportcoreBrabantSport Fonds commissioned More2Win for ASML Zomersielen program development and implementation.
- KNVBcoreDutch Football Association partner for Future Leading Player and other social impact football programs.
- Pro LeagueminorPartner in sports impact initiatives as shown in logo display on website.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Teamplayers competitors and assessment
Company assessmentEmerging players
- Women Win: Global non-profit investing in sport-for-development programmes for girls and women — comparable mission orientation to More2Win's PSV x Fe+male Tech Heroes and Vrouwen Eredivisie work, but focused on grant-funded programme delivery rather than commercial consulting.
- Right To Play: International NGO using sport to protect, educate and empower children in vulnerable communities — operates in the same sport-for-social-impact category as More2Win's Future Leading Player and Geen Schuld programmes, but as a delivery NGO rather than a commercial agency.
Direct peers
- Two Circles: Sports data-driven agency helping rights holders and brands grow audiences and revenue through fan data, partnerships and digital activation — adjacent in partnership strategy and measurement, with stronger data-product capability.
- thinkBeyond: Dutch sport-and-impact agency (also Netherlands-based) offering strategy, partnership activation and impact measurement for brands and federations — most direct comparable in geography, service mix and sport-impact specialisation.
- M&C Saatchi Sport & Entertainment: Creative-led sports and entertainment agency that builds purpose-driven partnerships, brand campaigns and impact stories for rights holders and brands — a close analogue to More2Win's purpose-led strategy, campaign and partnership activation model.
Broad incumbents
- Wasserman: Large sports marketing, sponsorship and talent management agency with capabilities in brand consultancy, partnership activation and athlete representation — overlapping with More2Win's sponsorship strategy and athlete-ambassador work, but operating globally and at greater scale.
- Nielsen Sports: Global sport-measurement and sponsorship-analytics firm providing ROI/impact evaluation to rights holders and brands — directly comparable to More2Win's impact-measurement and reporting services, with proprietary data assets at far larger scale.
- Fuse (Omnicom): Omnicom's sport and entertainment marketing agency delivering sponsorship strategy, partnership activation and creative campaigns for global brands — comparable to More2Win's enterprise sports-impact offering, with broader media-buying infrastructure.
- Deloitte Sports: Big-4 sport practice offering commercial strategy, partnership advisory and analytics to federations, clubs and investors — comparable to More2Win's strategy and partnership advisory work, with deeper consulting bench and broader capabilities.
- Octagon: Global sports marketing and sponsorship agency owned by IPG that designs, activates and measures brand partnerships across sports — directly comparable to More2Win's partnership strategy and impact-measurement services, but at much larger scale and global footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Teamplayers social profiles
Digital presenceTeamplayers compliance and trust
Trust signalCompliance2 records
Teamplayers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Teamplayers leadership team
Management profileNumber of profiles
Profiles8 records
Teamplayers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Teamplayers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Teamplayers
What does Teamplayers do?
More2Win (operating under the merged Teamplayers entity) is an impact agency that delivers social, environmental, and business impact through sport. It offers four core service lines: Strategy (purpose-led positioning, impact strategy, proposition and business model design), Partnerships (partnership strategy, KPI-based impact cases, match-making), Programmes & Campaigns (design, execution, storytelling, activation), and Reporting (measurement strategy, programme measurement, and ESG/SDG-aligned impact reporting).
Is Teamplayers a public or private company?
Teamplayers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Teamplayers founded?
Teamplayers was founded in -1. It employs 1 to 10 people.
Where is Teamplayers based?
Teamplayers is headquartered in 's-Hertogenbosch, Netherlands, in the Europe region.
How does Teamplayers make money?
One revenue line is on record: professional Services - Strategy & Consulting.
Who are Teamplayers's main competitors?
Emerging players on record are Women Win and Right To Play. Direct peers are Two Circles, thinkBeyond and M&C Saatchi Sport & Entertainment. Broad incumbents are Wasserman, Nielsen Sports, Fuse (Omnicom), Deloitte Sports and Octagon.
Does Teamplayers have an API?
No public API is recorded for Teamplayers.
What industry is Teamplayers in?
Teamplayers's product category is Sport Impact Consulting. Its primary akta.pro industry code is MPAFAEAE, Esports & Creator Sponsorship/Brand Partnerships (Influencer Marketing for Gaming). Its NAICS code is 7114 and its SIC code is 7900.