THE THIEF
- Company typePrivate
- Founded2013
- HeadquartersOslo, Norway
- Headcount51–100
- GTM typeB2C
- OfferingServices
THE THIEF firmographics
Firmographics- Name
- THE THIEF
- Legal name
- THE THIEF Hotel AS
- Website
- https://thethief.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
THE THIEF industry classification
Industry- Product category
- Luxury Hotels
- NAICS
- Hotels (except Casino Hotels) and Motels (721110)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Luxury Boutique & Lifestyle Resorts (THAGACAO)
Keywords
Where THE THIEF is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
THE THIEF business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Hotel Accommodations: Room and suite bookings with varying rates based on season and availability. All rooms feature balconies, some with fjord views, king-size beds, Geneva Sound systems, and curated art.
- Food & Beverage: Revenue from THIEF Restaurant (Nordic cuisine), THIEF Bar (cocktails), THIEF Rooftop (restaurant and bar with panoramic views), room service, and private dining. Breakfast, lunch, brunch, dinner, and afternoon tea services.
- THIEF Spa & Wellness: Spa treatments, entrance fees, and packages. Offers body treatments, facials, massages using Natura Bissé, ZO Skin Health, BABOR, and Diamond Well Living products. Spa shop retail.
- Meetings & Events: Corporate meetings, events, weddings, and private celebrations in multiple venues including boardrooms (12m²), Fjord room (81m²), Pipervika (60m²), and THIEF Restaurant (200m²). Package deals including meeting + lunch from NOK 1,200 per person.
- Car Service & Transportation: Airport transfers, city transfers, hourly car service, and sightseeing tours. Airport service from NOK 2,850 one-way.
- Packages & Bundled Offers: Bundled packages including 'I Want It All' (overnight + massage + spa + dinner + museum), 'THIEF of Hearts' (romantic package), 'Riva Cruzin'' (boat experience), wedding packages, and seasonal offers.
- Gift Cards: Physical and digital gift cards valid for one year, usable across hotel, restaurants, and spa. Valid for one year from purchase date.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Standard and Superior Rooms |
| Subscription | Pay-as-you-go | Deluxe Rooms and Suites |
| Unit Pricing | Pay-as-you-go | Parking |
| Unit Pricing | Pay-as-you-go | Airport Taxi (Oslo Taxi) |
| Unit Pricing | Pay-as-you-go | Private Airport Transfer |
| Unit Pricing | Pay-as-you-go | THIEF Spa Entrance |
| Unit Pricing | Pay-as-you-go | Spa Body Treatments |
| Unit Pricing | Pay-as-you-go | Spa Facial Treatments |
| Unit Pricing | Pay-as-you-go | Spa Packages |
| Unit Pricing | Pay-as-you-go | Sunset Hours at Rooftop |
| Unit Pricing | Pay-as-you-go | Meeting & Lunch Package |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
THE THIEF product offering
Product offeringCore offering
THE THIEF is a luxury lifestyle hotel in Oslo offering premium accommodations with curated contemporary art, multiple food and beverage venues (Restaurant, Bar, Rooftop), a full-service spa with pool and wellness treatments, and meeting and event spaces. Revenue is generated primarily through room bookings, food and beverage sales, spa treatments, and event hosting, with supplementary revenue from gift cards, car service, and curated stay packages.
Product overview
THE THIEF is a luxury lifestyle hotel operating as a single-property hotel with multiple integrated service offerings. The core product is premium hotel accommodations featuring contemporary art installations and Nordic design, supplemented by food & beverage venues (THIEF Restaurant, THIEF Bar, THIEF Rooftop), wellness services (THIEF Spa), event spaces, transportation services, and curated stay packages. The hotel's art collection and location adjacent to the Astrup Fearnley Museum differentiate it as a cultural destination, while services like gift cards and various stay packages allow guests to customize their experience across all hotel offerings.
Differentiator
Problem solved
Functional benefit
Brands
- THIEF Restaurant: The hotel's main restaurant serving Nordic cuisine with local ingredients and fjord views
- THIEF Bar
- THIEF Rooftop
- THIEF Spa
- THIEF ROOF
- Champagne Bar
Products and services
- THE THIEF Hotel Accommodations A luxury lifestyle hotel located on Tjuvholmen in Oslo, Norway, featuring art-filled rooms with balconies, contemporary art installations, king-size beds, Geneva Sound systems, and views of the Oslofjord. Each room includes curated designer furniture and Nordic-inspired design. Rooms include Standard, Superior, Deluxe, Suites, and the THIEF Suite.
- THIEF Restaurant The hotel's signature restaurant serving Nordic cuisine with ingredients sourced from local suppliers and the Oslofjord, including fresh seafood, local vegetables, and organic meat. Features an informal, warm atmosphere and is considered the heart and center of Tjuvholmen. Also offers breakfast, lunch, brunch, dinner, afternoon tea, and private dining for groups.
- THIEF Bar Cocktail bar serving signature cocktails from award-winning bartenders. Features a lively mix of local Oslo residents and international hotel guests, with plush armchairs by the fire.
- THIEF Rooftop Bar & Restaurant Social rooftop venue offering panoramic views of Oslofjorden and the city, featuring both a rooftop restaurant with Nordic summer menu and a rooftop bar with cocktails and snacks. Equipped with glass walls, heat lamps, and retractable roof. Open seasonally including Sunset Hours offering 3 oysters and refreshment for 250 NOK.
- THIEF Spa Luxury wellness facility featuring a 12-meter heated pool, Finnish sauna, steam room, sensory sky showers, and a range of body and facial treatments using products from Natura Biss\u00e9, ZO Skin Health, and BABOR. Located adjacent to the Oslofjord with access for cold-water dips. Offers spa entrance (295 NOK), treatments, packages, and a spa shop retail.
- Meetings & Events Versatile event spaces including boardrooms (12m²/12p), Fjord room (81m²/50p), Pipervika (60m²/40p), Tyveholmen (25m²/14p), THIEF Restaurant (200m²/150p), Champagne Bar (6p), and Havnehagen (60m²/40p). Features floor-to-ceiling windows, technical facilities, and catering options for corporate meetings, weddings, and celebrations. Meeting + lunch package from NOK 1,200 per person.
- Car Service & Transportation Private transportation services including Oslo Taxi airport transfers (fixed 889 NOK for 1-4 persons), private airport transfers (from 2,850 NOK per way), city transfers to train stations and ports, hourly car service, and sightseeing tours with optional guide.
- Gift Cards Gift cards valid for one year from purchase date, usable across all hotel departments including rooms, restaurants, and THIEF Spa. Available in physical and digital formats.
- Hotel Stay Packages Curated stay packages including 'Stay More Save More' (2/3/4+ nights with discounts), 'THIEF OF HEARTS' (romantic package), 'THE ROOFTOP ESCAPE' (dinner and stay), 'SPA ESCAPE' / 'THE SPA DREAM', 'I WANT IT ALL' (comprehensive experience), 'TIE THE KNOT' (wedding night), and 'THIEF RIVA CRUZIN' (boat cruise experience).
Quantifiable outcome
- Guests receive complimentary access to Astrup Fearnley Museum with room key, plus 15% discount at museum shop
Companies that use THE THIEF
Customer profileSegments5 records
Ideal customer profiles3 records
THE THIEF technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
THE THIEF partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, flagship and minor.
- Astrup Fearnley MuseumcoreUnique partnership providing THE THIEF guests complimentary access to the neighboring Astrup Fearnley Museum, one of Europe's most comprehensive collections of international contemporary art. Hotel features works displayed throughout public spaces and rooms from artists including Richard Prince, Antony Gormley, Nate Lowman, and Damien Hirst. Guests receive 15% discount at museum shop.
- Nordic Hotel and Resorts (Strawberry)coreTHE THIEF is part of Nordic Hotel and Resorts, rebranded as Strawberry Group. The hotel operates under this umbrella with access to shared loyalty programs, distribution networks, and operational infrastructure. Privacy policy states data controller as 'THE THIEF Hotel AS' under Nordic Choice Hotels.
- Preferred Hotels & Resorts (Legend)flagshipTHE THIEF is featured in Preferred Hotels & Resorts' Legend tier, providing visibility among luxury travelers and access to the Preferred loyalty program and booking platform.
- I PreferflagshipTHE THIEF participates in I Prefer loyalty program, allowing members to earn and redeem points at the property.
- Signature Travel NetworkcoreAffiliated network of luxury travel advisors providing access to high-end travelers seeking premium hotel experiences.
- Select InternovacoreAffiliated travel network providing access to premium travel advisors and travelers.
- SerandipianscoreLuxury travel network connecting travelers with unique hotel experiences, enhancing THE THIEF's visibility among discerning travelers.
- Renzo PianominorThe Astrup Fearnley Museum, THE THIEF's neighboring art institution, was designed by Italian star architect Renzo Piano, adding architectural significance to the hotel's location.
- Natura BissécorePremium Spanish skincare brand used exclusively for spa treatments including 3D Collagen Shock, Citrus Essence, Stabilizing Experience, and Natura Bissé Detox/D-stress/Energizing/Fitness massages.
- ZO Skin HealthcoreDr. Zein Obagi's advanced skincare line used for spa treatments including Zo Signature Treatment, Zo Deep Cleanse, and Zo Stimulation Peel. Also sold at spa shop.
- BABORcoreGerman skincare brand with 60+ years history used for Thief Hollywood Style facial and other premium treatments.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
THE THIEF competitors and assessment
Company assessmentDirect peers
- Sommerro Hotel: Luxury lifestyle hotel in Oslo opened in 2022, part of Strawberry/Nordic Choice Hotels group. Comparable as a high-end Norwegian lifestyle property with F&B, wellness, and cultural positioning targeting similar luxury and corporate clientele.
- Grand Hotel Oslo: Iconic luxury hotel in Oslo operated by Strawberry with extensive meeting and banquet facilities and high-end dining. Comparable as a flagship luxury property competing for premium leisure and corporate guests.
- Hotel Continental Oslo: Historic luxury hotel in central Oslo with premium dining, art collection, and meeting facilities. Comparable as a long-established Oslo luxury property competing for the same corporate events and luxury leisure demand.
- Ett Hem Hotel Stockholm: Small luxury boutique hotel in Stockholm (Design Hotels/Preferred affiliated) with curated interiors, intimate F&B, and personalized service. Comparable as a small-footprint Nordic luxury lifestyle property targeting design-conscious travelers.
- Amerikalinjen: Boutique lifestyle hotel in Oslo operated by Strawberry, blending heritage architecture with contemporary design, F&B venues, and curated cultural programming. Comparable as a sibling brand competing in the Oslo lifestyle luxury segment.
- Hotel d'Angleterre Copenhagen: Iconic luxury hotel in Copenhagen with high-end dining, spa, and event venues. Comparable Nordic luxury property competing for cross-border luxury leisure and corporate demand in the Nordics.
- Nobis Hotel Stockholm: Luxury boutique design hotel in Stockholm housed in historic buildings, featuring curated art, fine dining, and spa. Comparable Nordic luxury lifestyle hotel with similar cultural/art positioning and design-led identity.
Broad incumbents
- Kempinski Hotels: Global luxury hotel group operating in the Nordics and worldwide with premium spa, dining, and events. Comparable as a broader luxury operator competing for the same high-end travel and corporate meeting demand, though at much larger scale.
Emerging players
- Hotel & Spa ICON Barcelona: Though not Nordic, comparable as a design-led luxury boutique hotel with curated art, rooftop venue, and destination spa—mirroring THE THIEF's positioning as an art-anchored luxury lifestyle property.
- 21c Museum Hotel: Hotel brand built around contemporary art museums in multiple US cities, with integrated gallery spaces. Comparable concept of combining boutique luxury lodging with a contemporary art collection as core differentiator.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks1 record
Key highlights7 records
Customer concentration
THE THIEF social profiles
Digital presenceTHE THIEF financial estimates
Financial estimateRevenue estimate
Valuation estimate
THE THIEF leadership team
Management profileNumber of profiles
Profiles1 record
THE THIEF funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
THE THIEF M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about THE THIEF
What does THE THIEF do?
THE THIEF is a luxury lifestyle hotel in Oslo offering premium accommodations with curated contemporary art, multiple food and beverage venues (Restaurant, Bar, Rooftop), a full-service spa with pool and wellness treatments, and meeting and event spaces. Revenue is generated primarily through room bookings, food and beverage sales, spa treatments, and event hosting, with supplementary revenue from gift cards, car service, and curated stay packages.
Is THE THIEF a public or private company?
THE THIEF is a private company. It is classified as corporate owned and is currently operating.
When was THE THIEF founded?
THE THIEF was founded in 2013. It employs 51 to 100 people.
Where is THE THIEF based?
THE THIEF is headquartered in Oslo, Norway, in the Europe region.
How does THE THIEF make money?
Seven revenue lines are on record. Hotel Accommodations are the primary driver. The others are food & Beverage, THIEF Spa & Wellness, meetings & Events, car Service & Transportation, packages & Bundled Offers and gift Cards.
Who are THE THIEF's main competitors?
Direct peers on record are Sommerro Hotel, Grand Hotel Oslo, Hotel Continental Oslo, Ett Hem Hotel Stockholm, Amerikalinjen, Hotel d'Angleterre Copenhagen and Nobis Hotel Stockholm. Kempinski Hotels is listed as a broad incumbent. Emerging players are Hotel & Spa ICON Barcelona and 21c Museum Hotel.
Does THE THIEF have an API?
No public API is recorded for THE THIEF.
What industry is THE THIEF in?
THE THIEF's product category is Luxury Hotels. Its primary akta.pro industry code is THAGACAO, Luxury Boutique & Lifestyle Resorts. Its NAICS code is 721110 and its SIC code is 7000.