The Tosti Club®

What The Tosti Club® does

The Tosti Club® is a Dutch fast casual restaurant group founded in 2015 and headquartered in Waalwijk, Netherlands. The company has built a category position around the tosti (Dutch grilled cheese sandwich), built on an 18mm thick-sliced bread specification and a proprietary sauce recipe, with long-standing supply partnerships with Beemster (cheese) and Cook & Boon anchoring the menu identity. It serves Dutch consumers directly through its owned restaurants and also licenses its brand and operating format to franchisees.

The company operates a multi-format footprint: two standalone full-service restaurants (Breda and Rotterdam), approximately 50+ franchise shop-in-shop locations embedded within SPAR supermarkets, and one seasonal attraction park unit at Slagharen. The franchise economics consist of a €10,000 entry fee plus a 9% royalty on net turnover, making the corporate entity largely asset-light on the front end while still earning direct retail income from the owned locations. Franchisee financing is facilitated through a crowdfunding partnership with Geldvoorelkaar.nl, lowering the capital barrier to new unit openings.

In 2025, the company launched The Tosti Club Croques, a frozen convenience line that opens a B2B foodservice channel distributing through cafes, petrol stations, hotels, and other operators. This moves the company beyond its original B2C restaurant-only model and creates a parallel revenue stream at wholesale price points, while leveraging the same brand and recipe IP. Corporate headcount is stated at 11–50 employees, consistent with a lean central team supporting a franchise-heavy system plus a small owned-retail and emerging B2B operation.

Name

The Tosti Club®

Legal name

The Tosti Club Group B.V.

Website

https://thetosticlub.nl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

The Tosti Club® is a Dutch fast casual group founded in 2015 that serves grilled cheese tostis through owned restaurants in Breda and Rotterdam, roughly 50+ SPAR shop-in-shop franchise locations, and a 2025-launched Croques frozen B2B foodservice line.

Ownership category

akta.pro rank

NAICS

Limited-Service Restaurants (722513), Full-Service Restaurants (722511), Other Specialty Food Retailers (44529), Special Food Services (7223)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810), Food And Kindred Products (2000)

akta.pro primary industry

Sandwiches & Wraps Fast Casual (THAFABAG)

akta.pro secondary industries

Made-to-Order Counters (Deli/Grill/Bowl/Custom Stations) (CRAHAKAK), Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI)

Keywords

• Fast casual dining
• Grilled sandwich restaurant
• Franchise restaurant concept
• Foodservice convenience products
• Specialty coffee bar

Headquarters

HQ city

Breda, Noord-Brabant

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Restaurant and shop-in-shop food sales: Revenue from selling freshly prepared toasts, breakfast, lunch items, barista coffees, and pastries at owned restaurants and franchisee shop-in-shop locations within SPAR stores. Covers dine-in, take-away, and delivery channels.
2. Franchise fees: The Tosti Club Group BV earns revenue from franchising its formula. Franchisees pay a one-time entry fee of €10,000 and an ongoing royalty of 9% of net turnover per location. The franchise covers restaurant, shop-in-shop, and take-away formats.
3. B2B Foodservice / Croques product line: B2B sales of frozen Croques convenience products to foodservice operators (cafes, petrol stations, hotels, company catering, sports/leisure venues, and supermarkets) under the The Tosti Club Croques brand. Products are sold in frozen format with minimum order quantities.
4. Gift cards / Cadreaukaart: Sale of prepaid gift cards (cadreaukaart) issued by The Tosti Club Group BV, redeemable across all locations for menu items. Credit valid for two years after activation.
5. Merchandise (merchandise and branded products): Sale of branded merchandise including T-shirts (XS to XXL), hats, and The Tosti Club Sauce bottles (535ml) at restaurant locations.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

The Tosti Club operates a Dutch fast-casual restaurant concept built around the tosti (pan-grilled sandwich) made with 18mm thick-sliced bread, Beemster cheese, and a proprietary gluten-free and lactose-free sauce. The company runs owned restaurants, franchisee-operated shop-in-shop counters inside SPAR supermarkets (approximately 50+ locations), an attraction park concession, and a B2B foodservice line called The Tosti Club Croques (frozen convenience croques). It also sells branded merchandise, a proprietary sauce, and gift cards, and licenses its concept through a hard-franchise model.

Product overview

The Tosti Club® is a Dutch fast casual restaurant group founded in 2015, operating a multi-format business built around the 18mm thick-cut pan-grilled tosti (Dutch grilled cheese sandwich). The core offering spans two formats: full-service restaurant locations (Breda, Rotterdam, Slagharen) and shop-in-shop concessions inside SPAR supermarkets across the Netherlands (approximately 50+ locations). The company also operates a foodservice division selling The Tosti Club Croques (frozen convenience croques for foodservice/retail partners) and The Original Tosti Sauce (proprietary gluten-free/lactose-free sauce in bottles and sachets). A franchise program enables entrepreneurs to open new The Tosti Club locations under a 12-step supported onboarding model. Supporting products include gift cards and dinner vouchers.

Differentiator

Problem solved

Functional benefit

Brands

• The Tosti Club Croques: A convenience line of premium frozen croques (grilled sandwiches) made with The Tosti Club bread, Beemster cheese, and high-quality ingredients. Available in Ham/Cheese, Mozzarella, and Chorizo varieties. Targets foodservice, convenience stores, petrol stations, hotels, and supermarkets.

Quantifiable outcome

• Locations across the Netherlands including restaurants, SPAR shop-in-shop, and an attraction park

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Four partnerships are on record.

• Beemster (Cono Kaas)OthersBeemster cheese (produced by Cono Kaas) is a core ingredient in all The Tosti Club products. The partnership is long-standing and described as a key element of the brand's quality promise. Beemster cheese's full, characteristic flavour is highlighted as a differentiator. The Tosti Club Croques product packaging prominently features the Beemster logo.
• Cook & BoonOthersCook & Boon, an artisan coffee roastery in Breda, developed a custom coffee blend — 'The Tosti Club Coffee' — specifically for The Tosti Club. The blend is described as the perfect balance for barista coffees and lattes. Coffee beans are also sold at restaurant locations in 1000g packages for home use.
• SPAR NederlandChannel Partner/ Reseller/ DistributorThe Tosti Club operates approximately 50+ shop-in-shop locations within SPAR supermarkets across the Netherlands. These franchisee-operated counters are integrated into SPAR stores and offer either toasts only or toasts with full barista service. SPAR provides the retail footprint and The Tosti Club provides the brand, product, and operational model.
• HeyTomTechnology or IntegrationHeyTom is the online ordering platform used by The Tosti Club for its stand-alone restaurant locations, enabling customers to place orders online for pickup.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• The Foodmaker: Belgian-headquartered fast-casual chain focused on healthy bowls, sandwiches, and juices—overlaps with The Tosti Club on premium fast-casual, all-day lunch, and branded ingredient transparency in the Benelux region.
• Broodje Ben: Dutch premium sandwich bar concept focused on freshly built-to-order sandwiches and breakfast/lunch fare—directly comparable niche player to The Tosti Club in the premium Dutch sandwich segment.

Direct peers

• LEKKER Lunchcafé: Dutch casual lunch cafe chain offering sandwiches, salads, and specialty coffee in a fast-casual setting, competing for the same lunch-hour spend in Dutch high streets as The Tosti Club.
• Anne&Max: Dutch all-day cafe concept serving breakfast, lunch, and specialty coffee in warm, design-led interiors—overlaps The Tosti Club on fast-casual all-day dining, premium comfort food, and branded cafe-style ambience.
• Bagels & Beans: Dutch fast-casual cafe chain focused on bagels, sandwiches, breakfast, lunch, and barista coffee with a comparable 'third place' positioning and all-day menu—directly competes with The Tosti Club for the same Dutch breakfast/lunch occasions.

Broad incumbents

• Kwalitaria: Dutch snack-bar/fast-food franchise brand under the Frixos group covering fries, snacks, and quick lunches—competes for the same everyday quick-serve food occasion at a lower price point than The Tosti Club.
• HEMA (foodservice): National Dutch variety-store chain that operates in-store food service (snacks, tostis, coffee) across hundreds of stores—a broad incumbent in everyday Dutch tosti/snack occasions with similar in-retail-store distribution advantages.
• Subway (Netherlands): Global sandwich fast-food chain with Dutch locations, broadly competing for sandwich/grilled-bread occasions; not category-specific but the most direct mass-market benchmark for sandwich-based fast casual in the Netherlands.
• Starbucks Reserve (Netherlands): Major brand incumbent in Dutch all-day cafe breakfast and barista-coffee occasions; competes with The Tosti Club on the breakfast/coffee/'third place' daypart despite a non-overlapping core menu.

Regional players

• CoopCompact / Lunchcafé De Vrienden: Smaller-scale Dutch regional lunch-cafe concepts operating in urban neighborhoods with similar all-day breakfast/lunch coffee-and-sandwich propositions; representative of the fragmented Dutch lunch-cafe competitive set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/thetosticlub
• YouTubeyoutube.com/channel/UCdgp1xsDUNJlorJF25wnkGw
• Facebookfacebook.com/TheTostiClub
• LinkedInlinkedin.com/company/the-tosti-club
• Instagraminstagram.com/thetosticlub

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Tosti Club®