Trauma of Money

What Trauma of Money does

The Trauma of Money Institute (TOM) is a Vancouver-based private educational organization founded in 2022 by Chantel Chapman that trains professionals to address the emotional, relational, systemic, and embodied roots of financial behavior. The institute's core intellectual property is the TOM Method, built around a six-layer model (Generational, Relational, Societal, Systemic, Laws of Nature, and Financial Literacy) that integrates neuroscience, trauma theory, shame resilience, financial psychology, systems analysis, and biomimicry into a single framework. The trademarked portfolio covers The Trauma of Money™, TOM Method™, Financial Fawning™, and The Money Mirror™, alongside proprietary assessment tools including the TOM Attunement Inventory and Money Orientation Assessment.

The institute operates four distinct product surfaces. The primary offering is the TOM Professional Certification, an 18-week live cohort priced at $2,049 USD (with 6- and 12-month payment plans) that has graduated 4,000+ practitioners across 22+ countries. The Human-Centred Financial Method (HCFM) certification, launching publicly in 2027, is a co-developed program with SheMoney targeting financial advisors navigating the Great Wealth Transfer and AI disruption. The Money Mirror is a web-based educational platform offering self-assessments, courses, interactive games, audio content, and reflective journaling tools in individual and partnership tiers. Organizational training and bespoke consulting (workshops, keynotes, private certifications) serve enterprise clients including JPMorgan Chase, Sun Life, Comcast, Coast Capital, Farm Credit Canada, and the American Psychological Association. The Trauma of Money book, authored by Chapman, achieved USA Today Bestseller and #1 Globe and Mail Canadian Non-Fiction status.

Name

Trauma of Money

Legal name

The Trauma of Money Institute

Website

https://thetraumaofmoney.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

The Trauma of Money Institute, founded 2022 in Vancouver, trains therapists, coaches, financial advisors, and community leaders in trauma-informed approaches to financial behavior through an 18-week certification, a forthcoming HCFM financial advisor credential, organizational consulting, and a consumer education platform.

Ownership category

akta.pro rank

Product category

Professional Education & Certification

NAICS

Educational Services (611), Educational Support Services (6117), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYEDAAAJAN

Financial Planning Tools & Financial Coaching (Goal Setting, Apps, Advisors)

Education/Adult & Continuing Education/Financial Literacy & Consumer Education

SECONDARYEDABAJAK

Financial Crime & Fraud Prevention (Forensics, Investigations)

Education/Corporate Training & Professional Development/Finance, Accounting & Risk Training

SECONDARYFSAEAAAH

Financial Coaching & Budgeting Advisory

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Investment Advisory & Financial Planning

Keywords

• Financial trauma education
• Trauma-informed certification
• Financial psychology training
• Professional certification programs
• Behavioral finance education

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Organizational Training & Consulting: Bespoke certification programs, private workshops, keynote sessions, and program design consulting for companies, foundations, post-secondary institutions, and community organizations. Custom pricing based on scope and delivery format.
2. Book Sales: The Trauma of Money" book available globally through major retailers (Amazon, Barnes & Noble, Indigo, Waterstones) and wholesale channels. USA Today Bestseller and #1 Globe and Mail Canadian Non-Fiction."
3. HCFM Certification: Human-Centred Financial Method certification for financial advisors and wealth professionals, with founding partner SheMoney. CE credit approvals in progress. Public cohort launching 2027.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Trauma of Money Institute trains professionals to understand the emotional, relational, systemic, and embodied roots of financial behaviour through its proprietary TOM Method. Its core offerings include the 18-week TOM™ Professional Certification for practitioners, bespoke TOM for Organizations training and consulting, the HCFM™ certification for financial advisors, The Money Mirror web-based educational platform, and The Trauma of Money book.

Product overview

The Trauma of Money Institute offers The Money Mirror, a web-based educational platform designed to help individuals understand their psychological relationship with money through self-assessments, courses, interactive games, audio content, and reflective journaling tools. The Institute also offers two professional certification programs: the TOM™ Professional Certification (an 18-week live cohort training practitioners in the Trauma of Money Method) and the Human-Centered Financial Method™ (HCFM™) certification for financial advisors. The Money Mirror is available as both an individual-tier and partnership-tier platform, while the certifications are offered through open cohorts and organizational pathways.

Differentiator

Problem solved

Functional benefit

Brands

• TOM Method: The Trauma of Money Method - a framework for understanding and healing financial trauma through a six-layer model integrating neuroscience, trauma theory, and systems analysis.
• TOM Professional Certification
• HCFM
• The Money Mirror
• Financial Fawning

Products and services

• TOM Professional Certification An 18-week live cohort certification teaching therapists, coaches, financial advisors, debt professionals, economic-justice leaders, and educators to hold money conversations through a trauma-sensitive lens; covers nine competencies across Belonging, Discernment, and Reimagining; graduates earn Certified Practitioner badge and listing in global alumni directory.
• TOM for Organizations Private workshops, keynote sessions, bespoke program design, and consulting engagements delivering trauma-sensitive financial wellbeing training to organizational teams, with custom pricing and delivery via in-person intensive or online sessions.
• Human-Centred Financial Method (HCFM) Certification Certification for financial advisors and wealth professionals navigating the Great Wealth Transfer and AI-driven financial world; eight live modules across three pillars (Client Psychology, Relational Attunement, Vision and Sustainable Action); co-launched with SheMoney.
• The Money Mirror Web-based educational platform with self-assessments, courses, interactive games, audio content, and reflective journaling tools that draw on psychology, neuroscience, behavioral economics, and related disciplines to help individuals understand money-related patterns and behaviors; available in individual-tier and partnership-tier.
• The Trauma of Money (book) Trade book by Chantel Chapman explaining the TOM framework and personal recovery from complex PTSD as it relates to money patterns; available through major global retail and wholesale book channels.

Quantifiable outcome

• 88% of attendees reported moderate, significant, or extreme positive shift in relationship to money after five sessions
• +4 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered flagship and core.

• SheMoneyflagshipStrategic or Co-development PartnerSheMoney is the co-launch partner for the HCFM (Human-Centred Financial Method) certification. Founded by Jacki Zehner (first woman trader to make partner at Goldman Sachs, co-founder of Women Moving Millions), SheMoney advances women's financial agency through events, content, and research. Their 160,000+ subscriber community and 15+ years of work at the intersection of women and wealth make them an ideal founding partner for the financial professional certification addressing the Great Wealth Transfer.
• Farm Credit CanadacoreStrategic or Co-development PartnerFarm Credit Canada engaged TOM for industry events training. Program Manager Shaina Wallace stated: 'The TOM training absolutely blew our audience away — we have received such wonderful feedback so far.' Represents ongoing organizational client relationship.
• JPMorgan ChasecoreImplementation/ SI/ Consulting PartnerMajor financial institution that has utilized TOM training for organizational education. Listed among organizations worked with, indicating enterprise-level engagement.
• NDN CollectivecoreStrategic or Co-development PartnerIndigenous-led organization focused on power building and economic justice. TOM faculty member Dr. PennElys Droz serves as Power Building and Curriculum Coordinator with NDN Collective. Organizations have collaborated on the Collective Abundance Fund, with 88% of attendees reporting positive shift in relationship to money.
• American Psychological AssociationcoreStrategic or Co-development PartnerPremier professional organization for psychologists in the US. TOM has developed programming for APA, bringing trauma-informed financial education to mental health professionals.
• Simon Fraser UniversitycoreImplementation/ SI/ Consulting PartnerPost-secondary institution that has partnered with TOM for educational programming. Listed among organizational clients for training and consulting engagements.
• Coast CapitalcoreImplementation/ SI/ Consulting PartnerCanadian credit union that has engaged TOM for staff training in trauma-sensitive financial wellbeing approaches.
• Sun LifecoreImplementation/ SI/ Consulting PartnerMajor insurance and financial services company utilizing TOM training for employee financial wellness programming.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/traumaofmoney
• LinkedInlinkedin.com/company/trauma-of-money

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trauma of Money