The Truffle Farm
- Company typePrivate
- Founded-
- HeadquartersCanberra, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
The Truffle Farm firmographics
Firmographics- Name
- The Truffle Farm
- Legal name
- The Truffle Farm
- Website
- https://thetrufflefarm.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
The Truffle Farm industry classification
Industry- Product category
- Agricultural Tourism & Hospitality
- NAICS
- Fruit and Tree Nut Farming (1113)
- SIC
- Agricultural Production-Crops (100), Wholesale-Farm Product Raw Materials (5150)
- akta.pro primary industry
- Farm-to-Table & Agritourism Dining Experiences (Farm Visits, Harvest Meals) (THAJAGAK)
- akta.pro secondary industries
- Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG), Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE)
Keywords
Where The Truffle Farm is headquartered
LocationHeadquarters
- HQ city
- Canberra
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
The Truffle Farm business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Ticketed Experiences: The farm generates revenue through three signature ticketed events: Truffle Hunt (1.5 hours, $75/person), Hunt + Brunch (2.5 hours, $175/person), and Hunt + Degustation (3 hours, $250/person). These experiences run during the winter truffle season from May to September.
- Wedding and Event Venue Hire: The farm serves as a wedding and function venue, offering customizable packages for ceremonies and receptions with capacity for up to 500 standing guests or 200 seated.
- Truffle Product Sales: Fresh black truffles sold directly to customers and restaurants, with ordering available through the website and contact form for wholesale/distributor inquiries.
- Luxury Accommodation: One-bedroom off-grid luxury cabin for two featuring a wood-fired hot tub and panoramic views, available for booking.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Truffle Hunt - 1.5 hour experience |
| Unit Pricing | Pay-as-you-go | Hunt + Brunch - 2.5 hour experience |
| Unit Pricing | Pay-as-you-go | Hunt + Degustation - 3 hour experience |
| Other | Multi-year contract | Custom Group Experience |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
The Truffle Farm product offering
Product offeringCore offering
The Truffle Farm operates a hospitality and agricultural business centered on its 8,000-tree oak and hazelnut trufferie in Canberra's Majura Valley. It sells ticketed truffle hunting and dining experiences, hosts weddings and private functions, retails fresh black truffles, and rents an off-grid luxury cabin, all driven by a single working farm site.
Product overview
The Truffle Farm operates as a diversified hospitality and agricultural business offering a portfolio of experiences centered around black truffle cultivation. The core offerings include ticketed Truffle Experiences (Truffle Hunt at $75, Hunt + Brunch at $175, Hunt + Degustation at $250, and Custom Group Experiences), a Weddings & Functions venue accommodating up to 500 guests, Truffles for direct purchase, and The Cabin luxury accommodation. The farm spans 8,000 oak and hazelnut trees and is located in Canberra's Majura Valley.
Differentiator
Problem solved
Functional benefit
Products and services
- Truffle Experiences Ticketed truffle hunting and dining experiences during the May–September winter season, including Truffle Hunt ($75/person, 1.5 hours), Hunt + Brunch ($175/person, 2.5 hours), Hunt + Degustation ($250/person, 3 hours), and custom group experiences. Guests learn about truffle history, watch trained dogs locate truffles in the 8,000-tree orchard, and dine on freshly harvested truffle dishes.
- Weddings & Functions Venue
- Fresh Black Truffles
- The Cabin (Luxury Accommodation)
Companies that use The Truffle Farm
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
The Truffle Farm technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
The Truffle Farm partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Visit CanberraminorVisit Canberra features The Truffle Farm on their tourism listings, providing visibility to visitors planning trips to Canberra. The partnership helps drive tourism traffic to the truffle farm experiences.
- Mount Majura WineryminorNeighboring winery visible from the truffle farm property. The farm features views of Mount Majura Winery's lush vine-covered trellises, creating a complementary culinary and wine tourism cluster in the Majura Valley.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
The Truffle Farm competitors and assessment
Company assessmentOthers
- Mount Majura Winery: A neighboring Canberra winery in the Majura Valley, visible from The Truffle Farm. Complementary rather than competitive — together they form a culinary tourism cluster with cross-referral potential.
- Visit Canberra: Canberra's official tourism marketing body. Functions as a distribution and marketing partner that features The Truffle Farm on its tourism listings, providing visitor demand and channel exposure.
- Sabato: A New Zealand-based specialty food distributor with Australian reach, supplying truffles and gourmet ingredients to restaurants and consumers. Comparable as a truffle distribution channel rather than direct experience competitor.
Direct peers
- The Truffle & Wine Co. An established Australian trufferie in Manjimup, Western Australia offering truffle hunts, wine pairings, and culinary experiences. Operates a similar diversified model combining truffle production with tourism experiences, making it the closest comparable peer.
- Manjimup Truffles: A Western Australia-based trufferie and truffle producer operating in the Manjimup truffle region. Comparable as a working trufferie producing fresh black truffles with seasonal harvest cycles matching The Truffle Farm's offering.
- Birregurra Truffles: A Victorian trufferie producing Australian black truffles with agritourism offerings. Comparable as a regional Australian trufferie combining production with visitor experiences.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
The Truffle Farm social profiles
Digital presenceThe Truffle Farm financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Truffle Farm leadership team
Management profileNumber of profiles
The Truffle Farm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Truffle Farm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Truffle Farm
What does The Truffle Farm do?
The Truffle Farm operates a hospitality and agricultural business centered on its 8,000-tree oak and hazelnut trufferie in Canberra's Majura Valley. It sells ticketed truffle hunting and dining experiences, hosts weddings and private functions, retails fresh black truffles, and rents an off-grid luxury cabin, all driven by a single working farm site.
Is The Truffle Farm a public or private company?
The Truffle Farm is a private company. It is classified as unknown and is currently operating.
When was The Truffle Farm founded?
The Truffle Farm was founded in -1. It employs 1 to 10 people.
Where is The Truffle Farm based?
The Truffle Farm is headquartered in Canberra, Australia, in the Oceania region.
How does The Truffle Farm make money?
Four revenue lines are on record. Ticketed Experiences are the primary driver. The others are wedding and Event Venue Hire, truffle Product Sales and luxury Accommodation.
Who are The Truffle Farm's main competitors?
Others on record are Mount Majura Winery, Visit Canberra and Sabato. Direct peers are The Truffle & Wine Co., Manjimup Truffles and Birregurra Truffles.
Does The Truffle Farm have an API?
No public API is recorded for The Truffle Farm.
What industry is The Truffle Farm in?
The Truffle Farm's product category is Agricultural Tourism & Hospitality. Its primary akta.pro industry code is THAJAGAK, Farm-to-Table & Agritourism Dining Experiences (Farm Visits, Harvest Meals), with a secondary code of THAMAEAG, Luxury Farmhouses, Country Houses & Vineyard Estates. Its NAICS code is 1113 and its SIC code is 100.