The Truman

What The Truman does

The Truman is a live entertainment and private event venue operating from a historic 1930s industrial building at 601 East Truman Road in Kansas City, Missouri, under the legal entity JR Facility Management KC, LLC. The venue spans over 10,000 square feet with a standing-room capacity of more than 1,200, features five full bars, an open-air patio, and a second-story VIP area (The Aviary Loft) overlooking downtown Kansas City. It operates as a 100% cashless facility and serves two primary customer segments: concert and live event attendees (across genres including rock, hip-hop, country, metal, and electronic) and private event hosts (weddings, corporate conferences, galas, trade shows, and banquets).

The business is built around four revenue streams: ticketing (powered through AXS with on-site box office sales at reduced fees), food and beverage (5 bars across the venue), private event rentals (contract-based with a $2,000 deposit), and merchandise (sold via a Shopify-powered online store and on-site). Touring acts are booked and promoted through AXS, with marketing distributed across social media, an email newsletter, and an SMS text club. The technology stack is deliberately outsourced — AXS for ticketing, Shopify for e-commerce, Tripleseat for private event management, and Carbonhouse for the website — with no proprietary platforms or APIs.

The venue generates the majority of its revenue through concert ticket sales and F&B, supplemented by private event bookings and a small merchandise tail. Ticket pricing follows a tiered and transaction-based model, while private event pricing is non-public and negotiated with the Events Director. The company is privately held, independently owned with no disclosed external investment, and operates with a team of 13 employees. Recognitions in 2021 from WeddingRule, WedKC, and Wedding Chicks indicate an established position in the regional wedding and private events market. Operational rhythm is evidenced by a published calendar of more than 15 touring dates spanning July through October 2026, with scheduled events continuing into 2027.

Name

The Truman

Legal name

JR Facility Management KC, LLC

Website

https://thetrumankc.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

The Truman is a 1,200-capacity historic music venue and event space in Kansas City, Missouri, hosting touring concerts, private events (weddings, corporate, galas), and merchandise sales through AXS and Shopify.

Ownership category

akta.pro rank

Product category

Live Music and Event Venue

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), Arts, Entertainment, and Recreation (71), Convention and Trade Show Organizers (56192)

akta.pro primary industry

Live Music Clubs & Venues (MPAGAIAB)

akta.pro secondary industry

Conference Centers & Dedicated Meeting Venues (THAHAAAB)

Keywords

• Live music venue
• Event hosting services
• Private event rentals
• Concert ticketing
• Venue merchandise

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: Revenue from ticket sales for concerts and events through AXS ticketing platform. Box office offers reduced fees for physical ticket purchases.
2. Food and Beverage Sales: 5 full bars with 4 located in main room, plus cocktail seating and open air patio. Venue is 100% cashless.
3. Private Event Rentals: Venue rental for weddings, corporate events, charity events, trade shows, banquets, and galas. Standing room capacity of 1,200 and over 10,000 sq ft. Requires signed contract and $2000 deposit.
4. Merchandise Sales: Online merchandise store selling t-shirts, hats, posters, and custom screen prints. Powered by Shopify e-commerce platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

The Truman is a live music and event venue in Kansas City, Missouri, housed in a historic 1930s industrial-chic building with over 10,000 square feet of space and standing capacity for more than 1,200 guests. It sells concert and comedy show tickets (via AXS and on-site box office), rents the venue for weddings, corporate events, galas, and trade shows, and operates an online merchandise store powered by Shopify.

Product overview

The Truman is an industrial-chic music venue in Kansas City, Missouri, originally built in the 1930s. The venue operates as a multi-purpose entertainment facility offering live concert events, private event rentals, box office services, and merchandise sales. The core offering is live event hosting featuring touring artists, supplemented by venue rental for weddings, corporate events, and galas, plus ancillary services including a box office, online merchandise store (Shopify), and VIP experiences in The Aviary Loft.

Differentiator

Problem solved

Functional benefit

Products and services

• Venue Event Hosting
• Private Event Rental
• Box Office Services
• Truman Merch Online Store
• VIP Experiences (Aviary Loft)

Named customers8 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• AXScoreTechnology or IntegrationPrimary ticketing platform partner for all event ticket sales. Provides online ticket purchasing infrastructure with service and handling fees added to ticket prices.
• Boulevard Brewing CompanyminorOthersLocal brewery partner displayed as supporter on website
• ShopifycoreTechnology or IntegrationE-commerce platform powering the Truman Merch online store for merchandise sales including apparel, hats, posters, and screen prints.
• PLUS1minorStrategic or Co-development PartnerCharity partnership where $1 per ticket is donated to organizations working for equity, access, and dignity. Partnership varies by show (e.g., Courtney Barnett, Bright Eyes).
• BACKLINEminorStrategic or Co-development PartnerCharity partnership where $1 per ticket supports music industry professionals and families with mental health and wellness resources (Trampled By Turtles show).
• The Rockin' ChairminorStrategic or Co-development PartnerVenue database with information about disability accommodations and limitations for venues. The Truman participates as accessibility information resource.
• Calling All Crow - Here For The Music PledgeminorStrategic or Co-development PartnerPledge commitment to build safer environment for everyone in the music industry, addressing sexual harassment and assault prevention.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AEG Presents: Major concert promoter and venue operator that already operates The Midland in Kansas City; directly relevant competitor for routing decisions and touring-act relationships in the same metro.
• House of Blues: Multi-location Live Nation-affiliated concert and event venue chain with overlapping format and capacity range; competes for the same touring acts but as part of a national portfolio.
• Live Nation Entertainment: Largest live-entertainment promoter and venue operator in North America; sets ticketing economics, artist routing, and private-event pricing benchmarks that directly affect independent venues like The Truman.

Direct peers

• 9:30 Club: Washington DC mid-size concert venue with comparable capacity, broad genre calendar, and similar blend of touring concerts and VIP/private-event offerings; benchmark for venue economics at this scale.
• Showbox: Seattle historic mid-size concert venue with similar capacity, established live-music programming, and ancillary F&B/merch revenue lines; useful comparable for venue-level economics.
• Knuckleheads Saloon: Kansas City music venue with comparable 1,000+ capacity and live touring-act focus; competes head-to-head for rock, country, and roots touring bookings in the same metro.
• Belly Up Aspen: Mid-size music venue with comparable capacity, multi-genre touring calendar, and VIP/private-event programming; operates at a similar scale and business-model mix.
• The Midland Theatre: Comparable Kansas City live music and event venue operated by AEG Presents with similar mid-size capacity and broad genre programming; directly competes for the same touring acts and private-event clients in the KC market.
• First Avenue: Iconic Minneapolis mid-size music venue with comparable capacity range, historic industrial-chic character, and diversified genre programming; relevant operational and brand benchmark.
• The RecordBar: Smaller Kansas City live music venue with overlapping indie/alternative touring lineups; competes for similar audiences on adjacent genre and ticket-price bands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thetrumankc
• Facebookfacebook.com/thetrumankc
• Instagraminstagram.com/thetrumankc
• LinkedInlinkedin.com/company/thetrumankc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Truman