The Up Studio
The Up Studio is a 15-person boutique design firm in Long Island City, New York, delivering architecture, interior design, brand design, and development services to high-net-worth residential clients, real estate developers, and partner firms across the New York metro area, Hamptons, Hudson Valley, and Florida.
- Company typePrivate
- Founded2010
- HeadquartersLong Island City, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Up Studio does
The Up Studio is a boutique multidisciplinary design firm headquartered in Long Island City, New York, with approximately 15 employees and an additional operating presence in Florida. The firm integrates architecture, interior design, brand design, and development services under a single practice, serving high-net-worth residential clients, real estate developers, and partner architecture firms on projects typically ranging from $1M to over $10M in construction budget. Practice areas include ground-up residential, renovation and addition work, hospitality, and select brand identity engagements; representative projects include Sight Sea House and Infinity House in Boca Raton.
The studio operates a ten-phase client process that runs from initial concept through construction administration, and supports clients across the New York metro area, the Hamptons, the Hudson Valley, and Florida via a partnership with Urban Design Studio of South Florida that provides licensed architectural coverage in the latter market. The firm distributes content through an active blog, free client-facing cost calculators, and a video series, and operates an e-commerce storefront at theupstudio.myshopify.com. Its stated ecosystem includes a curated network of photographers, lighting designers, contractors, and other specialty collaborators.
Revenue mechanics are project-based: design fees are typically structured as a percentage of construction cost on large residential engagements, supplemented by branding and development-advisory engagements on a separate fee schedule. The firm is privately held and has not disclosed outside funding; growth to date has been funded organically through project billings.
The Up Studio firmographics
Firmographics- Name
- The Up Studio
- Legal name
- The Up Studio
- Website
- https://theupstudio.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Up Studio is a 15-person boutique design firm in Long Island City, New York, delivering architecture, interior design, brand design, and development services to high-net-worth residential clients, real estate developers, and partner firms across the New York metro area, Hamptons, Hudson Valley, and Florida.
- Ownership category
- akta.pro rank
The Up Studio industry classification
Industry- Product category
- Architectural Design Services
- NAICS
- Architectural Services (54131), Interior Design Services (54141)
- SIC
- General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)
- akta.pro secondary industry
- Residential Interior Fit-Out (Multi-Family & High-End) (IMAFANAE)
Keywords
Where The Up Studio is headquartered
LocationHeadquarters
- HQ city
- Long Island City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Up Studio business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Architecture Services: Full-service architectural design for residential projects including concept development, schematic design, design development, construction documents, and construction administration. Projects span new builds and renovations with typical budgets of $1M-$10M+.
- Interior Architecture & Design: Interior architecture refinement, material selections, fixed element design, and full furnishing procurement services for completed homes
- Brand Design Services: Visual identity, graphic design, marketing collateral, web design and development services specifically tailored for architecture and real estate clients
- Development Services: Pre-construction consulting including site selection, feasibility studies, investor deck preparation, acquisition consulting, and due diligence support for real estate development projects
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | High-end residential architecture and interior design services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
The Up Studio product offering
Product offeringCore offering
The Up Studio is a multidisciplinary design studio providing architecture, interior design, and brand design services for high-end residential projects, with select hospitality and commercial work. Core services include full architectural design from concept through construction administration, interior architecture and furnishings procurement, brand identity and web design for architecture/real estate clients, and pre-development consulting covering site selection, feasibility, and acquisition due diligence. The studio targets modern custom homes and renovations with project budgets typically ranging from $1M to over $10M.
Product overview
The Up Studio is a multidisciplinary design studio offering architecture, interior design, and brand design services primarily for residential projects (with some hospitality and commercial work). Their core service offering combines architecture and interior design as integrated disciplines, alongside specialized brand design services for architecture and real estate clients. The studio provides free digital tools including cost calculators, personality tests, and educational video series to support prospective clients. They also maintain content platforms including blog series featuring creative collaborators and thought leadership content.
Differentiator
Problem solved
Functional benefit
Products and services
- Architecture Services
Companies that use The Up Studio
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
The Up Studio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
The Up Studio partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- No Rest StudiominorRenderings studio collaborated on Infinity House project providing architectural visualizations and renderings for the Boca Raton, FL residence.
- Urban Design Studio of South FloridacoreArchitect of Record for Infinity House project, providing licensed architectural services in Florida required for permit and construction.
- Design Engineering & Supply, Inc.minorStructural engineering firm providing structural design and engineering services for Infinity House.
- Don MurakamiminorLandscape architect providing landscape design services for Infinity House project in Boca Raton.
- Alan TanseyminorArchitectural photographer providing photography for Infinity House project documentation.
- HA PhotographycoreArchitectural photographer Harriet Andronikides described as 'one of the first architectural photographers we ever worked with continues to be one of our favorites and most trusted in New York City.' Recurring collaboration across multiple projects.
- BKLZRminorBrooklyn-based laser cutting and fabrication studio (John Breznicky & Cayla Ferari) creating custom display systems, signage, and wayfinding elements. Collaborated on Mudgil Practices medical office project creating white acrylic coasters referencing millwork materials.
- Ventresca Lighting DesignersminorChris Ventresca's lighting design studio collaborated with UP on interior projects. Studio visit featured in 'Close UPs' series exploring lighting design career path.
- Bayview Landscape ArchitectureminorGreg Marett's landscape architecture firm in Long Island City. Studio visit featured in 'Close UPs' series discussing design with time-changing elements.
- Bark FrameworksminorPaul Jordan's art framing studio, 100% employee-owned business, collaborated on Infinity House project. Studio visit featured in 'Close UPs' series.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
The Up Studio competitors and assessment
Company assessmentBroad incumbents
- Robert A.M. Stern Architects: Robert A.M. Stern Architects is a globally recognized firm with significant high-end residential work. Comparable in luxury residential market but operates at a vastly larger scale with broader typology mix including institutional and commercial.
- Olson Kundig: Olson Kundig is a globally recognized architecture and design firm known for high-end custom residential work. Comparable to The Up Studio in luxury custom home market, but operates at significantly larger scale with broader geographic reach and an established international reputation.
- Studio Sofield: Studio Sofield is a New York-based architecture and interior design firm known for high-end residential and hospitality projects. Comparable in luxury market focus and integrated services, but operates at larger scale with broader portfolio.
Direct peers
- Bates Masi + Architects: Bates Masi is a high-end residential architecture and design firm based on the East End of Long Island. Directly comparable to The Up Studio in serving affluent residential clients in the Hamptons/NY metro area with integrated architecture and interior design, with similar project scale and a comparable multi-disciplinary approach.
- Workstead: Workstead is a Brooklyn-based design studio combining architecture, interior design, and product design for high-end residential and hospitality projects. Closely comparable to The Up Studio's integrated architecture + interior + brand model and its New York base serving discerning residential clients.
- Aidlin Darling Design: Aidlin Darling Design is a California-based architecture, interiors, and landscape design firm serving high-end residential clients. Comparable in integrated design services, luxury residential focus, and emphasis on modern contextual design, though based on the West Coast.
- Resolution: Architecture: Resolution: Architecture is a New York-based practice focused on modern, sustainable residential and commercial design. Comparable to The Up Studio in target client (modern luxury residential), design philosophy, and NYC base.
- Stelle Lomont Rouhani Architects: Stelle Lomont Rouhani is a New York-based architecture and interiors firm specializing in high-end residential, hospitality, and commercial projects. Comparable in scale, market (luxury residential), and integrated design approach.
- Nick Niles Studio: Nick Niles is a New York-based interior and architecture firm serving high-end residential clients. Comparable in target market, design aesthetic, and integrated architecture/interior approach.
Regional players
- DHM Architecture (DHMurray Architecture): DHM Architecture is a Long Island-based architecture firm that UP has actually branded — they are a regional architecture peer in the same geography. Comparable as a Long Island residential architecture firm and as an actual client reference.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Up Studio social profiles
Digital presenceThe Up Studio financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Up Studio leadership team
Management profileNumber of profiles
The Up Studio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Up Studio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Up Studio
What does The Up Studio do?
The Up Studio is a multidisciplinary design studio providing architecture, interior design, and brand design services for high-end residential projects, with select hospitality and commercial work. Core services include full architectural design from concept through construction administration, interior architecture and furnishings procurement, brand identity and web design for architecture/real estate clients, and pre-development consulting covering site selection, feasibility, and acquisition due diligence. The studio targets modern custom homes and renovations with project budgets typically ranging from $1M to over $10M.
Is The Up Studio a public or private company?
The Up Studio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Up Studio founded?
The Up Studio was founded in 2010. It employs 11 to 50 people.
Where is The Up Studio based?
The Up Studio is headquartered in Long Island City, United States, in the North America region.
How does The Up Studio make money?
Four revenue lines are on record. Architecture Services are the primary driver. The others are interior Architecture & Design, brand Design Services and development Services.
Who are The Up Studio's main competitors?
Broad incumbents on record are Robert A.M. Stern Architects, Olson Kundig and Studio Sofield. Direct peers are Bates Masi + Architects, Workstead, Aidlin Darling Design, Resolution: Architecture, Stelle Lomont Rouhani Architects and Nick Niles Studio. DHM Architecture (DHMurray Architecture) is listed as a regional player.
Does The Up Studio have an API?
No public API is recorded for The Up Studio.
What industry is The Up Studio in?
The Up Studio's product category is Architectural Design Services. Its primary akta.pro industry code is IMAFABAE, Residential Design-Build & Renovation-Integrated Builders, with a secondary code of IMAFANAE, Residential Interior Fit-Out (Multi-Family & High-End). Its NAICS code is 54131 and its SIC code is 1520.