The Village at Gainesville

What The Village at Gainesville does

The Village at Gainesville is a private, non-profit senior living rental community founded in 1984 in Gainesville, Florida, operating on a 104-acre gated campus. The community provides a continuum of care across three service levels: Independent Living (511 residences across six architectural styles including The Cypress, Tower Villas, Magnolia Grand, Magnolia Grand South, Lake House, and Cottage Place), Assisted Living at Jasmine Pointe (60 residences), and Memory Support at Laurel Square, Azalea Trace, and Ivy Lane (68 residences), totaling 639 residences and nine living choices. The platform integrates multiple dining venues under a six-pillar Culinary Promise (Seasons, Blu, Fresca Eatery, Citrus Bar, Bistro 27 West), the Vitality Program (wellness assessments co-developed with the University of Florida McKnight Brain Institute, achieving 95%+ resident participation), the Botes Memory Method and Positive Approach to Care (Teepa Snow) for dementia care, and ancillary services such as At Your Service Catered Living. On-site healthcare is delivered through partnerships with HCA Florida North Florida Hospital (primary care, podiatry, audiology, outpatient PT), Mederi Caretenders (physical, occupational, speech, massage therapy, and home health nursing), and Concierge Home Care (memory support coordination), supplemented by a Santa Fe College educational partnership.

The business model is rental-based with no entrance fees or long-term commitments, generating revenue primarily through all-inclusive monthly service fees that bundle residence, utilities, dining, housekeeping, transportation, security, and amenities (priced by residence size and number of occupants), supplemented by a one-time $5,000 community fee per residency and ancillary a la carte services. The go-to-market motion is direct-to-consumer, supported by a dedicated sales office, a multi-channel referral program (offering $1,000 credits for resident, family, and associate referrals and a $250 charitable donation through the Legacy Referral Program with United Way), an active blog and social media presence across Facebook, Instagram, LinkedIn, YouTube, and X, community events and tours, and podcast/video content. The community targets active independent seniors, assisted living residents, individuals with Alzheimer's and dementia, and adult children/family members involved in care decisions, serving the north central Florida regional market under Florida Assisted Living Facility License #4855.

Name

The Village at Gainesville

Legal name

The Village at Gainesville

Website

https://thevillagegainesville.com

Company type

Private

Founded year

1984

Operating status

Operating

Short description

The Village at Gainesville is a private, non-profit senior living rental community on a 104-acre gated campus in Gainesville, Florida, offering independent living, assisted living, and memory support to 639 residents across nine residence choices under an all-inclusive monthly fee model with no entrance fee.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Large Campus / Multi-Building Assisted Living Communities (HLADABAG)

akta.pro secondary industries

Luxury/Resort-Style Independent Living Communities (HLADAAAC), Active Adult (55+) Independent Living Communities (HLADAAAD), Luxury / High-End Assisted Living Communities (HLADABAD)

Keywords

• Senior living community
• Assisted living services
• Memory care support
• Independent living residences
• Continuum of care

Headquarters

HQ city

Gainesville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Monthly Rental Fees: All-inclusive monthly service fee covering residence, utilities (except personal telephone), cable, internet, housekeeping, dining plan, transportation, security, amenities, and access to wellness programs. Fee determined by residence size and number of occupants.
2. One-Time Community Fee: One-time community fee of $5,000 for independent living, assisted living, or memory support residency.
3. At Your Service Catered Living: Personalized menu of convenient services for independent living residents including laundry, meal pickup, transportation, companionship, and personal organizational support. Individual tasks starting at $10, monthly packages starting at $100.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Village at Gainesville operates a 104-acre gated rental senior living community offering a continuum of care across three levels: Independent Living, Assisted Living (Jasmine Pointe neighborhood), and Memory Support (Laurel Square, Azalea Trace, Ivy Lane). Residents pay an all-inclusive monthly service fee covering residence, dining, utilities, housekeeping, transportation, security, amenities and wellness programs, with no entrance fee or long-term commitment. Add-on services include At Your Service Catered Living (personalized a la carte support) and the Vitality Program (wellness assessments and customized health plans).

Product overview

The Village at Gainesville is a 104-acre senior rental retirement community offering a continuum of care across three levels: Independent Living, Assisted Living (Jasmine Pointe neighborhood), and Memory Support (Laurel Square, Azalea Trace, and Ivy Lane neighborhoods). The community operates on a rental model with no entrance fee, bundling residence, maintenance, dining, and amenities into a single monthly fee. Supporting services include the Vitality Program (wellness assessments and customized health plans), At Your Service Catered Living (a la carte personal assistance), and multiple dining venues (Seasons, Blu, Citrus Bar & Market, Fresca Eatery, and Bistro 27 West). Residents can choose from six residence styles spanning The Cypress, Tower Villas, Magnolia Grand, Magnolia Grand South, Lake House, and Cottage Place floor plans ranging from studios to two-bedroom cottages.

Differentiator

Problem solved

Functional benefit

Products and services

• At Your Service Catered Living A la carte personalized services for independent living residents including medication reminders, laundry, meal pickup, grocery/pharmacy trips, transportation, companionship and pet care, available as individual tasks starting at $10 or as curated monthly packages starting at $100.
• Independent Living Maintenance-free rental residences for active older adults, including cottages, apartments and villas across six architectural styles (The Cypress, Tower Villas, Magnolia Grand, Magnolia Grand South, Lake House, Cottage Place), with all-inclusive monthly fees covering dining, utilities, housekeeping, transportation, security, amenities and access to wellness programs.
• Assisted Living (Jasmine Pointe) Personalized support with activities of daily living including bathing, dressing, medication management and grooming, delivered by 24-hour trained staff in studio and one-bedroom private residences ranging from 355 to 529 square feet within the Jasmine Pointe neighborhood, on a single monthly service fee.
• Memory Support (Laurel Square, Azalea Trace, Ivy Lane) 24-hour specialized care for individuals with Alzheimer's disease and other dementias across three neighborhoods (Laurel Square, Azalea Trace, Ivy Lane), utilizing the Botes Memory Method and Positive Approach to Care (Teepa Snow) frameworks, with secure environments, higher staff-to-resident ratios, and tailored cognitive programming under licensed nurse direction.

Quantifiable outcome

• 40+ years of service as a premier senior living destination
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• University of Florida McKnight Brain InstitutecoreStrategic or Co-development PartnerCollaboration in developing the Vitality Program - a comprehensive wellness program for residents that combines personalized health assessments, fitness and recreation, social interaction, and access to healthcare services. The partnership brings academic research expertise to senior wellness programming.
• North Florida Regional Medical Center / HCA Florida North Florida HospitalcoreStrategic or Co-development PartnerSenior Healthcare Center at The Village provides on-site outpatient primary care services through partnership with HCA Florida North Florida Hospital. Includes physician, podiatrist, audiologist, and outpatient physical therapy services.
• Concierge Home CarecoreStrategic or Co-development PartnerExpertly trained partners providing coordination of care for memory support residents including careful assessment of new residents and consultation with family physicians using the Botes Memory Method approach.
• Mederi CaretenderscoreStrategic or Co-development PartnerProvides on-site therapy by licensed therapists (physical, occupational, speech, massage) as well as clinical home health care nursing services for residents requiring additional care support.
• Santa Fe CollegeminorStrategic or Co-development PartnerEducational partnership allowing residents to enroll in free courses and lectures at Santa Fe College. Residents also have access to Santa Fe College Teaching Zoo.
• United Way of North Central FloridaminorGTM or Marketing PartnerCharitable partner in Legacy Referral Program where The Village donates $250 to United Way (and other charities) in the name of residents who refer new move-ins.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Brookdale Senior Living: Largest U.S. senior living operator with ~640 communities across independent living, assisted living, and memory care. Directly comparable product mix and rental-based model, with broader geographic footprint and scale advantages.
• Atria Senior Living: Operates 200+ senior living communities with a continuum of independent living, assisted living, and memory care on amenity-rich campuses. Closely aligned product offering and upscale positioning similar to The Village.
• Sunrise Senior Living: Operates 270+ communities primarily focused on assisted living and memory care in the U.S. and U.K. Comparable continuum-of-care model with strong memory care specialization.
• Five Star Senior Living: Manages and operates 150+ senior living communities across independent living, assisted living, and memory care. Direct competitor with similar product mix and rental pricing structure.
• Acts Retirement-Life Communities: Operates 28 continuing care retirement communities across the mid-Atlantic and Southeast, blending entrance-fee and rental models. Comparable continuum-of-care positioning with strong reputation.
• Watermark Retirement Communities: Operates upscale senior living communities nationally with continuum-of-care offerings. Comparable resort-style amenity positioning and memory care specialty focus.

Regional players

• The Arbor Company: Operates 45+ senior living communities primarily in the Southeast U.S., with multiple Florida locations. Closely comparable regional operator with similar continuum-of-care communities.
• Sonata Senior Living: Florida-based operator of assisted living and memory care communities across the state. Direct regional competitor serving similar Florida senior demographic.

Broad incumbents

• Life Care Services (LCS): Manages 140+ senior living communities nationwide including CCRCs, and is one of the largest third-party managers in the U.S. Comparable service delivery in CCRC operations, though as a broader management platform.

Emerging players

• Eclipse Senior Living: Mid-sized operator with senior living communities across multiple U.S. states. Comparable independent living, assisted living, and memory care product offering with growing geographic reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/VillageAtG
• YouTubeyoutube.com/channel/UCzr0-vy94uZBs0jkQrj3VwA?view_as=subscriber
• Facebookfacebook.com/TheVillageGainesville
• LinkedInlinkedin.com/company/the-village-at-gainesville
• Instagraminstagram.com/villageatgainesville

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Village at Gainesville