The Westwood Academy

What The Westwood Academy does

The Westwood Academy is a state-funded secondary school and sixth form located in Coventry, West Midlands, England, operating as part of the Kenilworth Multi Academy Trust (KMAT). It serves students from Year 7 through Year 13 (ages 11-18), offering GCSE, A-Level, and vocational qualifications across a broad curriculum including sciences, humanities, languages, arts, and BTEC subjects. The school holds Ofsted registration (URN 137225) and an Artsmark Silver Award, and operates under a documented pedagogical framework known as 'The Westwood Way of Learning' with stated values of ambition, resilience, kindness, reflection, and respect.

The school's core 'products' are educational programs — a comprehensive secondary curriculum, a sixth form program, personal development offerings (careers guidance, student leadership, extracurricular activities), and support services such as SEND provisions and a 16-19 Bursary scheme. A proposed Enhanced Resource Provision (ERP) is under consultation. Specialized programs include the Brilliant Club university preparation pathway (partnering with the University of Warwick and Christ Church College, Oxford) and Medical Mavericks healthcare career events. The school has no proprietary technology platform; the 'technology stack' is limited to standard third-party tools such as Satchelone for learning management and Parent Pay for payments.

The business model is government-funded and non-profit. Revenue is received from the UK Education and Skills Funding Agency (ESFA) via KMAT, based on student enrollment, supplemented by ancillary income from school meals, trips, uniform, and limited paid services. Customer segments are students (Year 7-11 and Sixth Form) and their parents/carers, with admissions handled through the Warwickshire Local Authority coordinated process. The school is governed by a board structure including a Headteacher (Mrs D Talbot) and CEO of KMAT (Mr Abbott), with no commercial ownership or venture involvement.

Name

The Westwood Academy

Legal name

The Westwood Academy

Website

https://thewestwoodacademy.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Westwood Academy is a state-funded secondary school and sixth form in Coventry, England, operating within the Kenilworth Multi Academy Trust. It delivers GCSE, A-Level, and vocational education to students aged 11-18, funded primarily through the UK government's ESFA per-pupil allocation.

Ownership category

akta.pro rank

Product category

Secondary Education

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public Middle Schools (EDAJAAAC)

akta.pro secondary industry

Instructional Delivery & Pedagogy (School-Led) (EDAJAFAB)

Keywords

• Secondary education services
• State-funded schooling
• GCSE and A-Level programs
• Sixth form education
• Multi-academy trust school

Headquarters

HQ city

Coventry

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. State-Funded Education: The school operates as a state-funded secondary school within the Kenilworth Multi Academy Trust (KMAT). Funding is received from the UK government through the Education and Skills Funding Agency (ESFA) based on student enrollment numbers. Additional revenue may come from school meals, uniform sales, and optional paid services.

Distribution channels2 records

Marketing channels6 records

Core offering

The Westwood Academy is a state-funded secondary school and sixth form providing full-time education to students aged 11-19 (Year 7 through Post 16). It delivers GCSE and A-Level qualifications across a broad range of subjects, alongside personal development programmes, careers guidance, SEND support, and extra-curricular activities. Operating as part of the Kenilworth Multi Academy Trust (KMAT), the school is funded by the UK government through the Education and Skills Funding Agency (ESFA) and admits students through the standard UK school admissions process.

Product overview

The Westwood Academy offers a comprehensive educational program as part of the Kenilworth Multi Academy Trust. The school provides secondary education from Year 7 through Sixth Form (Post 16), with a focus on GCSE and A-level curricula. The product portfolio includes the core curriculum with diverse subject offerings (arts, sciences, humanities, languages, vocational subjects), the distinctive 'Westwood Way of Learning' framework, Personal Development Programs including extra-curricular activities and careers guidance, and specialized support services such as SEND provisions and the 16 to 19 Bursary. The school also offers enrichment programs and is developing Enhanced Resource Provision for students with additional needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Secondary Education (Year 7-11) Full-time secondary education programme for students aged 11-16 (Year 7-11) leading to GCSE qualifications across a broad range of subjects including sciences, humanities, languages, arts, and vocational courses.
• Post 16 Sixth Form A-Level and vocational BTEC education programme for students aged 16-19, offering a range of subjects including A-Level preparation work and Post 16 subjects across multiple disciplines. Includes the 16 to 19 Bursary for eligible students.
• SEND Support Special Educational Needs and Disabilities support services including SEND coffee mornings and dedicated provisions for students with additional learning needs.

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Kenilworth Multi Academy Trust (KMAT)coreStrategic or Co-development PartnerThe Westwood Academy is part of the Kenilworth Multi Academy Trust (KMAT), a multi-academy trust in the UK. The trust includes Kenilworth School and provides shared governance, policies, resources, and collaborative educational programs across member schools. KMAT hosts events including the KMAT Great Debate competition.
• PET-Xi TrainingminorStrategic or Co-development PartnerPartnership with PET-Xi Training for Teaching Assistant training courses. The school promotes this program for individuals seeking to become teaching assistants, with the 3-week intensive course designed to get candidates work-ready for TA roles.
• Medical MavericksminorStrategic or Co-development PartnerMedical Mavericks visited the school to provide Year 10 students with hands-on healthcare career experience, bringing NHS-related activities directly to the school.
• University of WarwickStrategic or Co-development PartnerUniversity of Warwick partnered with KMAT for the Great Debate showcase, with university representatives serving as judges. The university also supports the Brilliant Club program.
• Christ Church College, Oxford UniversityminorStrategic or Co-development PartnerPartnership through the Brilliant Club program where Year 10 scholars visit Christ Church College, Oxford for graduation ceremonies and university preparation sessions.

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Academies Enterprise Trust: Major multi-academy trust operating primary and secondary academies across England. Comparable as a broader MAT competitor and a model for multi-school trust governance structures.
• Oasis Academy Trust: One of the largest multi-academy trusts in the UK, operating numerous secondary academies. Comparable as a broader multi-academy trust competitor operating at scale across multiple regions.

Regional players

• Whitley Abbey School: Secondary school in Coventry offering GCSE and post-16 provision. Comparable as a Coventry-area state secondary competing for the same prospective families.
• Sidney Stringer Academy: Secondary school in Coventry with sixth form provision, part of a multi-academy trust. Competes directly with Westwood for students in the same Coventry catchment area.
• Cardinal Wiseman Catholic School: Catholic secondary school in Coventry with sixth form provision. Comparable as a neighboring state-funded secondary school in the same geographic market.
• Bishop Ullathorne Catholic School: Catholic secondary school in Coventry offering GCSE and A-Level programs. Comparable state-funded secondary provision in the same local market.
• Finham Park School: State-funded secondary school in Coventry offering GCSE and A-Level programs. Comparable as a neighboring secondary school competing for the same student catchment in the West Midlands.
• Coundon Court School: Secondary school and sixth form in Coventry, providing a comparable state-funded secondary education offering to families in the same geographic market.
• Tile Hill Wood School: Secondary school in Coventry offering GCSE and post-16 programs. Comparable as a state-funded secondary school in the same Coventry catchment.

Direct peers

• Kenilworth School and Sixth Form: The other main school in the Kenilworth Multi Academy Trust (KMAT). Operates as a secondary school and sixth form in the same UK region under the same trust governance, providing a directly comparable benchmark for governance, curriculum, and student outcomes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AcademyWestwood
• Facebookfacebook.com/61556273215542
• LinkedInlinkedin.com/school/the-westwood-academy-coventry

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Westwood Academy