The White Room Mpls
The White Room Mpls is an appointment-only bridal boutique in Minneapolis selling curated designer wedding gowns ($3,000-$6,000) and in-house alterations, serving brides seeking a personalized, intimate dress-shopping experience.
- Company typePrivate
- Founded2017
- HeadquartersMinneapolis, MN, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The White Room Mpls does
The White Room Mpls is a privately-held, appointment-only bridal boutique operating from a single showroom at 1621 East Hennepin Avenue in Minneapolis, Minnesota. Founded in 2017 (per company records; firmographics list 2015), the business is organized as The White Room, LLC and serves individual brides seeking a personalized, intimate alternative to mass-market bridal chains. The core offering is a curated selection of designer wedding gowns priced between $3,000 and $6,000 from brands including The LAW Bridal, Sophie et Voila, and Ritual Unions, supplemented by in-house alterations services priced from $600 to $1,200 depending on complexity. All sales occur through scheduled private appointments — typically 60-90 minutes for first-time visits, with a premium $500 Sunday tier that includes a mimosa bar and up to ten guests — and the boutique explicitly does not accept walk-ins. There is no e-commerce channel, no proprietary technology platform, no mobile app, and no disclosed AI or data capabilities; the digital presence is limited to a Squarespace website and an Instagram account.
The White Room Mpls firmographics
Firmographics- Name
- The White Room Mpls
- Legal name
- The White Room, LLC
- Website
- https://thewhiteroommpls.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The White Room Mpls is an appointment-only bridal boutique in Minneapolis selling curated designer wedding gowns ($3,000-$6,000) and in-house alterations, serving brides seeking a personalized, intimate dress-shopping experience.
- Ownership category
- akta.pro rank
The White Room Mpls industry classification
Industry- Product category
- Bridal Retail
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Luxury Bridal & Occasionwear (CRAAAFAI)
- akta.pro secondary industry
- Bridal & Wedding Party Styling (Attire, Hair/Makeup Coordination) (HSACABAF)
Keywords
Where The White Room Mpls is headquartered
LocationHeadquarters
- HQ city
- Minneapolis, MN
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The White Room Mpls business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Designer Wedding Gown Sales: One-time purchase of designer bridal gowns ranging from $3,000-$6,000. Gowns are ordered from designers based on bride's measurements after selecting during appointment. Sample sales offer 40-75% discounts on floor samples.
- Alterations Services: In-house alterations services provided after gown arrives. Typically 2-3 fittings recommended including appointment 2-4 weeks before wedding. Alterations range from $600-$1,200 depending on complexity.
- Appointment Fees: First-time appointments require $35 nonrefundable deposit. Private Sunday appointments cost $500 and include 2-hour session with mimosa bar for up to 10 guests. Follow-up appointments are available Tuesday-Friday at 1 hour; additional follow-ups beyond one incur $50 charge.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Designer bridal gowns ($3,000-$6,000) |
| Other | Pay-as-you-go | First-time appointment deposit ($35) |
| Other | Pay-as-you-go | Private Sunday appointments ($500) |
| Other | Pay-as-you-go | In-house alterations ($600-$1,200) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
The White Room Mpls product offering
Product offeringCore offering
The White Room Mpls is a Minneapolis-based bridal boutique that sells a curated selection of designer wedding gowns (priced $3,000-$6,000) from brands such as THE LAW Bridal, Sophie et Voila, and Ritual Unions. The boutique operates exclusively by private appointment, providing brides a personalized, intimate fitting experience in a private room. It also offers in-house alterations services ($600-$1,200) performed by specialists familiar with each designer gown.
Product overview
The White Room Mpls is a bridal boutique offering a curated selection of wedding gowns from multiple designer brands (THE LAW Bridal, Sophie et Voila, Ritual Unions, and others). The core product is wedding gowns priced $3,000-$6,000, supplemented by in-house alterations services ($600-$1,200), private appointment experiences ($500 on Sundays), trunk shows, and follow-up appointments. The boutique operates on an appointment-only basis with private fitting rooms, emphasizing an intimate and personalized bridal shopping experience.
Differentiator
Problem solved
Functional benefit
Products and services
- Wedding Gowns and Bridal Dresses
Companies that use The White Room Mpls
Customer profileSegments1 record
Ideal customer profiles1 record
The White Room Mpls technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The White Room Mpls partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- The LAW BridalcoreFeatured designer at The White Room. Known for modern bridal gowns including the 'olsen' gown featured in showroom. Brings current collection and trunk show exclusives to the boutique.
- Sophie et VoilacoreFeatured designer offering modern bridal styles including the 'daniella' mini gown. Collections available at The White Room showroom for appointments and trunk shows.
- Ritual UnionsminorNew designer featured in first-ever trunk show at The White Room. Known for modern jumpsuits, sheer corsets, black statement pieces, and textured two-pieces.
- Fisk Building (Riverland Bank)minorCommercial building location where The White Room showroom is located. Building is on top floor next to Riverland Bank. West entrance near Gem Salon.
- Gem SalonminorBusiness located near the west entrance of Fisk Building where The White Room showroom is accessible.
Recent moves5 records
Expansion highlights3 records
The White Room Mpls competitors and assessment
Company assessmentEmerging players
- Lela Rose Bridal: Independent designer bridal line with select boutique distribution. Comparable modern, designer-driven gowns often carried at smaller curated boutiques like The White Room.
- Shopbop Bridal (Amazon): Online luxury fashion retailer's bridal edit featuring multiple designer labels. Comparable curated multi-brand assortment but distributed purely online versus The White Room's appointment-only showroom.
Direct peers
- Lovely Bride: Multi-city modern bridal boutique featuring independent and designer labels with an appointment-based experience. Closely comparable in curated designer mix, intimate fitting model, and target millennial bride demographic.
- BHLDN: Anthropologie's bridal brand offering curated modern wedding gowns and accessories. Directly comparable to The White Room's modern, fresh aesthetic and curated designer assortment, though operating at multi-location scale.
- Amsale Bridal: Luxury bridal designer and boutique offering modern, refined gowns. Comparable luxury price positioning, designer-driven assortment, and bespoke fitting experience at flagship salon scale.
- Rime Arodaky: Paris-based modern bridal designer with flagship boutiques in multiple cities. Comparable designer-led bridal boutique model with curated, fashion-forward assortment at luxury price points.
- Grace Loves Lace: Boutique bridal brand with showrooms in multiple cities, offering modern lace and contemporary gowns via appointments. Comparable intimate-showroom model and modern-bride targeting.
Broad incumbents
- Anthropologie Weddings: Wedding-focused assortment within Anthropologie's broader apparel retail platform. Comparable modern, romantic aesthetic but distributed via a much larger omni-channel retail operation.
- David's Bridal: Largest US bridal retailer offering gowns across price points via stores and online. Comparable end market but operates at mass-market scale with broader assortment versus The White Room's curated indie-designer focus.
- Kleinfeld Bridal: Iconic NYC bridal salon with broad designer selection and appointment-based fittings. Comparable business model of designer gown sales plus alterations, but at much larger scale and recognition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
The White Room Mpls social profiles
Digital presenceThe White Room Mpls financial estimates
Financial estimateRevenue estimate
Valuation estimate
The White Room Mpls leadership team
Management profileNumber of profiles
The White Room Mpls funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The White Room Mpls M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The White Room Mpls
What does The White Room Mpls do?
The White Room Mpls is a Minneapolis-based bridal boutique that sells a curated selection of designer wedding gowns (priced $3,000-$6,000) from brands such as THE LAW Bridal, Sophie et Voila, and Ritual Unions. The boutique operates exclusively by private appointment, providing brides a personalized, intimate fitting experience in a private room. It also offers in-house alterations services ($600-$1,200) performed by specialists familiar with each designer gown.
Is The White Room Mpls a public or private company?
The White Room Mpls is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The White Room Mpls founded?
The White Room Mpls was founded in 2017. It employs 1 to 10 people.
Where is The White Room Mpls based?
The White Room Mpls is headquartered in Minneapolis, MN, United States, in the North America region.
How does The White Room Mpls make money?
Three revenue lines are on record. Designer Wedding Gown Sales are the primary driver. The others are alterations Services and appointment Fees.
Who are The White Room Mpls's main competitors?
Emerging players on record are Lela Rose Bridal and Shopbop Bridal (Amazon). Direct peers are Lovely Bride, BHLDN, Amsale Bridal, Rime Arodaky and Grace Loves Lace. Broad incumbents are Anthropologie Weddings, David's Bridal and Kleinfeld Bridal.
Does The White Room Mpls have an API?
No public API is recorded for The White Room Mpls.
What industry is The White Room Mpls in?
The White Room Mpls's product category is Bridal Retail. Its primary akta.pro industry code is CRAAAFAI, Luxury Bridal & Occasionwear, with a secondary code of HSACABAF, Bridal & Wedding Party Styling (Attire, Hair/Makeup Coordination). Its SIC code is 5600.