The Whole Physician
The Whole Physician is a physician-founded coaching company that delivers subscription-based burnout recovery and career sustainability programs to practicing physicians, using 1:1 coaching by board-certified physician coaches and a podcast-led community go-to-market.
- Company typePrivate
- Founded2020
- HeadquartersRepublic, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Whole Physician does
The Whole Physician (legal entity WholeU LLC) is a physician-founded, physician-delivered coaching and wellness company targeting practicing physicians suffering from burnout, emotional exhaustion, and career dissatisfaction. Founded in 2020 by three board-certified emergency physicians—Dr. Amanda Dinsmore, Dr. Kendra Morrison, and Dr. Laura Cazier—who collectively hold more than 60 years of clinical experience, the company is headquartered in Republic, Missouri, and operates with approximately five employees while its founders continue to practice clinically. The core product is Wellness 911, a year-long subscription coaching program built on a proprietary 5-step framework (Triage, Decontamination, Resuscitation, Optimization, Maintenance) that combines twice-monthly 1:1 coaching sessions with practicing physician coaches, monthly masterclasses, unlimited written coaching, an on-demand course, CME credit, and seven bundled mini-courses covering topics such as overfunctioning, time management, EHR stress, and sleep for shift workers.
The business model is direct-to-consumer subscription with a $1,997 one-time enrollment fee plus recurring monthly payments of $247–$297 or an annual payment of $2,470, supported by a 30-day money-back guarantee and a stated 10% charitable donation commitment. Distribution is fully digital, delivered via a Kajabi-powered website with self-service enrollment and global reach spanning the United States, Canada, the United Kingdom, Germany, and Australia. Go-to-market is community-led: the award-winning Drive Time Debrief podcast (200+ episodes), a free Podcast Fast Track guide, the Weekly Well Check newsletter, and 30-minute free triage sessions together drive awareness, lead qualification, and physician-to-physician referrals, rather than paid acquisition. As of the latest available data, 180+ physicians have completed the Wellness 911 program and the podcast has won the 2026 Doctor Podcast Award for Best Physician Wellness & Burnout Podcast; a co-branded wellness retreat partnership with MedTreks International was launched in November 2025 in Costa Rica, representing the company's first experiential/offline extension beyond digital coaching.
The Whole Physician firmographics
Firmographics- Name
- The Whole Physician
- Legal name
- WholeU LLC
- Website
- https://thewholephysician.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Whole Physician is a physician-founded coaching company that delivers subscription-based burnout recovery and career sustainability programs to practicing physicians, using 1:1 coaching by board-certified physician coaches and a podcast-led community go-to-market.
- Ownership category
- akta.pro rank
The Whole Physician industry classification
Industry- Product category
- Physician Wellness Coaching
- NAICS
- Other Individual and Family Services (624190)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Stress Management & Burnout Prevention Coaching (HSADAGAD)
- akta.pro secondary industries
- General Health Coaching (HSADAGAA), Wellness Program Design & Accountability Coaching (HSADAGAC), Behavior Change & Motivational Coaching (HSADAGAF), Health Coaching & Lifestyle Coaching Education (EDAAAHAG)
Keywords
Where The Whole Physician is headquartered
LocationHeadquarters
- HQ city
- Republic
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Whole Physician business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Wellness 911 Monthly Subscription: Monthly subscription coaching program with initial enrollment fee ($1,997) plus recurring monthly payments ($247-297/month). Includes twice-monthly private coaching sessions, monthly masterclasses, unlimited written coaching, and access to the 5-step wellness course with CME opportunities.
- Wellness 911 Annual Subscription: Annual subscription with initial enrollment fee ($1,997) plus annual payment ($2,470/year). Provides 2 months free compared to monthly option. Includes all program features with opt-out anytime capability.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Wellness 911 Monthly - $247/month after $1,997 enrollment |
| Subscription | Monthly | Wellness 911 Monthly - $297/month simple pricing |
| Subscription | Annual | Wellness 911 Yearly - $2,470/year after $1,997 enrollment |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
The Whole Physician product offering
Product offeringCore offering
The Whole Physician sells Wellness 911, a year-long, physician-led coaching subscription for individual doctors experiencing burnout. The program combines twice-monthly 1:1 coaching calls with practicing physicians, monthly masterclasses, unlimited written coaching, CME opportunities, and a self-paced 5-step course (Triage, Decontamination, Resuscitation, Optimization, Maintenance). Supporting free offerings include the Drive Time Debrief podcast, a Podcast Fast Track guide, a weekly newsletter, and a 30-minute triage consultation.
Product overview
The Whole Physician is a physician-led coaching and wellness company offering a suite of products designed to help doctors combat burnout and practice medicine sustainably. The core offering is Wellness 911, a year-long coaching program that combines 1:1 physician coaching, monthly masterclasses, unlimited written coaching, and an on-demand 5-step wellness course. Supporting the program are the Drive Time Debrief podcast (200+ episodes), a free Podcast Fast Track guide, the Weekly Well Check newsletter, and a free Physician Wellness Triage session. Wellness 911 also includes seven bonus mini-courses covering topics like burnout, overfunctioning, time management, relationships, charting, and sleep for shift workers.
Differentiator
Problem solved
Functional benefit
Brands
- Wellness 911: Physician-focused coaching program with a 5-step framework for burnout recovery and sustainable medical practice. Includes twice-monthly coaching calls, monthly masterclasses, and an on-demand wellness course.
- Drive Time Debrief
Products and services
- Wellness 911 A year-long, physician-focused coaching subscription designed to help individual doctors reduce burnout, regain clarity, and practice medicine sustainably. Includes twice-monthly 1:1 coaching sessions with practicing physician coaches, monthly masterclasses, unlimited written coaching, an on-demand 5-step wellness course, CME opportunities, and several bonus mini-courses.
- Drive Time Debrief Podcast An award-winning physician wellness podcast hosted by the three co-founder physicians, featuring honest conversations about burnout, boundaries, resilience, meaning in medicine, emotional intelligence, cognitive dissonance, perfectionism, and career sustainability. Distributed on Apple Podcasts and Spotify.
- Podcast Fast Track A free curated guide through 10 impactful episodes of the Drive Time Debrief podcast, designed to give physicians quick wins for well-being and introduce them to the Wellness 911 program.
- Weekly Well Check
Quantifiable outcome
- 180+ physicians have reclaimed their lives through the Wellness 911 program
- +3 more outcomes
Companies that use The Whole Physician
Customer profileNamed customers13 records
Segments2 records
Ideal customer profiles2 records
The Whole Physician technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Whole Physician partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MedTreks InternationalcoreCo-branded physician wellness retreat at Bodhi Tree Yoga Resort in Nosara, Costa Rica (November). Collaboration combines The Whole Physician's coaching expertise with MedTreks International's retreat logistics and travel experience. Exclusive physician-only wellness retreat featuring The Whole Physician's content alongside restorative activities in a tropical paradise setting.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
The Whole Physician competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Whole Physician social profiles
Digital presenceThe Whole Physician financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Whole Physician leadership team
Management profileNumber of profiles
Profiles3 records
The Whole Physician funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Whole Physician M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Whole Physician
What does The Whole Physician do?
The Whole Physician sells Wellness 911, a year-long, physician-led coaching subscription for individual doctors experiencing burnout. The program combines twice-monthly 1:1 coaching calls with practicing physicians, monthly masterclasses, unlimited written coaching, CME opportunities, and a self-paced 5-step course (Triage, Decontamination, Resuscitation, Optimization, Maintenance). Supporting free offerings include the Drive Time Debrief podcast, a Podcast Fast Track guide, a weekly newsletter, and a 30-minute triage consultation.
Is The Whole Physician a public or private company?
The Whole Physician is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Whole Physician founded?
The Whole Physician was founded in 2020. It employs 1 to 10 people.
Where is The Whole Physician based?
The Whole Physician is headquartered in Republic, United States, in the North America region.
How does The Whole Physician make money?
Two revenue lines are on record. Wellness 911 Monthly Subscription is the primary driver. The others are wellness 911 Annual Subscription.
Does The Whole Physician have an API?
No public API is recorded for The Whole Physician.
What industry is The Whole Physician in?
The Whole Physician's product category is Physician Wellness Coaching. Its primary akta.pro industry code is HSADAGAD, Stress Management & Burnout Prevention Coaching, with a secondary code of HSADAGAA, General Health Coaching. Its NAICS code is 624190 and its SIC code is 8090.