The Wine School Latam

What The Wine School Latam does

The Wine School Latam is a privately-held wine education institution operating as the official representative of the Wine & Spirit Education Trust (WSET) in Latin America. Founded approximately 20 years ago and headquartered in Santiago, Chile, the company delivers internationally recognized WSET Levels 1, 2, and 3 wine certification programs to wine industry professionals and enthusiasts across Chile, Colombia, and other Latin American markets. Core delivery consists of in-person intensive cohorts taught by notable sommeliers, most prominently Ferran Centelles for the Level 3 courses, with course fees ranging from $337 to $2,090 USD per student. Ancillary offerings include wine tasting experiences (Experiencias) and educational accessories (Libros y Accesorios).

The business operates with a lean team of approximately 5 employees and runs a direct-to-consumer go-to-market on a Shopify-based e-commerce storefront that supports multi-currency pricing (USD, CLP, COP) across more than 30 LATAM countries. Revenue is transactional, generated from one-time course enrollment fees paid by individual students and corporate-sponsored wine professionals. Acquisition relies on an event-driven model: scheduled cohort openings, WSET brand recognition, instructor reputation, and multi-channel organic marketing across Facebook, Instagram, LinkedIn, email, and a content blog. No external funding rounds, no proprietary technology stack, and no AI/ML capabilities are disclosed; the company's value creation is content-, instructor-, and credential-driven rather than technology-driven.

Name

The Wine School Latam

Legal name

The Wine School

Website

https://thewineschool.com.co

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Wine School Latam is the official WSET representative in Latin America, delivering in-person wine certification courses (Levels 1–3) across Chile and Colombia. Founded ~20 years ago, the company has certified 2,000+ students, charging $337–$2,090 USD per course, and serves wine industry professionals and enthusiasts.

Ownership category

akta.pro rank

Product category

Wine Education & Professional Certification

NAICS

Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Beverage Craft Classes (Coffee, Tea, Mixology, Wine/Beer Education) (THAJAKAF)

akta.pro secondary industries

Bar & Beverage (Bartending/Mixology/Coffee/Tea) (EDAOAKAH), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Wine education
• WSET certification
• Professional sommelier training
• Wine tasting courses
• Beverage industry training

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. WSET Certification Courses: One-time course fees for professional wine certification programs (Level 1, 2, 3 WSET) ranging from $337 to $2,090 USD per student. Revenue is transactional per enrollment.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

The Wine School Latam is an official WSET (Wine & Spirit Education Trust) representative in Latin America, delivering internationally recognized Level 1, 2, and 3 wine certification courses in person across Chile and Colombia. Courses are taught by renowned sommelier Ferran Centelles and provide standardized training in wine production, tasting, and pairing. The school also offers complementary wine tasting experiences (Experiencias) and wine books/accessories (Libros y Accesorios) through its e-commerce storefront.

Product overview

The Wine School Latam is an official representative of WSET (Wine & Spirit Education Trust) in Latin America, offering a portfolio of wine education products. The core offerings include WSET Level 1 (introductory) and Level 3 (advanced) certification courses in wines, available in both Chile and Colombia. These courses are taught by prominent wine experts such as Ferran Centelles. The portfolio also includes Experiencias (wine tasting experiences) and Libros y Accesorios (wine books and accessories) as complementary offerings. The company operates from Chile with reach across Latin America, having educated over 2,000 students over 20 years.

Differentiator

Problem solved

Functional benefit

Products and services

• WSET Nivel 1 en Vinos (Chile) — WSET Level 1 in Wines (Chile) Introductory wine certification course covering fundamental wine knowledge, tasting technique, and food pairing basics, priced starting at $337 USD. Designed for beginners and wine enthusiasts pursuing WSET Level 1 credential.
• WSET Nivel 3 en Vinos con Ferran Centelles (Chile) — WSET Level 3 in Wines with Ferran Centelles (Chile) Advanced wine certification course taught by renowned sommelier Ferran Centelles, covering wine regions, grape varieties, and professional tasting assessment, priced at $2,090 USD. Targeted at wine industry professionals and serious enthusiasts seeking advanced WSET credentials.
• WSET Nivel 3 en Vinos con Ferran Centelles (Colombia) — WSET Level 3 in Wines with Ferran Centelles (Colombia) Advanced wine certification course offered in Colombia, taught by Ferran Centelles, covering comprehensive wine knowledge and tasting techniques, priced at $2,090 USD. Listed as SOLD OUT (AGOTADO) in the source data, indicating high demand. Targeted at wine industry professionals in Colombia.
• Experiencias — Wine Experiences Wine tasting experiences and specialized wine education events complementing the WSET certification courses, available through the school's e-commerce storefront.
• Libros y Accesorios — Wine Books and Accessories Wine books and accessories available for students and wine enthusiasts to complement their certification learning, sold through the e-commerce storefront.

Quantifiable outcome

• 2,000+ students certified across Latin America

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

One partnership is on record.

• Wine & Spirit Education Trust (WSET)coreStrategic or Co-development PartnerOfficial representative of WSET in Latin America, authorized to deliver WSET Level 1, 2, and 3 wine certification programs. WSET is a leading international organization in wine and spirits education, providing standardized curriculum and credentials recognized worldwide.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wine & Spirit Education Trust (WSET): The global standards body whose curriculum The Wine School Latam delivers. Comparable as the issuing organization and parent brand that defines the certification the school sells; also competes via its own APPs in other regions.
• Culinary Institute of America (CIA) — Wine Programs: Large U.S. culinary institution offering wine and beverage certificates within a broader culinary curriculum. Comparable as an incumbent wine education provider for trade professionals, with greater scope but less specialization than The Wine School Latam.

Direct peers

• Court of Master Sommeliers: Globally recognized sommelier credentialing body offering introductory, certified, and master sommelier tiers. Comparable to The Wine School Latam as an alternative sommelier certification path targeting the same wine trade professionals.
• International Wine Center: NYC-based WSET Approved Programme Provider delivering Levels 1–3 and corporate wine training. Comparable delivery format (intensive in-person + exam) and customer mix (trade professionals and serious enthusiasts).
• Society of Wine Educators: U.S. credentialing organization offering Certified Wine Educator and specialist certifications. Comparable to The Wine School Latam as a competing international wine certification track for the same professional segment.
• Wine School of Philadelphia: WSET Approved Programme Provider in the U.S. Northeast offering Levels 1–3 and spirits. Comparable WSET franchise model with similar pricing tiers and event-driven cohort delivery.
• Capital Wine School: Washington DC-area WSET Approved Programme Provider offering Levels 1–3 plus corporate programs. Directly comparable: WSET curriculum, in-person intensive model, sommelier/trade audience.
• Napa Valley Wine Academy: U.S.-based WSET Approved Programme Provider offering Levels 1–3 in wines and spirits. Direct comparability: same WSET delivery model, same curriculum, same professional and enthusiast customer base; The Wine School Latam is the LATAM counterpart.
• Vinifera (UK wine school): UK-based WSET Approved Programme Provider focused on intensive in-person WSET delivery. Directly comparable as a small, specialist WSET franchise operator with similar event-driven intensive format.

Regional players

• Instituto Cumbres / Escuela de Sommeliers Chile: Chile-based sommelier and wine education school offering local certification tracks. Comparable as a LATAM wine trade education competitor addressing the same Chilean sommelier professional base, though without WSET affiliation.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thewineschoolchile
• LinkedInlinkedin.com/company/the-wine-and-beverages-school
• Instagraminstagram.com/thewineschoolatam

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Wine School Latam