The Wishing Factory

What The Wishing Factory does

The Wishing Factory (TWF) is an ISO 9001:2015 certified not-for-profit organization founded in 2015 by Partth Thakur, himself a Thalassemia Major patient, and now led by his father Rajesh Thakur as Chairman following the founder's passing. Headquartered in Mumbai, the organization operates a portfolio of programs for Thalassemia Major patients ("warriors") spanning healthcare support, education sponsorship, wish fulfillment, and prevention awareness. Its core healthcare offering consists of Thalassemia Wellness Centres providing subsidized or free blood transfusions, chelation therapy support, oral chelators, and HLA testing for bone marrow matching, with physical centres in Mumbai, Vadodara, Jaipur, Pune, Warangal, Guna, Jaisalmer, Gumla, and Washim established in partnership with entities including IRCTC, Inox Air Products, Telangana State Government, and Vijay Khetan Group.

TWF's service portfolio includes HLA testing camps (seven held 2021-2025 with Kokilaben Dhirubhai Ambani Hospital collecting 1,000+ samples), education sponsorship from primary through vocational training, a wish fulfillment program that has completed 678+ experiences, and viral social media awareness campaigns including #AadhiwaliZindagiMitao, #UltaHokeThalassemiaRoko, #DekhLengeThalassemiaKo, and #TheThalaTest, the last with Bollywood actor Sonakshi Sinha in 2025 reaching 4.3M+ views. The organization is supported by a 7-person core team plus on-site medical and operational staff, with clinical advisory from Dr. Santanu Sen.

Revenue is generated entirely through donations and CSR contributions rather than commercial sales. The model combines individual donations (one-time and monthly subscriptions of INR 4,000-6,000 per warrior, processed via Ketto and tax-exempted under Section 80G), corporate CSR partnerships (32+ named partners including BrowserStack, Cathay Pacific, Zydus, IRCTC, and Messe Frankfurt), merchandise sales via Razorpay, and matched-giving campaigns. The beneficiary base of 11,000+ people served and 500+ warriors connected represents a high-trust, mission-aligned audience in a fragmented Indian healthcare non-profit landscape.

Name

The Wishing Factory

Legal name

The Wishing Factory

Website

https://thewishingfactory.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

The Wishing Factory is an ISO 9001:2015 certified Indian non-profit founded in 2015 that supports Thalassemia Major patients through subsidized wellness centres, education sponsorship, wish fulfillment, and prevention awareness campaigns, serving 11,000+ people across nine cities via 32+ corporate CSR partners.

Ownership category

akta.pro rank

Product category

Non-profit Patient Support Services

NAICS

Individual and Family Services (6241), Blood and Organ Banks (621991)

akta.pro primary industry

Blood, Organ & Tissue Donation Organizations (BPAGACAJ)

Keywords

• Thalassemia healthcare support
• Blood transfusion services
• Patient welfare programs
• Thalassemia awareness campaigns
• Corporate social responsibility partnerships

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Healthcare or Service Delivery, Marketing or Sales, Infrastructure, Others

Revenue model

1. Individual Donations: TWF accepts one-time and monthly donations from individual supporters through its website (via Ketto payment gateway) and direct bank transfers. Donations are tax-exempted under Section 80G of the Indian Income Tax Act.
2. Corporate CSR Partnerships: Companies collaborate with TWF through project adoption, corporate donations, cause-related marketing campaigns, and placement of physical or digital donation boxes in office premises or retail stores. This includes both financial contributions and brand-building activities tied to the Thalassemia cause.
3. Merchandise Sales: TWF sells branded merchandise including calendars, paperweights, coasters, and Meethi Khushiyaan Boxes through Razorpay. Proceeds support Thalassemia warriors' healthcare and education.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels12 records

Core offering

The Wishing Factory is a not-for-profit organization that provides subsidized and free blood transfusions, chelation therapy support, HLA testing camps, education sponsorship, and wish fulfillment experiences to Thalassemia Major patients (warriors) in India. It complements direct services with national awareness campaigns, blood donation camps, and carrier screening programs aimed at preventing new Thalassemia Major births, delivering programs through a network of wellness centres and corporate, government, and community partnerships.

Product overview

The Wishing Factory (TWF) is an ISO 9001:2015 certified not-for-profit organization operating as a multi-service NGO rather than a traditional product company. The organization provides a coordinated portfolio of services for Thalassemia warriors: Healthcare Support through Thalassemia Wellness Centres offering subsidized/free blood transfusions and chelation therapy, and HLA Testing Camps for bone marrow transplant matching; Education Sponsorship covering primary through vocational training; Wish Fulfillment & Experiences creating memorable moments including celebrity meet-and-greets and first-time experiences; Awareness & Screening Programs including interactive sessions and the #TheThalaTest campaign; and Merchandise for fundraising. The organization also runs Volunteer and CSR Collaboration programs, supported by various social media awareness campaigns (#AadhiWaliZindagiMitao, #DekhLengeThalassemiaKo, #UltaHokeThalassemiaRoko, #TheThalaTest).

Differentiator

Problem solved

Functional benefit

Products and services

• Thalassemia Wellness Centres Transfusion cum wellness centres providing safe, affordable healthcare for children and young adults with Thalassemia Major. Services include subsidized or free blood transfusions, chelation therapy support, HLA testing, and patient adoption programmes.
• Education Sponsorship Program Program sponsoring school education and vocational training for Thalassemia warriors from primary school through higher education and skill development, helping them build independent lives.
• Wish Fulfillment and Experiences Program creating memorable experiences for Thalassemia warriors including celebrity meet-and-greets, first-time experiences (snowfall, plane rides, roller coasters), day outings to amusement parks, and fulfillment of heartfelt wishes.
• Thalassemia Awareness and Screening Programs Interactive awareness sessions for students, communities, and corporates covering Thalassemia and the importance of screening tests, complemented by blood donation camps and outreach programs.
• TWF Merchandise Branded merchandise including calendars, paperweights, coasters, and Meethi Khushiyaan Boxes, sold via Razorpay to raise funds for Thalassemia warriors' healthcare and education.
• HLA Testing Camps Free HLA testing camps held in collaboration with Kokilaben Dhirubhai Ambani Hospital to identify potential bone marrow donor matches for Thalassemia Major patients.
• Thalassemia Carrier Screening (HPLC Blood Test) Simple HPLC blood test to check if a person is a carrier of Thalassemia, offered before marriage or family planning to enable informed reproductive decisions and prevent Thalassemia Major births.
• Volunteer Program Program engaging volunteers across awareness programs, events, operations, content, and outreach to support Thalassemia warriors and TWF missions.
• Corporate Social Responsibility (CSR) Collaborations CSR partnership program offering corporate engagement through project adoption, corporate donations, cause-related marketing, and donation box placement in offices or retail stores.
• Campus Ambassador Program Program engaging student ambassadors at colleges and universities to spread Thalassemia awareness and organize social service events and campaigns on campuses.

Quantifiable outcome

• 678+ wishes fulfilled including first snowfall, first plane rides, celebrity meet and greets, educational support
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• SiritiStrategic or Co-development Partner · 8 May 2021Partner supporting the #DekhLengeThalassemiaKo campaign, helping amplify the reach and execution of the awareness challenge.
• Inox Air ProductscoreStrategic or Co-development PartnerCorporate partner that helped establish the Thalassemia Wellness Centre in Vadodara, providing subsidized healthcare facilities for economically backward patients.
• IRCTCcoreStrategic or Co-development PartnerIndian Railways' tourism arm partnered to establish wellness centres in Jaipur and Pune, supporting Thalassemia patients' healthcare access.
• Telangana State GovernmentcoreStrategic or Co-development PartnerState government partnership to establish Thalassemia wellness centre in Warangal, providing healthcare access for patients in the region.
• Vijay Khetan GroupcoreStrategic or Co-development PartnerCorporate partner supporting the Mumbai Thalassemia Wellness Centre, enabling subsidized healthcare for patients in Mumbai.
• Kokilaben Dhirubhai Ambani HospitalcoreStrategic or Co-development PartnerCollaboration with Dr. Santanu Sen for conducting free HLA testing camps. Seven camps held from 2021-2025 across Gumla, Washim, Guna, Himmat Nagar, Vadodara, Pune, and Porbandar, collecting over 1,000 samples to identify potential bone marrow matches.
• BrowserStackminorStrategic or Co-development PartnerCorporate partner supporting TWF through CSR initiatives and healthcare support for Thalassemia warriors.
• Mazagaon Dock Shipbuilders LimitedminorStrategic or Co-development PartnerCorporate partner collaborating on chelation medicine and healthcare utilities distribution for Thalassemia warriors.
• KettocoreTechnology or IntegrationPayment gateway partner enabling secure online donations for TWF through their trusted payment platform.
• CSR Partner Network (32+ companies)minorStrategic or Co-development PartnerNetwork of CSR partners including Adore Charities, Ajmera, BNI, Cathay Pacific, Cinemark, Constellation Consulting Group, Copper Shoes, CT Automotive, Exxat, Finolex, Fluorolined Equipment, GACL Education Society, GDF, Heeru Foundation, Investa, Leekhavat, Lions, MD, Messe Frankfurt, Mount Litera School, Mukul Madhav Foundation, Nalanda International School, Purple Seed, Rotary, Sharon Bio Medicine Ltd, Team Spreading Smiles, United Kingdom, and Zydus Dedicated to Life supporting various TWF initiatives.

Scale indicators16 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Make-A-Wish Foundation of India: Wish-fulfillment non-profit for children with critical illnesses. Directly comparable on the 'Experiences' product line (678+ wishes), volunteer model, and corporate-partnership-led GTM, though broader in disease scope.
• Thalassemics India: National Thalassemia patient advocacy and support organization. Directly comparable as a disease-specific non-profit serving Thalassemia patients with awareness, treatment support, and policy advocacy in India.
• Sankalp India Foundation: Bangalore-based NGO operating blood banks, Thalassemia day-care centres, and unrelated donor marrow registries. Closest operational peer given shared focus on Thalassemia transfusion support and HLA/bone-marrow matching.

Emerging players

• Cure Thalassemia Foundation: Thalassemia-focused foundation working on curative treatments including bone marrow transplant support. Comparable on HLA testing, transplant awareness, and warrior advocacy, but tilted toward curative rather than supportive care.
• Blood Suchna (formerly Blood Warriors): India-focused blood donation and Thalassemia support platform with a strong digital/donor-matching angle. Comparable as a tech-enabled, awareness-driven, Thalassemia-adjacent NGO with overlapping celebrity and social-media campaign tactics.

Broad incumbents

• National Blood Transfusion Council (NBTC): Government body overseeing blood transfusion services in India. Comparable as the macro ecosystem within which TWF's transfusion support operates, and a potential large-scale partner or competitor depending on policy direction.
• Indian Red Cross Society: National humanitarian organization running blood banks and blood donation drives across India. Comparable as a blood-collection/transfusion infrastructure player that TWF's wellness centres and donation camps touch, though far broader in mandate.
• Tata Memorial Centre: India's premier cancer treatment and research institution. Comparable on patient-support infrastructure, HLA typing, and bone marrow transplant pathways, though primarily cancer-focused; TWF collaborates with affiliated hospitals like Kokilaben.
• CanKids... KidsCan: Larger, established pediatric cancer NGO in India with multi-state programmes and significant CSR relationships. Comparable on chronic-illness child support, multi-state wellness infrastructure, and CSR-driven revenue model, though focused on cancer rather than Thalassemia.

Others

• Ketto: India's leading crowdfunding platform that processes TWF's online donations. Comparable not as a service peer but as the technology infrastructure partner that enables TWF's donation-driven GTM and a benchmark for digital fundraising at scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/_TWFofficial
• YouTubeyoutube.com/@thewishingfactory6932
• Facebookfacebook.com/thewishingfactory
• LinkedInlinkedin.com/company/wishing-factory
• Instagraminstagram.com/thewishingfactory

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Wishing Factory