Think Pink Foundation

What Think Pink Foundation does

Think Pink Foundation Pty Ltd is an Australian independent, volunteer-based breast cancer support charity founded by Irene Hendel OAM and headquartered at The Living Centre in Docklands, Victoria. The organization provides free psychological, emotional, physical, and practical support to anyone affected by a breast cancer diagnosis, from initial diagnosis through treatment and into survivorship. Its core asset is The Living Centre, a purpose-built, non-clinical wellness facility featuring private consulting rooms, a relaxation massage room, a beauty/makeup/hair salon, a meeting area, and a Wig Bank. Service delivery comprises one-on-one consultations with a qualified breast care nurse, wig fittings, multiple peer support groups (including Pink Sisters, Hot Pink Sisters, Second Hope, Supporting Blokes, and Fabulous Over 50s), and a portfolio of exercise (Pilates, Yoga, Tai Chi), wellness (Meditation, Reflexology, EFT Tapping), creative (Book Club, Art Therapy, Make Up), and educational (Scar Care, Grief and the Cancer Journey) programs delivered both in-person and via Zoom.

The Foundation operates with a lean team of approximately 5 staff and is volunteer-run, with no ongoing government funding. Its revenue model is entirely donation-based, drawing on individual donations processed via GoFundraise and direct bank transfer, corporate sponsorships (principal partners Mirvac, Freemasons Foundation, and Soul Origin, plus core partners Paper Force, Cyclotek AUS NZ, Kelly Electrical, Tri-Aid, and SEAVIC), fundraising events (gala balls, high teas, community events), goods and services donations, planned giving through a Willed.com partnership, and the annual Pink Lids campaign with participating cafés. All programs are provided free of charge to registered clients, and the organization is registered with the Australian Charities and Not-for-profits Commission and endorsed by the Australian Tax Office as a Deductible Gift Recipient, making donations over AUD 2.00 tax deductible. The Foundation's stated strategic vision is to replicate The Living Centre model across every Australian capital city.

Name

Think Pink Foundation

Legal name

Think Pink Foundation Pty Ltd

Website

https://thinkpink.org.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Think Pink Foundation is an Australian volunteer-based charity that delivers free psychological, emotional, physical, and practical support to breast cancer patients and their families through The Living Centre wellness facility in Docklands, Victoria, and via Zoom-based programs nationally.

Ownership category

akta.pro rank

Product category

Nonprofit Breast Cancer Support Services

NAICS

Voluntary Health Organizations (813212)

akta.pro primary industry

Recreation Therapy, Stress Management & Mindfulness Programs (EDALAFAO)

akta.pro secondary industries

Mindfulness, Meditation & Stress Management Education (EDAAAHAD), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• Breast cancer support
• Wellness programs
• Patient support services
• Community health charity
• Cancer survivorship care

Headquarters

HQ city

Docklands

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: The organization relies on donations from individuals and organizations. Donations are processed via GoFundraise platform or direct bank transfer. The Think Pink Foundation is fully endorsed by the Australian Tax Office as a Deductible Gift Recipient with all donations over $2.00 being tax deductible.
2. Fundraising Events: The organization hosts various fundraising events throughout the year including gala balls, high teas, and community events. Goods and services are also donated for live and silent auctions.
3. Bequests and Legacies: The organization accepts bequests and legacies through wills, partnering with Willed.com to facilitate the process. This represents planned giving for long-term sustainability.
4. Goods and Services Donations: Businesses and individuals donate goods and services including naturopathic services, therapeutic services, massage, administration skills, and volunteering for fundraising events.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Think Pink Foundation is a non-profit charity that delivers free psychological, emotional, physical, and practical support services for breast cancer patients and their families through The Living Centre wellness facility in Docklands, Melbourne. Core offerings include breast care nurse consultations, wig fittings, peer support groups, exercise programs (Pilates, Yoga), wellness programs (Meditation, Reflexology, EFT Tapping), and creative and educational workshops.

Product overview

Think Pink Foundation operates The Living Centre as its core wellness facility - a dedicated non-clinical space providing psychological, emotional, physical, and practical support for anyone affected by breast cancer. The organization offers a portfolio of free programs and services including one-on-one consultations (Breast Care Nurse, Wig Fittings), support groups (Fabulous Over 50s, Second Hope, Pink Sisters, Supporting Blokes), wellness programs (Meditation, Reflexology, EFT Tapping), exercise programs (Pilates, Yoga), creative workshops (Book Club, Art Therapy, Make Up), and educational workshops. The Living Centre also includes specialized services like a Wig Bank for those experiencing financial hardship. The organization runs the annual Pink Lids Campaign as a fundraising initiative during Breast Cancer Awareness Month.

Differentiator

Problem solved

Functional benefit

Products and services

• The Living Centre A dedicated wellness centre providing psychological, emotional, physical, and practical support for breast cancer patients and their families in a non-clinical, nurturing environment. The Living Centre houses private consulting rooms, a relaxation massage room, a meeting area, a beauty/makeup/hair salon, and the Wig Bank.
• Wig Fittings One-on-one wig fitting consultations for clients experiencing hair loss during treatment, with wigs available through the Wig Bank for those facing financial hardship.
• Breast Care Nurse Consultation One-on-one consultations with a qualified breast care nurse providing counselling and general advice to assist clients through their diagnosis and treatment journey.
• Support Groups Peer support groups including the Fabulous Over 50s Group, Second Hope Group, Pink Sisters Group, Supporting Blokes Group, and Forever Supporting Blokes Group, providing emotional and community support for breast cancer patients and their families.
• Exercise Programs Fitness programs including Pilates and Yoga designed to support physical and mental wellbeing during cancer treatment and recovery.
• Wellness Programs Programs including Meditation, Reflexology, and EFT Tapping focused on holistic wellbeing and stress management for breast cancer patients.
• Creative Workshops Workshops including Book Club, Art Therapy, Make Up Workshop, and Finance Workshop providing education, creativity, and practical skills for breast cancer patients.
• Educational Workshops Educational sessions such as Scar Care After Breast Surgery and Understanding Grief & The Cancer Journey providing knowledge about treatment and recovery.
• Wig Bank A selection of wigs offered for those experiencing financial hardship during breast cancer treatment, housed within The Living Centre.
• Day Of Indulgence Group wellness experience offering relaxation, pampering, and connection for women affected by breast cancer.
• Pink Lids Campaign Annual fundraising campaign during National Breast Cancer Awareness Month where coffee outlets sell pink lid coffees and donate at least 25 cents per cup to the foundation.

Quantifiable outcome

• Free wellness programs for all breast cancer patients

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered principal and core.

• MirvacprincipalGTM or Marketing PartnerMirvac is listed as a principal partner of Think Pink Foundation, supporting the organization's mission to provide support for breast cancer patients.
• Freemasons FoundationprincipalGTM or Marketing PartnerFreemasons Foundation is a principal partner supporting Think Pink Foundation's charitable activities.
• Soul OriginprincipalGTM or Marketing PartnerSoul Origin is listed as a principal partner and also serves as a referral source for new clients, having referred clients to Think Pink programs.
• Paper ForcecoreGTM or Marketing PartnerPaper Force is listed among the organization's partners and sponsors.
• Cyclotek AUS NZcoreGTM or Marketing PartnerCyclotek AUS NZ is a partner supporting the foundation through sponsorship.
• Kelly ElectricalcoreGTM or Marketing PartnerKelly Electrical provides support as a partner and sponsor of the foundation.
• Tri-AidcoreGTM or Marketing PartnerTri-Aid is listed as a partner with a dedicated link from Think Pink's website (triaid.com.au), indicating a collaborative relationship for supporting breast cancer awareness.
• SEAVICcoreGTM or Marketing PartnerSEAVIC is a partner and sponsor of the Think Pink Foundation.
• Willed.comcoreStrategic or Co-development PartnerThink Pink has partnered with Willed.com, an online platform for creating wills. The partnership allows supporters to include Think Pink in their wills through an easy 20-minute will creation process. The dedicated link www.willed.com.au/thinkpink provides 12 months of free edits for users.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pink Hope: Australian charity focused on hereditary breast and ovarian cancer support, education, and community. Comparable as a breast-cancer-focused support organization running peer-support groups and wellness content for affected women.
• National Breast Cancer Foundation (NBCF): Australia's leading national charity dedicated to funding breast cancer research. Comparable in mission focus (breast cancer), donor-base, and fundraising-event-driven revenue model, though oriented to research rather than wellness support.
• McGrath Foundation: Australian breast cancer charity best known for funding McGrath Breast Care Nurses. Directly comparable as a breast-cancer-focused support charity raising funds to provide patient-facing services through partnerships with the healthcare system.
• Breast Cancer Network Australia (BCNA): Australia's peak national consumer organization for people affected by breast cancer. Comparable as a national breast-cancer support and advocacy charity serving patients from diagnosis through survivorship.
• Look Good Feel Better: Cancer wellness charity delivering free in-person and virtual programs (skincare, makeup, wellness workshops) to people undergoing cancer treatment. Closely matches Think Pink's wellness-program, free-to-client, and group-workshop model.

Others

• Redkite: Australian cancer charity providing financial, emotional, and practical support to children with cancer and their families. Comparable as a charity-funded, non-clinical support provider relying on donations, corporate partners, and healthcare referrals.
• Canteen: Australian charity supporting young people (12–25) affected by cancer. Not a direct competitor on disease focus, but operates a comparable model of free peer support, counselling, and wellness programs funded by donations and partnerships.

Broad incumbents

• Cancer Council Australia: Australia's peak national non-government cancer control organization, running research, prevention, and support programs. Overlaps as a donor-recipient and referral source for Think Pink but operates at a much larger national scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thinkpinkfoundation
• LinkedInlinkedin.com/company/think-pink-foundation
• Instagraminstagram.com/think.pink.foundation/#

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Think Pink Foundation