Think Travel

What Think Travel does

Think Travel is a public-facing sustainable transportation initiative operated by Gloucestershire County Council (GCC), a local government authority in England established in 1889. Accessible via thinktravel.info, the initiative functions as a digital information portal that provides Gloucestershire residents and businesses with travel advice, journey-planning resources, and guidance on sustainable and active travel options. The portal links to and promotes related council services such as Fix My Street, The Growth Hub, the Employment and Skills Hub, the Support Hub, the Safer Roads and Community 20s programme, the 'Fix our Roads' resurfacing campaign, and the Local Nature Recovery Strategy, positioning Think Travel as a connective node within the broader council ecosystem rather than a standalone product.

The initiative does not employ proprietary technology. It is structured as a content-and-referral platform built on GCC's existing digital infrastructure, with no disclosed APIs, SDKs, AI/ML components, or mobile applications. Distribution occurs through the council's website, social media channels (Facebook, Instagram, X/Twitter, YouTube, LinkedIn), and cross-referrals from peer council services. The Growth Hub serves as a strategic partner for reaching the 16,000+ Gloucestershire businesses it has supported, embedding sustainable travel guidance into broader business support and Net Zero programmes.

Think Travel's business model is non-commercial. The service is free to all users and is funded through Gloucestershire County Council's public budget, supported by council tax and central government grants. There is no pricing, no commercial revenue stream, and no signed customer contracts. The go-to-market motion is direct-to-consumer and geographic in segmentation, targeting Gloucestershire residents as the primary segment and Gloucestershire businesses as a secondary segment through The Growth Hub partnership. A note on data quality: the firmographics block lists a Tehachapi, California location and 14 employees, which conflicts with the rest of the source material identifying the initiative as a UK-based GCC programme; the narrative analysis here is grounded in the more comprehensive and internally consistent record from source and the website content itself.

Name

Think Travel

Legal name

Gloucestershire County Council

Website

https://thinktravel.info

Company type

Private

Founded year

1889

Operating status

Operating

Headcount range

11–50 employees

Short description

Think Travel is a free, council-operated sustainable transportation information portal run by Gloucestershire County Council, providing Gloucestershire residents and businesses with travel advice, active travel guidance, and links to related council services.

Ownership category

akta.pro rank

Product category

Public Transportation Information

SIC

Transportation Services (4700)

akta.pro primary industry

Sustainability & ESG Travel Intelligence (Emissions, SAF, impact data) (THALAIAL)

Keywords

• Sustainable transport
• Travel advisory
• Active travel
• Public transport info
• Transport planning

Headquarters

HQ city

Gloucester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Government Funding: Think Travel is funded through Gloucestershire County Council's public budget, which is supported by council tax and central government funding. There is no commercial revenue model as the initiative provides free public advisory services on sustainable transportation.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Think Travel is a free public-facing service operated by Gloucestershire County Council that provides Gloucestershire residents and businesses with information, advice, and resources to support sustainable and active travel choices. It acts as a curated portal linking users to GCC services such as the Support Hub, The Growth Hub, Employment and Skills Hub, and Fix My Street.

Product overview

Think Travel (thinktravel.info) is a travel and transport initiative operated by Gloucestershire County Council. It functions as a government information portal providing residents with resources related to sustainable transportation, road safety, active travel, and transport planning within Gloucestershire. The initiative does not operate as a commercial product platform with distinct named products or modules—it serves as a centralized hub linking to the council's broader transport and travel services.

Differentiator

Problem solved

Functional benefit

Products and services

• Think Travel sustainable travel advisory service Free, council-operated information and advisory service that helps Gloucestershire residents and businesses access sustainable and active travel options and signposts them to wider GCC services.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• The Growth Hub (Gloucestershire)coreStrategic or Co-development PartnerThe Growth Hub works in conjunction with Think Travel to support Gloucestershire businesses. The Growth Hub provides 1-2-1 support from Business Navigators, Training Events, Mentoring, and specialist programmes including Net Zero, while Think Travel contributes sustainable travel expertise. This partnership enables businesses to access both business growth support and sustainable transportation guidance through a single gateway.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Energy Saving Trust: UK charity providing free advice on energy efficiency and sustainable transport to households and businesses. Highly comparable delivery model (free advisory portal, government and grant funding, behaviour-change focus).
• Campaign for Better Transport: UK-wide advocacy and policy organisation promoting sustainable transport. Comparable as a non-commercial actor shaping travel behaviour and policy, though operating at national rather than county scale.
• Transport for London: Larger regional transport authority providing travel information, journey planning and sustainable-transport promotion across London. Comparable as a publicly funded transport advisory digital portal, but at a much larger scale.

Direct peers

• Sustrans: UK charity promoting walking, cycling and public transport with a strong regional-presence model. Like Think Travel, it delivers sustainable-travel advice and infrastructure programmes at a sub-national level, often funded by government and grant bodies.
• Living Streets: UK charity focused on walking and pedestrian-friendly streets, providing resident-facing guidance and tools. Highly comparable to Think Travel as a free, publicly-funded advisory channel encouraging modal shift away from car use.

Emerging players

• Copenhagenize Design Company: Cycling and sustainable-mobility consultancy advising cities and governments. Comparable as an adjacent advisory player in the sustainable-travel ecosystem, though operating as a private consultancy rather than a public service.
• Modeshift: UK social enterprise supporting sustainable travel programmes, school travel planning and business engagement. Comparable as a grant and council-funded behaviour-change platform for residents and workplaces.

Regional players

• West Midlands Combined Authority - Transport: Regional transport authority delivering journey planning, sustainable travel initiatives and behaviour change programmes across the West Midlands. Comparable as a publicly-funded regional sustainable-travel platform serving residents and businesses.
• Bee Network (Transport for Greater Manchester): Greater Manchester's integrated transport brand providing journey planning, sustainable travel options and behaviour-change campaigns. Comparable as a regional government transport portal with sustainability framing, though geographically distinct.

Others

• Foundation for Integrated Transport: UK think tank working on integrated and sustainable transport policy. Adjacent to Think Travel in mission (sustainable travel promotion) and constituency (UK local government and public-sector stakeholders).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/GlosCC
• YouTubeyoutube.com/gloscountycouncil
• Facebookfacebook.com/GloucestershireCountyCouncil
• LinkedInlinkedin.com/company/think-travel
• Instagraminstagram.com/gloucestershirecc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Think Travel