Think Wildlife Foundation

What Think Wildlife Foundation does

Think Wildlife Foundation (TWF) is an India-based, student-led non-profit organization registered as a Section 8 company under the Companies Act, 2013, founded in 2020 during the COVID-19 pandemic by university students. The organization operates from India with stated reach in South Asia, and is run entirely by student volunteers worldwide, including a small leadership team of Co-Founder & Managing Director Anish Banerjee, Co-Founder Karan Kohli, Director Kavya Pabbisetti, Head of Marketing Rishi Banerjee, and Head of Tech Cameron Warren.

The organization's core products center on a hybrid of content, e-commerce, and field programs. The Think Wildlife Podcast, launched January 2023 and hosted by Anish Banerjee, features weekly interviews with conservationists and researchers across Apple Podcasts, Google Podcasts, Spotify, and YouTube, with the show now in Season 3. The Caring for Pari Campaign directs 25% of merchandise profits to Wildlife SOS for the rehabilitation of a rescued begging elephant at the Wildlife SOS Elephant Hospital, with annual care cost of approximately US $46,000 (36.5 lakh INR). The Livelihoods for Conservation merchandise shop sells hoodies, sweatshirts, t-shirts, and accessories priced between ₹129 and ₹1,599, with 90% of revenue returned to partner NGO communities serving roughly 300 million forest-dependent people in India. The Students for Trees initiative, launched January 2023, targets planting 1 million native trees by December 2032 with student groups. Upcoming initiatives include an AI for Conservation Project, a Combatting Conflict Research Project, and a formalized Livelihood for Conservation Initiative. Supporting infrastructure includes the Think Wildlife Blog, a Conservation Careers job board, and payment processing via Stripe, PayPal, and Razorpay.

The business model combines merchandise sales and direct donations. Merchandise follows a unit-pricing, pay-as-you-go model with low to mid-tier prices in Indian Rupees; donations are accepted directly through the website with 25% allocated to the Caring for Pari campaign and 25% to Students for Trees. The customer base is composed of long-tail individual conservation supporters, students, career seekers, and partner NGOs, with Wildlife SOS as the primary institutional partner. No paid headcount, external funding rounds, or institutional investors were disclosed.

Name

Think Wildlife Foundation

Legal name

Think Wildlife Foundation

Website

https://thinkwildlifefoundation.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Think Wildlife Foundation is an India-based, student-run non-profit (Section 8 company) founded in 2020 that supports wildlife conservation through merchandise sales, donations, the Think Wildlife Podcast, the Caring for Pari campaign, and the Students for Trees initiative.

Ownership category

akta.pro rank

Product category

Wildlife Conservation Nonprofit Services

NAICS

Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Conservation & Human–Wildlife Conflict Mitigation (BPAGAIAI)

akta.pro secondary industries

Wildlife Rescue, Rehabilitation & Release (BPAGAIAC), Biodiversity Conservation & Habitat Banking (AFAMAMAC), Wildlife & Animal Care Volunteering (EDAIAGAE)

Keywords

• Wildlife conservation nonprofit
• Conservation merchandise shop
• Community-funded reforestation
• Elephant rehabilitation fundraising
• Conservation education podcast

Headquarters

HQ city

Not specified

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Others, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Merchandise Sales: Sale of branded merchandise including hoodies, sweatshirts, t-shirts, and accessories. 90% of revenue generated through sales is returned to respective communities for livelihood projects. 25% of profits donated to Wildlife SOS for the Caring for Pari campaign.
2. Donations: Direct donations accepted through their website. 25% of donations used for Caring for Pari campaign and 25% for Students for Trees campaign. Remainder for annual operations and web hosting costs.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Think Wildlife Foundation is a volunteer-run wildlife conservation nonprofit that funds its programs by selling branded merchandise (hoodies, sweatshirts, t-shirts, accessories) through its own e-commerce shop, with 90% of revenue returned to forest-dependent community partners and 25% of profits directed to the Caring for Pari elephant rehabilitation campaign at Wildlife SOS. It additionally operates a weekly Think Wildlife Podcast featuring conservation experts, an educational blog, and the Students for Trees initiative coordinating student-led planting of 1 million native trees by December 2032. Direct donations are accepted through the website to support the same programs.

Product overview

Think Wildlife Foundation is a conservation nonprofit organization (registered as Section 8 company under Companies Act 2013) operating primarily as an e-commerce and content platform. The core offerings include: the Think Wildlife Podcast featuring conservation interviews, the Caring for Pari campaign supporting rescued elephant rehabilitation, an e-commerce merchandise shop (Livelihoods for Conservation) returning 90% of revenue to communities, and the Students for Trees initiative planting native trees. The organization also offers a blog with educational content and hosts a Conservation Careers job board. Upcoming initiatives include AI for Conservation and Combatting Conflict Research Project. Revenue comes from merchandise sales (25% to Caring for Pari, 90% of remainder to communities) and direct donations.

Differentiator

Problem solved

Functional benefit

Products and services

• Wildlife-Themed Merchandise Shop (Livelihoods for Conservation) E-commerce platform selling wildlife-themed apparel and accessories (hoodies, sweatshirts, t-shirts, mugs, mouse pads, coasters, bracelets) made by forest-dependent communities, with 90% of revenue returned to those communities and 25% of profits funding elephant rehabilitation at Wildlife SOS.
• Think Wildlife Podcast Weekly podcast hosted by Managing Director Anish Banerjee featuring interviews with conservationists, researchers, and wildlife experts discussing topics including wild cats, forest restoration, bioacoustics, conservation filmmaking, human-wildlife conflict, and carbon credits. Distributed via Apple Podcasts, Google Podcasts, Spotify, and YouTube.
• Caring for Pari Campaign Fundraising campaign supporting the rehabilitation of Pari, a rescued begging elephant cared for at the Wildlife SOS Elephant Hospital; receives 25% of merchandise profits from Think Wildlife Foundation.
• Students for Trees Initiative Tree planting program engaging student groups, schools, and colleges to plant 1 million native trees between January 2023 and December 2032 using scientifically vetted native species only.
• Direct Donations Direct online donation option supporting the Foundation's conservation initiatives, with stated allocation of 25% to Caring for Pari, 25% to Students for Trees, and the remainder for annual operations and web hosting costs.
• Think Wildlife Blog Educational blog publishing articles on wildlife conservation, biodiversity, climate change, conservation technology, and conservation careers.
• Conservation Careers Resource Page Resource page on the Think Wildlife Foundation site linking to ConservationCareers.com, providing job board access for individuals seeking careers in wildlife conservation.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Wildlife SOScoreStrategic or Co-development Partner · 1 January 2021Primary partnership for the 'Caring for Pari' campaign. TWF donates 25% of profits to Wildlife SOS for the rehabilitation of Pari, a former begging elephant rescued in 2021. Wildlife SOS operates 12 wildlife rescue centers across India and is known for rescuing dancing bears and temple elephants.
• Various NGOs (for Livelihoods)coreStrategic or Co-development PartnerTWF has partnered with various NGOs to help provide alternative, sustainable livelihoods to approximately 300 million people around India's forests. TWF supports these initiatives by buying merchandise made by these communities, with 90% of revenue returned to communities.
• Space for GiantsminorStrategic or Co-development PartnerFeatured on the Think Wildlife Podcast - episode with Maurice Schutgens, Managing Director of Conservation at Space for Giants, discussing human-wildlife conflict and illegal wildlife trade in Africa.
• Wildlife WorksminorStrategic or Co-development PartnerFeatured on the Think Wildlife Podcast - episode with Mike Korchinsky, founder of Wildlife Works, discussing carbon credits and REDD+ conservation projects.
• Sadhana ForestminorStrategic or Co-development PartnerFeatured on the Think Wildlife Podcast - episode with Aviram Rozin, founder of Sadhana Forest, discussing reforestation and community-led ecological restoration in Tamil Nadu.
• Conservation CareersminorGTM or Marketing PartnerTWF hosts a Conservation Careers page linking to ConservationCareers.com, providing job board access for conservation career seekers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• The Wildlife Institute of India: Government-affiliated research and training institution for wildlife conservation in India. Comparable as an adjacent ecosystem participant that TWF could partner with for research validation of its tree-planting and human-wildlife conflict programs.

Direct peers

• Space for Giants: Conservation NGO specializing in human-wildlife conflict and anti-poaching across Africa; its Managing Director Maurice Schutgens appeared on TWF's podcast. Comparable because Space for Giants directly addresses human-wildlife conflict mitigation, the same thematic area as TWF's upcoming Combatting Conflict Research Project.
• Sadhana Forest: Community-led reforestation movement in Tamil Nadu (India) and globally; its founder Aviram Rozin appeared on TWF's podcast to discuss forest restoration. Highly comparable because both emphasize native-species reforestation and community engagement, the same pillars underpinning TWF's Students for Trees initiative.
• Conservation Careers: Global job-board and career-development platform for the conservation sector; TWF hosts a Conservation Careers page linking to its services. Comparable because both cultivate the same pipeline of conservation-career-seekers as an audience segment and rely on content marketing and partnerships with conservation NGOs.
• Wildlife SOS: India's largest wildlife rescue and rehabilitation organization, operator of 12 rescue centers and the Elephant Hospital where Pari receives care. Wildlife SOS is TWF's primary strategic partner and the operational counterpart for TWF's flagship Caring for Pari campaign, addressing the same wildlife conservation and human-wildlife conflict themes in India.

Broad incumbents

• WWF India: Large, established Indian arm of a global conservation NGO with overlapping focus on species protection, habitat conservation, and human-wildlife coexistence education. Features the same WWF Tigers Alive leader (Stuart Chapman) who appears on TWF's podcast, indicating thematic alignment and shared audience.
• Wildlife Trust of India: Large India-based wildlife conservation nonprofit covering species recovery, habitat protection, and human-wildlife conflict mitigation. Comparable as a peer-scale nonprofit with similar Indian conservation mission and programs where TWF could learn operational scaling patterns.

Emerging players

• Wildlife Works: Pioneer of REDD+ forest conservation and carbon credits, featured on TWF's podcast via founder Mike Korchinsky. Comparable because Wildlife Works combines conservation outcomes with a market-based revenue model (carbon credits), illustrating an evolution path for TWF's sustainability-themed merchandise and livelihood programs.

Regional players

• Wildlife Conservation Trust: India-focused conservation NGO working on wildlife research, habitat protection, and community livelihoods. Closely comparable to TWF in geography and mission (conservation linked to community livelihoods in India) and a potential strategic peer for livelihood and tree-planting program design.
• Indian Wildlife Foundation: Indian nonprofit dedicated to wildlife conservation awareness and species protection. Comparable because it overlaps with TWF's conservation-education, awareness, and advocacy mandate, though operating in a different scale and channel mix.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLxhtcusvnd4PNeHcAVQLHBjx3k2xvZWiH
• Instagraminstagram.com/thinkwildlifefoundation
• LinkedInlinkedin.com/company/thinkwildlifefoundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Think Wildlife Foundation