33 USA Inc.

What 33 USA Inc. does

33 USA Inc. is a Los Angeles-headquartered, wholly-owned US subsidiary of Tokyo-based 33 Inc. (Kabushikigaisha Thirty-three), operating as a B2B brand marketing agency focused exclusively on the entertainment industry. Founded in Tokyo in January 2021 and incorporated in California in April 2023, the company delivers integrated marketing communications — including brand production, PR/media relations, social media marketing, advertising, event services, and creative services — to entertainment clients such as anime studios, film distributors, game companies, and publishers. The firm's client roster spans more than 50 enterprises, including Aniplex, KADOKAWA, MAPPA, Toho, Sony Pictures Japan, BANDAI NAMCO, SEGA, Fuji TV, bilibili, and Rakuten, with a portfolio of more than 100 projects across theatrical films, TV anime, games, and stage productions.

The business operates on a professional-services model with direct B2B engagements — project-based and retainer arrangements — sold through enterprise field sales targeting Japanese entertainment companies pursuing global expansion. The firm has dual offices in Tokyo and Los Angeles, with a workforce of 66 (53 in Tokyo, 13 in LA) as of April 2025. Service delivery is supported by multilingual capabilities (Japanese, English, Spanish) across platforms including X, Instagram, TikTok, YouTube, Bluesky, Discord, and Reddit, and a strategic partnership with MyAnimeList provides community-channel access for fan-focused marketing. No proprietary technology platform is disclosed; the offering is people- and expertise-driven rather than software-driven.

33 USA Inc. is privately held with no disclosed institutional investors, funding rounds, or M&A activity. It is co-led by CEO Shintaro Tanaka and COO Koji Kubota, who oversee both the Tokyo parent entity and the US subsidiary under the unified '33 GROUP' identity established with the April 2025 rebrand. The firm is positioned as a bridge specialist — providing culturally attuned, locally embedded marketing that connects Japanese entertainment IP to global fandoms — with revenue, pricing, and financial metrics not publicly disclosed.

Name

33 USA Inc.

Legal name

33 USA Inc.

Website

https://thirtythree-usa.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

33 USA Inc. is a Los Angeles-based brand marketing agency and US subsidiary of Tokyo's 33 Inc., delivering integrated marketing communications to Japanese entertainment clients — anime studios, film distributors, game companies, and publishers — seeking global fan engagement.

Ownership category

akta.pro rank

Product category

Entertainment Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Experiential, Event & Sponsorship Marketing (BPAFAAAH)

akta.pro secondary industry

Sponsorship Activation & Sports/Festival Experiential (BPAFAGAG)

Keywords

• Entertainment marketing services
• Anime brand marketing
• Integrated marketing communications
• Social media marketing agency
• Event marketing services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Brand Marketing Services: Full-service marketing agency providing integrated marketing communications including brand strategy, PR/media relations, social media marketing, advertising, event management, and creative services for entertainment properties.
2. Social Media Marketing: Strategic social media operations including account management, content creation, influencer marketing, and advertising management across multiple platforms.
3. Event Production and Support: Comprehensive event support from planning and production to on-site management including US convention events, product launches, and screenings.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels8 records

Core offering

33 USA Inc. is a brand marketing agency providing integrated marketing communications for entertainment properties, primarily serving Japanese entertainment companies expanding globally. The firm delivers six core service modules — Brand Production, PR/Media Relations, Social Media Marketing, Advertising, Event Services, and Creative Services — to anime studios, film distributors, game companies, and publishers, leveraging empathy-driven brand strategy from offices in Tokyo and Los Angeles.

Product overview

33 USA Inc. is a brand marketing agency specializing in entertainment marketing with a single unified service offering. The company's portfolio consists of six core service modules: Brand Production, PR/Media Relations, Social Media Marketing, Advertising, Event Services, and Creative Services. These services are delivered through offices in Tokyo and Los Angeles, supporting anime, theatrical films, live-action movies, TV series, games, and events. The company leverages empathy-driven marketing strategies and global market expertise to connect creators' passion with audience expectations, particularly in the Japanese entertainment sector.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Production End-to-end brand marketing initiatives working closely with producers, production committees, publishers, and studios to develop comprehensive brand strategies from concept development through production and marketing communication. Targeted at entertainment IP holders in anime, film, games, and media.
• PR / Media Relations Strategic media promotion leveraging digital, TV, radio, magazines, and newspapers channels with a robust media network and industry knowledge for press releases, feature placements, interview coordination, and event support. Targeted at entertainment companies promoting films, anime, games, and events.
• Social Media Marketing Comprehensive social media services including strategic operational plans for official social accounts, compelling content creation, and influencer-driven PR campaigns. Supported platforms include X, Instagram, TikTok, YouTube, Bluesky, Discord, and Reddit in Japanese, English, and Spanish languages. Targeted at entertainment brands seeking fan engagement across digital channels.
• Advertising Integrated advertising campaigns utilizing digital and print media channels including social media, YouTube, search ads, TV, radio, magazines, newspapers, and out-of-home/event advertising. Targeted at entertainment companies seeking multi-channel paid promotion for films, anime, and games.
• Event Services Comprehensive event support from planning and production to on-site management and post-event follow-up, including U.S. convention events, new product launch events, and screenings/advance previews. Targeted at entertainment companies producing conventions, premieres, and live events.
• Creative Services Full creative solutions including key visual design, social content production, video creation, website development, and copywriting to showcase product appeal and enhance brand value. Targeted at entertainment companies needing visual and content production for campaigns.

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MyAnimeListcoreStrategic or Co-development Partner · 1 January 2024Partnership initiated January 2024 with MyAnimeList, one of the world's largest anime/manga community sites. Collaboration strengthens fan-focused strategic marketing through community engagement and accelerates new market development for entertainment properties.

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• CyberAgent: Japanese internet media and digital advertising conglomerate with significant entertainment (ABEMA streaming) and digital marketing operations. Comparable digital-first marketing capability serving entertainment IP holders, though much larger and vertically integrated.
• Hakuhodo: Japan's second-largest advertising agency, offering full-service integrated marketing across entertainment, consumer, and digital clients. Directly comparable as a Japanese full-service agency with entertainment marketing exposure, though at far greater scale and breadth than 33 USA.
• ADK Holdings: Japanese advertising agency holding company with deep entertainment and anime content marketing exposure. Comparable in its integrated entertainment marketing offering, though broader in client verticals and media holdings.
• Dentsu Inc. Global advertising and marketing services giant headquartered in Tokyo, with extensive Japanese entertainment and anime IP client relationships. Operates across PR, social, advertising, and events at a scale and geographic breadth 33 USA cannot match.

Direct peers

• TBWA\Hakuhodo: Joint-venture creative agency combining TBWA's global creative network with Hakuhodo's Japanese market depth. Comparable as a Japan-based integrated creative and brand marketing agency serving globalizing Japanese clients.
• Septeni Holdings: Tokyo-based digital marketing and advertising group specializing in social media, influencer marketing, and digital advertising for Japanese brands. Closely comparable to 33 USA on social-media-led marketing services for Japanese entertainment and consumer clients.
• R/GA: Global digital creative agency offering brand strategy, social, advertising, and experiential marketing. Comparable to 33 USA on integrated digital-led marketing for major brands, though 33 USA's anime/entertainment specialization and Japan-LA bridge are distinctive.

Emerging players

• Digital Garage: Tokyo-based digital marketing and platform group offering marketing, advertising, and payments solutions. Overlaps with 33 USA on digital marketing services for Japanese brands and entertainment IP, though with a broader fintech and platform focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/33usa

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 33 USA Inc.