MaMA
- Company typePrivate
- Founded1997
- HeadquartersRotterdam, Netherlands
- Headcount51–100
- GTM typeB2C
- OfferingServices
MaMA firmographics
Firmographics- Name
- MaMA
- Legal name
- Media and Moving Art
- Website
- https://thisismama.nl
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where MaMA is headquartered
LocationHeadquarters
- HQ city
- Rotterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
MaMA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Entrance fees and ticketing: Most exhibitions and events are free; the showroom charges a standard entrance fee of €3. A MaMA Community Card is available for €8. Free entry is provided with Rotterdampas and on the first Friday of each month during Kunstavond. Ticketing is handled via Stager software.
- Pay-what-you-can donations: Some events (e.g., Keti Koti sonic healing session) operate on a 'pay what you can' basis, generating voluntary contributions from attendees.
- Sponsorship, partnerships, and cultural funding: MaMA invests in talent through collaborations with sponsors and cultural organisations. Corporate partners and cultural funding bodies support artistic programs in commission or co-production arrangements. Revenue is supplemented by enthusiast and adventurous partners who invest in talent development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard entrance |
| Subscription | Annual | MaMA Community Card |
| Other | Pay-as-you-go | Pay what you can (selected events) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
MaMA product offering
Product offeringCore offering
MaMA operates a physical exhibition showroom and a digital content platform (Universe) that together deliver rotating contemporary art exhibitions, performances, masterclasses, and public programs developed by emerging artists and curators. It runs an annual Program Maker Trajectory that scouts and guides young cultural workers to curate full exhibitions from concept to realization, while Team MaMA sustains a community of emerging professionals contributing across programming, marketing, and production. Programming is supported by ticketed admission (€3 standard, €8 Community Card), sponsorships, public cultural funding, and free or pay-what-you-can events.
Product overview
MaMA (Media and Moving Art) is a platform for visual culture and young talent based in Rotterdam, founded in 1997. The organization operates as an integrated platform combining physical and digital offerings: the physical Showroom hosts rotating exhibitions developed by program makers, while the Universe serves as an online content platform for essays, interviews, videos, podcasts, and digital artworks. The In Action program delivers exhibitions, events, and IRL activities, while the Invest program focuses on talent development and partnerships. MaMA Radio extends the programming to audio content via Operator Radio. The Program Maker Trajectory and Team MaMA serve as talent development mechanisms, with emerging professionals curating exhibitions from concept to realization. The organization also produces books and magazines as part of its publishing activities.
Differentiator
Problem solved
Functional benefit
Products and services
- Showroom Physical exhibition space at Witte de Withstraat 29-31 in Rotterdam where MaMA presents rotating exhibitions, events, and performances developed by program makers and featured artists. Open Wednesday-Sunday 14:00-19:00 and first Friday 14:00-21:00; standard entrance €3 (free with Rotterdampas and on first Friday Kunstavond).
- Universe Online content platform featuring essays, interviews, videos, podcasts, digital artworks, and musical playlists related to MaMA's exhibitions and themes. Content is produced by Team MaMA editors and contributors, accessible globally via thisismama.nl.
- In Action (Exhibition and Event Program) Curated exhibition and event programming that showcases young artists and cultural professionals in the showroom, complemented by In Real Life (IRL) events such as lectures, masterclasses, workshops, excursions, and parties.
- Invest (Talent Development and Partnership Program) Talent development and partnership program where MaMA scouts, welcomes, and guides emerging cultural professionals during their first years of professional development, including sponsorship and partnership opportunities with cultural organisations, sponsors, and educational institutions.
- Program Maker Trajectory Annual talent development program inviting emerging cultural workers to become program makers who develop both an exhibition and accompanying public program from concept to realisation, with peer-to-peer learning at the core.
- MaMA Radio Monthly radio programming presented on Operator Radio in Rotterdam, featuring stories, interviews, and content related to MaMA exhibitions and cultural topics.
- Books and Magazines
Companies that use MaMA
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
MaMA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
MaMA partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- Force FinanceminorHandles administrative and financial management for MaMA.
- Theater RotterdamcoreTheater Rotterdam's Keti Koti programme (annual commemoration of abolition of slavery) includes events held at MaMA's showroom, co-programmed across both institutions.
- Motel Mozaïque FestivalcoreAnnual collaboration with Rotterdam's Motel Mozaïque Festival; MaMA and MOMO co-program special events in MaMA's showroom, includingApa kabar? (What's new?) exhibition and Hallo, halo, hello. Hallo, Bandung! event.
- Nieuwe InstituutminorCollaborated on MEMETALK event featuring Süeda Işik, bringing cross-institutional programming to MaMA.
- Willem de Kooning AcademyminorGiovanni Maisto Ferreira's graduation project (film 'touch M') at Willem de Kooning Academy formed the basis of the Touch Me, To See Us exhibition at MaMA.
- V2_, TENT, Witte de With, WORMcoreThe Internetional symposium (2015) was co-organised with these Rotterdam cultural institutions, combining curatorial expertise and audiences across the city's cultural ecosystem.
- Naamloos CollectivecoreNaamloos Collective originated under MAMA's wing (from On the Point project); MaMA hosts their Hart als Zuid project. The collective focuses on Feijenoord/Rotterdam-Zuid stories and emerged from MAMA's community.
- Operator RadiominorMAMA Radio is MaMA's own monthly radio show, presented at Operator Radio, an independent broadcaster in Rotterdam.
- Roodkapje Hamburger CommunityminorLouisa Teichmann set up a collaboration between Roodkapje Hamburger Community and MaMA, working on a location-based audio game 'Earthrise' as part of the Zero Emissions by 2099 program.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
MaMA competitors and assessment
Company assessmentDirect peers
- V2_ Lab for the Unstable Media: V2_ is a Rotterdam-based center for art and technology that supports emerging artists working at the intersection of disciplines — a peer collaborator already partnering with MaMA on cross-institutional events like the Internetional symposium.
- KW Institute for Contemporary Art: KW is a Berlin-based contemporary art institution focused on experimental exhibitions and emerging practices; it mirrors MaMA's model of curator-led, time-limited programming targeting innovative cultural producers.
- De Appel: De Appel is an Amsterdam-based contemporary art institution with a long-standing curatorial program for emerging artists, comparable to MaMA's talent-development focus but operating in a larger Dutch cultural market.
- TENT: TENT is a contemporary art center in Rotterdam focused on emerging artists and accessible programming, sharing MaMA's mission of supporting makers at the start of their careers and broadening cultural participation in the city.
- Kunstinstituut Melly: Formerly Witte de With, Kunstinstituut Melly is a contemporary art institute located on the same Witte de Withstraat as MaMA in Rotterdam; it presents exhibitions and public programming with a comparable curatorial mission at the intersection of contemporary art and society.
- Roodkapje / Hamburger Community: Roodkapje is a Rotterdam-based cultural platform for emerging makers with a community-led programming model; it is a documented MaMA programming partner and shares the emerging-talent, subculture-focused mission.
- WORM: WORM is a Rotterdam multidisciplinary cultural institution combining music, film, literature, and visual arts with a strong emerging-talent focus; it shares MaMA's community-driven, subculture-oriented approach and is an established programming partner.
Broad incumbents
- Van Abbemuseum: Van Abbemuseum is a larger Eindhoven contemporary art museum with established programming for experimental artists; it represents the broader incumbent category against which MaMA competes for funding, audiences, and curatorial talent.
- Nieuwe Instituut: Nieuwe Instituut is Rotterdam's national museum for architecture, design, and digital culture; it is larger and broader than MaMA but overlaps on emerging-practice programming and has a documented co-programming partnership.
Emerging players
- Baltan Laboratories: Baltan Laboratories is an Eindhoven-based art-and-technology research lab supporting emerging makers; it overlaps with MaMA's interest in interdisciplinary, technology-enabled cultural practice, though its focus skews more R&D-oriented.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
MaMA social profiles
Digital presenceMaMA compliance and trust
Trust signalCompliance3 records
MaMA financial estimates
Financial estimateRevenue estimate
Valuation estimate
MaMA leadership team
Management profileNumber of profiles
Profiles1 record
MaMA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MaMA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MaMA
What does MaMA do?
MaMA operates a physical exhibition showroom and a digital content platform (Universe) that together deliver rotating contemporary art exhibitions, performances, masterclasses, and public programs developed by emerging artists and curators. It runs an annual Program Maker Trajectory that scouts and guides young cultural workers to curate full exhibitions from concept to realization, while Team MaMA sustains a community of emerging professionals contributing across programming, marketing, and production. Programming is supported by ticketed admission (€3 standard, €8 Community Card), sponsorships, public cultural funding, and free or pay-what-you-can events.
Is MaMA a public or private company?
MaMA is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was MaMA founded?
MaMA was founded in 1997. It employs 51 to 100 people.
Where is MaMA based?
MaMA is headquartered in Rotterdam, Netherlands, in the Europe region.
How does MaMA make money?
Three revenue lines are on record. Entrance fees and ticketing is the primary driver. The others are pay-what-you-can donations and sponsorship, partnerships, and cultural funding.
Who are MaMA's main competitors?
Direct peers on record are V2_ Lab for the Unstable Media, KW Institute for Contemporary Art, De Appel, TENT, Kunstinstituut Melly, Roodkapje / Hamburger Community and WORM. Broad incumbents are Van Abbemuseum and Nieuwe Instituut. Baltan Laboratories is listed as an emerging player.
Does MaMA have an API?
No public API is recorded for MaMA.