This is Not

What This is Not does

This is Not is a privately held Swiss creative design and production studio headquartered in Etoy. It serves publishers, museums, retail businesses, and other organizations with website design and development, publication design and production, typography, photolithography, brand identity, packaging, and film and multimedia production. Named work includes projects for IDPURE éditions, Musée de l'Elysée, Selectri SA, D-Mode SA, Carlos Hoyas SA, and Eurolactis' Quartier des ânes chocolate brand.

Its service mix spans print and digital production, including books, magazines, exhibition catalogs, ebook conversion, e-commerce and micro-websites, logos, packaging, short films, and exhibition design. The available technology profile does not disclose proprietary software, an API, named development frameworks, or platform architecture; the underlying capability is creative production and project execution across specialist professionals and digital and print media.

The company operates through direct, project-based B2B engagements rather than a disclosed productized or subscription model. Public pricing is unavailable, and the studio showcases work through its website and social channels. Its disclosed commercial relationships include recurring work with publishers and museums alongside direct assignments for smaller Swiss businesses.

Name

This is Not

Legal name

This is Not

Website

https://thisisnot.ch

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

This is Not is a Swiss creative design studio providing website, publication, typography, photolithography, branding, packaging, and multimedia services to publishers, museums, retailers, and other businesses through direct project engagements and a professional skills network.

Ownership category

akta.pro rank

Product category

Creative Design Services

NAICS

Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Production design services
• Publication design
• Brand identity design
• Typography services
• Creative design studio

Headquarters

HQ city

Morges, Vaud

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Design and Production Services: Project-based design services including production design for books, website design and development, logo and packaging design, typography, and photolithography services for publishers, museums, and businesses.

Distribution channels2 records

Marketing channels5 records

Core offering

This is Not is a Swiss production design agency delivering creative design services across four core areas: website design and development (micro-sites, e-commerce stores, bookshops), publication design and production (books, magazines, ebooks with typography and photolithography), brand identity and packaging (logos and packaging design), and film/multimedia production. The studio operates through a network of skilled professionals and serves publishers, museums, and retail businesses in Switzerland and beyond.

Product overview

This is Not is a Swiss production design agency offering a portfolio of creative services organized around four main offerings: website design and development (micro-websites, e-commerce, bookstores), publication design and production (books, magazines, ebooks), brand identity and packaging, and film and multimedia production. The company works with a network of skilled professionals to deliver creative projects across digital and print media.

Differentiator

Problem solved

Functional benefit

Brands

• IDPURE: Publishing house associated with the company, for whom various design and production projects have been completed.

Products and services

• Website Design and Development Design and development of websites including micro-websites, e-commerce fashion store websites, and bookstore platforms. Past client projects include the IDPURE éditions shop, Carlos Hoyas SA eyewear store, D-Mode SA fashion store, and Selectri SA micro-website. Target customers are publishers, museums, and SMB retail businesses needing web presence.
• Publication Design and Production Design and production of books, magazines, exhibition catalogs, and digital publications including photolithography, typography, layout, and ebook conversions. Past projects include IDPURE magazine editions (IDP4041, IDP4243), Guide du Léman 2019/20 (272 pages), Freaks, Sacré, Geraldo de Barros, and DADABOT. Target customers are publishers, museums, and authors requiring high-quality print and digital publications.
• Brand Identity and Packaging Logo design and packaging design services for brands and consumer products. Past projects include logo and packaging design for the Quartier des ânes Swiss chocolate brand (donkey milk chocolate) by Eurolactis. Target customers are consumer brands, food manufacturers, and retailers.
• Film and Multimedia Production Short film production and exhibition design including poster exhibitions. Past projects include the Uganga short film with photography and musical arrangement by Marco Motta, presented at the Musée de l'Elysée. Target customers are cultural institutions, museums, and brands seeking creative multimedia content.

Named customers8 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• IDPURE éditionscoreStrategic or Co-development PartnerOngoing collaboration with IDPURE as their primary design and production partner for books, publications, and the IDPURE shop website. Multiple co-published works including Freaks, Sacré, Cheese Coma, and special editions.
• Musée de l'ElyséecoreStrategic or Co-development PartnerCo-publishing partner for photography books with This is Not handling design and production. Projects include Freaks (with Musée de l'Elysée) and Geraldo de Barros Fotoformas.
• Faure & Verona studiominorStrategic or Co-development PartnerCreative collaboration on DADABOT publication - This is Not worked with Faure & Verona studio on design and production of the book.
• NEARminorStrategic or Co-development PartnerCollaboration on Cheese Coma publication - 65 photographers selected from NEAR artists with images modified by Maya Rochat.

Recent moves6 records

Expansion highlights4 records

Direct peers

• Winkreative: Independent creative consultancy founded by Tyler Brûlé offering brand identity, editorial design, and digital products. Comparable as a boutique creative studio serving premium cultural and consumer clients with high-craft output.
• Made Thought: Independent London design studio focused on branding, packaging, and editorial design for cultural and consumer clients. Comparable as a boutique creative studio with similar project-based services and premium positioning.
• Mucca: Independent multidisciplinary design agency providing branding, packaging, and editorial design. Comparable as a boutique European studio serving retail, food, and cultural clients with project-based creative output.
• Pentagram: Independent design agency offering branding, publication, packaging, and digital design. Directly comparable as a multi-disciplinary design studio serving publishers, cultural institutions, and consumer brands with project-based creative services.
• Lava Amsterdam: Amsterdam-based design agency with deep experience in book design, editorial work, and brand identity for cultural clients. Directly comparable as a European boutique studio with publication and cultural-institution focus.
• Studio Dumbar: Independent design studio with strong publishing and cultural-institution portfolio. Comparable as a European boutique design studio serving art, museum, and publishing clients with high-craft visual identity and editorial work.

Broad incumbents

• Wolff Olins: Global brand-led creative consultancy delivering brand identity, packaging, and digital experiences. Overlaps with This is Not on branding and packaging but operates at much larger scale across multiple geographies.
• Wieden+Kennedy: Large global creative agency with strong film/video and brand design capabilities. Overlaps with This is Not on film production and brand identity but operates at vastly larger scale with full advertising campaigns.

Regional players

• Werkplaats Typografie: Typography-focused Dutch design collective. Comparable via shared specialization in typography and editorial/publication design, though it operates primarily as an educational/design-research collective rather than a commercial agency.
• RBA Designers: Swiss-based creative agency offering branding, editorial, and digital design. Comparable as a domestic Swiss peer competing for the same Zurich/Geneva client base across publishing, retail, and SMB design work.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutu.be/ptxeXp7P1So
• Facebookfacebook.com/thisisnot.ch
• LinkedInlinkedin.com/company/thisisnot-prod
• Instagraminstagram.com/idpure_editions

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about This is Not