THIS IS US

What THIS IS US does

THIS IS US (legally 'This Is Us World') is a privately held Nigerian fashion brand founded in 2016 and headquartered in Lagos. The company designs and sells contemporary African-inspired apparel and accessories direct-to-consumer through a Shopify-powered e-commerce storefront at thisisusworld.com, with shipping available to more than 100 countries and multi-currency/multi-language support. Unit pricing ranges from approximately $145 (shorts) to $425 (blazers), with free Lagos shipping and free worldwide shipping on orders above $300 USD. The core product line is the coordinated Ajasa collection (camp shirts, shorts, trousers, long sleeve shirts, vests, blazers), complemented by T-shirts, tops, bottoms, dresses, sets, jackets, hats, scarves, bags, gift cards, and a dedicated uniform wear line. Two sub-brands, THIS IS US HOME (home and office items) and THIS IS US Minis (children's apparel), extend the assortment.

The business model is straightforward DTC unit sales with no subscription or membership component; revenue is generated one item at a time at fixed prices. Marketing relies on Instagram (@thisisusng), a brand stories content engine, an email newsletter, and recurring designer collaborations (notably with IAMISIGO Season 2, Post Imperial / Fantastic Man, and My Father's Shadow) that generate earned media. The company also runs a community program called The Funtua Project. With a disclosed headcount of approximately eight employees, no external funding rounds, and no disclosed revenue, the brand operates as a lean, founder-led operation whose primary assets are brand equity, Nigerian design storytelling, and a globally accessible e-commerce front end rather than proprietary technology.

Name

THIS IS US

Legal name

This Is Us World

Website

https://thisisus.ng

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

THIS IS US is a Lagos-headquartered Nigerian fashion brand selling contemporary African-inspired apparel and accessories direct-to-consumer via a global Shopify storefront, shipping to 100+ countries and serving style-conscious consumers and corporate uniform buyers.

Ownership category

akta.pro rank

Product category

Contemporary Fashion Apparel

NAICS

Clothing and Clothing Accessories Retailers (458110), Clothing and Clothing Accessories Retailers (45811), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621), Retail-Family Clothing Stores (5651)

akta.pro industry

PRIMARYCRAFACAJ

Sporting Goods, Outdoor & Fitness DTC

Consumer Products & Retail/E-commerce & Marketplaces/Direct-to-Consumer (DTC) Brand E-commerce

SECONDARYCRAAAAAI

Outerwear & Cold-Weather Apparel Manufacturers

Consumer Products & Retail/Apparel, Footwear & Accessories/Apparel Brands & Manufacturing

SECONDARYCRAAAJAK

Tech & Utility Accessories (Phone Cases, Watch Bands, Key Holders)

Consumer Products & Retail/Apparel, Footwear & Accessories/Accessories (Bags, Belts, Hats, Scarves, Small Leather Goods)

Keywords

• Contemporary African fashion
• Apparel e-commerce
• Designer clothing brand
• Nigerian fashion design
• Fashion accessories

Headquarters

HQ city

Lagos

HQ country

Nigeria

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct Product Sales: One-time transaction sales of apparel and accessories through owned e-commerce storefront. Customers purchase individual items at set unit prices. Revenue is generated through direct consumer purchases with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

THIS IS US designs and sells contemporary African-inspired apparel and accessories through its own Shopify-powered direct-to-consumer e-commerce platform. The brand's flagship is the Ajasa coordinated collection (camp shirts, shorts, trousers, vests, blazers, long sleeve shirts) priced between approximately $145 and $425 USD, complemented by sub-brands for home/office products and children's wear, a uniform wear line, gift cards, and limited-edition designer collaborations with IAMISIGO and Post Imperial. The brand ships globally with free shipping within Lagos and free worldwide shipping on orders above $300 USD.

Product overview

This Is Us World is a Nigerian fashion brand operating as an e-commerce platform for apparel and accessories. The company offers a diverse portfolio including core clothing categories (T-shirts, tops, bottoms, dresses, sets, jackets, hats, bags), multiple sub-brands (THIS IS US HOME for home/office items, THIS IS US Minis for children's clothing), and collaboration collections with Post Imperial and IAMISIGO. The flagship product line is the Ajasa collection featuring coordinated pieces including Camp Shirts, Shorts, Trousers, Long Sleeve Shirts, Vests, and Blazers in various colorways. The brand also offers Uniform Wear and Gift Cards. Products are sold direct-to-consumer through their Shopify-powered e-commerce platform with shipping within Lagos and worldwide for orders above $300.

Differentiator

Problem solved

Functional benefit

Brands

• THIS IS US HOME: Home and lifestyle collection including home and office products
• THIS IS US Minis

Products and services

• Ajasa Collection Flagship coordinated apparel line featuring camp shirts, shorts, trousers, vests, blazers, and long sleeve shirts in multiple colorways including Indigo/Galactic Stem, Ivory, Polka Dot, and Indigo Block Stripe. Targeted at design-conscious consumers seeking versatile contemporary African-inspired wardrobe pieces at premium unit prices ($145-$425 USD).
• TIU is IAMISIGO Collection (Season 2) Limited-edition designer collaboration collection with African designer IAMISIGO, Season 2. Deep creative partnership producing co-designed apparel.
• TIU is Post Imperial Collection Collaboration collection with Post Imperial brand, including the Fantastic Man line and the Ajasa clothing line. Flagship partnership producing co-designed apparel pieces.
• Ivory Collection Signature collection of apparel and accessories in the Ivory colorway, providing a brand-recognized anchor for repeat customers.
• Uniform Wear Collection Uniform wear collection designed for professional and institutional settings, serving organizations seeking quality uniform clothing for employees.
• THIS IS US HOME Home and lifestyle sub-brand featuring home and office products extending the THIS IS US aesthetic into interior and lifestyle categories.
• THIS IS US Minis Children's clothing and mini fashion items sub-brand extending the THIS IS US design language to younger consumers.
• T-Shirts Collection Basic t-shirt collection forming part of the main apparel offerings.
• Tops and Shirts Collection Collection of tops and shirts including blouses, button-downs, and casual tops.
• Bottoms Collection Bottom apparel collection including trousers, shorts, skirts, and pants.
• Dresses and Jumpsuits Collection Dresses and jumpsuits collection designed for various occasions.
• Sets and Suits Collection Coordinated sets and suits collection for formal or semi-formal occasions.
• Jackets and Coats Collection Outerwear collection including jackets and coats.
• Hats and Scarves Collection Accessories collection including hats and scarves.
• Bags and Totes Collection Bags and tote accessories collection.
• Gift Cards Gift cards available for purchase on the website for gifting the brand's apparel and accessories.
• Spring Summer 2026 | NEXT SHIFT Collection Seasonal Spring Summer 2026 collection release featuring new fashion pieces under the NEXT SHIFT theme.
• MY FATHER'S SHADOW X THIS IS US Collection Collaboration collection rooted in family and memory with the My Father's Shadow brand, featuring apparel items.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• IAMISIGOcoreStrategic or Co-development PartnerDesigner collaboration resulting in 'THIS IS US IS IAMISIGO' collection (Season 2). Represents deep creative partnership with noted African designer. Collection featured on website with dedicated collection page showcasing collaborative designs.
• Post ImperialcoreStrategic or Co-development PartnerDesigner collaboration resulting in 'THIS IS US IS POST IMPERIAL' collection. Featured alongside Fantastic Man publication. Collection includes Ajasa clothing line. Represents flagship partnership with established fashion brand.
• The Funtua ProjectminorStrategic or Co-development PartnerCommunity-focused initiative mentioned in website navigation under 'About' section. Represents social impact/corporate responsibility program related to Funtua region.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Maki Oh: Lagos-based luxury ready-to-wear label selling premium contemporary African fashion globally; closest premium-positioned Nigerian peer competing for the same global African-fashion consumer.
• IAMISIGO: Lagos-based contemporary African luxury label and collaboration partner of THIS IS US; sells premium apparel through own DTC channels and competes directly for the same premium African-fashion customer.
• Lisa Folawiyo: Nigerian luxury womenswear label known for embellished contemporary African fashion; competes for the same premium global customer shopping DTC for African-designed ready-to-wear.
• Thebe Magugu: South African contemporary luxury fashion brand with global DTC presence; comparable premium-priced African-designed apparel sold direct-to-consumer internationally.
• Maxhosa Africa: South African knitwear-led contemporary fashion label selling premium apparel through own DTC channels; comparable African-designed DTC model serving global customers.
• Daily Paper: Amsterdam-based contemporary fashion label with strong African heritage and global DTC storefront; comparable premium casualwear-and-streetwear positioning and international e-commerce model.
• Post Imperial: African-inspired contemporary apparel brand and co-development partner of THIS IS US; sells premium DTC apparel globally, overlapping on product category, customer, and aesthetic.
• Orange Culture: Lagos-based contemporary African fashion brand with similar unisex-and-inclusive aesthetic and DTC positioning; directly competes for the same premium African-diaspora consumer shopping from Nigeria.
• Andrea Iyamah: Nigerian contemporary womenswear and resort-wear brand with global DTC e-commerce; comparable premium-priced African-designed apparel sold direct-to-international-consumer.
• Adèle Dejak: African luxury accessories and ready-to-wear label with international DTC distribution; comparable premium African-design positioning and direct-to-consumer global shipping model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/thisisusng
• LinkedInlinkedin.com/company/this-is-us-ng

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THIS IS US