Thomas More Travel Inc

What Thomas More Travel Inc does

Thomas More Travel Inc, operating legally in Mexico as VIAJES THOMAS MOORE S.A. DE C.V., is a Cancun-based travel agency that sells airport ground transportation and approximately 18 categories of curated day tours to vacationers visiting the Mexican Caribbean and Yucatan Peninsula. The core offerings include shared and private airport shuttle transfers from Cancun International Airport to hotels, resorts, and Airbnb accommodations across the Cancun Hotel Zone and Riviera Maya, alongside tours to Mayan archaeological sites (Chichen Itza, Tulum, Coba), major theme parks (Xcaret, Xel-Ha, Xplor), adventure activities (ziplining, rappelling, cenote swimming, horseback riding), water excursions (whale shark snorkeling, sport fishing), and cultural experiences (Xoximilco, Mexican cooking workshops). Add-on services span worldwide WiFi device rental, yacht rentals, premium luxury transfers, and ticketing for Cirque du Soleil JOYÁ.

The business operates as a digital intermediary with a website-based reservation platform available in English and Spanish, supported by a multi-country toll-free call center (US/Canada, Mexico, other countries) and on-site tour desks at Royal Resorts properties. Thomas More Travel functions as part of the Royal Resorts by Holiday Inn Club Vacations group, leveraging the parent's hotel guest base as its primary demand pipeline, with Royal Sands and Royal Haciendas listed as named enterprise customers. Pricing is transactional on a pay-as-you-go basis, with tours ranging from approximately $87 (horseback riding 2X1 promotion) to $650 (private sport fishing charter), shuttles starting at $24 USD one-way, and advance-purchase discounts of around 10% applied to select tours. Revenue derives from transaction fees on tour and shuttle bookings with no subscription, recurring, or contracted component, and the company has no public listing, no disclosed funding, and no mobile application.

Name

Thomas More Travel Inc

Legal name

VIAJES THOMAS MOORE S.A. DE C.V.

Website

https://thomasmoretravel.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Thomas More Travel Inc is a Cancun-based travel agency that books airport shuttles and ~18 categories of curated day tours (Mayan ruins, theme parks, adventure, water, and cultural experiences) for vacationers in the Mexican Caribbean, operating as the captive tour and transportation provider for Royal Resorts by Holiday Inn Club Vacations guests.

Ownership category

akta.pro rank

Product category

Tour Operator Services

NAICS

Tour Operators (561520), Tour Operators (56152), Scenic and Sightseeing Transportation, Water (487210)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Transportation Services (4700)

akta.pro primary industry

Adventure & Expedition Travel Agencies (THAKAFAB)

akta.pro secondary industries

Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL), Hiking, Trekking & Backpacking Tour Operators (THAAADAA), Sightseeing & Scenic Boat Tours (Harbor, Sunset, Dolphin/Whale Watching) (THAJAJAA), Jet Ski, Parasailing & Tow Sports (Wakeboard, Waterski, Tubing) (THAJAJAH)

Keywords

• Airport shuttle services
• Guided tours
• Theme park excursions
• Mayan ruins tours
• Adventure activities

Headquarters

HQ city

Cancun

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Tour Bookings: Revenue from selling guided tours to Mayan ruins (Chichen Itza, Tulum, Coba), theme parks (Xcaret, Xel-Ha, Xplor), adventure activities (ziplining, rappelling, cenotes), water activities (snorkeling, whale shark tours, fishing), and cultural experiences (Xoximilco, cooking workshops). Tours include transportation, guide services, meals, and park admissions depending on package tier.
2. Airport Transportation/Shuttle Services: Revenue from airport transfer services between Cancun International Airport and hotels/resorts/Airbnb accommodations in the Hotel Zone and Riviera Maya. Offers both shared and private transportation options with AC vehicles.
3. WiFi Rental Services: Mobile WiFi device rental service for travelers providing unlimited internet across 108+ countries with 4G/3G coverage, supporting up to 5 users per device.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Thomas More Travel Inc is a Cancun-based travel agency operating as VIAJES THOMAS MOORE S.A. DE C.V. that books airport shuttle transfers and a catalog of approximately 18+ curated tour packages in the Cancun, Riviera Maya, and Yucatan Peninsula region. Services include shared and private ground transportation from Cancun International Airport, plus tours covering Mayan archaeological sites (Chichen Itza, Tulum, Coba), theme parks (Xcaret, Xel-Ha, Xplor), adventure activities (ziplining, rappelling, cenotes), water activities (whale shark snorkeling, sport fishing), and cultural experiences (Xoximilco, cooking workshops).

Product overview

Thomas More Travel Inc is a Cancun-based travel agency offering a unified booking platform for tours and ground transportation in the Mexican Caribbean and Yucatan Peninsula. The core product portfolio consists of airport shuttle/transportation services and approximately 18 distinct tour categories covering Mayan archaeological sites (Chichen Itza, Tulum, Coba), major theme parks (Xcaret, Xel-Ha, Xplor), adventure activities (ziplines, rappelling, cenote swimming, horseback riding), water activities (whale shark snorkeling, sport fishing, island tours), cultural experiences (Xoximilco, Mexican cooking workshops), and yacht rentals. Additional services include worldwide WiFi device rental and luxury transfer options. The platform operates as a booking intermediary between travelers and local tour operators, with online booking available in English and Spanish.

Differentiator

Problem solved

Functional benefit

Products and services

• Airport Transportation/Shuttle Service

Quantifiable outcome

• 347 travelers rated the service 'excellent' on TripAdvisor

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Amstar DMC: Amstar is a major destination management company in Cancun and Riviera Maya offering airport transfers and curated excursions to the same resort guests as Thomas More Travel; it operates with a similar business model serving all-inclusive resorts in the same micro-market.
• Cancun Adventures: Cancun Adventures is a local tour operator offering dolphin swims, jungle tours, Mayan ruins, and water activities in the Cancun/Riviera Maya region; it competes directly with Thomas More Travel for the same vacationer customer on overlapping tour products.

Broad incumbents

• GetYourGuide: GetYourGuide is a leading global tours and activities OTA with a deep Cancun/Riviera Maya catalog covering the same Mayan ruins, theme parks, and adventure activities that Thomas More Travel bundles; it is a direct competitor for direct-to-consumer bookings outside the Royal Resorts ecosystem.
• Viator: Viator is a global tours and activities marketplace (owned by Tripadvisor) that resells the same Cancun/Riviera Maya experiences (Chichen Itza, Xcaret, Xplor, whale shark tours) Thomas More Travel offers; it competes for the same non-resort guests and increasingly for resort guests via mobile discovery.
• Klook: Klook is a large Asia-headquartered travel activities platform with strong presence in Mexico/Caribbean, reselling Xcaret, Xplor, Xel-Ha, and Chichen Itza tours; it competes head-to-head with Thomas More Travel for inbound tourist bookings via app and web.
• Airbnb Experiences: Airbnb Experiences offers local-led tours and activities in Cancun/Riviera Maya, including cenote swims, cooking workshops, and water activities that overlap with Thomas More Travel's catalog; it is a growing alternative channel for independent travelers bypassing traditional OTAs.

Regional players

• Holbox Whale Shark Tours: Holbox-based tour operators specialize in whale shark snorkeling tours that Thomas More Travel packages as a seasonal product; they compete for the same niche whale-shark season demand with deeper local expertise on Holbox Island.

Emerging players

• Xcaret (Experiencias Xcaret): Xcaret operates the Xcaret, Xel-Ha, Xplor, Xoximilco and Xenotes parks that Thomas More Travel resells; Xcaret sells directly to consumers and through OTAs, making it both a key supplier and a direct competitor for the same end customer.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ThomasMTravel
• Facebookfacebook.com/thomasmoretravel
• Instagraminstagram.com/thomasmore.travel
• LinkedInlinkedin.com/company/thomas-more-travel-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thomas More Travel Inc