Thoresta Herrgård

What Thoresta Herrgård does

Thoresta Herrgård is a privately held Swedish manor estate and hospitality venue located in Bro, Upplands-Bro municipality, directly on the shore of Lake Mälaren approximately 35 minutes from Stockholm and 20 minutes from Arlanda Airport. The company operates as an integrated conference, wedding, and leisure destination centered on a 41-room manor building, a converted barn (Magasinet) that functions as the primary event space for up to 120 participants, six conference venues, the Ören private island spa retreat, and the Loftet activity building. The business is operated by Nyckelkonferenser (org.nr 556763-1741), a private Swedish entity, with 13 disclosed employees.

The company runs three primary revenue lines. First, corporate conferences are sold as all-inclusive packages from SEK 895 per person (day conference) to SEK 2,895 per person (multi-day with Ören spa and activities), targeting Stockholm-based companies seeking nature-proximate meeting venues with modern AV, on-site accommodation, and one-group-at-a-time exclusivity. Second, weddings are sold as tiered packages — Silver, Gold, and Diamond at SEK 2,090–2,690 per person in peak season and SEK 1,690–2,190 per person for winter (January–March) — with a 50-guest and 20-room minimum and an exclusive-use (Egen Herrgård) option, plus the SEK 4,900/night Ören bridal suite as an upsell. Third, private leisure and dining includes 4-course dinners (SEK 790/adult), business lunches (SEK 290/person), golf packages with Bro Hof Slott Golf Club, and seasonal experiences (Vilthelg game dinner, julbord Christmas buffet, New Year's celebration, gift cards). The kitchen holds White Guide recognition (May 2022) and uses organic, locally sourced ingredients from Uppland farms and the property's own hunting grounds.

The company holds IACC conference venue certification (fewer than 10 in Sweden), Svenska Möten certification, and Svanen (Nordic Swan) ecolabel certification. Distribution is exclusively direct — own website (boka.thoresta.se via BookVisit), phone, email, and in-person venue viewings — with no third-party resellers or OTAs used. Marketing is SEO-led Swedish-language content, organic Facebook and Instagram, and earned editorial coverage. The target market is exclusively domestic (Sweden), focused on the Stockholm-area catchment. Technology stack is conventional: BookVisit for booking, Teams/Meet/Zoom in conference rooms, Google Analytics, and Meta Pixel — no proprietary platform, no AI capabilities, and no disclosed data assets.

Name

Thoresta Herrgård

Legal name

Nyckelkonferenser

Website

https://thoresta.se

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Thoresta Herrgård is a privately held Swedish manor venue on Lake Mälaren (35 min from Stockholm) offering all-inclusive conference, wedding, and leisure hospitality across 41 rooms, six event spaces, and an island spa retreat, serving Stockholm-area corporate clients, wedding couples, and leisure guests.

Ownership category

akta.pro rank

Product category

Conference and Wedding Venue Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (721110), Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Conference Retreat Hotels (THAGALAG)

Keywords

• Conference venue services
• Wedding venue packages
• Manor house hotel
• Corporate meeting packages
• Leisure weekend hospitality

Headquarters

HQ city

Bro

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Conference packages: All-inclusive conference day and multi-day packages sold per person, including venue hire, AV technology, meals, and optional overnight accommodation. Day conference from SEK 895/person, multi-day from SEK 2,195/person. Primary revenue driver for corporate segment.
2. Wedding packages: Complete wedding packages sold per person (Silver/Gold/Diamond tiers at SEK 2,090–2,690 per person for peak season), plus mandatory room minimums (20 rooms). Upsell through bridal suite (Ören at SEK 4,900/night), outdoor ceremony (SEK 4,500), and extra bar hours. Key revenue event category.
3. Restaurant dining: À la carte dining including 4-course dinner (SEK 790/adult), business lunch (SEK 290/person), and special seasonal menus. All food and beverage is prepared in-house and served exclusively by Thoresta's own staff and sommelier team. A licensed premises — no outside catering or beverages permitted.
4. Hotel accommodation: 40–47 hotel rooms in the manor building and annex, sold per night (double rooms, single rooms, and deluxe rooms with terrace). Occupancy drives ancillary revenue from breakfast, spa access, and bar.
5. Special events and seasonal experiences: Specialty dining events (Vilthelg game dinner, Christmas dinner, New Year's celebration, Mother's Day lunch) sold as weekend packages or individual tickets. Also includes golf packages integrating Bro Hof golf courses with manor accommodation.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Thoresta Herrgård is a privately operated manor estate venue by Lake Mälaren, 35 minutes from Stockholm, that sells all-inclusive corporate conference packages, exclusive-use wedding packages, private leisure weekends, golf packages, and à la carte restaurant dining across 41 hotel rooms, six conference venues (8–120 participants), the Ören private island spa, and the Loftet activity building, with all food and beverage prepared on-site by an in-house kitchen.

Product overview

Thoresta Herrgård is a manor house hotel and event venue located by Lake Mälaren, 35-40 minutes from Stockholm. The company offers an integrated portfolio of hospitality services centered around three core offerings: Conference services (dagkonferens, konferens med övernattning, Egen Herrgård exclusive booking), Wedding services (Silver/Gold/Diamond packages, Vinterbröllop winter weddings, Bröllopssviten Ören bridal suite), and Private experiences (Herrgårdsweekend, golf packages, dining experiences). The venue features six conference rooms (Magasinet, Ullevi, Fagerlid, Hönshuset, Bastbrink, Ören) for 8-120 participants, 41 hotel rooms, Ören spa with jacuzzi and sauna, Loftet activity room, and dining options including 4-course dinners, business lunches, and seasonal events like Vilthelg, julbord, and nyårsfirande. All food is prepared on-site using locally sourced, organic ingredients from farms in Uppland, and the kitchen has received White Guide recognition.

Differentiator

Problem solved

Functional benefit

Products and services

• Konferens (Conference Services) Full-service conference offering including six meeting venues (Magasinet up to 120, Ullevi up to 80, Fagerlid up to 40, and three small rooms up to 20 participants) with modern AV technology, all-inclusive day and overnight packages, dedicated conference host, and integration with Microsoft Teams, Google Meet, and Zoom. Built for Stockholm-region corporate groups of 8–120.
• Dagkonferens (Day Conference) Day conference package without overnight stay, including conference room with AV, arrival coffee/tea with sandwich, lunch with hot dish and salad, afternoon fika, fruit and mineral water. Minimum 8 participants, from SEK 895/person.
• Konferens med övernattning (Conference with Overnight Stay) Multi-tier overnight conference packages: Lunch-to-Lunch from SEK 2,195/person, Two-day conference from SEK 2,495/person, and Relax & Loftet from SEK 2,895/person including accommodation, all meals, and Ören spa access.
• Egen Herrgård (Exclusive Manor Hire) Full exclusive booking of the entire Thoresta property for a conference: all 41 rooms, all conference venues, Ören spa, Loft activity room, and dedicated staff, with no other group on premises.
• Bröllop (Wedding Packages) All-inclusive wedding packages with three peak-season tiers: Silver (SEK 2,090/person), Gold (SEK 2,290/person), and Diamond (SEK 2,690/person). Each includes venue, catering, drinks, service, dance floor, flower arrangements, and staff; minimum 50 dinner guests and 20 rooms required. Bookings are taken only for one wedding per day.
• Vinterbröllop (Winter Wedding) Winter wedding packages for January–March priced 20% below peak season: Silver from SEK 1,690/person, Gold from SEK 1,890/person, Diamond from SEK 2,190/person, with exclusivity at 35 rooms and the same minimum requirements as peak season.
• Bröllopssviten Ören (Ören Wedding Suite) Exclusive bridal suite on Ören island by Lake Mälaren with private outdoor jacuzzi and lake view, wood-fired sauna on the jetty, half-bottle champagne, strawberries and truffles at arrival, and breakfast in the manor. SEK 4,900/night.
• Herrgårdsweekend (Manor Weekend) Weekend getaway packages at the manor including accommodation, 4-course dinner, and access to Ören spa and Loftet activities, targeted at couples and small groups seeking premium leisure stays near Stockholm.
• Golfpaket (Golf Packages) Golf weekend packages combining Thoresta accommodation with green fees at Bro Hof Castle Course or Stadium Course (Scandinavia's premier golf venue 5–7 minutes away), 4-course dinner, glass of sparkling on arrival, and breakfast buffet.
• Middag (4-Course Dinner) In-house four-course seasonal dinner prepared with locally sourced organic ingredients from Uppland farms, with sommelier wine pairings. Adults SEK 790/person; children priced by age band. No outside catering or beverages are permitted on the licensed premises.
• Affärslunch (Business Lunch) Two-course seasonal business lunch in the manor setting, 35 minutes from Stockholm. SEK 290/person including meals, bread, butter and coffee/tea. Minimum 2 persons, weekdays only, booking required by previous day.
• Vilthelg (Wild Game Weekend) Seasonal Saturday wild-game dining event featuring four-course menu with venison, fallow deer, and wild duck from Thoresta's own hunting grounds, with optional wine pairings, afternoon fika, and Ören relax and Loftet access. Weekend-with-accommodation package from SEK 2,290/person.
• Julbord (Christmas Buffet) Traditional Swedish Christmas buffet hosted in the manor environment during November and December, available as a corporate and private seasonal experience with bookings taken for the most popular dates.
• Nyårsfirande (New Year Celebration) New Year's Eve celebration package featuring four-course dinner, champagne at midnight, and overnight stay at the manor.
• Presentkort (Gift Cards) Gift vouchers issued in custom amounts and valid for 12 months toward packages, dinners, overnight stays and other experiences at Thoresta.
• Hotellrum (Hotel Accommodation) 40–41 individually decorated hotel rooms in the manor building and annex, sold per night (double rooms, single rooms, and deluxe rooms with terrace), with breakfast included and occupancy driving ancillary bar, breakfast and spa revenue.

Quantifiable outcome

• Teams that conference in natural environments consistently perform better in creativity and decision-making; stress levels decrease.
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Bro Hof Slott Golf ClubcoreGTM or Marketing PartnerBro Hof Slott Golf Club operates the Castle Course and Stadium Course — among Scandinavia's premier golf venues — located approximately 5–7 minutes from Thoresta Herrgård. Thoresta markets combined golf-stay packages that include accommodation, 4-course dinner, and green fees at Bro Hof. Bro Hof reciprocally recommends Thoresta as a preferred lodging partner for visiting golfers. Both parties benefit from the geographic proximity and complementary positioning: Bro Hof provides the golf activity while Thoresta provides the dining, accommodation, and spa experience.
• Wedding supplier network (photographers, florists, DJs, musicians, wedding planners)minorOthersThoresta Herrgård has built an extensive network of trusted wedding suppliers over years of hosting events. The company readily refers incoming wedding enquiries to recommended photographers, florists, DJs, live musicians, and wedding planners. These are informal referral relationships rather than formal commercial agreements. The network is positioned as a convenience for couples who may not have their own preferred vendors.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dufweholms Herrgård: Swedish manor hotel with conference facilities, weddings and fine dining. Comparable concept in a different Swedish region — same premium heritage estate positioning.
• Häringe Slott: Manor hotel south of Stockholm offering conferences, weddings and private dining. Comparable heritage estate format and Stockholm-area target market.
• Ulfsunda Slott: Castle hotel near Stockholm focused on conferences, weddings and exclusive-use bookings with similar capacity ranges and all-inclusive pricing structures.
• Sundbyholms Slott: Castle hotel with conference, wedding and dining operations. Comparable all-in-one event estate with similar group-size capabilities and Stockholm regional catchment.
• Rånäs Slott: Manor hotel in Roslagen with conference, wedding and weekend packages. Comparable heritage estate format targeting Stockholm corporate and wedding segments.
• Görvälns Slott: Castle hotel north of Stockholm with conference facilities, weddings and restaurant dining — directly comparable heritage estate venue with similar group-size capacity.
• Såstaholms Hotell & Konferens: Historic manor hotel and conference venue near Stockholm with all-inclusive packages, on-site F&B and accommodation — the closest concept match to Thoresta's combined conference, wedding and leisure model.

Emerging players

• Yasuragi Hasseludden: Japanese-inspired spa and conference hotel near Stockholm. Adjacent offering combining conferences with strong wellness/spa positioning, but with a distinct thematic identity rather than a heritage manor.

Others

• Bro Hof Slott: Adjacent estate operating two of Scandinavia's premier golf courses. Not a direct competitor (golf-led) but a strategic partner — Thoresta packages Bro Hof green fees with its own accommodation and dining.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thoresta
• Instagraminstagram.com/thoresta_herrgard
• LinkedInlinkedin.com/company/thoresta-herrgard

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thoresta Herrgård