Thorold Community Activities Group

What Thorold Community Activities Group does

Thorold Community Activities Group (TCAG) is a registered non-profit charity founded in 1981 in Thorold, Ontario, Canada, operating as a community recreation and services hub that serves over 12,500 people annually across the Niagara region. The organization delivers a diversified portfolio of programs including sports and recreation classes (Zumba, yoga, kickboxing, karate, tai chi, volleyball, pickleball, basketball), arts and leisure classes (painting, woodcarving, cooking, STEAM), licensed childcare (Pre-Toddler, Toddler, Preschool), before-and-after school care, summer camps, PD day camps, and youth leadership development (Leaders-in-Training program for ages 12-15). TCAG also runs food security initiatives including a 24/7 Free Pantry and Pop-Up Produce Markets, and a Family Support Fund that subsidizes access for low-income families. The organization is governed by a nine-member Board of Directors, employs 19 staff, and operates from its main facility at 131 Richmond St., Thorold, with a satellite location at the Darlene Ryan Centre in Port Robinson.

TCAG's underlying technology stack is built on standard third-party SaaS rather than proprietary infrastructure: Xplor/PerfectMind handles member registration and program enrollment, Keela manages donations and supporter CRM, and Stripe processes credit card payments. No APIs, proprietary AI/ML features, or custom platform architecture are disclosed. The organization does not operate as a technology company; its differentiation rests on community trust, program breadth, and physical delivery infrastructure.

The business model is a hybrid non-profit revenue structure combining recurring membership subscriptions (Individual Adult $35/month, Youth $37/month, Family $64/month with summer pool access), unit-priced programs (summer camps at $200-$250/week, childcare at $10-$32/day, PD day camps at $50/day, LIT at $750/session), donations and grants from individuals, government, and foundations (Ontario Trillium Foundation, Government of Ontario, ESDC, Canadian Tire Jumpstart, Jays Care, TD Friends of the Environment, Branscombe Family Foundation, Niagara Community Foundation), and fundraising programs (Mabel's Labels affiliate). The go-to-market motion is community-led, relying on word-of-mouth, volunteer networks, school and community partnerships, website, social media (Instagram, Facebook), email newsletters, and community events, with registration primarily through the Xplor/PerfectMind self-serve platform.

Name

Thorold Community Activities Group

Legal name

Thorold Community Activities Group

Website

https://thoroldgroup.org

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Thorold Community Activities Group is a non-profit charity founded in 1981 in Thorold, Ontario, operating a community recreation center that delivers sports, arts, licensed childcare, summer camps, and youth leadership programs to over 12,500 people annually across the Niagara region.

Ownership category

akta.pro rank

Product category

Community Recreation and Childcare Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162), RV (Recreational Vehicle) Parks and Recreational Camps (7212)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Child Day Care Services (8351), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

Keywords

• Community recreation programs
• Licensed childcare services
• Youth leadership development
• Summer camp programs
• Fitness and sports classes

Headquarters

HQ city

Thorold

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Monthly membership fees providing access to sports and recreation classes, with summer pool access included
2. Summer Camp Fees: Weekly camp fees of $200-$250 per week with $25 non-refundable deposit required at registration
3. Child Care Fees: Daily childcare rates for licensed care including pre-toddler, toddler, preschool, and school-age programs. Part of CWELCC program.
4. Donations and Grants: Donations from individuals and organizations supporting food security, programming subsidies, and general operations. Funded by government grants and foundation support.
5. Fundraising Programs: Mabel's Labels fundraiser where TCAG receives 20% of purchases supporting recreation programming and food security initiatives

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Thorold Community Activities Group (TCAG) operates a non-profit community recreation center offering sports and fitness classes (Zumba, yoga, tai chi, kickboxing, karate, pickleball, volleyball, basketball), arts and leisure classes (painting, woodcarving, cooking), licensed childcare and before/after school care, summer camps, PD day camps, and youth leadership (Leaders-In-Training) programs. Services are delivered at the main Richmond Street facility and a satellite location in Port Robinson, with registration managed through the Xplor/PerfectMind platform.

Product overview

Thorold Community Activities Group (TCAG) operates as a community recreation center offering a diverse portfolio of programs and services centered around sports, recreation, arts, and childcare. The core offerings include Sports & Recreation Programs (fitness classes, leagues, and youth activities), Arts & Leisure Classes (creative and STEAM programs), and various camp programs (Summer Camp, PD Day Camps, Leaders-In-Training). TCAG also operates a Licensed Child Care facility with Before & After School Care, all supported by community programs like the Family Support Fund and food security initiatives. Programs are delivered at TCAG's main location on Richmond Street and through satellite locations including the Darlene Ryan Centre in Port Robinson. The organization serves over 12,500 people in Niagara and operates as a non-profit charity, with membership-based access to most recreational programming.

Differentiator

Problem solved

Functional benefit

Brands

• Leaders-in-Training (LIT) Program: A youth leadership program designed for ages 12-15 years that develops essential leadership and teamwork skills through engaging activities during summer programs.
• TCAG Day Camps
• TCAG Licensed Child Care

Products and services

• Sports & Recreation Programs A comprehensive range of fitness and sports activities including Zumba, yoga, tai chi, kickboxing, karate, cardio workouts, volleyball leagues, pickleball, basketball, and youth dance classes for all ages and mobility levels. Targeted at families and individuals in the Niagara Region and accessible via TCAG membership.
• Arts & Leisure Classes Creative programs including painting, sketching, woodcarving, cooking, baking, and STEAM-powered activities for youth, designed for all skill levels in a welcoming environment. Available to TCAG members and the wider Niagara community.
• Summer Camp Ten-week full-day summer camp program for children ages 5-11 held at Richmond Street School and TCAG, featuring themed weeks, daily swimming, field trips, and weekly activities. Week 1 and Week 6 priced at $200/week; other weeks at $250/week with a $25 non-refundable deposit per child at registration.
• PD Day Camps Full-day camp programs operating during professional development days when schools are closed, for children ages 5-11, featuring crafts, activities, and outdoor exploration. Priced at $50/day with full balance due at time of registration.
• Leaders-In-Training (LIT) Program Youth leadership development program for ages 12-15, consisting of three-week sessions ($750/session) that teach leadership skills, first aid, teamwork, and community engagement, with overnight sessions and a potential employment pipeline to summer camp staff. Sessions run July 6-24 and August 10-28.
• Licensed Child Care Licensed childcare facility operating Monday through Friday from 7:00 am to 5:30 pm, offering full-day programs for Pre-Toddlers (15-18 months, $22/day), Toddlers (18-31 months, $20.79/day), and Preschoolers (2.5-5 years, $19.85/day), staffed by registered Early Childhood Educators (ECEs). TCAG participates in the CWELCC program with 2025 published rates.
• Before & After School Care Supervised before-and-after-school care program for children aged 3.8-12 years, providing homework support, enriching activities, and a supportive environment during school hours. Daily rates range from $10 to $32 depending on grade and before/after care combination, with Early Release Days priced at $13.70-$32/day.
• Port Robinson Programs Programs offered at the Darlene Ryan Community Centre in Port Robinson, including Hatha Yoga, Restorative Yoga, Chair Yoga, Tai Chi, Seated Fitness, and All-Ages Yoga, funded by the Ontario Trillium Foundation. Includes summer camp programming in Weeks 5 and 6 at this satellite location.
• Membership & Punch Pass Flexible all-access membership options including Individual Adult Membership ($35/month), Individual Youth Membership ($37/month), and Family Membership ($64/month), providing all-access to sports and recreation classes with summer Thorold Pool access included.
• 24/7 Free Pantry & Food Security Initiatives Food security programs including a 24/7 free community pantry and pop-up markets to ensure everyone in Niagara can access food regardless of socioeconomic circumstances. Supported by donations, grants, and community partnerships.
• Family Support Fund Financial assistance fund helping families access childcare, camp, and recreation programming, supported entirely by donations. Subsidized families can contact TCAG for financial assistance to ensure no one is excluded from programs due to income.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

14 partnerships are on record, tiered community and core.

• Niagara River LionscommunityStrategic or Co-development PartnerLocal sports team partnership for community engagement and programming support.
• YWCA Niagara RegioncommunityStrategic or Co-development PartnerCommunity partner for women's services and family support programs.
• Thorold Public LibrarycommunityStrategic or Co-development PartnerJoint programming partner for community events including Family Swim & Movie Night.
• City of ThoroldcoreStrategic or Co-development PartnerMunicipal government partner for community recreation, facility access, and events including Age-Friendly Committee collaboration.
• Brock UniversitycommunityStrategic or Co-development PartnerPost-secondary institution partnership for community programs and potential student involvement.
• Niagara College CanadacommunityStrategic or Co-development PartnerPost-secondary institution partnership for community programs and potential student involvement.
• Pathstone Mental HealthcommunityStrategic or Co-development PartnerMental health services partner for community well-being initiatives.
• Community Care of St Catharines & ThoroldcommunityStrategic or Co-development PartnerCommunity health and social services partner.
• Lions InternationalcommunityStrategic or Co-development PartnerService club partnership for community support programs.
• First Book CanadacommunityStrategic or Co-development PartnerNonprofit providing books and educational resources to children in need.
• Habitat for Humanity NiagaracommunityStrategic or Co-development PartnerAffordable housing nonprofit partnership for community support.
• Carousel PlayerscommunityStrategic or Co-development PartnerProfessional theatre company for young audiences providing community performances.
• Mad SciencecommunityStrategic or Co-development PartnerScience education provider offering programs and workshops for youth.
• Kiwanis Club of St. CatharinescommunityStrategic or Co-development PartnerService club partnership for community youth programs.

Scale indicators3 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• YWCA Niagara Region: Community services organization in Niagara offering childcare, family support, and recreation programs. TCAG's named community partner; highly comparable in non-profit service portfolio and target demographics.
• Boys & Girls Club of Niagara: Community-based non-profit delivering youth recreation, leadership, and after-school programs in Niagara. Comparable in target demographic (children/youth), non-profit funding model, and community-center delivery.
• Compass Point Bible Camp: Niagara-based summer day camp and youth programs operator. Directly comparable in summer/PD day camp programming, age cohort (children/youth), and seasonal revenue model.
• Big Brothers Big Sisters of Niagara: Niagara youth-mentoring non-profit running school-based and community-based programs for children and youth. Comparable in volunteer-driven delivery, youth-development mission, and grant/fundraising model.
• YMCA of Niagara: Multi-site community recreation charity offering fitness memberships, licensed childcare, day camps, and youth programs across the Niagara region. Most directly comparable in scale, mission, and program mix to TCAG.

Regional players

• Family & Children's Services Niagara: Niagara-based non-profit delivering children's mental health, family support, and community programs. Comparable as a regional community-services charity serving overlapping client families in Niagara.
• City of St. Catharines Recreation and Community Services: Municipal recreation department serving neighbouring St. Catharines with fitness, aquatics, camps, and community programs. Comparable as subsidized municipal recreation competing for the same Niagara-region households.

Emerging players

• KidSport Niagara: Canadian charity providing sport registration subsidies for children facing financial barriers. Adjacent in mission (sport access for youth) and in TCAG's Family Support Fund approach, though focused on grant-making rather than direct programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thoroldgroup
• Instagraminstagram.com/thoroldgroup
• LinkedInlinkedin.com/company/thorold-community-activities-group

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thorold Community Activities Group