Ville de Thouars

What Ville de Thouars does

Ville de Thouars is the municipal government (collectivité territoriale) of the Commune Nouvelle de Thouars, located in the Deux-Sèvres department of the Nouvelle-Aquitaine region in western France. It serves the residents of Thouars and three delegated communes — Mauzé-Thouarsais, Missé, and Sainte-Radegonde — created through a 2019 merger under Mayor Bernard Paineau. The municipality delivers a comprehensive portfolio of public services spanning civil state administration, primary education, childcare, cultural programming, sports facilities, urban planning, social solidarity (via the CCAS), environmental management, and municipal policing. It also operates direct citizen-facing assets including the free T'Bus shuttle, Cinéma Le Kiosque, the Musée Henri Barré, the Ludothèque, the Centre de Loisirs, the Résidence Autonomie Gambetta for seniors, and the annual Festival Au Fil du Thouet summer cultural festival.

Revenue is generated primarily through local taxes (taxe foncière and other levies), state and regional government subsidies, and modest service fees from hall rentals, parking, and cultural venues. Distribution occurs through three channels: physical (Hôtel de Ville headquarters and three delegated commune offices), digital (the WordPress-based thouars.fr portal and the Application Visite Patrimoine mobile app), and partner-mediated (associations, CCAS, local merchants). The underlying technology stack is conventional — WordPress CMS, OVH hosting, IGNIS Communication for website maintenance, and Google Analytics for traffic tracking — with no disclosed AI/ML components, proprietary platforms, or custom-built systems.

The municipality carries the national 'Ville d'Art et d'Histoire' designation from the Ministry of Culture, the '4 Fleurs' urban greenery label, and the 'Terre Saine' environmental certification, anchoring its identity around heritage preservation and quality of life. Its customer base is statutorily defined as the entire resident population, with no commercial customer concentration risk; pricing on paid services (e.g., Galerie 22 at €10.70-€16.10 weekends for residents vs. non-residents; auditorium half-day at €47.20) is modest and tiered. The entity is governed by an elected council under French public administrative law, with no shareholders, parent corporation, or funding rounds.

Name

Ville de Thouars

Legal name

Ville de Thouars

Website

https://thouars.fr

Company type

Public

Operating status

Operating

Headcount range

11–50 employees

Short description

Ville de Thouars is a French municipal government (Commune Nouvelle) serving residents of Thouars and three delegated communes (Mauzé-Thouarsais, Missé, Sainte-Radegonde) in Deux-Sèvres, delivering public services including civil administration, education, culture, social solidarity, and urban planning.

Ownership category

akta.pro rank

Product category

Municipal Government Services

NAICS

Administration of Housing Programs, Urban Planning, and Community Development (925), Arts, Entertainment, and Recreation (71), Landscaping Services (561730), Civic and Social Organizations (81341)

SIC

Services-To Dwellings & Other Buildings (7340), Services-Nursing & Personal Care Facilities (8050), Services-Child Day Care Services (8351)

akta.pro primary industry

Mayor/City Manager & General Administration (BPAIACAA)

akta.pro secondary industries

City Clerk/Records, Elections & Civic Engagement (BPAIACAB), Parks, Recreation & Cultural Services (BPAIACAI), Economic Development & Business Licensing (Local) (BPAIACAN), Civil Society Strengthening & Civic Space (BPADAGAD), Government & Municipal Event Venues (THAHAAAE), Government & Civic Conference Hotels (THAGALAK)

Keywords

• Municipal government services
• Civil administration services
• Public cultural programming
• Urban planning administration
• Social solidarity services

Headquarters

HQ city

Thouars

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others, Supply Chain, Marketing or Sales

Revenue model

1. Local Taxes (Taxes Locales): The municipality generates revenue primarily through local taxes paid by residents and businesses including property taxes (taxe foncière) and other local levies.
2. Service Fees: Revenue from various municipal service fees including hall rentals, parking fees, and administrative services.
3. Government Subsidies: Central and regional government subsidies and grants for municipal projects, infrastructure, and public services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Ville de Thouars is a French municipal government that delivers a comprehensive range of public services to its residents and delegated communes, including civil state administration, education and childcare, cultural programming, sports and leisure facilities, social solidarity through CCAS, urban planning and development, public transportation (T'Bus), senior housing, environmental management, and municipal venue rentals. It also operates cultural facilities such as Musée Henri Barré, Cinéma Le Kiosque, and the Centre Régional Résistance & Liberté, and runs the annual Festival Au Fil du Thouet.

Product overview

Ville de Thouars operates as a municipal government offering a diverse portfolio of public services and cultural facilities. The city's offerings include cultural venues (Cinéma Le Kiosque, Musée Henri Barré, Centre Régional Résistance & Liberté), educational services (École du Patrimoine, Centre de Loisirs, Ludothèque), public transportation (T'Bus), social services (Résidence Autonomie Gambetta, Dispositif Solidarité Étudiants), and event facilities for rental. Cultural programming includes the annual Festival Au Fil du Thouet. Digital services include a heritage tour mobile application. The municipality also publishes the Journal Municipal Vivre à Thouars for resident communication.

Differentiator

Problem solved

Functional benefit

Brands

• T'Bus: Free municipal transport service operated by the city
• Musée Henri Barré
• Cinéma Le Kiosque

Products and services

• Cinéma Le Kiosque
• Musée Henri Barré
• Festival Au Fil du Thouet
• T'Bus
• Centre de Loisirs
• Ludothèque
• École du Patrimoine (Archipat)
• Centre Régional Résistance & Liberté
• Salles de location municipales
• Résidence Autonomie Gambetta
• Dispositif Solidarité Étudiants
• Application Visite Patrimoine
• Journal Municipal Vivre à Thouars

Named customers1 record

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• IGNIS CommunicationminorOthersWebsite development and maintenance partner. IGNIS Communication, based in Saumur, designed and maintains the official municipal website thouars.fr.
• OVH SASminorOthersWeb hosting provider. OVH SAS, headquartered in Roubaix, provides hosting services for the municipal website infrastructure.
• Union des Commerçants 'J'achète à Thouars'coreGTM or Marketing PartnerPartnership with local merchants association for joint event organization including Marché de Noël (Christmas Market) and other city events. The partnership supports downtown revitalization efforts.
• DiepholzminorStrategic or Co-development PartnerGerman twin town partnership for international cultural exchange and citizen diplomacy.
• HannutminorStrategic or Co-development PartnerBelgian twin town partnership for international cultural exchange and citizen diplomacy.
• HelensburghminorStrategic or Co-development PartnerBritish twin town partnership for international cultural exchange and citizen diplomacy.
• Port-GentilminorStrategic or Co-development PartnerGabonese twin town partnership established in December 1959, recently reactivated with new mayor Gabriel Tchango elected March 2024 visiting Thouars in June 2024.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Ville de Chinon: Chinon is a similarly scaled commune in Indre-et-Loire with strong heritage tourism positioning (forteresse royale, Ville d'Art et d'Histoire) and cultural programming comparable to Thouars. Highly relevant for benchmarking how a mid-sized commune monetizes heritage designation.
• Ville de Saumur: Saumur is a similarly sized commune in Maine-et-Loire neighboring Thouars, sharing heritage tourism positioning (Saumur château, Cadre Noir), comparable cultural venue operations, and similar municipal administrative structure. It is the most directly comparable commune by proximity and profile.
• Ville de Parthenay: Parthenay is a neighboring Deux-Sèvres commune of comparable small-city scale that maintains a similar municipal service portfolio including heritage tourism (medieval festival, cité médiévale). Directly comparable for sizing municipal budgets, staffing, and the economics of small-town cultural programming.
• Ville de Bressuire: Bressuire is another Deux-Sèvres commune of similar demographic scale with parallel municipal functions and operational scope. Comparable as a benchmark for commune-level service delivery models, intermunicipal cooperation, and rural-urban municipal economics in the same geographic market.
• Ville d'Amboise: Amboise is a comparable Loire Valley heritage commune of similar scale operating a municipal cultural portfolio, château tourism, and citizen services. Provides a strong comparable for tourism monetization, event hosting capability, and the economics of small-city heritage governance.
• Ville de Niort: Niort is the prefecture of the same Deux-Sèvres department as Thouars and the natural larger-urban reference point. Comparable because it operates the same set of municipal functions (CCAS, urban planning, cultural venues) at a scaled administrative level, providing structural benchmarking for service portfolio and budget composition.

Regional players

• Ville de Guéret: Guéret is a prefecture-level commune of similar demographic scale in nearby Creuse. Comparable for benchmarking how a small prefecture manages a broader municipal service portfolio including cultural venue operations, transit, social services, and intermunicipal coordination.
• Ville de Loudun: Loudun is a similarly sized commune in nearby Vienne department with comparable heritage and small-town service offerings. Comparable for benchmarking municipal service economics in the broader Nouvelle-Aquitaine/adjacent regional context, though serving a different territorial constituency.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/share
• Facebookfacebook.com/sharer.php
• LinkedInlinkedin.com/company/ville-de-thouars

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ville de Thouars