Three60Events
Three Sixty Events is a Dubai-based boutique corporate event management firm of about nine employees that delivers full-service event planning — sourcing, logistics, creative, production, and marketing — primarily to enterprise and government clients in pharmaceuticals, FMCG, and IT across the UAE.
- Company typePrivate
- Founded-
- HeadquartersDubai
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Three60Events does
Three Sixty Events is a privately held, Dubai-based boutique corporate event management firm headquartered at 1001 DAMAC Business Tower in Business Bay. The company delivers full-service event planning for enterprise and government clients across pharmaceuticals, FMCG, and IT verticals, with a stated ambition to become a UAE market leader in corporate events, brand activations, and exhibitions. Its seven-module service offering covers Sourcing (hotel negotiation), Meeting Planning (end-to-end event management), Logistics, Destination Management (with worldwide capability), Creative Concepts, Production, and Marketing Solutions, executed by an in-house team of meeting professionals covering decor, design, creative direction, and technical production.
The company operates with approximately nine employees and serves a named client roster that spans Viatris, Merz, Aster, Amulatory, Al-Ain Water, Al-Baraka Bank, Total, the UAE Ministry of P.I., and Sheikh Khalifa — a mix that signals both vertical diversification and exposure to government and large-enterprise engagements. Its primary distribution channel is direct sales through a Zoho-powered event request form on its website, with no disclosed digital advertising, content marketing, or social selling programs beyond the company site.
The revenue model is professional services on a quote-based, project-by-project basis — pricing is not publicly disclosed and is determined per engagement based on scope, venue, logistics, production, and creative elements. The firm reports no technology platform, no AI capabilities, no API or integrations, and no funding history; its principal defensible assets are relationships with major brand hotels for venue access and a portfolio of named enterprise and government clients.
Three60Events firmographics
Firmographics- Name
- Three60Events
- Legal name
- Three Sixty Events
- Website
- https://three60events.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Three Sixty Events is a Dubai-based boutique corporate event management firm of about nine employees that delivers full-service event planning — sourcing, logistics, creative, production, and marketing — primarily to enterprise and government clients in pharmaceuticals, FMCG, and IT across the UAE.
- Ownership category
- akta.pro rank
Three60Events industry classification
Industry- Product category
- Corporate Event Management Services
- NAICS
- Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Events-Integrated Corporate Travel (TMCs with Meetings/Groups) (THACAAAH)
- akta.pro secondary industries
- Event Production & Theming (Décor, Creative, Entertainment Booking) (THAHADAH), F&B Experiences & Group Dining (Restaurant Buyouts, Tastings, Catering Coordination) (THAHADAI)
Keywords
Where Three60Events is headquartered
LocationHeadquarters
- HQ city
- Dubai
Offices2 records
Markets served
Three60Events business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Corporate Event Services: Full-service event planning and execution including meeting planning, logistics, destination management, creative concepts, production, and marketing solutions. Revenue generated through professional services fees for custom corporate events, brand activations, exhibitions, and conferences.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Three60Events product offering
Product offeringCore offering
Three60Events is a corporate event management agency that plans and executes events end-to-end for enterprise clients, covering hotel sourcing and negotiation, meeting planning, logistics, destination management, creative concept design, technical production, and integrated marketing solutions. It primarily serves pharmaceutical, FMCG, and IT clients in the UAE with the ability to deliver events in any city worldwide.
Product overview
Three60Events operates as a corporate events management company offering a comprehensive suite of event services. The portfolio consists of seven core service modules: Sourcing (hotel negotiation), Meeting Planning (end-to-end event management), Logistics (event coordination), Destination Management (travel and venue arrangements), Creative Concepts (event design), Production (technical production), and Marketing Solutions (brand marketing). The company primarily serves pharmaceuticals, FMCG, and IT clients across the UAE, delivering corporate events, concerts, brand activations, and exhibitions.
Differentiator
Problem solved
Functional benefit
Products and services
- Sourcing Hotel sourcing and negotiation service leveraging strong relationships with major brand hotels to secure optimal deals for client events.
- Meeting Planning End-to-end event management covering pre-planning, event day execution, and post-event activities by skilled in-house professionals.
- Logistics Event logistics coordination for training events, meetings, product launches, and experiential events, delivering flawless attendee experiences.
- Destination Management Comprehensive destination services including accommodations, ground transportation, entertainment, activities, dining, and meeting space arrangement, with worldwide capability.
- Creative Concepts Event design and experiential concept development, transforming client visions into unique customized event experiences for corporate events, intimate gatherings, and product launches.
- Production Technical event production including print, audio visual, corporate gifts, displays, and event element production to make events stand out.
- Marketing Solutions Integrated marketing solutions leveraging technological expertise to develop winning strategies and innovative tactical capabilities for brand growth.
Companies that use Three60Events
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Three60Events technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Three60Events partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Al-Ain WaterminorBeverage brand partnership for event sponsorship and brand activations.
- ViatriscoreHealthcare and pharmaceutical company as a key client for corporate events and healthcare sector activations.
- AstercoreHealthcare provider as a key client for healthcare sector corporate events.
- MerzcorePharmaceutical company as a client for corporate pharmaceutical events.
- Al-Baraka BankminorIslamic banking institution as a client for corporate banking events.
- TotalminorEnergy company as a client for corporate energy sector events.
- Ministry of P.I.coreGovernment ministry as a key client for official government events and initiatives.
- Major Brand HotelscoreStrong relationships with major brand hotels enabling preferred venue access and competitive pricing for client events. Hotel partnerships provide venue sourcing capabilities.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Three60Events competitors and assessment
Company assessmentBroad incumbents
- GES (Global Experience Specialists): Global event and exhibition services provider with experience designing and executing large-scale corporate events and trade shows. Comparable in scope of services and enterprise/government client mix.
- BCD Meetings & Events: Global corporate meetings and events agency with Middle East operations. Comparable as a broad incumbent offering strategic meetings management, DMC, and event execution for enterprise clients including pharma.
- Freeman: One of the largest global event experience and exhibition services companies. Comparable as a broad incumbent delivering end-to-end event production, creative, and logistics for enterprise and association clients.
- Pico Global: Asia-headquartered MICE and brand activation group with UAE and global operations. Comparable as a direct full-service peer in corporate events, exhibitions, and destination management for enterprise clients.
- MCI Group: Global events, meetings, and association management firm with a long-standing MENA presence. Comparable as a larger incumbent offering full-service corporate event, DMC, and association management across the same verticals (pharma, FMCG, government, IT) that Three60Events targets.
Regional players
- Great Minds Event Management: UAE-headquartered event management company serving corporate, government, and association clients. Comparable as a regional peer in event planning, conferences, and destination management in the Gulf.
- Plan B Events (UAE): Dubai-based corporate event management agency. Comparable as a regional boutique peer offering corporate event planning and production for enterprise and government clients in the UAE.
- Eventum (UAE): UAE-based corporate event and experiential agency serving enterprise clients in the Gulf. Comparable as a regional boutique peer offering event planning, production, and brand activations in the same Dubai market.
Direct peers
- Kingsmen Creatives: Asia-based experiential events, exhibitions, and brand activation agency with Middle East projects. Directly comparable as a full-service event and production house serving enterprise clients across regulated industries.
- emc3 (The Experience Marketing Company): Events and experiential agency operating across MENA and globally for enterprise clients. Directly comparable as a corporate event and brand activation specialist with similar end-to-end service model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Three60Events social profiles
Digital presenceThree60Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
Three60Events leadership team
Management profileNumber of profiles
Three60Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Three60Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Three60Events
What does Three60Events do?
Three60Events is a corporate event management agency that plans and executes events end-to-end for enterprise clients, covering hotel sourcing and negotiation, meeting planning, logistics, destination management, creative concept design, technical production, and integrated marketing solutions. It primarily serves pharmaceutical, FMCG, and IT clients in the UAE with the ability to deliver events in any city worldwide.
Is Three60Events a public or private company?
Three60Events is a private company. It is classified as unknown and is currently operating.
When was Three60Events founded?
Three60Events was founded in -1. It employs 1 to 10 people.
Where is Three60Events based?
Three60Events is headquartered in Dubai.
How does Three60Events make money?
One revenue line is on record: corporate Event Services.
Who are Three60Events's main competitors?
Broad incumbents on record are GES (Global Experience Specialists), BCD Meetings & Events, Freeman, Pico Global and MCI Group. Regional players are Great Minds Event Management, Plan B Events (UAE) and Eventum (UAE). Direct peers are Kingsmen Creatives and emc3 (The Experience Marketing Company).
Does Three60Events have an API?
No public API is recorded for Three60Events.
What industry is Three60Events in?
Three60Events's product category is Corporate Event Management Services. Its primary akta.pro industry code is THACAAAH, Events-Integrated Corporate Travel (TMCs with Meetings/Groups), with a secondary code of THAHADAH, Event Production & Theming (Décor, Creative, Entertainment Booking). Its NAICS code is 561920 and its SIC code is 7311.