Thrower Electric Inc.

What Thrower Electric Inc. does

Thrower Electric Inc. is a family-owned electrical contracting company founded in 1977 by Clifford Thrower and headquartered at 1220 Commerce Dr., Madison, Georgia. The company delivers installation, repair, troubleshooting, and maintenance electrical services across four primary verticals — residential, commercial, multifamily, and industrial — to homeowners, small and mid-market businesses, contractors, property managers, interior designers, and industrial facilities. Its service scope spans breaker panel work, wiring and outlet/switch upgrades, lighting fixture and ceiling fan installation, EV charger installation, Generac home standby generator sales and installation, low-voltage systems (fire alarms, CCTV, access control), smart automation and controls, lighting retrofits, energy management, rigging and welding for equipment swaps, and plant expansion electrical work.

The business operates a direct-to-consumer go-to-market motion: customers initiate service via phone (+1 770-554-0772), SMS, or email ([email protected]), and pricing is quote-based, determined after diagnostic assessment of project scope. There is no self-serve digital booking, no subscription or managed-service contract model, and no marketplace or reseller channel. Marketing is concentrated on the company website (throwerelectric.com) and embedded Google reviews; no social media, paid advertising, or email-marketing programs are documented. The company is bonded and insured and holds contractor licensing across six southeastern states (Georgia, Alabama, Florida, North Carolina, South Carolina, Tennessee), with primary density in Georgia's Lake Country (Lake Oconee, Atlanta, Athens, Madison, Loganville).

Revenue is generated entirely through transactional, one-time service and installation fees across the four verticals, with no disclosed recurring-revenue component aside from incidental generator maintenance. The firm has 13 employees, no external funding rounds, no subsidiaries, no M&A activity, no patents or trademarks, and no disclosed institutional or PE ownership, indicating a self-funded, founder-led operating model that has scaled organically over four decades.

Name

Thrower Electric Inc.

Legal name

Thrower Electric Inc.

Website

https://throwerelectric.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Thrower Electric Inc. is a family-owned electrical contractor founded in 1977 in Madison, Georgia, providing installation, repair, and maintenance services across residential, commercial, multifamily, and industrial clients in a six-state Southeast region, with specialty lines in Generac generators and EV chargers.

Ownership category

akta.pro rank

Product category

Electrical Contracting Services

akta.pro primary industry

Generator Installation & Transfer Switches (Standby/Portable Interlock) (HSAOADAF)

Keywords

• Electrical contracting services
• Residential electrical services
• Commercial electrical services
• Industrial electrical services
• Generac generator installation

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Electrical Service Labor & Installation: One-time service fees for electrical repairs, troubleshooting, and installation work. Services include breaker panel work, wiring repairs, lighting fixture replacement, outlet/switch upgrades, ceiling fan installation, and EV charger installation. Revenue is transactional per service call or project, not recurring. No subscription or recurring revenue model apparent.
2. Generac Generator Products & Installation: Sales and installation of Generac home standby generators. Permanent generator installations connected to natural gas or propane, including sizing consultation, installation, and maintenance services.
3. Industrial Electrical Projects: Large-scale industrial electrical work including facility maintenance, lighting retrofits, equipment swaps, plant expansions, and rigging and welding services for electrical upgrades.
4. Commercial Construction & Tenant Upfits: New construction electrical work and tenant improvement/remodel projects for retail, restaurant, and office spaces, including multi-site rollout project management.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Thrower Electric Inc. is a full-service electrical contracting company delivering electrical repair, installation, and construction services across residential, multifamily, commercial, and industrial sectors. Core offerings include wiring and panel work, lighting retrofits, low-voltage systems (fire alarms, CCTV, access control), EV charger installation, smart automation and controls, and turnkey multi-site commercial rollout project management. The company also sells and installs Generac home standby backup generators connected to natural gas or propane with Mobile Link remote monitoring.

Product overview

Thrower Electric Inc. is a full-service electrical contracting company offering a unified portfolio of service offerings across residential, commercial, multifamily, and industrial sectors. The core product line consists of four main service categories: Residential Electrical Services, Commercial Electrical Services, Multifamily Electrical Services, and Industrial Electrical Services. These are complemented by specialized Generac Backup Power Generator services and add-on offerings including EV charger installation, ceiling fan installation, outlet and switch upgrades, breaker box repairs, and electrical troubleshooting. The company provides installation, repair, maintenance, and emergency services throughout Georgia, South Carolina, Tennessee, North Carolina, Alabama, and Florida.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Electrical Services

Quantifiable outcome

• Same-day service available for urgent repairs
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mr. Electric: Neighborly-owned national electrical service franchise providing residential and commercial electrical installation, repair, and maintenance. Directly comparable to Thrower Electric's residential, commercial, and emergency service offerings, with a similar full-service positioning across multiple customer segments.
• Coolray Heating, Cooling, Plumbing & Electrical: Georgia-based multi-trade home services company with electrical, HVAC, plumbing, and generator services across the Southeast. Directly comparable to Thrower Electric in geography, multi-service offering, and customer base, though at substantially larger scale with broader trade coverage.
• Mister Sparky Electric: National residential and commercial electrical service franchise offering 24/7 emergency repair, panel upgrades, generator installation, and EV charger services. Closely comparable to Thrower Electric in service mix, customer segments, and emergency response positioning, though with substantially greater national brand recognition and scale.
• Estes Services: Atlanta metro area home services company offering electrical, HVAC, and plumbing for residential and light commercial customers. Directly comparable to Thrower Electric's Atlanta-area residential and commercial electrical work, with overlapping service area in the same Georgia market.

Emerging players

• ChargePoint: US EV charging network and hardware provider with a growing residential and commercial charger business. Comparable to Thrower Electric in the EV charger installation market, but operating at substantially larger scale and as both manufacturer and network operator.
• Tesla Energy: Vertically integrated EV charging and energy storage provider including residential Powerwall and home charging. Overlaps with Thrower Electric in residential EV charger and backup power installation, but competes as a national brand with proprietary hardware.

Regional players

• Wes Carver Electric: Established regional electrical contractor offering residential electrical services, generator installation, and smart home integration. Comparable service mix to Thrower Electric, including the Generac generator partnership, but serves the Mid-Atlantic rather than the Southeast.
• Hiller Plumbing, Heating, Cooling & Electrical: Tennessee-based multi-trade home services contractor serving the Southeast with electrical, plumbing, and HVAC offerings. Comparable in service mix and regional Southeast positioning to Thrower Electric, but with primary concentration in Tennessee rather than Georgia.

Others

• Generac Holdings: Largest US manufacturer of standby and portable generators, and a key supplier/partner for Thrower Electric's Generac generator installation business. Comparable in the sense that the standby power market they participate in is anchored by Generac's product roadmap, installation, and service network.

Broad incumbents

• ServiceMaster Brands: Large national franchisor of home services brands spanning restoration, cleaning, pest control, and home services. Relevant as a strategic incumbent that could acquire or partner with regional electrical contractors like Thrower Electric to expand trade coverage in the Southeast.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/thrower-electric-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thrower Electric Inc.