The Heritage School - North Campus

What The Heritage School - North Campus does

The Heritage School North Campus is a CBSE-affiliated, co-educational private K-12 school located on Sahastradhara Road in Dehradun, Uttarakhand, India, operated by The Heritage School Society. It is the second branch of The Heritage School, whose original campus was founded in 1953 as The Doon Cultural Centre; the North Campus was launched as a new branch with an inaugural-year academic program running from UKG through Class XII, structured across four progressive levels: Sunbeams (LKG-II), Junior School (III-V), Middle School (VI-VIII), and Senior School (IX-XII). The school's core offering is holistic, learner-centric education combining a CBSE curriculum with smart classrooms (digital boards and audio-visual tools), science and computer labs, a library, sports coaching delivered through partnerships with APTC and the National Institute of Sports, and a co-curricular stack covering music, dance, drama, leadership (MUN, student council), outdoor activities, and clubs. Supporting infrastructure includes a 100+ bigha green campus with expansive grounds, school transport, and dedicated safety and security services.

The business model is subscription tuition revenue on an Indian academic year running April 1 to March 31, with admission confirmation contingent on a completed application form, applicable documents, admission fee, and a quarter's fee; withdrawals require one calendar month's notice or trigger one month's fee charge. Pricing is not publicly disclosed — parents must contact the admissions team — which is standard for the segment and indicates a relationship-driven, non-transparent pricing posture. Go-to-market is direct-to-consumer through the school's website (which carries an online admission form via WPForms), Facebook, YouTube, Instagram, and direct phone/WhatsApp contact, supplemented by open houses and campus visits; the school does not operate an API, mobile app, or programmatic enrollment channel. The target customer segment is families in Dehradun and surrounding Uttarakhand seeking CBSE schooling for children aged roughly 3.5 to 18, with parent partnership positioned as central to the value proposition. Governance sits with a President (Avadhesh Kumar), Director (Siddhartha Chaudhary), and Principal (Mrs. Deepali Singh), and the school holds CBSE affiliation, RTE Act 2009 recognition, Uttarakhand Government NOC, society registration, and building, fire, and land safety certificates.

Name

The Heritage School - North Campus

Legal name

The Heritage School North Campus

Website

https://ths.edu.in

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

The Heritage School North Campus is a CBSE-affiliated, co-educational private K-12 school in Dehradun, India, operated by The Heritage School Society. It serves families in Uttarakhand with a UKG-through-Class XII program combining academics, smart classrooms, sports coaching, and co-curricular activities on a 100+ bigha campus.

Ownership category

akta.pro rank

Product category

K-12 Private Education

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAJABAG

International/Global Curriculum Schools (IB, Cambridge, etc.)

Education/K–12 / Primary & Secondary Education/Private & Independent K–12 Schools

Keywords

• CBSE school education
• K-12 holistic learning
• Co-curricular programmes
• Smart classroom instruction
• Sports and performing arts

Headquarters

HQ city

Dehradun

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Tuition Fees: Academic session runs from April 1 to March 31. Admission confirmed upon submission of complete application form, all applicable documents, admission fee, and quarter's fee. Withdrawal requires one calendar month's written notice or one month's fee will be charged.

Distribution channels2 records

Marketing channels5 records

Core offering

The Heritage School North Campus delivers a CBSE-affiliated, co-educational day-school programme for students from UKG through Class XII on a 100+ bigha campus in Dehradun, structured across Sunbeams (LKG-II), Junior School (III-V), Middle School (VI-VIII) and Senior School (IX-XII). The academic core is supported by smart classrooms, science and computer labs, a library, a sports programme with APTC and NIS-trained coaches, and a co-curricular offering spanning music, dance, drama, leadership, outdoor activities, transport and campus safety services. Revenue is generated primarily through quarterly tuition and admission fees from enrolled families.

Product overview

The Heritage School North Campus is a CBSE-affiliated co-educational institution in Dehradun offering a unified educational programme from Classes UKG to XII. The school provides a holistic, learner-centric approach combining academics with co-curricular development. Academic offerings are structured across four progressive levels: Sunbeams (LKG-Class II), Junior School (Classes III-V), Middle School (Classes VI-VIII), and Senior School (Classes IX-XII). Supporting the academic core, the school offers an extensive enrichment programme including Smart Classrooms with digital boards, Science & Computer Labs, a Library, and Sports & Games facilities (with professional coaching from APTC and NIS). Co-curricular activities encompass Creative & Performing Arts (dance, music, drama, visual arts), Leadership & Personality Development (MUN, student council, debates), and Outdoor Activities & Educational Trips. Support services include School Transport and Safety & Security. The institution operates from a spacious campus exceeding 100 bighas on Sahastradhara Road, Dehradun.

Differentiator

Problem solved

Functional benefit

Products and services

• Sunbeams Programme Early childhood education programme for Classes LKG, UKG, I & II, building strong foundations through joyful, activity-based, and experiential learning. Targeted at young children entering formal schooling at the Heritage School North Campus.
• Junior School Programme Middle primary education for Classes III, IV & V, strengthening core skills while fostering curiosity, creativity, and confidence. Targeted at upper-primary students at the Heritage School North Campus.
• Middle School Programme Upper primary education for Classes VI, VII & VIII, encouraging analytical thinking, exploration, and deeper conceptual understanding. Targeted at early-adolescent students at the Heritage School North Campus.
• Senior School Programme Secondary and senior secondary education for Classes IX, X, XI & XII, preparing students for academic excellence, board examinations, leadership, and future-ready pathways. Targeted at senior students preparing for CBSE board examinations and post-school pathways.
• Smart Classrooms Technology-enabled interactive learning spaces equipped with advanced digital boards, multimedia learning tools, and audio-visual resources for immersive, concept-based, and student-focused education. Targeted at enrolled students across all classes.
• Science & Computer Labs Well-equipped laboratories providing hands-on scientific experimentation and technology-based learning experiences to develop practical understanding, digital literacy, and analytical abilities. Targeted at enrolled students.
• Library Dynamic learning space with a rich collection of books, reference materials, academic resources, and literature supporting reading excellence, research, and intellectual growth. Targeted at enrolled students.
• Sports & Games Programme Comprehensive sports programme covering football, athletics, volleyball, basketball, cricket, table tennis, yoga, chess, judo, karate, and lawn tennis, with training from APTC and National Institute of Sports coaches. Targeted at enrolled students across all age groups.
• Creative & Performing Arts Programme Programme covering dance, vocal and instrumental music, theatre, art, sketching, painting, and craft for self-expression, imagination, and confidence building. Targeted at enrolled students.
• Leadership & Personality Development Programme Interactive clubs and opportunities for debate, Model United Nations (MUN), student council, team-building exercises, and community engagement projects. Targeted at enrolled students.
• Drama Education Drama programme building confidence in speaking and performance, understanding emotions and storytelling, voice modulation, facial expressions, and gestures. Targeted at enrolled students.
• Outdoor Activities & Educational Trips Nature visits to locations like Lachhiwala and educational trips to the Forest Research Institute for experiential learning and real-world exposure. Targeted at enrolled students.
• School Transport Service Safe, reliable, and well-managed transport facility with well-maintained vehicles, trained drivers, and planned routes for timely student commute. Targeted at parents and students living in Dehradun and surrounding areas.
• Safety & Security Services Comprehensive safety measures including secure campus access, trained security personnel, student safety protocols, and emergency preparedness. Targeted at enrolled students and their parents.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• APTC (Academy for Power Training and Coaching)coreStrategic or Co-development PartnerAPTC provides trained sports coaches who guide students in various sporting activities at The Heritage School North Campus. This partnership supports the school's commitment to sports and physical development as integral parts of the curriculum.
• National Institute of Sports (N.I.S.)coreStrategic or Co-development PartnerN.I.S. certified coaches guide students in various sporting activities at the school. This partnership ensures professional-level sports training for students participating in the sports curriculum.

Scale indicators2 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• The Doon School: Premier boys' boarding school in Dehradun with deep legacy; sets the upper benchmark for premium K-12 positioning in the same catchment and influences parent choice set.
• Welham Boys' School: Long-established Dehradun boarding/day school competing for premium K-12 admissions; comparable on holistic development and leadership emphasis.
• Woodstock School: International residential K-12 school in Mussoorie/Dehradun region with IB and Cambridge pathways; benchmarks premium holistic-pedagogy positioning in the same regional market.

Direct peers

• Tula's International School: CBSE-affiliated school in Dehradun emphasizing experiential learning, sports, and smart classrooms — closely aligned with Heritage North Campus's positioning and infrastructure claims.
• St. Joseph's Academy, Dehradun: Established ICSE/CBSE K-12 school in Dehradun with strong co-curricular emphasis, a typical alternative considered by parents evaluating Heritage North Campus.
• Delhi Public School Dehradun: A CBSE-affiliated K-12 school in Dehradun with strong sports and academic programming, competing for the same parent segment as Heritage North Campus across Uttarakhand.
• The Heritage School (New Road, Dehradun): The parent institution sharing the Heritage brand on New Road, Dehradun. Same CBSE curriculum, same society management, and the original brand whose reputation the North Campus is leveraging.
• Doon International School: Established CBSE K-12 school in Dehradun with similar holistic-pedagogy positioning and residential/day-boarding options, directly comparable on curriculum and target segment.
• Ecole Globale International Girls' School: Premium residential girls' school in Dehradun offering CBSE and Cambridge pathways with extensive sports and arts infrastructure, targeting the same affluent Dehradun catchment.

Regional players

• Vantage Hall Girls' Residential School: Premium girls' residential school in Dehradun offering CBSE with strong sports and leadership programming, comparable on premium-fee K-12 positioning in Uttarakhand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=hF-IdGVVgkU
• Facebookfacebook.com/theheritagenorthcampus
• Instagraminstagram.com/accounts/login/?next=%2Ftheheritagenorthcampus&source=omni_redirect
• LinkedInlinkedin.com/school/the-heritage-north-campus

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Heritage School - North Campus