Taradale High School

What Taradale High School does

Taradale High School is a state co-educational secondary school located at 50 Murphy Road, Taradale, Napier, in New Zealand's Hawke's Bay region. Founded in 1970, the school operates under a Board of Trustees under the New Zealand Education Act and is funded primarily through government operational grants as a decile 7 institution. It serves approximately 1,000-1,100 students across Years 9-13, delivered by roughly 65 staff, with an additional ~40 international students drawn from Germany, Japan, Korea, Hong Kong, China, and Brazil.

The school's core product is the New Zealand secondary curriculum leading to NCEA qualifications, supplemented by an extensive co-curricular portfolio spanning more than 20 sports codes, performing and visual arts (including award-winning dance and choral programmes), outdoor education, and structured pastoral care through a four-House system (Hetley, Tareha, Miller, Kaiwhata). The technology stack centres on the KAMAR student management portal — accessible via web and Android/iOS apps — for notices, attendance, timetables, and reporting, a mandatory BYOD/e-Device programme requiring Windows laptops running Microsoft Office 365 (licensed by the school), and integration with the NZQA digital exam platform for NCEA delivery. External partnerships include PB Tech as preferred device supplier, Office Products Depot for stationery, NZQA for assessment and pastoral care compliance, and multiple iwi and community organisations for cultural and vocational projects.

The business model rests on three revenue streams: government per-student funding (the dominant source), international student tuition and accommodation fees, and ancillary sales through the school uniform shop and stationery channel. Go-to-market is direct-to-consumer with three enrollment tracks: automatic in-zone enrollment, out-of-zone enrollment via an annual Police-supervised ballot with defined priority categories, and an international enrollment process bound by the NZQA Code of Practice. Distribution is supported by a school website, social channels (Facebook, Instagram, YouTube), multi-language international prospectuses, and annual open evenings.

Name

Taradale High School

Legal name

Taradale High School

Website

https://ths.school.nz

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Short description

Taradale High School is a New Zealand state co-educational secondary school in Hawke's Bay, founded in 1970, serving approximately 1,000-1,100 students from Years 9-13 through NCEA-aligned academic, sporting, arts, and international student programmes.

Ownership category

akta.pro rank

Product category

Secondary Education

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public Middle Schools (EDAJAAAC)

Keywords

• Secondary education
• NCEA qualifications
• International student programme
• BYOD learning programme
• School pastoral care

Headquarters

HQ city

Taradale, Napier

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D, Supply Chain

Revenue model

1. International Student Tuition: Tuition and accommodation fees paid by international students via bank transfer before visa can be granted. Fee schedules available for 2025, 2026, and 2027 academic years.
2. Uniform Sales: School uniform available only through Taradale High School Uniform Shop. Shop open Tuesdays 12:30pm-5:30pm during term time and extended hours in January.
3. Stationery Sales: Stationery available through Office Products Depot online via nzschoolshop.co.nz with bulk pricing negotiated by school, and in-person at Hawkes Bay Office Products Depot.
4. Government Funding: Decile 7 state school receiving government funding based on socioeconomic factors. School Board governance with audited annual accounts.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

Taradale High School is a co-educational state secondary school in Taradale, Napier (Hawke's Bay, New Zealand) delivering Years 9-13 education to approximately 1,000-1,100 students. Its core offering is a broad modern curriculum leading to NCEA qualifications, complemented by an international student programme with homestay accommodation, extensive sports and arts programmes, and a BYOD technology integration with Microsoft Office 365 and the NZQA Digital Exam Hub.

Product overview

Taradale High School is a co-educational secondary school offering a comprehensive educational programme for approximately 1000-1100 students from Years 9-13. The school's product portfolio centres on its core educational services supplemented by the KAMAR Portal/SchoolBridge Dashboard student information system, a BYOD/e-Device programme requiring Windows laptops with Office 365, extensive sports and arts programmes, and a dedicated international student programme with homestay accommodation. The school integrates with external platforms including KAMAR for student management, PB Tech for device procurement, Office Products Depot for stationery, and NZQA for digital examination delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• International Student Programme A dedicated secondary education programme for international students enrolling for Years 9-13, including homestay accommodation with police-vetted local families, ESOL support, cultural integration, and outdoor education experiences. Tuition and accommodation fees are published separately for the 2025, 2026 and 2027 academic years and must be paid prior to NZ visa issuance.
• Sports Programme

Quantifiable outcome

• Regional champions in Dance NZ Made age group categories since 2013
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Te Matai TrustminorStrategic or Co-development PartnerPartnership in Trade Skills Hut project. Year 13 Trade Skills students constructing a 4-person hut that will be flown into bush and reassembled along Upper Makiekie stream. Associated with Ngāti Tūwharetoa and Ngāti Kahungunu.
• Ahu Whenua TrustminorStrategic or Co-development PartnerPartner in Trade Skills Hut project associated with Ngāti Tūwharetoa and Ngāti Kahungunu iwi.
• Ngāti PāhuweraminorStrategic or Co-development PartnerPartner in Trade Skills Hut project contributing to student learning experience in real-world construction project.
• Te Whanganui Orutu Taiwhenua AhuririminorStrategic or Co-development PartnerPartner in Trade Skills Hut project providing cultural context and support for student learning.
• UN Youth New ZealandminorStrategic or Co-development PartnerPartnership for Model United Nations program. Students attend regional and national Model UN events hosted by UN Youth NZ, meeting ambassadors and debating global issues with students from around New Zealand.
• PB TechminorChannel Partner/ Reseller/ DistributorPreferred laptop supplier for BYOD program. Offers education pricing to parents same as school pricing. Finance plans available through PB Tech for laptop purchases.
• Microsoft (Office 365)coreTechnology or IntegrationMicrosoft Office 365 provided to all students with school license. BYOD program requires Windows laptops capable of running Office 365.
• NZQA (New Zealand Qualifications Authority)coreTechnology or IntegrationDigital exam system integration. Students access digital practice exams and external exams through NZQA student login and Exam Hub.
• Homestay Families (Local Community)coreOthersCarefully selected host families who undergo police vetting. Most families live within walking distance of school. Families provide homestay accommodation for international students with pets typically including dog or cat. All families live in detached houses with gardens.
• NZQAcoreStrategic or Co-development PartnerBound by Code of Practice for Pastoral Care of International Students published by NZQA. Copies available in multiple languages including English, Spanish, German, Simplified Chinese, Japanese, Portuguese, Korean.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Auckland Grammar School: Large, established state secondary school with elite academic reputation and significant international student program. Broader NZ state secondary incumbent comparable on governance (Board of Trustees), NCEA delivery, and international student commercialization.
• Christ's College, Christchurch: Large, well-established NZ secondary school with boarding, international student intake, and prominent arts/sports programs. Broad incumbent for benchmarking national secondary positioning, extracurricular depth, and international student commercialization.
• Otago Boys' High School: Historic state secondary school in Dunedin with comparable governance, NCEA/NZQA delivery, broad extracurriculars, and a long-standing international student program. Comparable peer for state secondary operating model outside Auckland/Wellington.

Direct peers

• Taupo-nui-a-Tia College: Co-educational state secondary school in the Central North Island and listed Central 6 sports exchange partner of Taradale. Comparable size, co-ed state model, and regional NZ secondary positioning.
• Wellington College: Large co-educational state secondary school with a co-ed enrollment model and broad extracurricular/arts/sports profile. Comparable NZ state-co-ed peer with international student program and similar NCEA/NZQA delivery.
• Hastings Boys' High School: State secondary school in the adjacent Hastings urban area. Most direct regional peer for Hawke's Bay state secondary enrollment, decile funding tier, and Central 6 sports exchanges.
• Napier Boys' High School: State secondary school located in the same Napier/Hawke's Bay region. Direct comparator for local enrollment, decile funding, sports exchange (Central 6), and overlapping student catchment.

Regional players

• Iona College: Co-educational independent school in Havelock North, Hawke's Bay. Regional competitor for the same Hawke's Bay families and overlapping arts/sports/leadership positioning, though private fee-based.
• Woodford House: Independent girls' boarding school in Havelock North, Hawke's Bay. Regional competitor for in-zone students in the same catchment; comparable extracurricular and pastoral-care positioning, though private/independent model.
• Lindisfarne College: Independent boys' boarding school in Havelock North, Hawke's Bay. Regional competitor for Hawke's Bay families; comparable breadth of sports, arts, and outdoor education programming but with private fee-based model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/THP
• Facebookfacebook.com/THS
• Instagraminstagram.com/THS
• LinkedInlinkedin.com/company/taradale-high-school

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taradale High School