Thương Mại Việt Nam

What Thương Mại Việt Nam does

Trung tâm Internet Việt Nam (VNNIC), operating under the informal name Thương Mại Việt Nam for its promotional .vn domain portal, is a Vietnamese government administrative organization under the Ministry of Science and Technology responsible for administering the .vn country-code top-level domain. Established in 2005 and headquartered at 18 Nguyễn Du, Hà Nội, VNNIC serves as the sole government-mandated registry for .vn domain names, providing registration, renewal, and management services to Vietnamese businesses, organizations, government entities, and individuals. The associated thuongmaivietnam.vn domain that gave this entry its name has expired, though the main VNNIC portal and operational sub-sites remain active.

The core product is .vn domain registration and management, delivered through a self-serve online portal (tenmien.vn) and a network of officially authorized domain registrars. Complementary services include website building assistance, brand protection advisory, and two newer digital-presence offerings — "Hiện diện gương mặt số" (Digital Identity Presence) at guongmatso.tenmien.vn and "Hiện diện thương hiệu số" (Digital Brand Presence) at thuonghieuso.tenmien.vn — which extend the portfolio beyond pure registry services. The underlying technology is the standard Domain Name System (DNS) management infrastructure typical of a national ccTLD registry, with WHOIS lookup, domain lifecycle management, and registrar coordination.

The business model is subscription/recurring revenue from domain registration and renewal fees, augmented by registrar-channel economics. The go-to-market is direct-to-consumer via the self-serve portal for SMBs and individuals, with enterprise customers reached through the authorized registrar reseller network. Pricing tiers and fee structures are not publicly disclosed. VNNIC is state-funded rather than venture-backed, has approximately 40 employees, and holds no public ticker; its competitive position is anchored in a regulatory monopoly on the .vn namespace rather than in technology differentiation or capital markets positioning.

Name

Thương Mại Việt Nam

Legal name

Trung tâm Internet Việt Nam

Website

https://thuongmaivietnam.vn

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

VNNIC (Trung tâm Internet Việt Nam) is Vietnam's government-mandated registry for the .vn country-code top-level domain, providing domain registration, management, and digital brand/identity services to Vietnamese businesses, organizations, and individuals under the Ministry of Science and Technology.

Ownership category

akta.pro rank

Headquarters

HQ city

Hà Nội

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations

Revenue model

1. Domain Registration Fees: Revenue generated from domain name registration and renewal fees for .vn domains, administered by VNNIC as the official national domain registry.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Thương Mại Việt Nam is the public-facing domain information portal for VNNIC, the official government registry of Vietnam's .vn country-code top-level domain. The portal promotes and supports .vn domain name registration, renewal, and management for Vietnamese businesses, organizations, and individuals, while also providing associated services such as website-building assistance and brand-protection guidance.

Product overview

Thương Mại Việt Nam operates through the VNNIC platform to provide .VN domain registration and management services. The core offering is the .VN domain registration service, complemented by website building assistance, brand protection, and digital brand identity services (Hiện diện gương mặt số and Hiện diện thương hiệu số). The platform also offers domain management tools and connects users with official domain registrars.

Differentiator

Problem solved

Functional benefit

Products and services

• .VN Domain Name Registration (Đăng ký tên miền .VN)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• LinkedInlinkedin.com/company/thuongmaivietnam

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thương Mại Việt Nam