Thurnher's Alpenhof 5*s

What Thurnher's Alpenhof 5*s does

Thurnher's Alpenhof 5*s is a 41-key luxury boutique ski hotel located directly on the slopes of Zürs am Arlberg, Austria, offering ski-in/ski-out access to the Lech Zürs ski area (300+ km of pistes, 80+ lift installations). The property combines 14 rooms and 27 suites in alpine-chalet and classic-elegant styling, complemented by Thurnher's Restaurant (regional Arlberg cuisine, multi-course and à la carte menus), Thurnher's Lounge & Bar with live pianist and fireplace, a Mediterranean-inspired SPA-ROSA wellness area (indoor pool, Finnish and bio-sauna, steam bath, fitness), and the Thurnher's Residences apartment-style accommodations.

The hotel operates seasonally, closing for roughly eight months each year (April through early December) and reopening for the ~7-month winter ski season starting December 11, 2026. Its underlying "technology" stack is operational rather than digital: integrated booking via the A-ROSA central reservation system, multi-language web presence (German, English, Italian), OpenTable for restaurant reservations, and a complimentary in-house ski guide service. There is no proprietary software platform; differentiation is anchored in physical asset quality, location, and service craft.

Commercially, Thurnher's is a direct-to-consumer luxury hospitality asset, supplemented by distribution through the A-ROSA Hotels collection and DERTOUR Group's tour-operator network (part of REWE Group, one of Europe's largest retail and tourism conglomerates). Pricing is unit-based at approximately €182 per person per night and up, with Early Bird (15%), half-board, and extended-stay package tiers. Revenue streams span accommodation, F&B, wellness/spa, day-SPA, and corporate/private events. Ownership sits within A-ROSA Hotels (DSR Hotel Holding) under REWE Group, making this a wholly-owned subsidiary asset rather than an independent operator.

Name

Thurnher's Alpenhof 5*s

Legal name

A-ROSA Hotels (operating brand of DSR Hotel Holding)

Website

https://thurnhers.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Thurnher's Alpenhof 5*s is a 41-key luxury boutique ski hotel in Zürs am Arlberg, Austria, offering ski-in/ski-out access, fine dining, spa, and residences to affluent leisure and corporate guests under the A-ROSA Hotels / REWE Group umbrella.

Ownership category

akta.pro rank

Product category

Luxury Alpine Ski Hotel

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Mountain & Ski Luxury Resorts (THAGACAB)

akta.pro secondary industries

Ski & Mountain Full-Service Hotels (THAGAAAJ), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Luxury alpine hotel
• Ski-in ski-out lodging
• Boutique resort hospitality
• Mountain spa wellness
• Alpine fine dining

Headquarters

HQ city

Rostock

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Luxury Accommodation: The hotel generates primary revenue from overnight stays in its 14 rooms and 27 suites. Pricing ranges from approximately €182 per person per night for standard packages, with higher rates for suites and premium categories.
2. Culinary Services: Revenue from Thurnher's Restaurant (à la carte and multi-course evening menus), Thurnher's Lounge & Bar, afternoon tea service, and classical fondue evenings. The hotel features a pianist bar and fireplace lounge.
3. Wellness and Spa Services: Day SPA offerings and exclusive wellness treatments in addition to included spa access for hotel guests
4. Event Hosting: Venue rental and services for team building events, executive meetings, small conferences, and private celebrations
5. Package Deals and Specials: Bundled offerings including Early Bird specials (15% discount), vacation packages with half-board, and seasonal packages

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Thurnher's Alpenhof is a 5-star luxury ski boutique hotel located in Zürs am Arlberg, Austria, offering direct ski-in/ski-out access to the Arlberg ski area. The property features 14 rooms and 27 suites, a Mediterranean-inspired SPA with indoor pool and saunas, the Thurnher's Restaurant serving regional Arlberg cuisine, a piano bar and lounge, and Thurnher's Residences for private apartment-style stays. The hotel operates seasonally as part of the A-ROSA Hotels collection under the REWE Group / DERTOUR Group.

Product overview

Thurnher's Alpenhof is a 5-star luxury ski boutique hotel in Zürs am Arlberg, Austria, operated by A-ROSA Hotels. The property comprises 14 rooms and 27 suites offering alpine chalet-style accommodations with direct ski-in/ski-out access. On-site amenities include Thurnher's Restaurant (regional Arlberg cuisine), Thurnher's Lounge & Bar (piano bar with fireplace), and a Mediterranean-inspired SPA with indoor pool, sauna, steam bath, and fitness center. The hotel also offers Thurnher's Residences for guests seeking private apartment-style accommodations. A-ROSA Hotels operates multiple properties across Germany and Austria, including the Gothisches Haus Wernigerode in the Harz region, which features historic dining rooms (Gaststuben), a 500 m² wellness area (SPA-ROSA), and is certified with the 'Typisch Harz' regional cuisine label.

Differentiator

Problem solved

Functional benefit

Brands

• SPA-ROSA: Wellness brand featuring indoor pool, sauna, steam bath, and relaxation treatments across A-ROSA properties
• Thurnher's Residences

Products and services

• Thurnher's Alpenhof Hotel
• Thurnher's Residences
• Thurnher's Restaurant
• Thurnher's Lounge & Bar
• SPA-ROSA Wellness Area

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• A-ROSA HotelscoreOthersThurnher's Alpenhof operates as part of the A-ROSA Hotels collection, a premium hotel brand. A-ROSA provides centralized booking systems, marketing, brand management, and operational support. The brand encompasses multiple luxury properties across Germany and Austria.
• DERTOUR GroupcoreChannel Partner/ Reseller/ DistributorThurnher's Alpenhof benefits from distribution through DERTOUR Group, one of Europe's largest tourism companies and part of the REWE Group. DERTOUR provides access to tour operator packages, travel agency distribution, and corporate travel accounts.
• Ski Arlberg / Lech ZürscoreStrategic or Co-development PartnerThe hotel's location is integral to the Lech Zürs ski area. The ski region provides over 300 km of pistes and 80+ lifts. The hotel offers complimentary ski guide services and enjoys direct ski-in/ski-out positioning.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Burg Vital Resort: Five-star ski and spa resort in Oberlech (Lech Zürs) with slope access, award-winning cuisine, and wellness — directly comparable luxury alpine positioning.
• The Chedi Andermatt: Five-star luxury ski hotel in Andermatt, Switzerland, offering comparable ski-in access, Michelin-level dining, and a leading spa/wellness offering — direct competitor in the luxury alpine ski segment.
• Badrutt's Palace Hotel: Iconic luxury ski resort in St. Moritz with comparable 5-star heritage positioning, ski-in access, fine dining, and SPA. Represents the upper-tier comparable in the premium alpine ski segment.
• Almhof Schneider: Five-star ski hotel in Lech with direct piste access, renowned cuisine, and wellness amenities — directly comparable luxury positioning in the same Lech Zürs destination.
• Hotel Arlberghaus: Luxury ski hotel in St. Anton am Arlberg, directly adjacent to ski lifts, offering comparable 5-star accommodations, wellness, and alpine culinary experiences in the same Arlberg ski region.
• Park Hyatt Zermatt: Luxury ski resort in Zermatt with ski-in access, fine dining, and alpine spa — comparable 5-star positioning in a competing premium Swiss ski destination.
• Hotel Goldener Berg: Boutique ski hotel in Oberlech (Lech Zürs ski area) with direct slope access, alpine wellness, and upscale dining — comparable luxury ski-in/ski-out positioning in the same destination.
• Severin's – The Resort & Spa: Luxury ski-in/ski-out hotel in Lech Zürs am Arlberg offering comparable 5-star accommodations, fine dining, and spa facilities in the same exclusive destination. Closest geographic and positioning peer.
• Hotel Post Lech: Historic 5-star luxury hotel in Lech am Arlberg offering ski-in/ski-out access, fine dining, and wellness, targeting the same affluent ski clientele in the same destination.

Broad incumbents

• A-ROSA Sylt: Sister property within the A-ROSA Hotels collection (same parent company REWE/DERTOUR). Operates as a luxury resort on Sylt, sharing brand infrastructure, distribution, and operational standards but serving a different (coastal/lifestyle) destination.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/arosa_hotels
• YouTubeyoutube.com/@A-ROSAHotels
• Facebookfacebook.com/arosa.hotels
• LinkedInlinkedin.com/company/thurnhers-alpenhof

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thurnher's Alpenhof 5*s