Topline Hockey

What Topline Hockey does

Topline Hockey is a privately held hockey skills development company founded in 2017 by former professional players Connor Leen and Justin Selman, headquartered in Newburgh, New York. The company delivers direct-to-consumer hockey training services to youth players, college and professional aspirants, and travel teams across the Northeast U.S. (New York, New Jersey, Connecticut). Its core offering is structured one-on-one and small-group coaching (2-4 players) on traditional ice, GLICE synthetic ice surfaces, and in off-ice performance training facilities, supplemented by team takeover sessions, sleep-away and day camps, remote FaceTime coaching, and a video analysis program.

The underlying training infrastructure combines partnered and company-owned ice rinks (including City Ice Pavilion, Ice Time Sports Arena, Brewster Ice Arena, and the Topline NJ Glice & Performance Center in Hawthorne) with GLICE synthetic ice technology, which allows year-round shooting and skill development independent of traditional ice availability. Sessions are designed to replicate game scenarios and are led by a coaching roster of 10+ former collegiate and professional athletes, including a former New York Ranger and a former Swedish professional. The company is fully backed by Bauer Hockey, which provides equipment access, product co-marketing, and event sponsorship.

The business model is primarily professional services revenue: customers book private sessions, small-group sessions, team training, performance training, camps, and clinics through the website, mobile app, or direct contact, with pricing not publicly disclosed. A secondary hardware revenue stream exists through a Shopify storefront selling in-house apparel and custom jerseys. Distribution occurs through owned facilities, partner rinks, on-site team training travel, and digital channels (Instagram, Facebook, email). The company is founder-owned with no disclosed institutional investment, and operates without a public ticker, subsidiaries, or M&A activity.

Name

Topline Hockey

Legal name

Topline Hockey

Website

https://tlhockey.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Topline Hockey is a Northeast U.S.-based hockey skills development company offering private, small-group, and team training on ice and GLICE synthetic surfaces, plus camps and video analysis, serving youth players and college/professional aspirants.

Ownership category

akta.pro rank

Product category

Hockey Training Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ice Rinks & Winter Sports Facilities (MPAKAEAG)

Keywords

• Hockey skills training
• Ice hockey coaching
• Hockey performance training
• Synthetic ice training
• Hockey camps clinics

Headquarters

HQ city

Long Island City

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Private Training Sessions: One-on-one coaching sessions where players work with elite coaches on specific skills. Can include on-ice, off-ice performance, or Glice surface training.
2. Small Group Sessions: Training for 2-4 players at similar skill levels focusing on game-related abilities, skating, stick handling, and shooting. Group format allows personalized attention while maintaining training intensity.
3. Team Training: Full team practice sessions conducted at home rink or Topline facilities, mimicking collegiate or professional standards. Includes Glice, off-ice performance training, and mini camp options.
4. Performance Training: Off-ice strength, speed, and mobility training at performance centers. Includes explosive push, pull, carry movements, dynamic stretching, and injury prevention exercises.
5. Camps and Clinics: Sleep-away camps in Hudson Valley, NY with accommodation, meals, transportation and intensive 4-day programs. Day camps and specialized clinics also available.
6. Video Analysis Program: Virtual video breakdown sessions including game film analysis, position-specific review, NHL examples, and mental performance coaching. Offered as single sessions, 5-session packages, or team packages.
7. Apparel Sales: In-house apparel including activewear, headwear, and custom jerseys with design services available through Shopify storefront.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Topline Hockey delivers one-on-one, small-group, and team hockey training on real ice, on GLICE synthetic ice surfaces, and through off-ice performance programming. The company also runs sleep-away camps, day camps, clinics, and a Thanksgiving 2v2/3v3 tournament, supplemented by a video analysis program with mental performance coaching and an in-house apparel line. Services are led by a coaching staff of more than ten former collegiate and professional athletes and are offered at company-owned and partner rinks across the Northeast US.

Product overview

Topline Hockey is a skills development company offering a portfolio of hockey training products organized into three core categories: ice-based training (On Ice Private, On Ice Small Group, On Ice & Off Ice Team Takeover), synthetic ice and off-ice training (Glice Private, Glice Small Group, Glice and Lift, Off-Ice Performance Training), and supplementary programs (Video Analysis, At Home Training via FaceTime). The company also operates seasonal camp offerings (Sleep Away, Day Camps, On Ice Clinics) and the Turkey Two's & Three's tournament. All services are backed by Bauer Hockey and supported by a mobile app for scheduling. The training methodology emphasizes game-scenario replication with coaches drawn from NCAA and professional hockey backgrounds.

Differentiator

Problem solved

Functional benefit

Products and services

• On Ice - Private One-on-one on-ice coaching session where the player selects specific skills to focus on, with tailored drills designed to enhance and challenge those abilities; allows direct Q&A and dedicated skill analysis.
• On Ice - Small Group Small-group on-ice sessions of 2-4 players at comparable skill level, focused on skating, stick handling, and shooting with minimal downtime and personalized attention.
• On Ice & Off Ice - Team Takeover Full team training conducted at the team's home rink or at a Topline facility in New York or New Jersey, including Glice, off-ice performance training, and mini camp options that mimic collegiate or professional standards.
• Off Ice - Performance Training Strength, speed, and mobility training at Topline performance centers featuring explosive push, pull, and carry movements, dynamic stretching, and injury prevention exercises.
• Glice - Private One-on-one training on the GLICE synthetic ice surface with customized drills emphasizing shot power, accuracy, and quick release, with participants expected to shoot over 200 pucks in a single session.
• Glice Only - Small Group Small-group sessions of 2-3 players on the Glice surface focused on stick handling and shooting skill development with personalized attention.
• Glice and Lift - Small Group Combined 1.5-hour session with 45 minutes on the Glice rink followed by 45 minutes of performance training, limited to three players, designed as an in-season or off-season complement to on-ice practices.
• At Home Training Remote training sessions conducted via FaceTime, lasting 30 minutes to 1 hour, requiring only a designated shooting area at the player's home.
• Video Analysis Program Personalized video analysis including in-depth game film review, position-specific feedback, NHL video examples, and mental performance coaching delivered through virtual sessions; offered as single sessions, 5-session packages, or team packages.
• Sleep Away Camp Week-long immersive summer camp at Topline's home rink in Hudson Valley, NY featuring accommodation, meals, transportation, and an intensive four-day program with three skating sessions per day covering power skating, edge-work, stick handling, shooting, flow drills, game scenarios, and full-ice scrimmages, plus Bauer fitting events and guest coach appearances.
• Day Camps Consecutive days of on-ice and off-ice training sessions lasting longer than standard skills sessions, scheduled by week or weekend.
• On Ice - Clinic Group clinics emphasizing minimal rest, including individual talent drills, competitive (battle) drills, small-area games, and play-making activities.
• Turkey Two's & Three's Annual Thanksgiving tournament featuring 2v2 or 3v3 matches, skills competitions, practices leading up to games, and exclusive prizes from Bauer.
• Topline Hockey App Mobile application used to access daily session schedules and availability at Topline Hockey facilities.
• Topline Apparel In-house branded apparel including activewear, headwear, and custom jerseys with design services available, sold through the Topline Hockey Shopify e-commerce store.

Quantifiable outcome

• Glice shooting sessions can exceed 200 pucks per session

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Bauer HockeycoreStrategic or Co-development PartnerTopline Hockey is fully backed by Bauer Hockey, offering the latest stick releases and training products for athletes to test at facilities. Strong alignment with Bauer Hockey's mission to provide innovative products and memorable experiences that unite individuals through the game of hockey, while enhancing inclusivity and accessibility for all.
• GLICEcoreTechnology or IntegrationGLICE is the official rink provider for Topline Hockey, providing innovative synthetic ice surfaces that enhance skating and skill development. The surface serves as an excellent substitute for traditional ice, facilitating sharp turns, rapid stops and starts. GLICE is backed by active NHL players Roman Josi (Nashville Predators captain) and Nico Hischier (New Jersey Devils captain).
• City Ice PavilionminorStrategic or Co-development PartnerPartner rink in Long Island City, NY where Topline conducts training sessions. Features NHL surface, mini rink, Glice area, and gym.
• Ice Time Sports ArenaminorStrategic or Co-development PartnerPartner rink in Newburgh, NY featuring 2 NHL size surfaces, Glice with Rapid Shot shooting bay, and gym facilities for Topline training sessions.
• Brewster Ice ArenaminorStrategic or Co-development PartnerPartner rink in Brewster, NY with 2 NHL size surfaces and 1 mini rink where Topline conducts training programs.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• SK8-CAMPS / Hockey Specialty Camps: Aggregator and operator of sleep-away and day hockey camps across North America; intersects with Topline's sleep-away Hudson Valley camp offering and competes for the same seasonal family budgets.

Regional players

• The Rinx: Private hockey training facility in Westchester, NY operating multiple ice surfaces plus off-ice performance training; directly comparable operating model to Topline's owned/partner facility stack in the same NY metro.

Direct peers

• Better Hockey: Direct-to-consumer hockey instruction platform combining on-ice coaching, online video training, and skills curriculum; overlaps with Topline's mix of private sessions, video analysis, and digital booking.
• Edge Hockey Development: Private hockey skills academy in the Northeast offering small-group and private sessions with former pro/college coaches; competes for the same youth/AAA travel-hockey player segment in overlapping geographies.
• Power Edge Pro Hockey: Skills-instruction brand built around a specific power-skating and edge-work methodology; competes in the same 'elite private coaching' lane with comparable pricing and creator-coach positioning.
• Pro Ambitions Hockey: Established North American hockey showcase and training company operating prospect camps and skills clinics; competes for the same junior/college-aspirant customer segment that fuels Topline's higher-tier private and group offerings.

Others

• Glice: Supplier of the synthetic ice surface that underpins Topline's GLICE private/small-group offerings; a strategic infrastructure partner whose broader commercial rollout of training rinks could either supply Topline's expansion or compete with it.
• American Development Model (US Hockey): USA Hockey's official skills curriculum and certified-coach network; an ecosystem enabler that shapes the standards every academy-grade hockey training company must credential against.

Broad incumbents

• Bauer Hockey Academy: The strategic partner that backs Topline; runs its own clinics, fitting events, and youth programming through retail partners, representing both an opportunity (co-branded programming) and a threat (vertical integration) for Topline.
• Pure Hockey: Largest US hockey equipment retailer with deep ties to the travel-hockey community; while primarily retail, it competes for the same parent/player wallet share as Topline's training-and-apparel offering and occasionally hosts skills events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TopLineEliteHockey
• Instagraminstagram.com/toplinehockey/?hl=en
• LinkedInlinkedin.com/company/topline-hockey

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Topline Hockey